Latest / Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity
How Patagonia's Worn Wear Program Extended Brand Loyalty
In this milestone 150th episode of Building Brands, Lucas and Luna dive into Patagonia's Worn Wear program—a repair and resale initiative that turns sustainability into a durable brand moat. They explore how the program started in 2013 as a mobile repair tour, evolved into a thriving resale marketplace, and now drives customer loyalty while reducing environmental impact. With concrete examples like the $10 repair voucher and the trade-in program, they unpack how Worn Wear deepens the customer's relationship with the brand long after the initial purchase. The conversation touches on…
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