Jeff Jarvis, "Magazine" (Bloomsbury, 2023)

New Books in Economic and Business History · Oct 31, 2023 · 40m

For a century, magazines were the authors of culture and taste, of intelligence and policy - until they were overthrown by the voices of the public themselves online. Magazine (Bloomsbury, 2023) by Jeff Jarvis, part of the Object Lessons series is a tribute to all that magazines were. From their origins in London and on Ben Franklin's press; through their boom - enabled by new technologies - as creators of a new media aesthetic and a new mass culture; into their opulent days in advertising-supported conglomerates; and finally to their fall at the hands of the internet. This tale is told…