Latest / Zone 1150 - Chip Howard's SportsTalk / February 3, 2026 (Hour 2)

Transcript

February 3, 2026 (Hour 2) · Zone 1150 - Chip Howard's SportsTalk

0:00
Speaker 1: Check out the original DJ designs at David Gardner's Jewelers
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Speaker 1: nine to one one University Drive in front of audio
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Speaker 1: video season after season.
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Speaker 3: well as a train dealer. Give us a call and
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Speaker 3: I'm Earl Walthall, and you can trust Superior Air Repair
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Speaker 4: In the periodypair.
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Speaker 5: Welcome back this portion of the program brought to you
0:40
Speaker 5: by Superior Air Repair. Scott Clandennon will be with us
0:45
Speaker 5: on the program tomorrow. Gotta wait till tomorrow night for
0:51
Speaker 5: Aggie's and Alabama Tonight Ole miss at Tennessee, UH Taxas
0:59
Speaker 5: and South North Carolina. Last night in Lubbock, it was lit,
1:06
Speaker 5: but the Jayhawks go on a fourteen to two run
1:11
Speaker 5: to close out the game and up in the Red
1:18
Speaker 5: Raiders sixty four to sixty one. Thanks to Darren Peterson,
1:23
Speaker 5: the presumptive number one draft. He hasn't finished the game
1:27
Speaker 5: all year, seriously in the end, all kinds of issues,
1:35
Speaker 5: and he wasn't great last night, but he hit a
1:42
Speaker 5: tying field goal with a buck twenty left in the
1:46
Speaker 5: game to tie it at sixty one, and with forty
1:50
Speaker 5: four seconds left he hit the game winner, sixty four
1:55
Speaker 5: to sixty one. He ends up with nineteen points and
2:02
Speaker 5: Kansas looking like Kansas again. Okay, they've set the playoff
2:08
Speaker 5: dates for the next two years, and you thought this
2:12
Speaker 5: year was long, Wait till next year. They play December
2:21
Speaker 5: thirtieth Fiesta Bowl quarterfinals and January first and the Cotton
2:30
Speaker 5: Bowl and the Peach Bowl and the Rose Bowl, and
2:36
Speaker 5: then they don't play again till Let's see if I've
2:47
Speaker 5: got this right. Those are quarterfinals, the semifinals are in
2:52
Speaker 5: the Orange Bowl, the fourteenth and the fifteenth, and the
2:55
Speaker 5: championship games now till the twenty fifth. So it's just
3:01
Speaker 5: it's nut. So it's crazy. Let's see baseball. Lots of
3:12
Speaker 5: TV baseball for the Aggies this year. Home games, Georgia,
3:24
Speaker 5: Texas away games, LSU Florida home game, Auburn away game
3:31
Speaker 5: home miss. All those on either ESPN two or the
3:37
Speaker 5: SEC Network. So we've got that going on for us,
3:43
Speaker 5: which is nice. And in case you're wondering how major
3:51
Speaker 5: League Baseball players, you don't have to live hand to mouth.
3:57
Speaker 5: Their average salary last year four points seven million dollars. Yeah,
4:03
Speaker 5: I dare you to try to live on four point
4:05
Speaker 5: seven million dollars. It's not easy. Not easy. Okay, We're
4:17
Speaker 5: gonna do something a little different. I'm scrolling through some things.
4:20
Speaker 5: I'm looking super Bowl stuff and we had this guy
4:25
Speaker 5: on he's an ad man and Mark Saderfield. This this
4:32
Speaker 5: was fourteen years ago, okay, And I'm gonna play this
4:37
Speaker 5: because it's very interesting to hear about how businesses market,
4:47
Speaker 5: what they're doing for their Super Bowl ads, everything that
4:51
Speaker 5: they're using. And fourteen years ago, twenty twelve Super Bowl,
5:02
Speaker 5: we're just beginning to talk about how do you incorporate
5:06
Speaker 5: the use of social media into your advertising. Here's that
5:14
Speaker 5: interview with Mark Sadderfield. We are joined on the telephone
5:20
Speaker 5: line by Mark Sadterfield. He's the founding partner of General
5:23
Speaker 5: Rain Marketing. He is back for a second year.
5:26
Speaker 6: Mark.
5:26
Speaker 5: We usually don't get people back on our show two times,
5:29
Speaker 5: so really appreciate it.
5:31
Speaker 7: Well, I'm honored that you asked me.
5:34
Speaker 5: You know, we want to talk about advertising and everything
5:38
Speaker 5: that goes with it, and I want to ask you
5:41
Speaker 5: just about how that these companies have the last several
5:46
Speaker 5: years and probably even more this year, begin to integrate
5:49
Speaker 5: social media with their advertising.
5:51
Speaker 7: Well, that is what's going to make the twenty twelve
5:54
Speaker 7: Super Bowl ads, I think really unique, because this is
5:57
Speaker 7: truly the first interact to advertising that that we've seen
6:03
Speaker 7: a lot of the ad advertisers are saying, Hey, we're
6:08
Speaker 7: watching the game, but we've got our iPad, we've got
6:11
Speaker 7: our smartphone, we've got our notebook sitting on our lap.
6:15
Speaker 7: And this really is going to give an opportunity for
6:17
Speaker 7: us to drive people from watching the game in a
6:22
Speaker 7: passive way to getting them onto our website pretty pretty quickly.
6:26
Speaker 7: And we're seeing some some some really kind of interesting things.
6:30
Speaker 7: For example, for example, Go Daddy, their their pitch has
6:34
Speaker 7: always been let's kease people with the sexy ad and
6:40
Speaker 7: allude to the fact that people can see the really
6:43
Speaker 7: sexy stuff if they'll go to the Go Daddy website.
6:47
Speaker 7: So this year, what they're going to do is they're
6:49
Speaker 7: going to have what's called a quick response code on
6:52
Speaker 7: their ad that runs runs on the Super Bowl and
6:54
Speaker 7: these these quick response codes, you know, we've seen them.
6:56
Speaker 7: There's a little box threw up on them. But you
7:00
Speaker 7: take your smartphone and you hold it up to your
7:02
Speaker 7: TV screen, you're going to be able to then go
7:05
Speaker 7: immediately to the Go Daddy page, where then, of course
7:09
Speaker 7: you know, they'll be inducing you to sign up for
7:12
Speaker 7: web hosting and all the other services that they actually
7:15
Speaker 7: make money. So, yeah, it's an interactive advertising experience this year.
7:21
Speaker 5: You know, while for the advertisers it's certainly positive. I
7:25
Speaker 5: can't help but think that NBC isn't crazy about all
7:27
Speaker 5: this driving people in effect away from what's going on
7:31
Speaker 5: on the screen and two other forms of media.
7:35
Speaker 7: Well, that's certainly got to be a concern. But we
7:37
Speaker 7: are now such a society of multitasker that I think
7:42
Speaker 7: that we're going to be able to be looking at
7:44
Speaker 7: our smartphones and be looking at the TV and lord knows,
7:47
Speaker 7: you know, stuff in our face full of barbecue. All
7:50
Speaker 7: at the same time.
7:52
Speaker 6: You mentioned go Daddy.
7:53
Speaker 5: Has there been a company the last five years that
7:56
Speaker 5: has benefited more than that company from Super Bowl out advertising.
8:01
Speaker 7: Well, Go Daddy certainly stands at the top. You'd also
8:05
Speaker 7: say that Derrida's, interestingly enough, has probably broken out of
8:11
Speaker 7: the pack and they've done something really interesting. They've had
8:15
Speaker 7: actually had contests for amateur advertisers and filmmakers and then
8:22
Speaker 7: have had a contest prior to the Super Bowl to
8:26
Speaker 7: build buzz I think there. Now it's five hundred thousand
8:29
Speaker 7: votes for the ads that are eventually going to appear.
8:32
Speaker 7: Obviously it makes the career of the individual, but it
8:35
Speaker 7: gets people engaged in the process. It's a little bit
8:39
Speaker 7: almost like American Idol. You get to vote for your ad.
8:42
Speaker 7: How bizarre is that and then see if the ad
8:45
Speaker 7: actually shows up on Super Bowl Sundays.
8:47
Speaker 5: Now, one of the car companies has done that before,
8:49
Speaker 5: have they not? Was a Chevrolet? Somebody did that to
8:53
Speaker 5: make your own ad?
8:54
Speaker 7: Yeah, Chevrolet did it, but it just didn't quite have
8:58
Speaker 7: the traction. I think works so well for Gurdo's is
9:02
Speaker 7: that the ads tend to be, you know, fun, they're
9:06
Speaker 7: lfe hearted, they're humorous, and we really do remember those
9:10
Speaker 7: humorous ads this year. There's a great one about a
9:14
Speaker 7: dog that's burying a bearing the neighbor's cat, and the
9:18
Speaker 7: dog bribes the man who watches him with the bag
9:21
Speaker 7: of Doritos to keep quiet. Yeah, you know, a little
9:25
Speaker 7: bit of sick humor. It appeals to me, perhaps not
9:27
Speaker 7: to everybody, but I'm just a big fan of what
9:31
Speaker 7: they're doing.
9:31
Speaker 5: That I'm telling now. They've also used sexy ladies as well.
9:35
Speaker 5: I think Ali Landry got her start with those. I mean,
9:37
Speaker 5: they've used a variety of different kinds of commercials over
9:40
Speaker 5: the years of the Super Bowl, haven't they. Oh?
9:42
Speaker 7: Absolutely. And you know it won't come as any great
9:45
Speaker 7: surprise for people who know me. But I'm just a
9:48
Speaker 7: big believer that the ads that do the best are
9:52
Speaker 7: the ones that tell a great story, because the ad
9:55
Speaker 7: that tells the story is the one that gets repeated,
9:59
Speaker 7: That's the one that gets remembered and passed along. I mean,
10:03
Speaker 7: even going back to the iconic, you know, nineteen eighty
10:07
Speaker 7: four ad for Apple Pepsuture where the woman threw the
10:10
Speaker 7: mallet through the screen rebelling against big brother. That was
10:15
Speaker 7: a mini story and that's why I think that ad
10:19
Speaker 7: was so powerful. So, I mean, if you've got just
10:23
Speaker 7: a pretty woman who appears on the screen but all
10:25
Speaker 7: she does is walk on by, no big deal. But
10:28
Speaker 7: if you've got kind of something humorous, a little tongue
10:31
Speaker 7: in cheek, like what GoDaddy did last year with Who's
10:33
Speaker 7: the model going to be? And got to be Joan Rivers.
10:36
Speaker 7: You know, those kind of little mini stories. That's what
10:39
Speaker 7: grabs us.
10:41
Speaker 5: We've talked before about all of the money that they
10:44
Speaker 5: spend producing these commercials, never mind the three and a
10:48
Speaker 5: half million dollars price tag, but I've also talked to
10:51
Speaker 5: you about these companies that try to tell stories and
10:56
Speaker 5: the commercial is finished and you don't remember what the
10:58
Speaker 5: product is.
11:00
Speaker 7: Well, absolutely, I mean the classic case was it was
11:04
Speaker 7: a really good ad. It was about the guy who
11:06
Speaker 7: was hurting cats. It was a it was a cute story.
11:10
Speaker 7: It was a well done ad. Production costs were real expensive,
11:14
Speaker 7: you know, back two three years ago, so probably spent
11:17
Speaker 7: two and a half million running it. Problem was nobody
11:20
Speaker 7: remembers who sponsored it. Turns out as eds wasn't any connection.
11:25
Speaker 7: So the real key with these ads is that the
11:29
Speaker 7: solution to whatever problem or dilemma is raised in the
11:33
Speaker 7: ad has to be your product. If you disconnect that,
11:37
Speaker 7: then you know you might as well be letting the
11:39
Speaker 7: money lighting the money on fire.
11:41
Speaker 5: Yeah, I don't want to spend three and a half
11:43
Speaker 5: million dollars and people not remember what company I'm trying
11:46
Speaker 5: to advertise.
11:47
Speaker 7: And I tell you there's an advertiser this year who's
11:49
Speaker 7: running a huge risk, huge huge risk, which is Volkswagen.
11:54
Speaker 7: Last year a phenomenal ad little kid Darth Vader at
11:59
Speaker 7: Darth the Aeria exactly, you know, just you know, tug
12:02
Speaker 7: the heartstrings, you know, great story, really moved the needle
12:07
Speaker 7: on votes. This year they've got barking dogs doing the
12:12
Speaker 7: Star Wars theme. It's cute, I mean, no question about it.
12:16
Speaker 6: It's gotten a lot of play.
12:17
Speaker 7: It's gotten a lot of play. But you know, you
12:20
Speaker 7: could put anything in at the end of it. They
12:22
Speaker 7: put their Volkswagen logo, you could put Dorito's, you could
12:26
Speaker 7: put Epsi, you could put anything at the end. There's
12:28
Speaker 7: no connection to the car. To me, it reminds me
12:32
Speaker 7: of that remember that Infinity ad of many years ago
12:35
Speaker 7: when they were introducing the Infinity and all they do
12:37
Speaker 7: is show a picture of a rock and a stream.
12:41
Speaker 7: So I think that's one that's going to get a
12:43
Speaker 7: lot of buzz, a lot of talk. But I do
12:45
Speaker 7: think it's going to be a trivia question five years
12:47
Speaker 7: from now. And who sponsors that again.
12:51
Speaker 5: A couple of things we've already brought up. We mentioned
12:54
Speaker 5: dogs and a couple of commercials. I saw a story
12:56
Speaker 5: in the Business section. I think of USA today, they're
12:59
Speaker 5: all a lot of companies, it seems to me using
13:02
Speaker 5: dogs this year.
13:03
Speaker 7: Yeah, there's dogs. And of course the most ironic, I
13:08
Speaker 7: guess is the Sketchers one, where poor Kim Kardashian was
13:13
Speaker 7: the spokesperson last year to great amount of fanfare. The
13:17
Speaker 7: ad by every metric imaginable was a total bust. So
13:23
Speaker 7: this year she's getting replaced.
13:24
Speaker 6: By a dog Sketchers, I think, right, yeah.
13:26
Speaker 7: With Sketchers, right with the athletic shoe.
13:29
Speaker 6: Now.
13:29
Speaker 5: The other thing that people are doing is it's and
13:33
Speaker 5: they're getting more traction with this. They're releasing the commercials early.
13:38
Speaker 5: You can either see them online, some of them already
13:40
Speaker 5: playing their spots either Super Bowl week or the week before,
13:44
Speaker 5: so that we know what to look for during the game.
13:48
Speaker 6: Correct.
13:49
Speaker 7: Absolutely, there's about eighty five spots that run, okay, and
13:53
Speaker 7: approximately two thirds of them are already up and running,
13:57
Speaker 7: no kidding. And sometimes they're just having the ads run
14:03
Speaker 7: to build buzz, but in other cases they're they're doing
14:07
Speaker 7: it in a rather clever way of just really starting
14:12
Speaker 7: to get people to to, you know, to talk about
14:15
Speaker 7: the ad. I think the one, the one this year
14:19
Speaker 7: that is standing out is Matthew Broadreck. Yes, and you know.
14:25
Speaker 6: He is Ferris Bueller.
14:27
Speaker 7: Ferris Bueller. So you know, the ad came out and
14:30
Speaker 7: everyone was thinking, oh, you know, is he going to
14:32
Speaker 7: be doing a remake of the movie? Got an awful
14:36
Speaker 7: lot of buzz, and then of course it ultimately winds
14:39
Speaker 7: up being that, you know, he's not actually going to
14:42
Speaker 7: be doing a movie. That was kind of disappointing, but
14:45
Speaker 7: you know, it actually winds up being a car commercial.
14:47
Speaker 5: Well, it is a car commercial now on the on
14:49
Speaker 5: the web. It's two minutes and twenty five seconds long.
14:52
Speaker 5: How many of these you're you're talking about commercials that
14:56
Speaker 5: tell stories?
14:57
Speaker 6: How many of these are are?
14:58
Speaker 5: Are there many that will be even over a minute?
15:02
Speaker 7: I don't think there's going to be any that are
15:04
Speaker 7: actually over a minute. Okay, there are going to be
15:07
Speaker 7: a number that are actually going to be sixty seconds,
15:10
Speaker 7: and I don't remember the precise number, but apparently it's
15:12
Speaker 7: a record for sixty second spots. But again, the idea
15:16
Speaker 7: is with the shorter ads will take people then to
15:20
Speaker 7: go online see the full ads. So with the Matthew
15:24
Speaker 7: Broderick ad, you know, we're probably going to see I
15:26
Speaker 7: think it's either a thirty or sixty second spot. Now,
15:30
Speaker 7: remember when they teased it it was only ten seconds,
15:33
Speaker 7: so they've gone from ten seconds now to two and
15:35
Speaker 7: a half minute. You know, the end results probably either
15:38
Speaker 7: going to be thirty seconds or sixty seconds. But again,
15:42
Speaker 7: we're now just so connected to the Internet. And what
15:46
Speaker 7: a lot of these advertisers are doing finally is being
15:48
Speaker 7: real smart about it and saying, hey, the way we
15:51
Speaker 7: can tell the longer story is to get people to
15:54
Speaker 7: the site. So a lot of the ads are just
15:56
Speaker 7: really focused on get them do that site, or we
16:00
Speaker 7: can tell the story and then start to tell them
16:03
Speaker 7: more about our particular goods and products.
16:06
Speaker 6: Mark Centerfield is with us.
16:07
Speaker 5: He is the founding partner of General Rain Marketing in Georgia,
16:12
Speaker 5: one of the more anticipated ones as well. Jerry Seinfeld
16:16
Speaker 5: and Jay Leno for Accura. Now, aside from whatever they
16:20
Speaker 5: paid for that spot, and again three and a half million,
16:23
Speaker 5: how many companies actually pay three and a half million?
16:26
Speaker 6: First of all, Mark, well.
16:28
Speaker 7: Apparently they're they're holding pretty close to it. Okay, that
16:32
Speaker 7: aren't are It's a very closely closely guarded They sold
16:36
Speaker 7: out their spots real quickly.
16:38
Speaker 6: Yeah, they did.
16:39
Speaker 7: So that leads me to believe that they held pretty
16:41
Speaker 7: first on the on the ask the Seinfeld spot is
16:48
Speaker 7: I mean, it is absolutely hysterical.
16:51
Speaker 6: Got an alien in and they've got everything in this spot.
16:53
Speaker 7: Yeah, it's got everything in the spot, and it's got
16:56
Speaker 7: a great twist at the end. So I think that's
17:00
Speaker 7: spot's gonna I think that's a spot that actually is
17:02
Speaker 7: going to live up to a type.
17:03
Speaker 5: Okay, Now, if you had to guess, first of all,
17:06
Speaker 5: what would it cost to produce this spot and what
17:10
Speaker 5: will they pay Seinfeld and Jay Leno for this spot?
17:14
Speaker 7: Well, you know to produce the spot, you know, you
17:18
Speaker 7: figured that it's going to run anywhere from fifty percent
17:23
Speaker 7: to one hundred percent of what you're going to spend
17:25
Speaker 7: to buy. So you're probably looking at one and a
17:28
Speaker 7: half to three million. Now, okay, leto and Seinfeld's deal,
17:33
Speaker 7: I mean, you know, the sky's the limit. You would
17:35
Speaker 7: imagine that if they've got a shrewd agent, and I'm
17:39
Speaker 7: sure they do that, they're probably getting some back end
17:42
Speaker 7: participation in terms of it would be great if you've
17:46
Speaker 7: got a percentage of increase in sales. Wow, but who knows.
17:51
Speaker 7: I think they're doing okay.
17:53
Speaker 5: Yeah, I think they're doing okay. So the bottom line
17:56
Speaker 5: is if you say a million and a half to
17:58
Speaker 5: produce three and a half is five that this spot
18:02
Speaker 5: could cost accurate ten million dollars, I mean conceivably.
18:07
Speaker 7: Correct, conceivably sure.
18:09
Speaker 5: Sure, And so I got to sell a few cars
18:12
Speaker 5: off this ad well.
18:13
Speaker 7: Also, the interesting thing is that remember what they're they're
18:16
Speaker 7: marketing is they're marketing in eighty thousand dollars yeah cars,
18:20
Speaker 7: So and they're not going to make you know, they're
18:22
Speaker 7: they're they're not making that many of them. So you
18:24
Speaker 7: can argue that even if they sold out their entire inventory,
18:27
Speaker 7: they may not break even. So this is what we
18:30
Speaker 7: call reverse ascension. The idea being that you get excited
18:34
Speaker 7: about this. You can't afford the eighty thousand dollars car,
18:37
Speaker 7: but you may be able to afford the you know,
18:38
Speaker 7: fifteen to twenty thousand dollars car. So it's it's really
18:42
Speaker 7: building building the brand. But it is risky because the
18:46
Speaker 7: one product in the brand lineup they're using is one
18:50
Speaker 7: that you know most people you know just quite frankly,
18:52
Speaker 7: it's it's just not affordable.
18:54
Speaker 6: I like that reverse ascension. Is that what you call it?
18:57
Speaker 7: Reverse ascension?
18:59
Speaker 5: I need you to sell some advertising for my program.
19:03
Speaker 6: I'll give you a pretty good rate.
19:05
Speaker 7: I mean, okay, just just cut me in on Leno's dealing.
19:12
Speaker 6: You know, there are regular advertisers.
19:15
Speaker 5: It's interesting to see Coca Cola back in the game
19:18
Speaker 5: because for a while they weren't. PEPSI kind of took
19:21
Speaker 5: over for a couple of years.
19:24
Speaker 7: Yeah, Coca Cola's back in the game, and they're back
19:27
Speaker 7: with probably an ad that I can't imagine. I can't
19:31
Speaker 7: imagine anyone not loving this because they're bringing back the
19:34
Speaker 7: Coca Cola.
19:35
Speaker 6: Bear, the Polar Bears. Yeah. Who could hate a polar bear? Right?
19:38
Speaker 7: No, I mean it tugs the heart strings. It's just
19:42
Speaker 7: one of those total feel good ads. Now. Interestingly, they
19:46
Speaker 7: of course had a huge backlash when they did the
19:50
Speaker 7: promotional can, which was the white can featuring the Polar Bear,
19:54
Speaker 7: just because it's so much it looks so much like
19:58
Speaker 7: one of their other products, and so people would go
20:00
Speaker 7: into those Yeah.
20:01
Speaker 6: I didn't like that at all.
20:02
Speaker 7: Yeah, that got a lot of backlash. But I mean
20:05
Speaker 7: the spot, I mean it's it's great. It's great, just
20:08
Speaker 7: makes you feel good about polar bears. They are connected
20:11
Speaker 7: to a wildlife preservation fund, so there's a non for
20:18
Speaker 7: profit role here and it just engenders an enormous amount
20:24
Speaker 7: of goodwal and emotional connection. And you think about it,
20:27
Speaker 7: Coca Cola sell and sugar water, they're able to build
20:31
Speaker 7: an emotional connection with you and me, and so that
20:33
Speaker 7: that's really the beauty of those kinds of spots.
20:36
Speaker 5: They're obviously mark lots of companies who who could afford
20:41
Speaker 5: to advertise Sunday, but who elect not to tell me
20:46
Speaker 5: about the strategy of those companies.
20:50
Speaker 7: Well, if I mean, first of all, it's it's a
20:53
Speaker 7: high price tag. Sure, that's that's the first part. The
20:56
Speaker 7: other part is from from a marketing standpoint, what you're
20:59
Speaker 7: always trying to do is you're trying to eliminate waste.
21:03
Speaker 7: You're trying not to communicate to people who aren't going
21:08
Speaker 7: to buy your products. So consumer package goods, of course
21:12
Speaker 7: make the most sense to advertise on a Super Bowl
21:16
Speaker 7: because most everybody drinks coke or pepsi or eats doritos.
21:19
Speaker 7: But if you've got anything approaching a niche market, then
21:24
Speaker 7: a Super Bowl buy gets you an awful lot of eyeballs,
21:27
Speaker 7: But you're spending a huge amount of money getting eyeballs
21:30
Speaker 7: which basically are never going to invest in you. So
21:34
Speaker 7: you know, that's the reason why EDS when they did advertise,
21:38
Speaker 7: you know, one question was they had an ad which
21:43
Speaker 7: nobody remembered them, but then second of all, what were
21:45
Speaker 7: they doing there? But you know, it's the more mainstream
21:49
Speaker 7: your products are better. This is one of the few opportunities,
21:53
Speaker 7: American Idol Finals being another one where you can get
21:57
Speaker 7: in front of just a huge number of Americans and
22:02
Speaker 7: if your product appeals to to a large demographic, then
22:06
Speaker 7: then it's a place you.
22:08
Speaker 6: Have a guaranteed audience.
22:09
Speaker 7: Absolutely.
22:12
Speaker 5: You know, I'm going to end where we started and
22:14
Speaker 5: that's what social media. The other thing's going to happen.
22:16
Speaker 5: It seems to me is these companies that that people
22:21
Speaker 5: are seeing their ads for the first time, they're going
22:23
Speaker 5: to get immediate feedback on social media, are they not.
22:26
Speaker 7: Oh, that's the wonderful thing about about social media is
22:30
Speaker 7: you're going to get You're going to get buzz and
22:33
Speaker 7: chatter and that works both for you as well as
22:37
Speaker 7: against you. And if you've got a ad, for example,
22:41
Speaker 7: I think the Seinfeld spot, it's going to get tweeted.
22:45
Speaker 6: Yes, get Facebook party has.
22:47
Speaker 7: Yeah, I mean, and and there's going to be just
22:49
Speaker 7: an awful lot of what you think about it, and
22:52
Speaker 7: there's going to be an enormous amount of communication and
22:55
Speaker 7: community around it. But it can work the other way
22:58
Speaker 7: if we in fact don't like working dogs. Uh, there's
23:02
Speaker 7: going to be not just you and me thinking about that,
23:05
Speaker 7: It's going to be you and me communicating to our
23:09
Speaker 7: thousands and thousands of people that we're connected with. So yeah,
23:12
Speaker 7: it's uh, you know, the stakes have gone up in
23:15
Speaker 7: terms of risk and reward.
23:17
Speaker 5: The people that spend the most money, do they get
23:20
Speaker 5: to pick where their spots are going to be placed
23:23
Speaker 5: within the course of the game.
23:25
Speaker 7: It has to do with both how quickly you sign
23:29
Speaker 7: up and the number of spots that you buy. So
23:32
Speaker 7: there is so, yes, there is some placement advantage. If
23:37
Speaker 7: you're a multiple buyer and you and you write a
23:42
Speaker 7: check early in the game.
23:44
Speaker 5: If I'm buying four ads early, I can say I
23:47
Speaker 5: want one in the first one, and the second one
23:48
Speaker 5: and the third one in the fourth quarter.
23:50
Speaker 7: Theoretically, right, you know, ideally the most sought after spot,
23:55
Speaker 7: it's the one that goes right before, right after the
23:59
Speaker 7: halftime show. Fourth quarter winds up being a.
24:02
Speaker 5: Risk, yes, because if it's a blowout, people turning it off.
24:07
Speaker 7: Exactly exactly, and you know the game is on Sunday.
24:09
Speaker 7: Monday is still a work day. So if it is
24:12
Speaker 7: a blowoff, you are going to lose. You are going
24:14
Speaker 7: to lose.
24:15
Speaker 6: A parale Well, I'm going to correct you.
24:16
Speaker 5: Monday after a super Bowl is not a work day
24:18
Speaker 5: because everybody's on their computer looking at the favorite ads
24:21
Speaker 5: and the ad meters.
24:22
Speaker 7: Well, that's true, I guess. I guess it's a workday
24:24
Speaker 7: only from the perspective that they're doing that in their office.
24:27
Speaker 6: Well, for those of us who do this for a living,
24:29
Speaker 6: it's a workday, right, absolutely. Now, will you be one.
24:32
Speaker 5: Of those that are that are testing the ad meters
24:34
Speaker 5: and see what worked and what didn't?
24:36
Speaker 7: Absolutely, that's the super Bowl actually winds up being a
24:41
Speaker 7: working day for me in terms of in terms of
24:44
Speaker 7: keeping keeping track and keeping her breast and seeing what
24:48
Speaker 7: winds up being a hit and what winds up being
24:51
Speaker 7: just a cloth a waste of money.
24:52
Speaker 5: Do you learn what to do and what not to
24:54
Speaker 5: do as a result of watching these ads.
24:55
Speaker 6: You're in and you're out.
24:57
Speaker 7: Oh absolutely, I mean again, it's all about store stories.
25:00
Speaker 7: And you know, those of us that can tell great stories,
25:03
Speaker 7: whether in sales or marketing, that's what wins the game,
25:07
Speaker 7: that's what makes the emotional connection. So there's really a
25:10
Speaker 7: lesson for any of us who need to persuade others
25:15
Speaker 7: that we can learn from super Bowl advertising, which is
25:17
Speaker 7: all about about telling stories. And that's of course the
25:20
Speaker 7: reason that I wrote the book Unique Sales Stories, just
25:23
Speaker 7: to slip that.
25:24
Speaker 6: Yeah, I'm glad.
25:25
Speaker 5: I'm glad you did that, because you've written a number
25:28
Speaker 5: of articles, you've written books.
25:30
Speaker 6: Would that be your latest book?
25:31
Speaker 1: Mark?
25:32
Speaker 8: Right?
25:32
Speaker 7: Unique Sales Stories is the latest book, and we're actually
25:36
Speaker 7: doing a super Bowl promotion on it.
25:38
Speaker 6: Oh nice.
25:38
Speaker 7: Yeah, during during the super Bowl weekend and up to
25:42
Speaker 7: close a business on Monday. We're selling it on Amazon
25:45
Speaker 7: for just ninety nine cents, no kidding, wow, Unique Sales Stories.
25:50
Speaker 6: So people can go to Amazon dot com.
25:52
Speaker 7: Right, Amazon dot com and go get Unique Sales Stories.
25:57
Speaker 7: And we've got it on sale through Monday for just
26:01
Speaker 7: ninety nine cents.
26:02
Speaker 5: This is Mark Sadterfield he's the founding partner of General
26:04
Speaker 5: Rayn Marketing with us prior to Super Bowl Sunday, Mark,
26:07
Speaker 5: I always appreciate it.
26:08
Speaker 6: Thank you very much for the time.
26:10
Speaker 7: Thank you for inviting me.
26:12
Speaker 6: You know, I was going through some stuff today.
26:13
Speaker 5: I just thought that would be interesting go back fourteen
26:16
Speaker 5: years and talk about how do you market your product
26:21
Speaker 5: at the Super Bowl? Changed a little bit over that time,
26:25
Speaker 5: hasn't it. Producers Cooperative closing up here a minute, be
26:30
Speaker 5: open tomorrow seven thirty to five thirty. The folks at
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Speaker 9: center Preserve Tables Corp. For tables and program available support
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Speaker 5: Or called John Benstrauther at nine seven nine two to zero,
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Speaker 8: The present val quit.
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28:30
Speaker 5: Behome by the Volley Roof. This portion of the program
28:34
Speaker 5: is presented by west Web All Britain and Gentry.
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Speaker 8: When you need legal advice, it stands to reason you
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29:10
Speaker 12: If You're Tuesday at one holdand Greek Canon of Texacts
29:13
Speaker 12: joins the Louis Bellini Show, Too Well, hang Out, Talk Eggies,
29:17
Speaker 12: Poet Godeed listening in on the Zone, the Zone.
29:22
Speaker 4: Just you No why we'll bye and bye.
29:39
Speaker 1: No to love.
29:45
Speaker 4: Some times we.
29:47
Speaker 5: Side Mallory is brought to us by Southwest Card World.
29:56
Speaker 6: Where have you been?
29:59
Speaker 5: Okay? I'll accept that? So you know what happens when
30:06
Speaker 5: we're not together for a while? Right?
30:08
Speaker 13: Oh? How many people died. Oh my gosh, it's been
30:13
Speaker 13: it's been rough, and one really hit me hard. I'm
30:15
Speaker 13: not gonna lie.
30:16
Speaker 5: Catherine O'Hara, Catherine O'Hara.
30:18
Speaker 13: Oh my gosh, so sad.
30:21
Speaker 5: She is just brilliant, brilliant. She was part of everything,
30:26
Speaker 5: She did everything. She was part of the greatest comedy
30:31
Speaker 5: sketch show in the history of television. And no one
30:36
Speaker 5: can argue with me. I won't hear you. SCTV was
30:40
Speaker 5: just unbelievable. Martin Short, John Candy, Eugene Levy, Dave Thomas.
30:50
Speaker 5: I mean, it was unbelievable. She was, of course, probably
30:58
Speaker 5: best known for A Home Alone because that was the
31:01
Speaker 5: most popular, you know movie she did ye, but she
31:06
Speaker 5: did all those great best in shows and all of
31:10
Speaker 5: those from Christopher.
31:15
Speaker 13: Yeah, you can never make me hit hate any piece
31:17
Speaker 13: of work.
31:18
Speaker 5: She's She and Eugene Levy together were just they were amazing.
31:26
Speaker 5: So she won two Emmys, a Golden Globe, two Screen
31:33
Speaker 5: Actors Gild Award. She was nominated for two Immy's just
31:40
Speaker 5: last year. And while the details surrounding her death are unavailable,
31:46
Speaker 5: the Canadian native previously revealed a rare congenital condition called
31:54
Speaker 5: des struck cardia with cidas. In versus Ring an interview
32:01
Speaker 5: a number of years ago, she said it was a
32:04
Speaker 5: genetic condition in which some organs are positioned in reverse
32:09
Speaker 5: in the body. She said, I'm a freak. I don't
32:13
Speaker 5: even know what the name is because I don't want
32:15
Speaker 5: to know the name. But she was just seventy one
32:20
Speaker 5: years old, truly.
32:22
Speaker 13: Yeah, we were supposed to have her for years.
32:25
Speaker 5: We lost a Jim. She was just so funny, not.
32:29
Speaker 13: Even that, just like the wide range of celebrities too
32:33
Speaker 13: that were genuinely upset. You could tell she was, you know, yeah,
32:37
Speaker 13: well liked by everyone.
32:38
Speaker 5: Yeah for sure. Yeah that was sad. And I call
32:43
Speaker 5: it It's Creek for radio purposes, but one of the
32:47
Speaker 5: all time great comedy shows as well.
32:52
Speaker 13: I'm gonna rewatch, I'm going to rewatch It's Creek.
32:55
Speaker 5: I've got Oh my gosh. Those were so good. They
32:58
Speaker 5: were just so good. Demon Wilson died at seventy nine.
33:04
Speaker 5: He was the son in Sandford and Sun with the
33:08
Speaker 5: Crazy Red Fox. No additional information. He was at his
33:17
Speaker 5: home in Palm Springs from cancer related complications. According to
33:23
Speaker 5: his son, again, he was seventy nine, and then this
33:30
Speaker 5: just came out today. Danny Hutton released this on social media.
33:36
Speaker 5: I received news today that my former bandmate from Three
33:40
Speaker 5: Dog Night, Chuck Negrod, passed away peacefully at his home.
33:50
Speaker 5: When Chuck left the band forty years ago, we rarely
33:53
Speaker 5: spoke and lost touch for most of that time. Five
33:57
Speaker 5: months ago, his wife Amy called to tell me he
34:00
Speaker 5: was very sick, and I decided I should go see him.
34:03
Speaker 5: When I arrived, we hugged, cried, reminisced, shared stories, and
34:09
Speaker 5: that moment we realized how much time had been lost
34:12
Speaker 5: by not being in each other's lives. It was beautiful,
34:16
Speaker 5: deeply meaningful reunion. He had a great sense of humor.
34:22
Speaker 5: I will always be grateful for the music we made.
34:26
Speaker 5: Jeremiah was a bullfrog. Joy to the World was probably
34:31
Speaker 5: their best known song, but they had a string of its.
34:36
Speaker 5: I saw Three Dog Night and I wish I remember
34:39
Speaker 5: who else was with them at the Cotton Bowl. The
34:43
Speaker 5: old Yeah, that's how long ago it was. It was
34:47
Speaker 5: a long time ago, but I'll just say they filled
34:53
Speaker 5: up the Cotton Bowl without any problem, and they were
34:58
Speaker 5: a supergroup.
34:59
Speaker 6: Three Dog Knight.
35:00
Speaker 5: Yeah, Okay, let's get on with geez. I'm sorry, but
35:06
Speaker 5: let's get a better stuff.
35:08
Speaker 13: All right, I get it. I'll never miss this long
35:10
Speaker 13: time again. Sorry, sorry, let's talk about Kim Kardashian because
35:19
Speaker 13: around Yeah, she's loving her time in France. Chip of course,
35:27
Speaker 13: I don't. I mean, I wouldn't know, but you know,
35:29
Speaker 13: good for her. On Monday, the Skims founder shared clips
35:33
Speaker 13: and photos of her whistle stop trip to Paris on
35:37
Speaker 13: our Instagram stories. She posted a couple of videos of
35:40
Speaker 13: the Eiffel Tower lit up at night, filmed from her
35:42
Speaker 13: hotel balcony. She also shared a photo of herself watching
35:46
Speaker 13: the new season of Netflix hit show Bridgerton while eating
35:50
Speaker 13: cheesecake and bed at the city's hotel whatever. Uh so, yeah,
35:57
Speaker 13: there's that. The trip to Paris come amid a rumor
36:01
Speaker 13: she's dating Lewis Hamilton after she did fly to the
36:04
Speaker 13: UK for a romantic meetup with the f one star
36:08
Speaker 13: days earlier.
36:09
Speaker 5: Wow you knew.
36:11
Speaker 13: Apparently they're both forty one. So that look at that Wow?
36:16
Speaker 13: Uh they were seen arriving together.
36:20
Speaker 5: Is forty one? No way Kim's forty would No, she's
36:25
Speaker 5: older than that. I think she's I think she's like forty.
36:29
Speaker 13: Five, it says Kim and Hamilton forty one, So I'm assuming.
36:35
Speaker 5: No Hamilton, Hamilton, I read that rock. Yeah, I told
36:41
Speaker 5: you she was older. But part I will say this, you.
36:46
Speaker 13: Know how old Kim Kardashian.
36:48
Speaker 5: Parts of her are younger than forty one. So let's
36:51
Speaker 5: just put it that way.
36:53
Speaker 13: That's true. I had a deduct some years for some
36:55
Speaker 13: of the works.
36:56
Speaker 5: She said, I don't know who this lewis Hamilton.
36:58
Speaker 13: He's an F one.
37:00
Speaker 5: Okay, I don't follow UF one, Okay.
37:03
Speaker 13: Okay, allegedly, So we'll keep giving you guys all the
37:09
Speaker 13: hot gossip on that, I'm sure. But then taste to
37:12
Speaker 13: come a new bow. Huh, I guess so how exciting?
37:19
Speaker 5: All right, this is a this is a disturbing story.
37:23
Speaker 13: Oh wonderful.
37:24
Speaker 6: I mean, I know you've seen this.
37:26
Speaker 5: But Savannah Guthrie's mother is missing and believed to have
37:30
Speaker 5: been abducted from her home in Arizona. The Sheriff's Department
37:37
Speaker 5: confirming Nancy Guthrie quote didn't just walk out of her home.
37:44
Speaker 5: It's being considered a crime scene. The sheriff noted she
37:50
Speaker 5: has limited mobility and could not walk fifty yards by herself.
37:56
Speaker 5: Investigators believe she was taken at her home I'm just
38:00
Speaker 5: outside of Tucson after receiving a nine to one one
38:05
Speaker 5: call reporting that she was missing around noon on Sunday,
38:14
Speaker 5: and the authorities basically have said, hey, time's running out here,
38:22
Speaker 5: we need a lead quickly.
38:26
Speaker 13: Well, usually the first forty eight hours is.
38:28
Speaker 5: Yeah, exactly. So, Yeah, it's a weird deal.
38:33
Speaker 13: That is very weird. I mean, she's very scary too. Yeah.
38:38
Speaker 5: I mean, Savannah's got money. Let's not get ourselves. But
38:46
Speaker 5: that's just that's just a little strange, you know what
38:50
Speaker 5: I'm saying.
38:52
Speaker 13: Yeah, I hope, I mean obviously, we hope she's found
38:55
Speaker 13: and everything is fine.
38:57
Speaker 5: Yeah, it doesn't sound good.
38:59
Speaker 13: No, unfortunately from how these stories.
39:02
Speaker 5: Usually go, Yeah, it doesn't sound good.
39:04
Speaker 13: Very concerning, well, switching gears to a different type of
39:09
Speaker 13: sad news because it's not that that detrimental. Uh, Carl
39:14
Speaker 13: Carlson is ending.
39:16
Speaker 5: Carl carl.
39:19
Speaker 6: Who is Carl Carlson.
39:22
Speaker 13: I'm sorry, I my words and was hoping it wasn't
39:27
Speaker 13: as bad.
39:29
Speaker 5: I don't know what Carl Carlson. You know, Carly car No,
39:34
Speaker 5: I don't, but but you know, in fairness, I don't
39:38
Speaker 5: know a lot of the young stars today.
39:41
Speaker 13: Sorry, Kelly Clarkson. Yeah, close enough. Heard the Dog Show,
39:50
Speaker 13: The Kelly Clarkson Show. I didn't realize that had seven seasons.
39:55
Speaker 5: No, you know, I think the question. I think the
39:58
Speaker 5: question we all need to ask ask ourselves. How are our
40:02
Speaker 5: daily lives going to be different without the Kelly Clarkson Show.
40:08
Speaker 13: Well, you know, I don't know, but I'm hoping there's
40:10
Speaker 13: a Carly.
40:13
Speaker 5: If they got Carl Carlson warming up in the in
40:16
Speaker 5: the wings, let's go.
40:19
Speaker 13: We don't know where you're at, Carly, but they need you.
40:22
Speaker 5: We need you now.
40:23
Speaker 13: You're big Summon, apparently, she announced on a statement on
40:27
Speaker 13: our Instagram basically in which why she she revealed the
40:32
Speaker 13: decision in the popular show. I have been extremely fortunate
40:35
Speaker 13: to work with an outstanding group of people at The
40:37
Speaker 13: Kelly Clarkson Show, both in Los Angeles and New York.
40:41
Speaker 13: There have been so many amazing moments and shows over
40:44
Speaker 13: the seven seasons. I am forever grateful and honor to
40:46
Speaker 13: have worked alongside with the greatest band you could hope for.
40:53
Speaker 13: She does she is a singer. You know she really?
40:57
Speaker 5: Oh no, I knew she sang songs like I just said.
41:01
Speaker 13: No.
41:01
Speaker 5: She had a band on her show.
41:03
Speaker 13: Well, I mean, when you're a singer, I guess you
41:05
Speaker 13: can just yeah, I get. I think.
41:07
Speaker 6: Have you figured out.
41:10
Speaker 5: Her show?
41:10
Speaker 6: I've never seen it.
41:12
Speaker 13: I haven't either, but I have seen clips and I
41:14
Speaker 13: think she sings like she covers a song for the
41:18
Speaker 13: either the person comes on or whoever the interview. Anyways,
41:24
Speaker 13: she shared their lives with us. The Fancy supported us,
41:27
Speaker 13: and to NBC for always being such a supportive and
41:30
Speaker 13: incredible player. Because of all that, this is not an
41:32
Speaker 13: easy decision, but this decision will be my last hosting
41:35
Speaker 13: The Kelly Clarkson Show. Stepping away from the daily schedule
41:39
Speaker 13: will allow me to prioritize my kids, which feels necessary
41:42
Speaker 13: and right. For the next check of our lives, did
41:46
Speaker 13: she go.
41:46
Speaker 5: Through a messy divorce?
41:49
Speaker 13: She did? But that person she went through a messy
41:51
Speaker 13: divorce from also just or I said, just but like
41:55
Speaker 13: this last I think maybe it was summer died of answer. Okay, yeah,
42:01
Speaker 13: so her kids lost their father. You know, it seems
42:06
Speaker 13: like a good time to prioritize your kids, you know,
42:08
Speaker 13: especially when you're probably a multi millionaire. You know.
42:11
Speaker 5: Okay, what if you man, we're deep into this show,
42:16
Speaker 5: what did you think of the Grammy Sunday night.
42:21
Speaker 13: So I watched a little bit here and there. I thought, seriously,
42:25
Speaker 13: some of the performances were great, but I.
42:27
Speaker 5: Think we're kind of boring, really okay, So no, no, no,
42:32
Speaker 5: this is from USA today, the top eleven performances.
42:39
Speaker 13: I didn't even know there was eleven.
42:41
Speaker 5: Well there's more, there's more than that. But these are
42:43
Speaker 5: the top number eleven Bruno Mars and Rose. Number ten
42:49
Speaker 5: Lady Gaga. What the hell was she wearing?
42:54
Speaker 13: Well, it's Lady Gaga.
42:55
Speaker 5: Oh my gosh, what was she wearing?
42:58
Speaker 13: It looks like a birdcake birdcage.
43:03
Speaker 5: Bruno Mars also picked up number nine for his solo
43:08
Speaker 5: I just might.
43:11
Speaker 13: That happened?
43:12
Speaker 5: Yeah, how about this at number five, Reba McIntyre with
43:21
Speaker 5: Brandy Clark and Lucas Nelson. That's that's quite an array
43:30
Speaker 5: of people right there.
43:31
Speaker 6: Don't you think it is?
43:33
Speaker 13: And I did miss that one as well, because I
43:36
Speaker 13: didn't know that happened either. I knew was there.
43:39
Speaker 5: There was an Ozzie Osborne tribute with post Malone, Andrew Watt,
43:46
Speaker 5: Chad Smith, Duff McKagan and Slash a fiery an exhilarating
43:56
Speaker 5: spin on Black Sabbaths War Pigs, joined by the all
44:00
Speaker 5: star band Number four The Bebes, singing Yukon shirtless, wearing
44:10
Speaker 5: socks and silver shorts, Bieber delivered a subdued performance that
44:15
Speaker 5: put his expert musicianship first. How about that? Did you
44:24
Speaker 5: see the Bebes?
44:27
Speaker 14: No?
44:27
Speaker 13: I did see him in his underwear though, okay, And
44:29
Speaker 13: I was like, okay.
44:31
Speaker 5: Number three Tyler the Creator. Man, I haven't heard from
44:40
Speaker 5: Tyler in a while, have we?
44:42
Speaker 13: Well, apparently he had a great performance.
44:45
Speaker 5: Number two.
44:47
Speaker 6: Sabrina Carpenter.
44:50
Speaker 13: Really, I'm surprised people weren't for some reason didn't like
44:54
Speaker 13: that performance.
44:55
Speaker 5: I did see that one, okay, and you didn't like it?
45:00
Speaker 13: I thought it was fine. I don't know, it was
45:02
Speaker 13: very Sabrina Carpenter. I don't know. It was kind of
45:06
Speaker 13: like a It was more of like a production, like
45:08
Speaker 13: a play.
45:09
Speaker 5: Number one Lauren Hill and her tributes to DiAngelo and ROBERTA. Flack.
45:18
Speaker 6: So there you go.
45:21
Speaker 5: I'm missed out you did.
45:24
Speaker 13: But good thing. We have the internet, so if you
45:26
Speaker 13: really care, WAO, you can go back and watch them
45:29
Speaker 13: chip and we do.
45:31
Speaker 6: Okay, But let's let's keep.
45:34
Speaker 13: Talking about the Grammy because I have a story about it.
45:38
Speaker 13: Chappelle Roan made jaws. Trop I did see this with
45:42
Speaker 13: her daring look at the sixty eighth Grammy Awards Red Carpet.
45:46
Speaker 13: She wore a sheer burgundy outfit accent with nipple rings,
45:52
Speaker 13: with her bare front and back on full display. Now,
45:55
Speaker 13: to be fair, that's what it looked like. I think
45:58
Speaker 13: the top was actually we like a nude shirt, but
46:06
Speaker 13: it was so it's like an illusion. Yeah, I don't
46:09
Speaker 13: think it was. It was. It was a look. I
46:13
Speaker 13: will say, I'm not surprised because it was her too.
46:16
Speaker 13: She did cover up by draping a matching maroon cape
46:19
Speaker 13: over herd of the ceremony, you got a then, well
46:25
Speaker 13: she does say she like said she likes breaking the mold,
46:28
Speaker 13: So there's that. She wasn't alone in her near topless style.
46:32
Speaker 13: Other female stars turned up in similarly similar similar Cancer
46:37
Speaker 13: Hour turned up in very similar looks. There we go,
46:41
Speaker 13: revealing looks a trend that has been building for some time.
46:46
Speaker 5: There's a there's a trend building to go topless.
46:50
Speaker 13: Uh well, not necessarily that, that's putting it in a box.
46:56
Speaker 13: Revealing looks in general, okay, so not just top.
47:00
Speaker 5: Yeah, everything I really missed out on this red carpet.
47:05
Speaker 6: I guess I.
47:07
Speaker 13: Get there was I will Heidi clue and this isn't
47:11
Speaker 13: a part of the story, but just because I saw it,
47:13
Speaker 13: she wore probably what looks like the most uncomfortable outfit
47:17
Speaker 13: I've ever seen.
47:18
Speaker 5: Was it more uncomfortable than the bird cage that Gaga
47:20
Speaker 5: had on?
47:22
Speaker 13: Yes, because that's just the top of her head. This
47:25
Speaker 13: dress was made. It looks like she sliced a mannequin
47:28
Speaker 13: body in half and then literally wore it as a dress,
47:33
Speaker 13: And like, it looks so ridiculous.
47:39
Speaker 5: Yashi guy, Okay, look, we got the super Bowl coming
47:46
Speaker 5: up Sunday and we'll we'll deal with that a little
47:48
Speaker 5: bit more tomorrow.
47:50
Speaker 13: Is that Sunday already?
47:56
Speaker 5: So I know you've got your big party. From the
47:59
Speaker 5: sound of things, we know who's performing at halftime.
48:06
Speaker 13: Right, Yes, Bad Bunny.
48:09
Speaker 6: You know Bad Bunny.
48:11
Speaker 13: Yeah?
48:12
Speaker 5: Yeah, everyone's mad about it. Apparently, well not everyone. At
48:17
Speaker 5: Quinnipiac University survey found forty eight percent of Americans approve
48:26
Speaker 5: of Bad Bunny selection, with higher this is funny higher
48:33
Speaker 5: approval ratings among Democrats at seventy five percent. Republicans, however,
48:42
Speaker 5: sixty percent opposed to Bad Bunny. The decision has sparked
48:51
Speaker 5: political backlash while being supported by market analysts who see
48:57
Speaker 5: it as a way to expand the league's international reach
49:02
Speaker 5: and ratings. And by the way, I was just saying
49:06
Speaker 5: the other day, you know what doesn't get any ratings?
49:08
Speaker 5: The Super Bowl?
49:14
Speaker 13: My gosh, what do we gotta do to make this?
49:16
Speaker 5: What do we have to do? How much more dip
49:20
Speaker 5: do we need to sell? By the way, Matthew McConaughey
49:24
Speaker 5: and Bradley Cooper for Uber Eats Google that commercial. I'm
49:30
Speaker 5: just I'm just.
49:31
Speaker 13: Telling you that one is funny. I've seen that commercial outstanding.
49:35
Speaker 5: All right, let's do some birthdays.
49:38
Speaker 13: Yeah, might as well.
49:39
Speaker 5: Sunday. Garrett Morris, it seems like we talk about him
49:42
Speaker 5: every time, about every year, about this time, eighty nine
49:46
Speaker 5: years young Regis Philbin's widow Joy is eighty five Sunday.
49:54
Speaker 13: I thought you were just about to say Regis.
49:56
Speaker 5: No, Regis had not been with us for a while.
49:59
Speaker 5: Sherilyn for Twin peaks who she could act in her time?
50:03
Speaker 5: Sixty one on Sunday. Polly Shore is only fifty eight.
50:07
Speaker 5: He seems like he should be about eighty. Dexter Michael C.
50:12
Speaker 5: Hall turned fifty five on Sunday, Big Boy Turn fifty
50:17
Speaker 5: one on Sunday. Oh, and this is a guy I like.
50:20
Speaker 5: Jason Izbel Mariicana Music Deluxe forty seven on Sunday. Harry
50:28
Speaker 5: Styles thirty two on Sunday. Yesterday, Graham Nash, Crosby, Stills, Nash,
50:38
Speaker 5: The Hollys eighty four yesterday. Howard Bellamy of the Bellamy Brothers,
50:46
Speaker 5: They've been here eighty yesterday. TV Chef The Barefoot Contessa
50:52
Speaker 5: Ina garden Is seventy eight yesterday. Michael Talbot from Miami
51:00
Speaker 5: seventy one yesterday. Let's see what else do we have
51:08
Speaker 5: from yesterday? Anything worth mentioning?
51:11
Speaker 6: Now?
51:11
Speaker 5: All right? Oh, Shakira, We hadn't heard from her in
51:15
Speaker 5: a while, you know, since.
51:16
Speaker 13: She almost missed Shakira.
51:18
Speaker 5: Yes since that ugly court stuff she was involved in.
51:22
Speaker 5: Forty nine parts of her forty nine yesterday still looks good. Okay,
51:28
Speaker 5: let's do today, can we? I want to do a
51:32
Speaker 5: couple of them, blithe Dianner. Oh she could act. She's
51:36
Speaker 5: eighty three today. Dave Davies of the Kinks is seventy
51:41
Speaker 5: nine today. You really got me. Morgan Fairchild. Very few
51:47
Speaker 5: parts of Morgan Fairchild turned seventy six today.
51:55
Speaker 13: Every time after Nathan Lane.
51:58
Speaker 5: Yeah, seventy I've seen him in a while. He used
52:00
Speaker 5: to be everywhere.
52:02
Speaker 13: Well now he's seventy.
52:04
Speaker 5: MA attorney today from e R sixty one today.
52:10
Speaker 13: Daddy yank Oh, Daddy Yankee, No way, I like Daddy Yankee.
52:14
Speaker 13: He's fifty.
52:14
Speaker 5: I mean, who doesn't exactly Isle of Fisher's fitty today. Yeah,
52:26
Speaker 5: that's about it for me. Oh, Shot Kinks.
52:29
Speaker 13: In Trouble Man. He's thirty six, but he feels like
52:32
Speaker 13: he's lived a couple of lifetimes.
52:34
Speaker 6: Well, you know, he's a rapper.
52:36
Speaker 5: What else can I say? Okay, Uh, tomorrow we'll plan
52:41
Speaker 5: our super Bowl extravaganza.
52:44
Speaker 13: Oh there you go.
52:46
Speaker 5: Yes, I will remind you again tomorrow that the Super
52:50
Speaker 5: Bowl is Sunday. How's that?
52:53
Speaker 13: I will be so excited.
52:55
Speaker 5: We'll go hold on forganza. Mallory is brought to us
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Speaker 12: and chip Zoom ninety three point seven.
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Speaker 4: Fl I'm gonna tell you how it's gonna be. Are
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Speaker 13: Love you not day?
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Speaker 4: You know my love? And you know my love and not.
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Speaker 5: You don't act mean. Glass has been in our community
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Speaker 5: going on eighty years and in order for a business
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Speaker 5: to survive and Thrive. You know they're doing stuff right.
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Speaker 5: You can and go to their commercial location downtown. They
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Speaker 5: also have a regular shop downtown at Eastgate as well.
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Speaker 5: The people at ACME have been taking care of customers
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Speaker 5: all this time, and when there's broken glass, you know
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Speaker 5: always respond in a timely fashion. Whether it's your house,
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Speaker 5: your car. Of course, they fix the chips and cracks
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Speaker 5: ACME Residential commercial automotive. If it's glass, ACME has it.
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Speaker 11: Since nineteen fifty seven. Slovatic Sausage and Snook has been
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Speaker 11: making the best tasting sausage in Texas from the same
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