Latest / The Real Solutions Business Podcast
114. Is AI quietly deciding which NZ businesses get chosen by customers?
In this episode I am joined by Elise Balsillie who is the head of Thryv Australia and New Zealand. Elise is a returning guest on the podcast having previously appeared in Episode #95 where we did a doubleheader exploring the ways technology can help small businesses in NZ thrive. This time around Elise is back to talk to me about small businesses and how AI is choosing what businesses get referred to by AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation). AEO and GEO are the practices of formatting online content so that AI tools, voice assistants and search engines use…
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