Live Inventory Improves 3-Pack Rank, LocalU-Spam, Review & Vicinity Update, GA4 Sucks-what’s next?
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Google’s Local help files have been updated to note that providing real time inventory via Merchant Center will result in increased rank. Anecdotally, we are seeing the 3- Pack populated with more real time inventory over the past several weeks. Google, often accused of self-preferencing, did so again by highlighting their own Point POS product as the only solution.
At LocalU’s last virtual event, Joy Hawkins shared insights spam prevalence by vertical and whether agencies should continue to fight it, as a service. Curtis Boyd described the results of a 1000 review case study…
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