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#118 How Lawyers & Mediators Get Found on AI (Before Clients Even Google You)
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AI is changing how clients search for legal, mediation, and divorce professionals. Referrals still matter, but they are no longer the first step. Today, many clients begin with AI tools before ever visiting a website or making contact. These tools scan online content and recommend professionals based on clarity, consistency, and authority signals.
This episode breaks down how the client search journey is evolving and what determines who gets recommended. It also covers three practical actions to improve visibility: refining positioning with clear, specific language, creating…
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