Reworking strategy's value proposition

The WARC Podcast · Oct 8, 2026 · 36m

How can strategy deliver measurable business value? Catherine Driscoll speaks with Martin Beverley (Ace of Hearts) and Baiba Matisone about value-based agency models, business-minded collaboration, timeless principles, and staying distinctive and evidence-led in an AI-shaped industry.

Guests:

Martin Beverley, Founder & Chief Strategy Officer, Ace of Hearts

Baiba Matisone, Brand & Creative Strategy Consultant

Catherine Driscoll, Commissioning Editor - EMEA, WARC

Chapters:

(00:00) — Intro: Strategy's Commercial Calue in 2026

(01:54) — Why Time-Based Agency Fees Undervalue Creative Strategy…