Latest / Financial Survival Network / From Struggle to Entrepreneurial Success - Marquel Russell #6164
Transcript
- 0:00Speaker 1: I actually I don't have like a traditional business background education,
- 0:04Speaker 1: so I didn't go like to college or in that
- 0:05Speaker 1: type of thing.
- 0:06Speaker 4: I should.
- 0:06Speaker 1: Dropped the high school in tenth grade and one of
- 0:09Speaker 1: I started cutting grass at a very young age in
- 0:11Speaker 1: the neighborhood, and I was in when we lived in apartments,
- 0:14Speaker 1: you know, I'm knocking on doors, ask them can I
- 0:16Speaker 1: take out the trash and so forth, And then got
- 0:19Speaker 1: into everybody who I looked up to earlier in my
- 0:22Speaker 1: life actually sold drugs, right, So I went that pillar
- 0:26Speaker 1: out and then again to the high school in tenth grade,
- 0:28Speaker 1: started getting in trouble, have my first so when I
- 0:30Speaker 1: was nineteen, and that kind of helped me have a
- 0:32Speaker 1: shift in my life, so to speak.
- 0:34Speaker 2: You were listening to Carrie Let's's Financial Survival Network, where
- 0:38Speaker 2: you get valuable information you just can't find anywhere else
- 0:42Speaker 2: to thrive in today's trying times. You need the Financial
- 0:46Speaker 2: Survival Network now more than ever. Go to Financial Survivalnetwork
- 0:51Speaker 2: dot com and get your free newsletter and gift. Financial
- 0:55Speaker 2: Survival Network now more than.
- 0:58Speaker 3: Ever, And welcome you are listening to and watching the
- 1:05Speaker 3: Financial Survival Network. I'm your host, Garry lutz Well got
- 1:09Speaker 3: an interesting guest on today.
- 1:10Speaker 4: You will help you be in.
- 1:12Speaker 3: Two places or more at once, help you build up
- 1:15Speaker 3: your business, scale scale up your business, get more clients,
- 1:20Speaker 3: and be more productive.
- 1:21Speaker 4: His name is Mark will Russell. Mark.
- 1:24Speaker 3: Well, it's a pleasure to have you on the show.
- 1:27Speaker 3: So may productivity is what we're talking about here, how
- 1:31Speaker 3: to get more out of your time, how to produce
- 1:35Speaker 3: more than you ever thought possible. So I assume you've
- 1:39Speaker 3: done that in your own business. Can you just share
- 1:41Speaker 3: with us your journey and how you got to this place.
- 1:45Speaker 4: Yeah.
- 1:45Speaker 1: Absolutely, So, first of all, thank you for having me on, Carrie.
- 1:48Speaker 1: I'm excited to be here. So in short, I mean,
- 1:51Speaker 1: obviously it's been a more a decade at this point,
- 1:54Speaker 1: but I'll give you the I guess the bridge version.
- 1:56Speaker 1: So I actually I don't have like a traditional business
- 2:00Speaker 1: background education, so I didn't go like to college or
- 2:03Speaker 1: in that type of thing. I actually dropped the high
- 2:04Speaker 1: school in tenth grade. And one of I started cutting
- 2:08Speaker 1: grass at a very young age in the neighborhood. And
- 2:11Speaker 1: I was in when we lived in apartments, you know,
- 2:13Speaker 1: knocking on doors asking can I take out the trash
- 2:15Speaker 1: and so forth, and then got into everybody who I
- 2:20Speaker 1: looked up to earlier in my life actually sold drugs, right,
- 2:23Speaker 1: So I went that killar route and then again to
- 2:27Speaker 1: the high school in tenth grade, started getting in trouble,
- 2:29Speaker 1: had my first so when I was nineteen, and that
- 2:31Speaker 1: kind of helped me have a shift in my life,
- 2:33Speaker 1: so to speak.
- 2:36Speaker 4: Temporarily, I went the job route.
- 2:37Speaker 1: That didn't really work out, so I kind of went
- 2:39Speaker 1: back to what I knew best in the streets. But
- 2:40Speaker 1: I used that business funding that I was getting to
- 2:44Speaker 1: start an entertainment company.
- 2:46Speaker 4: So I did artists management, club promotions and so forth.
- 2:49Speaker 1: And that actually led to me being in the club
- 2:52Speaker 1: every night because we did obviously club promotions. And one
- 2:55Speaker 1: night I was approached by somebody who was in a
- 2:57Speaker 1: network marketing opportunity. I didn't know what network marketing was,
- 3:00Speaker 1: but he was how many people you know as a
- 3:02Speaker 1: cell phone? And I was like, everybody I know how phone?
- 3:06Speaker 1: He was like, what if every time they paid the
- 3:07Speaker 1: bill you got paid? And I was like, we gotta
- 3:08Speaker 1: be cool. So he invited me to a home party.
- 3:11Speaker 1: If you's met with new marketing, you got to know
- 3:13Speaker 1: how those things go. So I went to the meeting.
- 3:15Speaker 1: It was breaking down you know how I can get
- 3:17Speaker 1: two people and they'll get two people, and they'll get
- 3:19Speaker 1: two people, and how people was making out his money.
- 3:22Speaker 1: So I signed up and obviously did go the way
- 3:25Speaker 1: that I thought it was going to go, in a
- 3:26Speaker 1: way they explain it was going to go. However, Yeah,
- 3:30Speaker 1: however it led me into personal development, which was really cool.
- 3:33Speaker 3: Oh love free story, man, I really am, because everybody
- 3:37Speaker 3: gets where they're going to be taking a different path
- 3:40Speaker 3: and different journey, and you had to go through what
- 3:44Speaker 3: you had to go through to get where you are now.
- 3:45Speaker 3: So I didn't sorry, it didn't mean to interrupt, but
- 3:48Speaker 3: I just wanted, you know, I'm really enjoying enjoying what
- 3:51Speaker 3: you're saying.
- 3:53Speaker 1: Awesome, Yes, so thanks so yeah so, And that that
- 3:55Speaker 1: led me into learning about personal development and then also
- 3:57Speaker 1: led me into the online marketing world. While began to
- 4:00Speaker 1: learn about direct response marketing, and through that I found
- 4:04Speaker 1: that I guess my niche so to.
- 4:06Speaker 4: Speak, was helping businesses generate leads.
- 4:09Speaker 1: And I learned that there was this industry called the
- 4:12Speaker 1: coaching industry, So people started paying me to coach them
- 4:15Speaker 1: or how we were in marketing and getting leads, we
- 4:17Speaker 1: built a company called Klina Tracts University, which was solely
- 4:20Speaker 1: focused on helping businesses install automated marketing systems in their business,
- 4:24Speaker 1: and that company became an in five thousand faces growing company.
- 4:27Speaker 4: We help thousands of businesses in there.
- 4:30Speaker 1: However, within that process, we discovered that getting clients was
- 4:34Speaker 1: just part of the process. And as we scaled our companies,
- 4:38Speaker 1: we found that you need other things right, team systems, processes,
- 4:44Speaker 1: financial infrastructure, all the things that come with that. But
- 4:48Speaker 1: a lot of people wasn't teaching it, so we had
- 4:49Speaker 1: to go out and figure it out on our own.
- 4:51Speaker 1: And then we created this process called the Predictable Scale Flywheel,
- 4:54Speaker 1: which covers eight pillars that helped you build a business
- 4:57Speaker 1: that's more profitable, more scalable, and was sustainable, more enjoyable
- 5:00Speaker 1: and particulately sellable if you decide to sell it. And
- 5:03Speaker 1: that's when we started a company, Collettigiousco Institute, And that's
- 5:07Speaker 1: what it's all about at this particular point of where
- 5:09Speaker 1: we are. It's helping businesses install systems and build well,
- 5:13Speaker 1: helping business owners actually at create companies that can actually
- 5:16Speaker 1: roll without them.
- 5:17Speaker 4: That's a remarkable story. Man. My hat's off to you.
- 5:21Speaker 3: You know, I definitely had an easier time growing up
- 5:24Speaker 3: as far as my socioeconomic position, but doesn't mean it
- 5:30Speaker 3: was easier for me as a person to succeed. But
- 5:34Speaker 3: I didn't have the odds the deck stacked against me
- 5:37Speaker 3: like you did, and you know that you could accomplish
- 5:41Speaker 3: what you have. Is I'm blown away. Really, I don't
- 5:45Speaker 3: even know what to say, because it's one thing. It's
- 5:49Speaker 3: one thing. I didn't have a silver spoon in my mouth,
- 5:51Speaker 3: but maybe I had a copper one. But you're the
- 5:57Speaker 3: exact opposite. So what do you tell people when you
- 6:00Speaker 3: see yourself twenty years ago? When you see kids around
- 6:04Speaker 3: you say I was just like that kid twenty years ago,
- 6:08Speaker 3: what do you tell them? How can you make a
- 6:10Speaker 3: difference in that person's life. So that's a great question.
- 6:14Speaker 1: Carry So I actually do a lot working with you
- 6:16Speaker 1: than so forth and so on, And I typically always
- 6:19Speaker 1: tell them when I go into schools to speak or
- 6:21Speaker 1: organizations or whatever. One of the things the approach I
- 6:24Speaker 1: like to take is let them know that I didn't used.
- 6:27Speaker 4: To be them, that I actually am them. Right.
- 6:29Speaker 1: I may be a little older, I've been blessed to
- 6:32Speaker 1: get into some different situations, been exposed to some different
- 6:34Speaker 1: mentors and so forth, but I.
- 6:35Speaker 4: Actually am them.
- 6:37Speaker 1: The only difference in me and them at that particular
- 6:39Speaker 1: moment is some level of exposure and then some mentorship
- 6:44Speaker 1: and like me taking advantage of that. So the thing
- 6:46Speaker 1: I like to I attempt to impress upon them is
- 6:50Speaker 1: that whatever they desire is actually possible. It's just going
- 6:55Speaker 1: to require some adjustments and things of that nature, but
- 6:57Speaker 1: it's not far fetched.
- 6:59Speaker 4: And I like to kind of an example of that now.
- 7:01Speaker 1: Of course, like you mentioned earlier, nothing that I've accomplished,
- 7:05Speaker 1: it's been because it's been easy. However, it is possible
- 7:10Speaker 1: if you decide to, you know, persist until you succeed,
- 7:14Speaker 1: so to speak.
- 7:15Speaker 4: Because like when people.
- 7:16Speaker 1: Ask me Mark, well, how did you go from it,
- 7:17Speaker 1: it's really hard for me to explain, to be honest
- 7:19Speaker 1: with you, is like I just tell him, like, first
- 7:21Speaker 1: of all, the grace of God that I was blessed
- 7:23Speaker 1: to me out of what I was, what I was into,
- 7:26Speaker 1: and to survive because most people who come from where
- 7:28Speaker 1: I come from definitely don't build what we've been able
- 7:31Speaker 1: to build.
- 7:31Speaker 4: But most of them don't even make it out.
- 7:33Speaker 3: I know, I know they wind up in jail or
- 7:35Speaker 3: dead or having not living up to their true potential.
- 7:40Speaker 3: And you know, what you embraced to me is a
- 7:44Speaker 3: person who has everything against them, but you have potential,
- 7:49Speaker 3: and then you get a little bit of success, builds
- 7:52Speaker 3: your self esteem and makes you believe that you're you're
- 7:56Speaker 3: capable of even more than you ever.
- 7:57Speaker 4: Thought you were.
- 7:58Speaker 3: And I think we all are, regardless how we're born
- 8:01Speaker 3: and where we're born, to our station in life, I
- 8:05Speaker 3: think we all, with very few exceptions, wind up only
- 8:11Speaker 3: accomplishing a fraction.
- 8:12Speaker 4: Of what we were actually what you're actually capable of doing.
- 8:16Speaker 3: So when I see somebody really like you realize their potential,
- 8:21Speaker 3: you know it's good for me too. I mean, we
- 8:24Speaker 3: all have our challenges, we all have our obstacles in life.
- 8:29Speaker 3: Mostly they're self imposed. We just don't even realize that
- 8:32Speaker 3: we're putting those obstacles. I mean, I didn't need to
- 8:36Speaker 3: get into like a whole success motivational talk.
- 8:39Speaker 4: With you, but you I agree your story that I.
- 8:44Speaker 3: Felt like, that's that's really where I think people can
- 8:48Speaker 3: really profit from this, is that all limitations in life
- 8:53Speaker 3: are self imposed, whether you.
- 8:54Speaker 4: Realize it or not.
- 8:55Speaker 3: How far you go is how far you allowed yourself
- 8:58Speaker 3: to go one hundred percent. So hey, So as far
- 9:03Speaker 3: as your business goes, which is what you came on
- 9:05Speaker 3: to discuss. When you get a new client, what is
- 9:09Speaker 3: the process? What you have some major questions or you
- 9:14Speaker 3: know there's an intake form something like that.
- 9:17Speaker 4: What do you want from that client? What do you
- 9:19Speaker 4: want to know? So the biggest thing I want to do,
- 9:22Speaker 4: the biggest thing we want to know.
- 9:23Speaker 1: So everything that we do is custom for the most part,
- 9:26Speaker 1: depending on the business. So if it's a business week,
- 9:28Speaker 1: we work with who are at two hundred and fifty
- 9:31Speaker 1: thousand dollars a year and they're looking to get to
- 9:33Speaker 1: a million dollars a year, IP at a million dollars
- 9:35Speaker 1: a year looking to get to five five million, to
- 9:37Speaker 1: get to ten obviously someone there's some nuance when it
- 9:40Speaker 1: comes to strategy. So one of the things that I
- 9:42Speaker 1: want to get we want to get in crystal clear
- 9:44Speaker 1: on is even if we just start from a revenue standpoint,
- 9:47Speaker 1: let's just start with that, because a lot of times
- 9:50Speaker 1: entrepreneurs are revenue driven, right, So one of the things
- 9:53Speaker 1: we like to zim me in on is Okay, what
- 9:55Speaker 1: do you actually want to make? And they'll throw a
- 9:58Speaker 1: big number out right, and then a lot of times
- 10:01Speaker 1: it's just a big arbitrary number.
- 10:03Speaker 4: So and I'll say, well.
- 10:05Speaker 1: Not necessarily what you want your business to make, but
- 10:07Speaker 1: actually what you want to take home right personally?
- 10:11Speaker 4: Right?
- 10:11Speaker 1: And then from there that will And then also what
- 10:15Speaker 1: are the other things that you prioritize outside of money?
- 10:19Speaker 4: What are the things you your real values? Are the
- 10:21Speaker 4: things you value outside of money?
- 10:22Speaker 3: Right?
- 10:22Speaker 4: So what are other things?
- 10:23Speaker 1: So some of them may be spending more time with
- 10:25Speaker 1: my kids, spending more time my wife, or being able
- 10:27Speaker 1: to go to the gym, or being able to be
- 10:28Speaker 1: at church on Sunday, or.
- 10:30Speaker 4: Like, what are all these other things?
- 10:31Speaker 1: So now we can figure out, all, right, you want
- 10:34Speaker 1: to make this per month take home while still being
- 10:37Speaker 1: able to pick your kids up in school every day
- 10:39Speaker 1: and help with their homework, while still being able to
- 10:42Speaker 1: get them up for school and have breakfast with them,
- 10:44Speaker 1: while still being able to attend dollar field trips, while
- 10:47Speaker 1: still being able to meet the ball games on Saturdays,
- 10:49Speaker 1: don't practice on Tuesday, and blah blah blah. So we
- 10:51Speaker 1: get crystal on what are those things? So now we
- 10:54Speaker 1: know this is the thing we want to get you
- 10:56Speaker 1: closer to right, and how do we do this without
- 11:01Speaker 1: the allure of more, because a lot of times we
- 11:04Speaker 1: can get sucked, and especially as entrepreneurs, we can get
- 11:07Speaker 1: sucked into this idea of doing more, doing more, doing more,
- 11:10Speaker 1: doing more, just to make more, and a lot of
- 11:12Speaker 1: times it can become meaningless. But it's like, Okay, what's
- 11:14Speaker 1: the thing that you're really prioritizing, you really want, and
- 11:16Speaker 1: then how do we create what's the simplest, lowest risk
- 11:20Speaker 1: way to actually go about making it happen.
- 11:22Speaker 4: Because again, sometimes they come to us and they.
- 11:24Speaker 1: Think they have more and more and more and more
- 11:26Speaker 1: and more, but in reality what we found is actually
- 11:29Speaker 1: doing less. It's typically a faster, more efficient path to
- 11:33Speaker 1: get to where they're looking to go.
- 11:34Speaker 4: So that's pretty that's a lot of times when we start.
- 11:36Speaker 4: That's such a great point.
- 11:37Speaker 3: A lot of the success is is not doing things
- 11:42Speaker 3: that aren't really helping you accomplish your goal. So they
- 11:48Speaker 3: one more question and as far as what you've been doing,
- 11:53Speaker 3: what is the what has given you the most satisfaction
- 11:57Speaker 3: in your path?
- 11:59Speaker 4: So the data's giving me the most satisfaction is uh?
- 12:02Speaker 1: I guess I would probably say two fo uh when
- 12:05Speaker 1: it's my hold on, say it's three.
- 12:07Speaker 4: Po uh One.
- 12:08Speaker 1: Number one from the business standpoint, be being able to
- 12:12Speaker 1: see the success stories that we've been able to create
- 12:14Speaker 1: by helping business owners, because I know if we get help,
- 12:16Speaker 1: if we help this one business owner by default, that's helped,
- 12:19Speaker 1: that that helps to the family, that helped the community,
- 12:22Speaker 1: that creates jobs.
- 12:23Speaker 4: Now, the creation of those jobs also impact families.
- 12:27Speaker 1: So it's just like the ruble effects, so we never
- 12:29Speaker 1: really get to measure the the true impact of what
- 12:31Speaker 1: we've been able to do.
- 12:33Speaker 4: So that's number one.
- 12:34Speaker 1: I'm number two, it's been able to be while doing this,
- 12:36Speaker 1: being able to be a present husband, a present father,
- 12:39Speaker 1: is very active with my kids and my wife, and
- 12:42Speaker 1: being able to build a family while doing all this
- 12:44Speaker 1: as well. And then number three, you spoke to it earlier,
- 12:47Speaker 1: Carrie when you when you said that getting the opportunity
- 12:50Speaker 1: to grow and like realize your full potential and and
- 12:55Speaker 1: even for me, you get it nail only head. I
- 12:58Speaker 1: don't even believe I've been able to realize my full potential.
- 13:02Speaker 1: Jetshit and I feel like I'm really just getting started.
- 13:05Speaker 1: So about and now down to those three things that's
- 13:08Speaker 1: probably out saying that was a bit the most fulfilic.
- 13:10Speaker 4: I feel the same way. You know, it's a process.
- 13:14Speaker 3: I got a few years on you, obviously, so I'm
- 13:17Speaker 3: not talking down to you. I'm talking up to you
- 13:20Speaker 3: because you know, I just respect what you've done immensely.
- 13:25Speaker 3: But the struggle gets easier as you come to accept
- 13:30Speaker 3: yourself and your failings, my failings and my shortcomings as
- 13:36Speaker 3: my strengths rather than my weaknesses. And you know, it's
- 13:42Speaker 3: just like you keep on the path because you can't
- 13:44Speaker 3: do anything else.
- 13:45Speaker 4: You have no choice.
- 13:47Speaker 3: Like you think you have free will, but once you
- 13:50Speaker 3: started down the path, you gave up your free will
- 13:52Speaker 3: because the path is your will.
- 13:54Speaker 4: So you know, Man, it's it's heavy, I know.
- 14:00Speaker 3: But Hey, your inspiration then and we will definitely have
- 14:05Speaker 3: you back on the show. Talk about some concrete examples,
- 14:09Speaker 3: businesses you've worked with, things you've gotten done, things that
- 14:12Speaker 3: you want to do. Okay, I think we can all
- 14:15Speaker 3: learn appreciate it. Hey, Mark, Well, tell us how do
- 14:18Speaker 3: we contact you?
- 14:19Speaker 4: How do we find you on the web? How do
- 14:21Speaker 4: we connect with you?
- 14:22Speaker 1: Yeah, so I'll put together page cause if you go
- 14:24Speaker 1: to scale made easy dot com so s E A
- 14:27Speaker 1: L E made, it may be easy A E A
- 14:31Speaker 1: S Y. So just Scale Madeasy dot com got tons
- 14:33Speaker 1: of resources of whatever business owners. We're looking to build
- 14:36Speaker 1: businesses that are more predictable, scalable, enjoyable, and potentially sellable.
- 14:39Speaker 1: So that his Scale made Easy dot com. I would
- 14:42Speaker 1: just say go there, tap in. If you're on Instagram,
- 14:44Speaker 1: you can send me a direct message. Mark Well Russell.
- 14:46Speaker 1: The more our social media send me a direct message.
- 14:49Speaker 1: But the easiest way is just go to scale Madias
- 14:51Speaker 1: dot com.
- 14:51Speaker 4: You know, grab all those.
- 14:52Speaker 3: Resources excellent and that link you will find it in
- 14:55Speaker 3: the show notes to this interview on Financial Survival Network
- 14:58Speaker 3: dot com. When you go there, make sure you sign
- 15:01Speaker 3: up for your free newsletter, and if you want to
- 15:03Speaker 3: contact Markel through me, just send me an email KL
- 15:07Speaker 3: at Carrie Lutz dot com.
- 15:08Speaker 4: Markel, keep doing what you're doing. We'll talk to you
- 15:10Speaker 4: in real soon.
- 15:11Speaker 2: Thank you some much, Kerry, thanks for listening to Carrie
- 15:14Speaker 2: Letz's Financial Survival Network. Your solution to today's trying times.
- 15:19Speaker 2: For the latest, go to Financial Survivalnetwork dot com. Financial
- 15:23Speaker 2: Survival Network now more than ever