Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The 1 Second Per Word Rule for Video Captions
Discover the one-second-per-word rule for video captions — a research-backed guideline that optimizes readability and viewer retention. In this episode, Lucas explains the cognitive load research behind the rule, and Luna shares real-world examples from YouTube, TikTok, and Instagram. Learn why most videos get caption speed wrong, how to adjust your editing workflow, and why this simple tweak can boost engagement and accessibility. Plus, a quick look at how the rule applies across platforms and why it matters more than ever in a mute-first world.
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The skinny
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