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How Knowing Customer Names Beats Big Box Convenience With Christina Melillo Of Buehler's Fresh Foods · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone,
• 0:00
  this
• 0:01
  is
• 0:01
  Omnitalk
• 0:01
  Retail.
• 0:02
  I'm
• 0:02
  Chris
• 0:02
  Walton.
• 0:03
  And
• 0:03
  I'm
• 0:03
  Ann
• 0:03
  Mazinga.
• 0:04
  And
• 0:04
  we
• 0:04
  are
• 0:04
  coming
• 0:04
  to
• 0:04
  you
• 0:05
  live
• 0:05
  from
• 0:05
  the
• 0:05
  Simbi
• 0:06
  and
• 0:06
  Omnitalk
• 0:06
  podcast
• 0:07
  studio
• 0:07
  at
• 0:07
  the
• 0:07
  Spartan
• 0:08
  Nash
• 0:08
  Conference
• 0:08
  in
• 0:09
  Grand
• 0:09
  Rapids,
• 0:10
  Michigan.
• 0:10
  And
• 0:11
  we
• 0:11
  are
• 0:11
  pleased
• 0:11
  to
• 0:11
  introduce
• 0:11
  our
• 0:12
  next
• 0:12
  guest.
• 0:13
  Our
• 0:13
  next
• 0:13
  guest
• 0:13
  is
• 0:13
  Christina
• 0:14
  Melillo.
• 0:15
  She
• 0:15
  is
• 0:15
  the
• 0:15
  VP
• 0:16
  of
• 0:16
  Merchandising
• 0:16
  at
• 0:17
  Bueller's
• 0:17
  Fresh
• 0:18
  Foods.
• 0:18
  Christina,
• 0:18
  thank
• 0:19
  you
• 0:19
  for
• 0:19
  joining
• 0:19
  us
• 0:19
  and
• 0:20
  welcome
• 0:20
  to
• 0:20
  omnitalk.
• 0:21
  Thank
• 0:21
  you.
• 0:21
  It's
• 0:22
  nice
• 0:22
  to
• 0:22
  be
• 0:22
  here.
• 0:22
  Yeah.
• 0:22
  Nice
• 0:23
  to
• 0:23
  be
• 0:23
  here
• 0:23
  in
• 0:23
  Grand
• 0:23
  Rapids.
• 0:24
  It
• 0:24
  is.
• 0:24
  It's
• 0:24
  nice,
• 0:24
  huh?
• 0:25
  Yeah,
• 0:25
  it's
• 0:25
  been
• 0:25
  nice.
• 0:26
  Nice
• 0:26
  little
• 0:26
  town.
• 0:26
  I
• 0:26
  like
• 0:26
  it
• 0:27
  here.
• 0:27
  I
• 0:27
  like
• 0:27
  it
• 0:27
  here
• 0:27
  a
• 0:27
  lot,
• 0:27
  actually.
• 0:28
  It
• 0:28
  is
• 0:28
  great.
• 0:29
  So
• 0:29
  tell
• 0:29
  us
• 0:29
  a
• 0:29
  little
• 0:29
  bit
• 0:29
  about
• 0:30
  yourself
• 0:30
  and
• 0:30
  also
• 0:31
  about
• 0:31
  Bueller.
• 0:31
  Buellers,
• 0:32
  if
• 0:32
  you
• 0:32
  don't
• 0:32
  mind.
• 0:32
  Okay,
• 0:33
  so
• 0:33
  I'll
• 0:33
  start
• 0:34
  with
• 0:34
  Buellers,
• 0:34
  if
• 0:35
  that's
• 0:35
  okay.
• 0:36
  We
• 0:36
  are
• 0:37
  a
• 0:37
  14
• 0:37
  store
• 0:38
  chain
• 0:38
  of
• 0:39
  groceries,
• 0:40
  traditional
• 0:40
  grocery
• 0:41
  store
• 0:41
  in
• 0:41
  northeast
• 0:42
  Ohio.
• 0:42
  Okay.
• 0:43
  We've
• 0:43
  been
• 0:43
  in
• 0:43
  business
• 0:44
  since
• 0:44
  1929.
• 0:45
  We
• 0:45
  were
• 0:45
  owned
• 0:45
  by
• 0:46
  the
• 0:46
  Bueller
• 0:46
  family,
• 0:47
  but
• 0:48
  they
• 0:48
  exited
• 0:48
  the
• 0:49
  business
• 0:49
  in
• 0:50
  2017.
• 0:50
  We
• 0:50
  are
• 0:51
  now
• 0:51
  in
• 0:51
  Aesop.
• 0:52
  So
• 0:52
  like
• 0:52
  I
• 0:53
  said,
• 0:53
  We've
• 0:53
  got
• 0:53
  14
• 0:53
  stores.
• 0:54
  We
• 0:54
  also
• 0:54
  have
• 0:54
  off
• 0:55
  site
• 0:55
  liquor
• 0:55
  store.
• 0:56
  We
• 0:56
  have
• 0:56
  an
• 0:56
  off
• 0:56
  site
• 0:57
  restaurant.
• 0:59
  So
• 1:00
  just
• 1:00
  like
• 1:00
  I
• 1:00
  said,
• 1:01
  traditional
• 1:01
  grocery
• 1:01
  store.
• 1:03
  So
• 1:03
  I
• 1:03
  am
• 1:03
  VP
• 1:04
  of
• 1:04
  merchandising.
• 1:04
  I've
• 1:05
  been
• 1:05
  with
• 1:05
  Bueller
• 1:06
  36
• 1:07
  years.
• 1:07
  Oh
• 1:07
  my
• 1:08
  gosh,
• 1:08
  that
• 1:08
  gives
• 1:09
  away
• 1:09
  my
• 1:09
  age.
• 1:11
  I
• 1:11
  was
• 1:11
  10
• 1:11
  years
• 1:11
  old
• 1:11
  when
• 1:12
  you
• 1:12
  started.
• 1:13
  Oh
• 1:13
  my
• 1:13
  goodness,
• 1:14
  16.
• 1:15
  So
• 1:15
  yeah,
• 1:15
  no,
• 1:15
  I
• 1:15
  started
• 1:15
  bagging
• 1:16
  groceries.
• 1:16
  16.
• 1:16
  Really?
• 1:17
  Yeah,
• 1:17
  I
• 1:17
  was
• 1:17
  bagging
• 1:18
  groceries,
• 1:19
  went
• 1:19
  to
• 1:19
  college
• 1:19
  a
• 1:20
  little
• 1:20
  bit
• 1:20
  on
• 1:20
  and
• 1:20
  off,
• 1:20
  but
• 1:21
  kept
• 1:21
  getting
• 1:22
  promoted.
• 1:23
  And
• 1:24
  so
• 1:24
  here
• 1:24
  I
• 1:24
  am,
• 1:24
  vice
• 1:25
  president
• 1:25
  of
• 1:25
  merchandising.
• 1:26
  And
• 1:26
  that
• 1:26
  is
• 1:26
  one
• 1:27
  thing
• 1:27
  that
• 1:27
  I
• 1:28
  think
• 1:29
  is
• 1:29
  great
• 1:29
  about
• 1:29
  Buellers
• 1:30
  is
• 1:30
  that
• 1:30
  we
• 1:31
  do
• 1:31
  really
• 1:31
  focus
• 1:32
  on
• 1:32
  promotion
• 1:32
  within
• 1:33
  and
• 1:33
  opportunities
• 1:34
  for
• 1:34
  the
• 1:34
  people
• 1:34
  that
• 1:35
  we
• 1:35
  have.
• 1:35
  So
• 1:36
  I
• 1:36
  was
• 1:36
  fortunate
• 1:36
  enough
• 1:37
  to
• 1:37
  be
• 1:37
  one
• 1:37
  of
• 1:37
  those
• 1:37
  people
• 1:38
  and
• 1:38
  kind
• 1:38
  of
• 1:38
  had
• 1:39
  someone
• 1:39
  take
• 1:40
  me
• 1:40
  under
• 1:40
  their
• 1:41
  wing
• 1:41
  and
• 1:42
  yeah,
• 1:43
  I'm
• 1:43
  so
• 1:43
  happy
• 1:43
  to
• 1:44
  be
• 1:44
  here.
• 1:44
  How
• 1:44
  long
• 1:44
  have
• 1:44
  you
• 1:44
  been
• 1:45
  heading
• 1:45
  up
• 1:45
  merchandising?
• 1:47
  Two
• 1:47
  years.
• 1:47
  Two
• 1:48
  years
• 1:48
  as
• 1:48
  VP
• 1:48
  of
• 1:48
  merchandising.
• 1:49
  Got
• 1:49
  it.
• 1:50
  Yes.
• 1:51
  I
• 1:51
  was
• 1:51
  in
• 1:51
  stores
• 1:52
  for
• 1:52
  quite
• 1:52
  a
• 1:52
  while.
• 1:53
  Was
• 1:53
  assistant
• 1:53
  store
• 1:54
  manager.
• 1:54
  Then
• 1:54
  I
• 1:55
  was
• 1:55
  in
• 1:55
  our
• 1:55
  merchandising
• 1:56
  group
• 1:56
  and
• 1:56
  did
• 1:56
  a
• 1:56
  little
• 1:57
  bit
• 1:57
  of
• 1:57
  buying.
• 1:57
  Was
• 1:57
  a
• 1:58
  buyer
• 1:58
  for
• 1:58
  a
• 1:58
  little
• 1:58
  while.
• 1:59
  So
• 1:59
  yeah,
• 1:59
  just
• 2:00
  really
• 2:00
  work
• 2:00
  my
• 2:00
  way
• 2:00
  up.
• 2:01
  Great.
• 2:01
  Wow.
• 2:01
  Buellers
• 2:02
  is
• 2:02
  very
• 2:02
  lucky
• 2:03
  to
• 2:03
  have
• 2:03
  you.
• 2:03
  36
• 2:04
  years
• 2:05
  knowing
• 2:06
  and
• 2:06
  understanding
• 2:07
  and
• 2:07
  serving
• 2:07
  that
• 2:08
  customer
• 2:08
  base
• 2:08
  is
• 2:09
  really,
• 2:09
  really
• 2:10
  impressive,
• 2:10
  Christina.
• 2:11
  Thank
• 2:11
  you.
• 2:12
  You
• 2:13
  mentioned
• 2:13
  you
• 2:13
  have
• 2:14
  several
• 2:14
  stores
• 2:15
  in
• 2:15
  northeast
• 2:16
  Ohio,
• 2:18
  a
• 2:18
  pretty
• 2:18
  significant
• 2:19
  regional
• 2:19
  grocer
• 2:20
  in
• 2:20
  that
• 2:20
  area.
• 2:21
  How
• 2:21
  does
• 2:21
  being
• 2:22
  a
• 2:22
  regional
• 2:23
  kind
• 2:23
  of
• 2:24
  influence
• 2:24
  your
• 2:24
  merchandising
• 2:25
  strategy
• 2:26
  when
• 2:26
  you
• 2:26
  compare
• 2:27
  Buellers
• 2:28
  to
• 2:28
  some
• 2:29
  of
• 2:29
  the
• 2:29
  other,
• 2:29
  other
• 2:30
  large
• 2:31
  chains
• 2:31
  that
• 2:32
  are
• 2:32
  out
• 2:32
  there?
• 2:32
  So
• 2:32
  we're
• 2:33
  really
• 2:33
  lucky,
• 2:33
  I,
• 2:34
  I
• 2:34
  think
• 2:34
  to
• 2:34
  be
• 2:34
  in
• 2:34
  Ohio.
• 2:35
  It's
• 2:35
  a
• 2:36
  great
• 2:36
  farming
• 2:37
  community.
• 2:37
  Right.
• 2:38
  So
• 2:38
  that's,
• 2:38
  we're
• 2:39
  big
• 2:39
  on
• 2:39
  local
• 2:39
  anyways
• 2:40
  because
• 2:40
  in
• 2:41
  some
• 2:41
  of
• 2:41
  our
• 2:41
  communities
• 2:42
  we
• 2:42
  were
• 2:42
  the
• 2:42
  first,
• 2:43
  very
• 2:43
  first
• 2:43
  grocery
• 2:44
  store.
• 2:44
  Right,
• 2:44
  right.
• 2:45
  So
• 2:45
  being
• 2:45
  the
• 2:46
  first
• 2:46
  there,
• 2:46
  you
• 2:47
  know,
• 2:47
  we
• 2:47
  had
• 2:47
  had
• 2:47
  some
• 2:48
  reach
• 2:48
  there.
• 2:48
  But,
• 2:49
  you
• 2:49
  know,
• 2:49
  we
• 2:49
  know
• 2:50
  a
• 2:50
  lot
• 2:50
  of
• 2:50
  the
• 2:50
  farmers.
• 2:51
  We
• 2:51
  go
• 2:51
  to
• 2:52
  the
• 2:52
  Mount
• 2:52
  Hope
• 2:52
  auction,
• 2:53
  it's
• 2:53
  an
• 2:53
  Amish
• 2:54
  auction.
• 2:54
  And
• 2:54
  we
• 2:54
  know
• 2:55
  those
• 2:55
  farmers
• 2:55
  that
• 2:55
  are
• 2:56
  there.
• 2:56
  We
• 2:57
  buy
• 2:57
  a
• 2:57
  good
• 2:57
  portion
• 2:58
  of
• 2:58
  our
• 2:58
  produce
• 2:59
  that's
• 2:59
  there.
• 2:59
  So
• 3:00
  what
• 3:00
  we're
• 3:00
  selling,
• 3:00
  our
• 3:01
  customers
• 3:01
  know,
• 3:01
  is
• 3:02
  from
• 3:02
  local
• 3:02
  D
• 3:03
  farmers
• 3:03
  or
• 3:04
  local
• 3:04
  produce
• 3:05
  farmers.
• 3:05
  So.
• 3:06
  And
• 3:06
  we've
• 3:06
  had
• 3:07
  that
• 3:07
  history
• 3:08
  of
• 3:08
  buying
• 3:08
  from
• 3:08
  those
• 3:09
  groups
• 3:09
  for
• 3:09
  such
• 3:09
  a
• 3:09
  long
• 3:10
  time.
• 3:10
  And
• 3:10
  our
• 3:10
  customers
• 3:10
  know
• 3:11
  that
• 3:11
  product.
• 3:12
  They
• 3:12
  know
• 3:12
  that
• 3:12
  when
• 3:13
  we
• 3:13
  say
• 3:13
  we
• 3:13
  have
• 3:13
  Maurer
• 3:14
  Sweet
• 3:14
  corn,
• 3:15
  they
• 3:15
  know
• 3:15
  what
• 3:15
  it
• 3:15
  is
• 3:16
  and
• 3:16
  they
• 3:16
  know
• 3:16
  when
• 3:16
  we're
• 3:17
  going
• 3:17
  to
• 3:17
  have
• 3:17
  it
• 3:17
  and
• 3:17
  they're
• 3:17
  asking
• 3:18
  for
• 3:18
  it.
• 3:18
  Right.
• 3:19
  So
• 3:20
  it
• 3:20
  is
• 3:20
  really
• 3:20
  about
• 3:21
  our
• 3:21
  communities.
• 3:21
  And
• 3:21
  then
• 3:22
  again,
• 3:22
  we
• 3:22
  have
• 3:22
  a
• 3:23
  lot
• 3:23
  of
• 3:23
  longtime
• 3:24
  employees
• 3:24
  and
• 3:25
  they
• 3:25
  know
• 3:26
  what
• 3:26
  they're
• 3:26
  selling
• 3:26
  to
• 3:26
  their
• 3:26
  customers.
• 3:27
  They
• 3:27
  can
• 3:27
  speak
• 3:28
  to
• 3:28
  it.
• 3:28
  Right.
• 3:28
  And
• 3:29
  that's,
• 3:29
  I
• 3:29
  think,
• 3:29
  an
• 3:29
  advantage
• 3:30
  that
• 3:30
  we
• 3:30
  do
• 3:30
  have
• 3:30
  over
• 3:31
  a
• 3:31
  bigger
• 3:32
  size
• 3:32
  store
• 3:32
  chain.
• 3:32
  That
• 3:32
  reminds
• 3:33
  me
• 3:33
  of
• 3:33
  how
• 3:33
  my
• 3:33
  family
• 3:33
  in
• 3:34
  Iowa
• 3:34
  talks
• 3:34
  about
• 3:34
  their
• 3:35
  groceries
• 3:35
  too.
• 3:35
  I
• 3:35
  mean,
• 3:35
  you
• 3:36
  guys
• 3:36
  are
• 3:36
  in
• 3:36
  Ohio,
• 3:36
  but
• 3:36
  very,
• 3:37
  you
• 3:37
  know,
• 3:37
  very
• 3:37
  similar
• 3:37
  in
• 3:38
  terms
• 3:38
  of
• 3:38
  the
• 3:38
  makeup
• 3:38
  and
• 3:39
  how
• 3:39
  they
• 3:39
  think
• 3:39
  about
• 3:39
  things.
• 3:40
  I'm
• 3:40
  curious
• 3:40
  too
• 3:40
  though.
• 3:41
  Are
• 3:41
  there
• 3:41
  any
• 3:41
  other
• 3:41
  advantages
• 3:42
  that
• 3:42
  you
• 3:43
  would
• 3:43
  single
• 3:43
  out
• 3:43
  for
• 3:43
  Buellers
• 3:44
  in
• 3:44
  terms
• 3:44
  of
• 3:44
  how
• 3:44
  you
• 3:45
  approach
• 3:45
  the
• 3:45
  business
• 3:45
  overall
• 3:46
  as
• 3:46
  a
• 3:46
  company
• 3:47
  in
• 3:47
  relation
• 3:47
  to
• 3:47
  keeping
• 3:47
  pace
• 3:48
  with
• 3:48
  some
• 3:48
  of
• 3:49
  the
• 3:49
  larger
• 3:49
  national
• 3:49
  chains?
• 3:50
  Yeah,
• 3:50
  so
• 3:50
  sure.
• 3:51
  You
• 3:51
  know,
• 3:52
  everybody
• 3:53
  sells,
• 3:54
  you
• 3:54
  know,
• 3:55
  Cheerios,
• 3:55
  everybody
• 3:56
  sells
• 3:56
  milk.
• 3:57
  Right.
• 3:57
  You
• 3:57
  can
• 3:57
  almost
• 3:57
  get
• 3:58
  your
• 3:58
  groceries
• 3:58
  at
• 3:58
  the
• 3:58
  local
• 3:59
  gas
• 3:59
  station.
• 4:00
  What
• 4:00
  I
• 4:00
  like
• 4:00
  to
• 4:01
  say
• 4:01
  is
• 4:01
  that
• 4:02
  we're
• 4:02
  also
• 4:02
  selling
• 4:03
  service
• 4:03
  in
• 4:03
  quality.
• 4:04
  You
• 4:04
  are.
• 4:04
  Okay,
• 4:05
  so
• 4:05
  you're
• 4:05
  coming
• 4:05
  to
• 4:06
  our,
• 4:06
  our
• 4:06
  store
• 4:07
  to
• 4:07
  talk
• 4:07
  to
• 4:07
  the,
• 4:08
  the
• 4:08
  wine
• 4:09
  manager
• 4:09
  who
• 4:10
  has
• 4:10
  a
• 4:10
  recommendation
• 4:11
  for
• 4:11
  you.
• 4:11
  You're
• 4:12
  coming
• 4:12
  to
• 4:12
  our
• 4:12
  store
• 4:12
  because,
• 4:13
  you
• 4:13
  know,
• 4:14
  we're
• 4:14
  still
• 4:14
  making
• 4:14
  our
• 4:15
  donuts
• 4:16
  and
• 4:16
  you
• 4:16
  know,
• 4:17
  we're
• 4:17
  filling
• 4:17
  our
• 4:17
  cream
• 4:18
  sticks
• 4:18
  and,
• 4:19
  and
• 4:19
  we
• 4:19
  still
• 4:20
  decorate
• 4:20
  our
• 4:20
  own
• 4:21
  cakes.
• 4:21
  We
• 4:21
  still
• 4:21
  have
• 4:22
  meat
• 4:22
  cases.
• 4:23
  We're
• 4:23
  a
• 4:23
  full
• 4:23
  service
• 4:24
  floral
• 4:24
  shop.
• 4:24
  Whereas
• 4:25
  a
• 4:25
  lot
• 4:25
  of
• 4:26
  places
• 4:26
  it's
• 4:26
  a
• 4:26
  grab
• 4:27
  and
• 4:27
  go.
• 4:27
  You
• 4:27
  pick
• 4:27
  up
• 4:28
  a
• 4:28
  plant
• 4:29
  or
• 4:29
  a
• 4:29
  bouquet
• 4:29
  that's
• 4:29
  been
• 4:29
  sitting
• 4:30
  there
• 4:30
  maybe
• 4:31
  for
• 4:31
  a
• 4:31
  week.
• 4:31
  Yeah.
• 4:32
  And
• 4:32
  there's
• 4:32
  nobody
• 4:33
  there
• 4:33
  to
• 4:33
  tell
• 4:34
  you
• 4:34
  how
• 4:34
  to
• 4:34
  Care
• 4:34
  for
• 4:34
  that
• 4:35
  plant
• 4:35
  or
• 4:36
  that.
• 4:36
  So,
• 4:36
  so
• 4:37
  I
• 4:37
  think
• 4:37
  that
• 4:37
  we
• 4:38
  are
• 4:38
  still
• 4:38
  very
• 4:38
  service
• 4:39
  focused
• 4:39
  and
• 4:40
  that's
• 4:40
  hard
• 4:40
  to
• 4:40
  be
• 4:41
  in
• 4:41
  the
• 4:43
  labor,
• 4:44
  you
• 4:44
  know,
• 4:44
  situation
• 4:45
  that
• 4:45
  it
• 4:45
  is
• 4:45
  today
• 4:45
  and
• 4:46
  the
• 4:46
  challenges
• 4:46
  that
• 4:46
  are
• 4:47
  out
• 4:47
  there.
• 4:47
  So
• 4:47
  I
• 4:47
  think
• 4:48
  service
• 4:49
  is
• 4:50
  a
• 4:50
  big
• 4:50
  thing
• 4:50
  that,
• 4:51
  that
• 4:51
  we
• 4:52
  push.
• 4:52
  What,
• 4:53
  what
• 4:53
  are
• 4:53
  you
• 4:53
  seeing
• 4:54
  as
• 4:54
  trends
• 4:55
  when
• 4:55
  it
• 4:55
  comes
• 4:55
  to
• 4:56
  how
• 4:56
  you
• 4:56
  provide
• 4:57
  service
• 4:57
  to
• 4:57
  your
• 4:57
  customers
• 4:58
  and
• 4:58
  especially
• 4:59
  in
• 4:59
  how
• 4:59
  you're
• 4:59
  buying.
• 5:00
  Like,
• 5:00
  what
• 5:00
  food
• 5:01
  trends
• 5:01
  are
• 5:01
  you
• 5:01
  seeing
• 5:02
  as
• 5:02
  the
• 5:02
  VP
• 5:02
  of
• 5:03
  merchandising?
• 5:03
  Yeah,
• 5:04
  so
• 5:04
  protein,
• 5:05
  I
• 5:06
  would
• 5:06
  say
• 5:06
  really?
• 5:06
  That's
• 5:06
  probably
• 5:07
  a.
• 5:08
  Not
• 5:08
  going
• 5:08
  to
• 5:08
  surprise
• 5:08
  anybody
• 5:09
  here.
• 5:09
  Right?
• 5:10
  But
• 5:10
  yeah,
• 5:10
  definitely
• 5:11
  protein.
• 5:13
  The
• 5:14
  hydration
• 5:16
  packets
• 5:17
  and
• 5:17
  the
• 5:17
  hydration
• 5:18
  drinks
• 5:18
  with
• 5:18
  people,
• 5:19
  I
• 5:19
  think
• 5:20
  being
• 5:20
  very,
• 5:21
  I
• 5:21
  guess
• 5:22
  preventative
• 5:22
  right
• 5:23
  there,
• 5:23
  that's
• 5:24
  their
• 5:24
  health
• 5:24
  focus
• 5:24
  now
• 5:25
  is
• 5:25
  preventative.
• 5:25
  So
• 5:26
  Christina,
• 5:26
  going
• 5:26
  back
• 5:27
  to
• 5:27
  the,
• 5:27
  the
• 5:27
  comments
• 5:27
  you
• 5:28
  made
• 5:28
  about
• 5:28
  protein,
• 5:28
  like,
• 5:29
  how
• 5:30
  overt
• 5:30
  is
• 5:30
  that
• 5:31
  change?
• 5:31
  Like
• 5:31
  is
• 5:32
  it
• 5:32
  forcing
• 5:32
  you
• 5:32
  to
• 5:32
  rethink
• 5:33
  the
• 5:33
  store
• 5:34
  layouts,
• 5:34
  the
• 5:35
  amount
• 5:35
  of
• 5:35
  merchandising
• 5:36
  you're
• 5:36
  giving
• 5:36
  to
• 5:36
  certain
• 5:37
  products?
• 5:37
  Like
• 5:37
  how,
• 5:38
  how
• 5:38
  impactful
• 5:38
  has
• 5:39
  that
• 5:39
  change
• 5:39
  been?
• 5:39
  Yeah,
• 5:40
  well,
• 5:40
  it's
• 5:40
  big
• 5:40
  for
• 5:40
  several
• 5:41
  reasons,
• 5:41
  I
• 5:42
  think.
• 5:42
  You
• 5:43
  know,
• 5:43
  GLP1,
• 5:44
  the
• 5:44
  dieting
• 5:44
  and
• 5:44
  everything
• 5:45
  like
• 5:45
  that.
• 5:45
  I
• 5:45
  think
• 5:46
  there
• 5:46
  is
• 5:47
  people,
• 5:47
  there
• 5:48
  are
• 5:48
  people
• 5:48
  out
• 5:48
  there
• 5:48
  that
• 5:49
  are
• 5:49
  thinking
• 5:49
  about
• 5:49
  preventative
• 5:50
  health
• 5:51
  care
• 5:51
  and
• 5:51
  how
• 5:52
  can
• 5:52
  they
• 5:52
  live
• 5:52
  longer
• 5:52
  and
• 5:53
  what
• 5:53
  can
• 5:53
  they
• 5:53
  do.
• 5:53
  And
• 5:53
  also
• 5:54
  you
• 5:54
  think
• 5:54
  about
• 5:55
  parents
• 5:55
  with
• 5:56
  the,
• 5:56
  the
• 5:57
  way
• 5:57
  sports
• 5:57
  are
• 5:58
  so
• 5:58
  intense
• 5:58
  in
• 5:59
  school,
• 5:59
  parents
• 6:00
  are
• 6:00
  letting
• 6:00
  their
• 6:00
  kids
• 6:01
  eat
• 6:02
  and
• 6:02
  drink
• 6:02
  protein
• 6:03
  and
• 6:03
  creatine
• 6:04
  and
• 6:04
  things
• 6:04
  like
• 6:04
  that.
• 6:05
  The
• 6:05
  other
• 6:06
  thing
• 6:06
  is
• 6:06
  it
• 6:06
  just
• 6:07
  tastes
• 6:07
  better
• 6:07
  now.
• 6:08
  Right.
• 6:08
  You
• 6:08
  know.
• 6:09
  Right,
• 6:09
  it
• 6:10
  just
• 6:10
  tastes
• 6:10
  better.
• 6:10
  Just
• 6:11
  like
• 6:11
  good
• 6:11
  for
• 6:11
  you
• 6:12
  is
• 6:12
  not
• 6:12
  crapping.
• 6:12
  Yes,
• 6:12
  right.
• 6:13
  Was
• 6:13
  cardboard.
• 6:14
  And
• 6:15
  it's
• 6:15
  the
• 6:15
  same
• 6:15
  thing
• 6:15
  with
• 6:16
  these
• 6:16
  manufacturers.
• 6:17
  They,
• 6:17
  they
• 6:17
  see
• 6:18
  that
• 6:18
  people
• 6:18
  want
• 6:19
  convenience,
• 6:19
  they
• 6:19
  want
• 6:20
  portability,
• 6:20
  they
• 6:21
  want
• 6:21
  easy
• 6:21
  things.
• 6:22
  And
• 6:22
  so
• 6:23
  they,
• 6:24
  they
• 6:24
  just
• 6:24
  love
• 6:25
  it.
• 6:25
  They
• 6:25
  love
• 6:25
  the
• 6:25
  convenience
• 6:26
  of
• 6:26
  it.
• 6:26
  They
• 6:26
  love
• 6:26
  the,
• 6:27
  the
• 6:27
  that
• 6:27
  it
• 6:28
  tastes
• 6:28
  better.
• 6:28
  And
• 6:28
  are
• 6:28
  there
• 6:29
  new
• 6:29
  products
• 6:29
  too,
• 6:29
  like
• 6:29
  creatine?
• 6:30
  Like,
• 6:30
  is
• 6:30
  that
• 6:30
  becoming
• 6:31
  more
• 6:31
  important
• 6:31
  of
• 6:31
  an
• 6:32
  element
• 6:32
  for
• 6:32
  you
• 6:32
  to
• 6:32
  have
• 6:32
  in
• 6:33
  a
• 6:33
  grocery
• 6:33
  store
• 6:33
  even?
• 6:34
  We're
• 6:34
  struggling
• 6:34
  to
• 6:35
  get
• 6:35
  that
• 6:35
  because
• 6:35
  we,
• 6:36
  we
• 6:36
  buy
• 6:36
  from
• 6:37
  bigger
• 6:37
  suppliers.
• 6:37
  Right,
• 6:38
  right.
• 6:38
  We're
• 6:38
  trying
• 6:38
  to
• 6:39
  find,
• 6:39
  you
• 6:39
  know,
• 6:40
  more
• 6:40
  ways
• 6:40
  to
• 6:40
  get
• 6:41
  those,
• 6:41
  those
• 6:41
  types
• 6:42
  of
• 6:42
  items.
• 6:42
  We
• 6:43
  do
• 6:43
  have
• 6:43
  what
• 6:43
  we
• 6:44
  call
• 6:44
  healthy
• 6:44
  living
• 6:44
  in
• 6:45
  our
• 6:45
  stores.
• 6:46
  So
• 6:46
  we've
• 6:46
  been
• 6:47
  focused
• 6:47
  on,
• 6:48
  on
• 6:48
  those
• 6:48
  types
• 6:48
  of
• 6:49
  items
• 6:49
  for
• 6:49
  a
• 6:49
  long
• 6:49
  time,
• 6:50
  having
• 6:50
  items
• 6:50
  that
• 6:50
  are
• 6:51
  organic
• 6:51
  and
• 6:51
  non
• 6:51
  GMO
• 6:52
  and
• 6:52
  things
• 6:52
  like
• 6:53
  that.
• 6:53
  So
• 6:53
  now
• 6:54
  it's
• 6:54
  kind
• 6:54
  of
• 6:54
  building
• 6:54
  that
• 6:55
  segment
• 6:55
  of
• 6:55
  the
• 6:56
  supplement
• 6:57
  part
• 6:57
  of
• 6:57
  it.
• 6:57
  It's
• 6:58
  the
• 6:58
  better
• 6:58
  eating
• 6:58
  part
• 6:59
  of
• 6:59
  it.
• 6:59
  Now
• 6:59
  it's
• 6:59
  the
• 6:59
  supplement
• 7:00
  part
• 7:00
  of
• 7:00
  it.
• 7:00
  Like,
• 7:01
  what
• 7:01
  else
• 7:01
  can
• 7:01
  I
• 7:01
  add
• 7:01
  to.
• 7:02
  My
• 7:02
  diet
• 7:02
  supplements
• 7:03
  being
• 7:03
  that's
• 7:03
  interesting,
• 7:03
  too.
• 7:04
  Supplements
• 7:04
  being
• 7:04
  a
• 7:04
  bigger
• 7:05
  part
• 7:05
  of
• 7:05
  the
• 7:05
  grocery
• 7:05
  shopping
• 7:06
  experience
• 7:06
  for
• 7:06
  all
• 7:06
  the
• 7:07
  food
• 7:07
  is
• 7:07
  medicine
• 7:08
  reasons
• 7:08
  out
• 7:08
  there.
• 7:08
  Right.
• 7:09
  Yeah.
• 7:09
  I'm
• 7:09
  big
• 7:10
  on
• 7:10
  the.
• 7:10
  And
• 7:10
  I
• 7:10
  don't
• 7:10
  think
• 7:11
  I've
• 7:11
  talked
• 7:11
  about
• 7:11
  this.
• 7:11
  I'm
• 7:11
  big
• 7:11
  on
• 7:11
  the.
• 7:12
  The
• 7:12
  creatine
• 7:13
  gummies.
• 7:13
  Like,
• 7:13
  that's
• 7:14
  the
• 7:14
  next
• 7:14
  trend
• 7:14
  I
• 7:14
  want
• 7:15
  to
• 7:15
  get
• 7:15
  into.
• 7:15
  I
• 7:16
  haven't
• 7:16
  tried
• 7:16
  those
• 7:16
  yet,
• 7:16
  but.
• 7:17
  Okay,
• 7:17
  I'm
• 7:17
  kind
• 7:17
  of
• 7:18
  digging
• 7:18
  those.
• 7:18
  Gotta
• 7:18
  get
• 7:19
  it
• 7:19
  past
• 7:19
  my
• 7:19
  dentist
• 7:19
  wife
• 7:20
  first,
• 7:20
  but.
• 7:20
  All
• 7:21
  right,
• 7:21
  well,
• 7:21
  let's
• 7:21
  get
• 7:21
  you
• 7:21
  out
• 7:21
  of
• 7:21
  here
• 7:21
  on
• 7:22
  this.
• 7:22
  You
• 7:22
  know,
• 7:22
  as
• 7:22
  someone
• 7:22
  that's
• 7:23
  been
• 7:23
  in
• 7:23
  the
• 7:23
  grocery
• 7:24
  industry
• 7:24
  for,
• 7:24
  you
• 7:24
  know,
• 7:26
  a
• 7:26
  long
• 7:26
  time,
• 7:27
  what
• 7:27
  is
• 7:28
  what.
• 7:28
  What
• 7:29
  excites
• 7:29
  you
• 7:29
  most
• 7:30
  about
• 7:30
  grocery
• 7:31
  in
• 7:31
  terms
• 7:31
  of
• 7:31
  how
• 7:32
  it's
• 7:32
  evolving
• 7:32
  and
• 7:33
  where
• 7:33
  you
• 7:33
  see
• 7:33
  the
• 7:33
  future
• 7:33
  going?
• 7:35
  Yeah.
• 7:35
  So
• 7:35
  it,
• 7:35
  it
• 7:36
  is
• 7:36
  really
• 7:36
  tough
• 7:36
  because
• 7:37
  in
• 7:37
  our
• 7:37
  markets
• 7:38
  especially,
• 7:38
  there's
• 7:39
  so
• 7:39
  much
• 7:39
  competition
• 7:40
  out
• 7:40
  there.
• 7:41
  So
• 7:42
  I
• 7:42
  think
• 7:42
  we
• 7:42
  just
• 7:43
  have
• 7:43
  to
• 7:43
  stay
• 7:43
  focused
• 7:44
  as
• 7:44
  who
• 7:44
  we
• 7:44
  are.
• 7:45
  And
• 7:46
  while
• 7:46
  that
• 7:47
  can
• 7:47
  be
• 7:47
  tough
• 7:48
  sometimes
• 7:48
  when
• 7:48
  you
• 7:48
  have
• 7:48
  big
• 7:49
  players,
• 7:49
  I
• 7:50
  still
• 7:50
  think
• 7:50
  that
• 7:51
  people,
• 7:51
  they
• 7:51
  want
• 7:52
  to.
• 7:53
  They
• 7:53
  want
• 7:53
  you
• 7:53
  to
• 7:54
  say
• 7:54
  their
• 7:54
  name
• 7:54
  when
• 7:54
  they
• 7:54
  come
• 7:55
  in
• 7:55
  the
• 7:55
  grocery
• 7:55
  store.
• 7:56
  They
• 7:57
  be
• 7:58
  able
• 7:58
  to
• 7:59
  have
• 7:59
  fresh
• 8:00
  ingredients.
• 8:00
  They
• 8:01
  want
• 8:01
  to
• 8:01
  be
• 8:01
  able
• 8:01
  to,
• 8:02
  I
• 8:02
  guess,
• 8:03
  pick
• 8:03
  what
• 8:03
  they
• 8:03
  want.
• 8:04
  And
• 8:04
  sometimes
• 8:04
  in
• 8:04
  big
• 8:04
  box
• 8:05
  stores,
• 8:05
  you
• 8:05
  can't
• 8:05
  do
• 8:06
  that.
• 8:06
  So
• 8:06
  I'm
• 8:06
  excited
• 8:07
  because
• 8:07
  I
• 8:07
  still
• 8:07
  think
• 8:08
  that
• 8:08
  there
• 8:08
  is
• 8:08
  a
• 8:09
  market
• 8:09
  for
• 8:09
  who
• 8:09
  we
• 8:10
  are
• 8:10
  and
• 8:10
  who
• 8:10
  we
• 8:10
  want
• 8:10
  to
• 8:11
  be.
• 8:11
  Right.
• 8:11
  The
• 8:11
  best
• 8:12
  local
• 8:13
  grocery
• 8:13
  store
• 8:14
  in
• 8:14
  your
• 8:14
  community.
• 8:15
  And
• 8:15
  I
• 8:15
  think
• 8:16
  we've
• 8:16
  got
• 8:16
  the
• 8:16
  people
• 8:16
  in
• 8:17
  place
• 8:17
  to
• 8:17
  do
• 8:18
  that.
• 8:18
  We've
• 8:18
  got
• 8:18
  the.
• 8:19
  We're
• 8:19
  maintaining
• 8:20
  that
• 8:20
  knowledge
• 8:21
  and
• 8:21
  we're
• 8:21
  maintaining
• 8:22
  that
• 8:22
  longevity
• 8:22
  of
• 8:22
  an
• 8:23
  employee.
• 8:23
  And,
• 8:25
  you
• 8:25
  know,
• 8:25
  it
• 8:25
  is
• 8:26
  exciting.
• 8:26
  There
• 8:26
  are
• 8:26
  new
• 8:27
  opportunities
• 8:27
  for
• 8:28
  us
• 8:28
  as
• 8:28
  we,
• 8:29
  we,
• 8:29
  you
• 8:29
  know,
• 8:29
  get
• 8:29
  into
• 8:30
  some
• 8:30
  of
• 8:30
  these
• 8:30
  things
• 8:30
  that,
• 8:31
  like
• 8:31
  supplements,
• 8:32
  there
• 8:32
  are
• 8:32
  categories
• 8:33
  we
• 8:33
  can
• 8:33
  build
• 8:34
  on.
• 8:34
  It's
• 8:34
  tough
• 8:34
  to
• 8:34
  sell
• 8:35
  more
• 8:35
  Cheerios.
• 8:35
  Yeah.
• 8:36
  But
• 8:36
  as
• 8:36
  healthy
• 8:37
  living
• 8:37
  is
• 8:38
  out
• 8:38
  there
• 8:38
  and
• 8:38
  then
• 8:39
  that
• 8:39
  we
• 8:39
  make
• 8:39
  that
• 8:39
  a
• 8:39
  priority,
• 8:40
  there
• 8:41
  are
• 8:41
  still
• 8:41
  ways
• 8:42
  for
• 8:42
  us
• 8:42
  to
• 8:42
  grow
• 8:43
  our
• 8:43
  sales,
• 8:44
  to
• 8:44
  be
• 8:44
  impactful
• 8:44
  in
• 8:45
  our
• 8:45
  community,
• 8:45
  to
• 8:46
  support
• 8:46
  our
• 8:46
  community.
• 8:47
  And.
• 8:47
  And
• 8:48
  so
• 8:48
  that's
• 8:48
  what
• 8:48
  excites
• 8:49
  me
• 8:49
  the
• 8:49
  most
• 8:49
  because
• 8:49
  it,
• 8:50
  it
• 8:50
  can
• 8:50
  get
• 8:50
  scary
• 8:51
  out
• 8:51
  there
• 8:51
  when
• 8:51
  you
• 8:51
  get
• 8:51
  a
• 8:52
  meijer
• 8:52
  come
• 8:52
  in
• 8:53
  and.
• 8:53
  And
• 8:53
  Right.
• 8:53
  They
• 8:53
  come
• 8:54
  right
• 8:54
  across
• 8:54
  the
• 8:54
  street.
• 8:55
  But
• 8:55
  I
• 8:56
  think
• 8:56
  people
• 8:56
  shop
• 8:56
  there
• 8:57
  for
• 8:57
  a
• 8:57
  little
• 8:57
  bit
• 8:57
  and
• 8:57
  then
• 8:57
  they
• 8:58
  kind
• 8:58
  of
• 8:58
  come
• 8:58
  back
• 8:58
  for.
• 8:59
  They
• 8:59
  want
• 9:00
  to
• 9:00
  be
• 9:00
  treated
• 9:00
  as
• 9:01
  individual.
• 9:01
  They
• 9:01
  want
• 9:02
  to
• 9:02
  be
• 9:02
  seen
• 9:02
  as
• 9:02
  important.
• 9:03
  They
• 9:03
  like
• 9:03
  special
• 9:04
  offers
• 9:04
  that
• 9:04
  we
• 9:04
  have.
• 9:05
  They
• 9:05
  like
• 9:05
  the
• 9:05
  special
• 9:05
  things
• 9:06
  that
• 9:06
  we
• 9:06
  can
• 9:06
  do.
• 9:06
  They
• 9:07
  like.
• 9:07
  We
• 9:07
  know
• 9:07
  their
• 9:07
  name
• 9:08
  when
• 9:08
  they
• 9:08
  come
• 9:08
  in
• 9:08
  the
• 9:08
  store.
• 9:09
  How
• 9:09
  are
• 9:09
  you
• 9:09
  doing?
• 9:09
  And,
• 9:10
  and
• 9:10
  so
• 9:11
  being,
• 9:11
  I
• 9:12
  think,
• 9:12
  in
• 9:12
  the
• 9:12
  community
• 9:13
  for
• 9:13
  a
• 9:13
  long
• 9:13
  time,
• 9:14
  that's
• 9:14
  what,
• 9:15
  that's
• 9:15
  what
• 9:15
  really
• 9:15
  helps
• 9:16
  us,
• 9:16
  you
• 9:16
  know,
• 9:17
  compete
• 9:17
  against
• 9:17
  those
• 9:17
  big,
• 9:18
  well
• 9:18
  stores.
• 9:18
  And
• 9:19
  thankfully
• 9:19
  for
• 9:19
  the
• 9:20
  Bueller's
• 9:20
  customers,
• 9:20
  they
• 9:21
  have
• 9:21
  you
• 9:21
  making
• 9:21
  sure
• 9:21
  that
• 9:22
  the
• 9:22
  products
• 9:22
  that
• 9:23
  they
• 9:23
  want,
• 9:23
  the,
• 9:24
  the
• 9:24
  hydration
• 9:24
  packets,
• 9:25
  the
• 9:25
  protein,
• 9:26
  high
• 9:26
  protein
• 9:27
  items
• 9:27
  and
• 9:27
  the
• 9:27
  creatine,
• 9:28
  all
• 9:28
  that
• 9:28
  thing,
• 9:29
  you're
• 9:29
  working
• 9:29
  to
• 9:29
  bring
• 9:30
  all
• 9:30
  of
• 9:30
  those
• 9:30
  products
• 9:31
  in
• 9:31
  so
• 9:31
  they
• 9:31
  can
• 9:31
  get
• 9:32
  everything
• 9:32
  they
• 9:32
  want
• 9:32
  in
• 9:33
  that
• 9:33
  trip.
• 9:34
  Well,
• 9:34
  Christina,
• 9:34
  thank
• 9:35
  you
• 9:35
  so
• 9:35
  much
• 9:35
  for
• 9:36
  taking
• 9:36
  the
• 9:36
  time
• 9:36
  with
• 9:36
  us
• 9:37
  today.
• 9:38
  Thank
• 9:38
  you
• 9:38
  again
• 9:39
  to
• 9:39
  Simbi
• 9:39
  and
• 9:40
  Spartan
• 9:40
  Nash
• 9:40
  for
• 9:41
  hosting
• 9:41
  us
• 9:41
  here
• 9:42
  at
• 9:42
  the
• 9:43
  Food
• 9:43
  Solutions
• 9:43
  Expo.
• 9:44
  And
• 9:44
  we
• 9:45
  still
• 9:45
  have
• 9:45
  a
• 9:45
  couple
• 9:45
  more
• 9:46
  interviews,
• 9:46
  so
• 9:47
  stay
• 9:47
  tuned
• 9:48
  and
• 9:48
  until
• 9:48
  next.
• 9:48
  Time,
• 9:49
  be
• 9:49
  careful
• 9:49
  out
• 9:50
  there.