Latest / The Business of Jiu Jitsu
Ep. 109 - Why Paid Ads Don't Work For Most BJJ Academies
Why Marketing Agencies Don't Work for Jiu-Jitsu Academies
Almost every academy owner JP talks to has tried a marketing agency. Most of them got burned. This episode breaks down exactly why, and what you should be doing instead.
In this episode:
Why "50 students in 50 days" promises are flat-out lies, and why agencies keep making them
What agencies actually do (hint: it's just top of funnel) and why that's not enough
The real math: paying $1,500–$2,500/month in retainer plus ad spend when you're doing $10-12K MRR is a losing equation
Why cold Meta traffic is so much harder to convert than…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.