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Nigel Nicholson: The Man Behind Trinidad’s Top Media Talent | The Corie Sheppard Podcast · Corie Sheppard Podcast

• 0:01
  Corie: Alright, hi Rotan everywhere.
• 0:03
  Corie: How are you doing?
• 0:06
  Corie: Welcome to the Cory Shepherd Podcast.
• 0:08
  Corie: Welcome back to everybody who's been listening.
• 0:09
  Corie: Thank you for everybody who has been tuning in.
• 0:11
  Corie: We make it special appeals to people to subscribe to our Patreon page where you could get exclusive content and early access to all episodes.
• 0:19
  Corie: I have with me today one of the people who is one of the reasons for why I do this.
• 0:22
  Corie: And if people say we do a good job, plenty of it have to do with this man, Nigel Nicholson.
• 0:28
  Corie: How are you going to say?
• 0:29
  Corie: Good morning, good morning, Corey.
• 0:30
  Corie: Yeah, like dumping land.
• 0:31
  Corie: I know this is exactly how professional it was by him.
• 0:35
  Corie: I do tell people that Nigel is what?
• 0:37
  Corie: Founder and owner of Star Broadcasting.
• 0:39
  SPEAKER_03: Star Broadcasting, yeah.
• 0:40
  SPEAKER_03: Star Broadcasting.
• 0:40
  Corie: One of the first places where you had done a broadcasting course at all.
• 0:43
  Corie: Yeah.
• 0:44
  Corie: So I wanted to talk about some of that today.
• 0:46
  Corie: We've planned this for a long time too, right?
• 0:48
  SPEAKER_03: For a long time we're planning to do this.
• 0:50
  SPEAKER_03: Are we finally here?
• 0:51
  SPEAKER_03: I appreciate your comment from my appreciate your comments.
• 0:53
  SPEAKER_03: All things, all things, all things are good.
• 0:54
  SPEAKER_03: I'm good.
• 0:54
  SPEAKER_03: I'm good.
• 0:55
  SPEAKER_03: I'm in good spirits.
• 0:56
  SPEAKER_03: Yeah.
• 0:56
  SPEAKER_03: Working hard, watching how the business is changing, watching how the world is changing.
• 1:00
  Corie: Everything changing, right?
• 1:01
  SPEAKER_03: Yeah, but we are forever optimistic.
• 1:04
  Corie: Yeah.
• 1:04
  Corie: Yeah.
• 1:04
  Corie: So I can start with the first lesson you teach me.
• 1:06
  Corie: Which is what?
• 1:07
  Corie: That is why I asked everybody how they're going first.
• 1:10
  Corie: Because that's what this man teaches me to do.
• 1:12
  Corie: I remember being in one of your classes at a time, and you said, um, if you was to interview Donald Trump.
• 1:17
  Corie: You remember that?
• 1:18
  SPEAKER_03: Yeah.
• 1:18
  Corie: That's long before we in this world changing time.
• 1:21
  Corie: Yeah.
• 1:21
  Corie: And we're everything looking chaotic.
• 1:23
  SPEAKER_03: Yeah.
• 1:23
  Corie: But you kind of went through the whole class and you said, what would be the first question he asked Donald Trump?
• 1:28
  Corie: And I remember my response was, well, why you choose to do this?
• 1:31
  Corie: Because that was the first time he ran.
• 1:32
  Corie: I don't think he even won yet.
• 1:34
  Corie: The first time I came by.
• 1:35
  Corie: He was just running for president.
• 1:36
  Corie: And we thought it was a prank, remember?
• 1:38
  Corie: Yeah.
• 1:38
  Corie: We didn't know it was pretty pretty.
• 1:39
  SPEAKER_03: Nobody took it seriously.
• 1:40
  Corie: No, no, no, no, no, no, no.
• 1:41
  Corie: And maybe not him too.
• 1:42
  Corie: You know what I mean?
• 1:42
  Corie: Yeah.
• 1:43
  Corie: But I was thinking that I excited to come here and I want to know, like, why would you do this?
• 1:49
  Corie: And we went through the whole class, and then, well, your first thing was like, well, why are you asking, like, how are we going?
• 1:54
  Corie: Right.
• 1:54
  Corie: You had traffic to come here.
• 1:56
  Corie: You say, how to get people to relax.
• 1:58
  SPEAKER_03: You had to get your interviewee to relax.
• 2:00
  SPEAKER_03: Yeah.
• 2:00
  Corie: So it's something that you teach people, no?
• 2:01
  Corie: Yeah.
• 2:02
  Corie: Yeah.
• 2:03
  SPEAKER_03: You know, you have to get your interviewee in in a place where they feel comfortable.
• 2:08
  SPEAKER_03: So that they you're looking for the information.
• 2:11
  SPEAKER_03: Right.
• 2:11
  SPEAKER_03: I remember anybody coming to an interview, you may ask things that they don't necessarily want to answer, depending on who it is you're interviewing.
• 2:18
  SPEAKER_03: Sure.
• 2:19
  SPEAKER_03: So you want to get them as relaxed as possible.
• 2:22
  Corie: Of course, of course.
• 2:23
  Corie: And it makes perfect sense.
• 2:24
  Corie: Like now I see it.
• 2:25
  Corie: Yeah.
• 2:25
  Corie: Because the thing is, like, what you don't know as a fan looking at you on radio, or you've been on radio for many years, or people on TV, or good interviewers, you don't realize that things happen before.
• 2:35
  Corie: The person reached you had to talk a little while and have a setup thing.
• 2:37
  Corie: And me who just probably a little internally focused, I studied my own questions and my own nerves and trying to do this thing.
• 2:45
  Corie: And I was like, how are you going?
• 2:46
  Corie: What the hell of a question to answer?
• 2:48
  Corie: Yeah, yeah, yeah.
• 2:49
  SPEAKER_03: To break the ice on your interview.
• 2:52
  SPEAKER_03: You know, and and and we really, when you're looking at interview styles, not only in in Trinidad or the Caribbean across the world, it's much like what we're doing here now.
• 3:03
  SPEAKER_03: You're having a conversation, you're having a drink.
• 3:06
  SPEAKER_03: You know, you want to make it as informal, formal yet informal as possible.
• 3:12
  SPEAKER_03: So your audience feels uh like they are part of the experience.
• 3:17
  Corie: That's why I'm hoping for all the time.
• 3:18
  Corie: I always feel like if we if I I feel like I'm doing this right when it feels like you jump in mid-conversation, yeah, and then it's done before you hear the rest of the conversation.
• 3:27
  Corie: I feel like alright, we need sweet spots.
• 3:29
  Corie: So no, only not the person responsible for why this goes, right?
• 3:31
  Corie: So only things I'm doing bad to him, I'd be responsible.
• 3:36
  Corie: But I appreciate them lessons.
• 3:37
  Corie: It's like so many of those things when I first started because I I guess I fell in love with radio, yeah.
• 3:42
  Corie: Talk radio in particular, yeah.
• 3:44
  Corie: And at that point in time, I done 30 plenty.
• 3:46
  Corie: I say, boy, it's a go and so long and I told you.
• 3:49
  Corie: I definitely, definitely.
• 3:50
  Corie: I can take me years before I sign up because I think when you do radio broadcasting, you're gonna bounce the people who in their 20s who now look into start a career.
• 3:58
  Corie: Is that a usual?
• 4:00
  SPEAKER_03: Well, yes and no.
• 4:01
  SPEAKER_03: Uh uh there are young people, mostly young people, that that come to do the program.
• 4:07
  SPEAKER_03: You know, somebody might may have told them that they have a nice voice or you know, something that they they always felt that they could do.
• 4:13
  SPEAKER_03: Sometimes people do these types of programs because they might be curious about what it is about.
• 4:19
  SPEAKER_03: But there are people who, like yourself, who come through the door with a purpose, right?
• 4:24
  SPEAKER_03: And I remember when you came, uh, you like radio, right?
• 4:29
  SPEAKER_03: You know, you wanted to get on radio, but you had mentioned podcasting.
• 4:32
  SPEAKER_03: And that would have been, I was trying to remember that could be about eight or ten years ago.
• 4:35
  SPEAKER_03: Yeah, boy, long time.
• 4:36
  SPEAKER_03: Corey, that was long.
• 4:37
  SPEAKER_03: And I said, Corey, podcast boy.
• 4:40
  SPEAKER_03: And and you were convicted in the belief that nah I could I could make this work.
• 4:46
  SPEAKER_03: And I I've seen you over the years, portion, portion.
• 4:51
  SPEAKER_03: You know, your stuff got better, your lighting, your video, your editing.
• 4:56
  SPEAKER_03: And you know, look at you today.
• 4:58
  SPEAKER_03: You know, your your podcast is is one of the most sought after in the industry.
• 5:02
  SPEAKER_03: Yeah, I don't know about that part.
• 5:04
  SPEAKER_03: No, no, no, I'm not a guy.
• 5:06
  SPEAKER_03: Yeah, I'm being real.
• 5:06
  SPEAKER_03: I've been real with you.
• 5:07
  SPEAKER_03: I'm being real with you.
• 5:09
  SPEAKER_03: You know, and um, it's a lot of hard work, and I tell my students that too, it don't happen overnight.
• 5:14
  Corie: Yeah, of course, of course, of course.
• 5:15
  Corie: I remember being in the first class, and there's there's there's so many things that you maybe it's just so simple when you say it.
• 5:23
  Corie: Like simple but not simplistic.
• 5:25
  Corie: Because I remember coming to the first class.
• 5:27
  Corie: Number one, I don't know is you because people might know I know you for years in the gym.
• 5:30
  Corie: He's a man working on a channel.
• 5:31
  Corie: Yeah, I was trying my best not to say channel name in any episode.
• 5:35
  Corie: I'll be fighting up the same book, but we're working on the channel and things.
• 5:40
  Corie: So I know you years, and uh we come from an era when you did not know the voices that was on radio.
• 5:45
  Corie: Yeah, so I know you by voice and thing, and I know the name Nigel Nicholson.
• 5:48
  Corie: But in the gym is just naive, you don't know who's who.
• 5:51
  SPEAKER_03: Yeah, yeah.
• 5:51
  Corie: So when I sign up for the class and thing, and I say when I come, I was like, this is Nigel from the gym teaching.
• 5:57
  Corie: Like, what the hell is going on?
• 5:59
  Corie: Yeah, yeah.
• 5:59
  Corie: Yeah.
• 6:00
  Corie: But one of the first things, and maybe it's something you could talk about today.
• 6:03
  Corie: I remember in class one, you spoke about almost for an hour, and at that point I said, I wonder if I sign up for the writing boy.
• 6:10
  Corie: Yeah.
• 6:10
  Corie: You was talking about reading.
• 6:11
  Corie: Yeah.
• 6:12
  Corie: Why is it important for people to read?
• 6:13
  Corie: Why is that such an important message?
• 6:15
  SPEAKER_03: Well, it is reading is our miracle cure as broadcasters.
• 6:20
  SPEAKER_03: And um, you know, that is something that I learned coming up in the industry.
• 6:24
  SPEAKER_03: When I started, when when I knew that this was my calling and I wanted to get into mainstream media, I used to just sit home and read the newspaper from front to back aloud.
• 6:38
  SPEAKER_03: Out loud.
• 6:38
  SPEAKER_03: Right.
• 6:39
  SPEAKER_03: Who does that?
• 6:40
  SPEAKER_03: You know, I just used to be home.
• 6:42
  SPEAKER_03: I would buy an express or Guardian or what have you, and I would just slide on home after school and I would just read the newspaper from front to back.
• 6:51
  SPEAKER_03: And what that what that does is that it helps with your vocabulary, it helps with your pronunciation of your words, it helps you to develop confidence.
• 7:01
  SPEAKER_03: Um, you know, how you present yourself, you become a much more secure person when you're able to have a conversation and when you're able to find words quickly in your head as well.
• 7:11
  SPEAKER_03: So I always try to tell my students, reading is our miracle cure.
• 7:15
  SPEAKER_03: Whatever it is you struggle with as it relates to your personality, or if you want to voice a commercial, if you want to read news, if you want to become a much more confident public speaker, reading is our miracle cure.
• 7:30
  SPEAKER_03: And the thing about you know, reading is that a lot of people feel that is for school.
• 7:34
  SPEAKER_03: You know, we we we put down our books in school.
• 7:37
  SPEAKER_03: Yeah, it's done.
• 7:38
  SPEAKER_03: You know, but you have to find enjoyment in it, and it it helps you tremendously throughout your life.
• 7:44
  Corie: Yeah, I guess my expectation coming into class one is for me, it's always about the nerves, like public speaking and talking.
• 7:51
  Corie: I be nervous most of the time.
• 7:52
  Corie: Yeah, so I expect somebody to tell me, well, okay, these are the 10 things you do before you crack a mic, and this is where you do.
• 7:57
  Corie: And with first class had nothing to do with the mic.
• 7:59
  Corie: Yeah, it was walk with a newspaper, fine art.
• 8:02
  Corie: I was like, what the hell are you signed myself on for?
• 8:05
  Corie: Maybe in a sense, because I accustomed reading a lot.
• 8:08
  Corie: Right.
• 8:08
  Corie: Somebody's like, well, this is what you're like, what is this?
• 8:11
  Corie: Yeah.
• 8:12
  Corie: Until there was a part of the class where you said, All right, introduce yourself.
• 8:17
  Corie: No less than two minutes.
• 8:18
  Corie: You still do that, no?
• 8:19
  SPEAKER_03: I still do that.
• 8:19
  SPEAKER_03: I still do that.
• 8:20
  SPEAKER_03: So I give students, so I give students talk about yourself for two minutes, and you'll be surprised where people they have it in their head, they know what they want to say, but when it's time for it to come out, that's when you back in there with this.
• 8:37
  Corie: Of course.
• 8:37
  Corie: Yeah, yeah.
• 8:38
  Corie: Because the room is get very silent, yes, and then that have a kind of pressure on it, and then I hate going.
• 8:43
  Corie: I try to anything I had to do with public speaking in that class, I try to go first.
• 8:47
  Corie: Because if I don't go first, the nerves monks up in my mind, and I boy this time I sit on that spot, I last.
• 8:53
  Corie: Yeah.
• 8:53
  Corie: And when so much I think into myself, people struggling.
• 8:57
  Corie: Like people asking, okay, how much time gone?
• 8:59
  Corie: You say 15 seconds.
• 9:00
  Corie: It's like, Jesus Christ.
• 9:01
  SPEAKER_03: Yeah, and you, and yeah, and you just run out of content.
• 9:03
  SPEAKER_03: I feel like I do anything.
• 9:05
  SPEAKER_03: Yeah.
• 9:05
  SPEAKER_03: So I tell my students that.
• 9:06
  SPEAKER_03: So I say to them, okay, so if you if you realize that speaking for two minutes was such an uphill battle for you, what you're going to say for three hours on your radio?
• 9:19
  SPEAKER_03: Right?
• 9:19
  SPEAKER_03: Because you could only hide behind the music and hide behind the commercials for so long.
• 9:24
  SPEAKER_03: You understand?
• 9:25
  SPEAKER_03: You have to come forward now and we have to hear what you sound like.
• 9:29
  SPEAKER_03: What are the things that you're interested in?
• 9:32
  SPEAKER_03: Your personality, the things that you like.
• 9:34
  SPEAKER_03: And we're living in a time where when I started in 2000, right?
• 9:42
  SPEAKER_03: Radio was still very stiff back then.
• 9:46
  SPEAKER_03: It was now starting to get a little uh how should I say?
• 9:51
  SPEAKER_03: So 98.9 was Trinidad's first urban station.
• 9:54
  SPEAKER_03: Right.
• 9:55
  SPEAKER_03: Right?
• 9:55
  SPEAKER_03: Um, that was a project with um Louie Lee Sing and Tony Cholin on Chinese laundry, right?
• 10:03
  SPEAKER_03: And I was just coming out of school.
• 10:05
  SPEAKER_03: I wanted to get on mainstream radio.
• 10:08
  SPEAKER_03: And I did a course by by IBC many, many years, yeah, many, many years ago.
• 10:13
  SPEAKER_03: I I'm not sure if IBC still um Pussy Parker will.
• 10:17
  SPEAKER_03: That's right.
• 10:19
  SPEAKER_03: And I I did my demo.
• 10:21
  SPEAKER_03: I did our demo.
• 10:22
  SPEAKER_03: Um at that time, a lot of people were doing demos on cassettes.
• 10:26
  SPEAKER_03: CDs was now coming.
• 10:27
  SPEAKER_03: I saw old old years away.
• 10:30
  SPEAKER_03: Old reach away.
• 10:32
  SPEAKER_03: Right?
• 10:33
  SPEAKER_03: So I did my demo on our CD and I started to send it out to the different um media houses.
• 10:38
  SPEAKER_03: At that time, um O'Brien Haynes, he he so so Laundry and them left.
• 10:43
  SPEAKER_03: They went to to do the 96.1 project.
• 10:46
  SPEAKER_03: Right.
• 10:46
  SPEAKER_03: Right?
• 10:47
  SPEAKER_03: They they left um 98.9.
• 10:49
  SPEAKER_03: Uh so O'Brien was in charge of 98.9 at the time.
• 10:53
  SPEAKER_03: Just Jess was at um 9.5 and Paul Richards was at 96.1.
• 11:01
  Corie: Right.
• 11:01
  SPEAKER_03: Right.
• 11:01
  SPEAKER_03: So I I was just there trying to get in.
• 11:05
  SPEAKER_03: And JW, JW was working at 98.9 at the time.
• 11:09
  SPEAKER_03: He um, he and I went Belmont Intermediate together.
• 11:12
  SPEAKER_03: He was in a higher form than me.
• 11:15
  SPEAKER_03: So I used to, I used to go to him and say, Jay boy, I want to get into this radio thing with you and things.
• 11:19
  SPEAKER_03: So he said, all right, he said, like when he on radio, he had a show on 98.9 on a Sunday afternoon with Dr.
• 11:26
  SPEAKER_03: Hyde.
• 11:26
  SPEAKER_00: Really?
• 11:27
  SPEAKER_03: And he would sneak me in the studio because he didn't have no clearance, right?
• 11:30
  SPEAKER_03: So I would come in the building, right?
• 11:32
  SPEAKER_03: Unauthorized, right?
• 11:34
  SPEAKER_03: And and uh watch him and Dr.
• 11:37
  SPEAKER_03: Hyde on his set and so on.
• 11:39
  SPEAKER_03: So I was trying to get into 98.9, but you know, it was just a handful of radio stations back then.
• 11:44
  SPEAKER_03: Right.
• 11:44
  SPEAKER_03: So you really had to push and push and push and push.
• 11:48
  SPEAKER_03: And finally, um, Paul Richards is who gave me my start on uh 96.1.
• 11:53
  Corie: So I was overnight for so you never get on on 98, you saw it.
• 11:56
  SPEAKER_03: Oh, I never got another 98, yeah.
• 11:58
  SPEAKER_03: And they say, Oh, Brian never hired me, yeah.
• 12:00
  SPEAKER_03: Right, I never got another 98 at the time, right?
• 12:03
  SPEAKER_03: Right.
• 12:03
  SPEAKER_03: And I so Paul Richards who is who gave me my start on 96.1.
• 12:08
  SPEAKER_03: So a lot of my radio training and what I know from radio uh, you know, was from those guys, you know, um, signal to noise, um, Brian Ridges, Paul Richards, um tweets.
• 12:21
  SPEAKER_03: A lot of a lot of what I know of media, I learned from fashioning my style.
• 12:26
  SPEAKER_03: Absolutely.
• 12:27
  SPEAKER_03: You know, after them.
• 12:28
  SPEAKER_03: You know, Don Moore as well, Glenn Antoine, the deceased Glenn Antoine, who was like a rock star in in radio.
• 12:36
  SPEAKER_03: Of course.
• 12:36
  SPEAKER_03: You know, so I I I feel that I was real fortunate to come up among those guys.
• 12:42
  Corie: You know, your first job with there is on here?
• 12:44
  Corie: On here, on here.
• 12:45
  SPEAKER_03: That was my first job.
• 12:46
  SPEAKER_03: So I started overnight.
• 12:48
  SPEAKER_03: So I I started like three o'clock in the morning, you know, just to ensure nobody listening, you know.
• 12:55
  SPEAKER_03: I trained the morning, right?
• 12:57
  SPEAKER_03: Right.
• 12:57
  SPEAKER_03: And then eventually I went overnight and uh and then I started.
• 13:01
  SPEAKER_03: Don Morrow left and he went to uh Ebony 104.
• 13:04
  SPEAKER_03: So I got my first day shift, you know.
• 13:06
  SPEAKER_03: That was along that was 2004, 2005, yeah, around that that time there.
• 13:12
  SPEAKER_03: So I made my way around.
• 13:13
  SPEAKER_03: I worked on boom for a little while and then.
• 13:15
  SPEAKER_03: Oh, you do boom?
• 13:16
  SPEAKER_03: I didn't do that.
• 13:17
  SPEAKER_03: Yeah, yeah, I was on boom for about three years.
• 13:22
  Corie: I wasn't always ojo, right?
• 13:23
  Corie: But people might forget those early days of 98.9 and 96.1 in particular.
• 13:28
  Corie: That was controlling the cool, the youths.
• 13:29
  Corie: What was cool in the country was was that.
• 13:32
  SPEAKER_03: Was that, was that at that time, so 98.9 and 96.1 was was at loggerheads as it relates to fighting for listenership at that time.
• 13:41
  SPEAKER_03: And um, you know, unfortunately, 98.9 had closed down here.
• 13:48
  SPEAKER_03: Well, it's a government, it was a government station.
• 13:51
  SPEAKER_03: So 96 became the monster in the in the in that youth market.
• 13:56
  SPEAKER_03: So once you came off of of of 96 at the time, you know, everybody would have know you because at that time it was like the only urban, um, the largest urban station, not only in Trinidad, but of the Caribbean as well.
• 14:10
  SPEAKER_03: Yeah, I guess everywhere.
• 14:11
  SPEAKER_03: Everywhere.
• 14:12
  Corie: And there's another thing I didn't, I guess again, as a fan, you can't pay attention to it.
• 14:15
  Corie: Because when you're talking about me going in to talk about podcasting, I just like it, yeah.
• 14:19
  SPEAKER_02: Yeah.
• 14:19
  Corie: So and I feel like it's something that I could do.
• 14:21
  Corie: But you used to say this a lot, right?
• 14:23
  Corie: Hiding behind the music and hiding behind the ads.
• 14:25
  SPEAKER_02: Yeah.
• 14:25
  Corie: Because then maybe that's a part of my hesitation to come to the course to it.
• 14:30
  Corie: I think I went by pussy, and then now that I say this at some point back in the day in Belmont, right?
• 14:34
  Corie: Yeah, in Belmont they were, yeah.
• 14:35
  Corie: Yeah.
• 14:36
  Corie: And maybe I was in my twenties then.
• 14:38
  Corie: So the idea of hyping up a song and thing might be bad.
• 14:40
  Corie: I used to be like big old age.
• 14:41
  Corie: Yeah.
• 14:41
  Corie: I had to hype up music and thing.
• 14:43
  Corie: Right.
• 14:43
  Corie: But when you say hide behind the music, it always settled because when you're on radio, and the first couple of times after a few classes, we get to go on the board and do something.
• 14:51
  SPEAKER_03: Yeah.
• 14:51
  Corie: I can't wait to play a song.
• 14:53
  Corie: Yeah.
• 14:53
  Corie: And it's you're really hiding.
• 14:55
  Corie: Because I'm saying, alright, if I just play a jack, you know it must work.
• 14:58
  SPEAKER_02: Yeah.
• 14:58
  Corie: But um why why you spend so much time talking about that and finding your own voice?
• 15:03
  Corie: Right.
• 15:04
  SPEAKER_03: Because when you okay, so in music-driven type format, I think a lot of presenters forget that your first and foremost job is to sell the music.
• 15:17
  SPEAKER_03: So here is voice.
• 15:21
  SPEAKER_03: Cause behave.
• 15:22
  SPEAKER_03: You understand?
• 15:23
  SPEAKER_03: That that a lot of presenters forget how important that is.
• 15:27
  SPEAKER_03: Because you're there to sell the music, you're there to sell the radio station or TV station your own, you're there to sell yourself as well.
• 15:36
  SPEAKER_03: So to answer your question, when I say hiding behind the music, there will come a point in your presentation where you have to come to the to the to the to the table now.
• 15:48
  SPEAKER_03: Right?
• 15:48
  SPEAKER_03: Because the music is doing its job.
• 15:51
  SPEAKER_03: Radio stations and TV stations sell airtime, so they have the commercial and what have you, right?
• 15:57
  SPEAKER_03: That pays the bills.
• 15:58
  SPEAKER_03: But you are there to complement and sell and make the product more attractive.
• 16:04
  SPEAKER_03: Because if you think about where most people listen to radio is in transit.
• 16:11
  SPEAKER_03: And if you are in your car and you hear something that irritates you, it is so easy to leave.
• 16:18
  SPEAKER_03: Yeah, especially in this era.
• 16:19
  SPEAKER_03: Especially in this era where our attention span is this amount.
• 16:23
  SPEAKER_03: You understand?
• 16:24
  SPEAKER_03: So it's so easy to leave.
• 16:25
  SPEAKER_03: So for me, I always tell my students that every moment on the radio is critical.
• 16:31
  SPEAKER_03: You have to know what you're playing, what you're saying, what it is you're about to do, so that you're able to capture and keep your listener.
• 16:39
  SPEAKER_03: Yeah, of course.
• 16:40
  SPEAKER_03: So when I say, you know, you could only hide behind the music for too long because the music is doing its job.
• 16:46
  SPEAKER_03: So you and your car and you enjoying your Mariah Carey.
• 16:49
  SPEAKER_03: Right?
• 16:50
  SPEAKER_03: But then when you come in, what it is are you, what, what are you going to say that I will remember?
• 16:55
  SPEAKER_03: So here are many things that I say to you that you remember from the class because it's still it stays with you.
• 17:01
  SPEAKER_03: You understand?
• 17:02
  SPEAKER_03: Because it it marinates in your mind and you apply it to what it is you trying to accomplish.
• 17:08
  SPEAKER_03: 100%.
• 17:08
  SPEAKER_03: You understand?
• 17:09
  Corie: I want to say almost every episode.
• 17:12
  Corie: There's something that I take away all the time.
• 17:14
  Corie: I mean, the reading thing is no joke, right?
• 17:15
  Corie: Yeah.
• 17:16
  Corie: Because even now that so much of the formats or the way people learn shift into video more and more.
• 17:22
  Corie: Yes.
• 17:23
  Corie: But maybe I just old school.
• 17:25
  Corie: But if I had to prepare for you coming here, it's way easier for me to read articles about you.
• 17:30
  Corie: Yes.
• 17:30
  Corie: Because when I watch your video, I had to watch your whole video.
• 17:32
  Corie: So if it's two hours, I had to watch to hear everything.
• 17:34
  Corie: Okay, I don't have the time for that.
• 17:36
  Corie: Yeah.
• 17:36
  Corie: Or the article, I could browse through it quick and say, All right, well, Nigel was here.
• 17:39
  Corie: All right, good.
• 17:39
  Corie: We could talk about this, we could talk about that.
• 17:41
  Corie: Yeah.
• 17:41
  Corie: So it's something that I I took away.
• 17:43
  SPEAKER_03: Yeah.
• 17:44
  Corie: When from when you start, when it started star.
• 17:47
  Corie: Um in 2008.
• 17:49
  Corie: Okay, good.
• 17:50
  SPEAKER_03: Yeah.
• 17:50
  SPEAKER_03: So that's early days still.
• 17:51
  SPEAKER_03: Yeah, that's early days still.
• 17:53
  SPEAKER_03: And I what we did is that we look around in the space and realize that a lot of young presenters were getting opportunities to go on, but then they would be off in two months or three months.
• 18:08
  SPEAKER_03: So we decided to curate a program that would give people the actual feel of what presentation and music presentation and radio presentation and television presentation actually is.
• 18:24
  SPEAKER_03: Right.
• 18:24
  SPEAKER_03: So you could go in a cold classroom where economics is going on next door, and you sit down and you're watching a whiteboard and somebody telling you that you know you have to pronounce your T.
• 18:34
  SPEAKER_03: That's fine.
• 18:35
  SPEAKER_03: But when you when you drive in licensing yard and reach out on the road, it's two completely different experiences.
• 18:45
  SPEAKER_03: So we decided to to to to engineer program or programs that will give people the actual feel what to expect when asked to exist in that media space.
• 19:01
  SPEAKER_03: So I think that is the that is the success that we enjoy at at Star Broadcasting, and that's why so many of our students continue to do well and excel, like yourself and and and Rome and Junior Lee and something more.
• 19:17
  SPEAKER_03: Yeah, yeah, yeah.
• 19:20
  SPEAKER_03: And Danielle Loveless.
• 19:22
  SPEAKER_03: And the list goes on and on.
• 19:24
  SPEAKER_03: We have students on all major media houses in the country and up the Caribbean.
• 19:27
  SPEAKER_03: Yeah, of course.
• 19:28
  Corie: Yeah, and that's something I want to talk more about.
• 19:29
  Corie: Yeah.
• 19:29
  Corie: But with the youths now, you're seeing a change now because 2008 maybe you're catching the earliest days of Facebook and where the internet is.
• 19:36
  Corie: Yes.
• 19:37
  Corie: When you tell youths today, 2026 about reading.
• 19:41
  SPEAKER_03: Well, well, that's that's the thing.
• 19:42
  SPEAKER_03: I I our courses force them to read.
• 19:45
  SPEAKER_03: Gotcha.
• 19:46
  SPEAKER_03: Right?
• 19:46
  SPEAKER_03: Because we have to buy a papers now.
• 19:48
  SPEAKER_03: No, no, there's no paper.
• 19:51
  SPEAKER_03: They're not by papers.
• 19:52
  SPEAKER_02: You can get them to buy a physical papers.
• 19:57
  SPEAKER_03: But we have like uh uh parts of the program where they have to do book reports and written reports here, and they have to do oral presentations, so it really forces them.
• 20:08
  SPEAKER_03: You know, I could only hope that when they leave the course, once they they're enthusiastic and passionate about it, they will continue, you understand?
• 20:17
  Corie: But you might hear it when they present anyway.
• 20:20
  SPEAKER_03: I I will hear it, I will hear it.
• 20:21
  SPEAKER_03: And and what we try to do as well, you know, I try to follow or trap my students uh after they leave.
• 20:28
  SPEAKER_03: Right, yeah, you know, so when they get on, so I would listen and offer uh uh constructive opinions on their development.
• 20:38
  SPEAKER_03: And we work closely with the majority of program directors in the country.
• 20:43
  SPEAKER_03: So they would they will be looking for a specific talent.
• 20:46
  SPEAKER_03: And sometimes, you know, you as a program director, you might want to say something to a talent and they might be saying it to them once, twice, and they're not hearing it.
• 20:55
  SPEAKER_03: So they would call me and say, Talk to your student for men.
• 20:58
  SPEAKER_03: Yeah, talk to your students for Miller.
• 21:00
  SPEAKER_03: He's doing this and this and that every time he opens the microphone.
• 21:03
  SPEAKER_03: Right.
• 21:04
  SPEAKER_03: So I know would make the call because remember, a lot of the time is I put them onto that opportunity, so they they would they would trust me a little more.
• 21:14
  SPEAKER_03: So I would say, here we're going on.
• 21:16
  SPEAKER_03: You're doing so and so, so and so every time, every time you open the microphone, you're saying this.
• 21:20
  SPEAKER_03: You need to stop doing that.
• 21:21
  SPEAKER_03: Yeah, you understand?
• 21:22
  SPEAKER_03: Yeah, what's your representative?
• 21:23
  Corie: Yeah, and it's easy from talking from the standpoint of a student, it's so easy to not you're not conscious of it.
• 21:30
  SPEAKER_02: Yeah, yeah.
• 21:31
  Corie: So there's a lot of areas where like I hear it now, I hear it a little more just from doing it so much, but it's developer crutch sometimes.
• 21:37
  Corie: Yes, like because I guess you have your nerves, you have your thing, and there might be things that you do because it just feels comfortable to you.
• 21:44
  Corie: You don't realize you're saying the exact same thing every time you guys are a good example.
• 21:51
  Corie: So every YouTuber, TikTok, hi guy, but it maybe might come so natural to you.
• 21:55
  Corie: Yeah, and when that thing becomes second nature, yeah, you really need sometimes expert.
• 22:00
  Corie: To heal and kind of tell you.
• 22:02
  Corie: But one of the areas of feedback that I used to get from you a lot is that hey, you're boring.
• 22:07
  Corie: I tell you that, Corey.
• 22:08
  Corie: Real often.
• 22:10
  Corie: Everyone said that man used to say, Yeah, you read it, but you're boring.
• 22:17
  SPEAKER_03: All that will really mean is you're raising your LHE.
• 22:21
  SPEAKER_03: And I couldn't hear it.
• 22:23
  Corie: Because I so focusing on the words on the paper and not wanting to make a mistake.
• 22:26
  Corie: Yeah.
• 22:27
  Corie: That one of the one of the sessions I remember we had to read a news article.
• 22:30
  SPEAKER_03: Yeah.
• 22:31
  Corie: And maybe when it comes to reading a news article, maybe I see myself a little more serious.
• 22:35
  Corie: And then when it comes to the entertainment reporting, it's like, yeah, you read it, but you're boring.
• 22:40
  Corie: And this is like, and when you say create the environment, just to paint the picture for people, there's a classroom setting.
• 22:46
  Corie: But at some point you're gonna go up on a what is like a the actual console.
• 22:50
  SPEAKER_03: Yeah, radio console.
• 22:51
  Corie: You're gonna be a radio announcement.
• 22:52
  Corie: So you're controlling more music play, control in the ads, you're controlling way.
• 22:55
  Corie: See, and again, now if you can introduce yourself for two minutes, then when you say, All right, we have a five-minute talk break, or you're going out and do that.
• 23:03
  Corie: How you're gonna do that?
• 23:04
  Corie: And I get into this thing and this thing.
• 23:06
  SPEAKER_03: No, there are people that come through my door, Corey, that are gifted, right?
• 23:10
  SPEAKER_03: You could see it, you could see it's for them, right?
• 23:14
  SPEAKER_03: So they they they're enthusiastic, they're passionate, they come with a certain level of skill set.
• 23:19
  SPEAKER_03: But then there are some people who you had to tap into them and get them to believe in the self, right?
• 23:29
  SPEAKER_03: That they could actually do it.
• 23:30
  SPEAKER_03: Because people come for different reasons.
• 23:32
  SPEAKER_03: Some people come because they want to improve their public speaking, they want to, they might be just curious, some people passionate about it, but but especially those who actually want to get into mainstream media, sometimes they're just shy and they don't believe in the self and they don't they don't believe they could do it, or people in their family saying, you know, where you gonna have to that fall?
• 23:51
  SPEAKER_03: You know, things like that.
• 23:52
  SPEAKER_03: Yeah, so so it is all of that we we often have to deal with to get people to to be you know more confident and say, okay, no, you could you could do this.
• 24:04
  SPEAKER_03: I'm not and not Mama Guy in here.
• 24:06
  SPEAKER_03: You're actually good.
• 24:07
  Corie: Yeah, yeah, yeah.
• 24:08
  Corie: And it takes time again for as somebody who you're doing it for 20 something years.
• 24:12
  Corie: But when one of the most brutal things is when you hear that playback.
• 24:16
  Corie: Yeah, yeah.
• 24:17
  Corie: See that, somebody say that, yeah.
• 24:18
  Corie: Oh man.
• 24:19
  SPEAKER_02: Say that's me.
• 24:20
  Corie: You don't like to hear, you know.
• 24:23
  Corie: I read something somewhere that said that there's a normal thing for humans because they say almost like the way your air structure is, you are custom hearing yourself internally.
• 24:31
  Corie: Like almost like you hear it from the inside.
• 24:33
  Corie: So when you hear it from the outside, it's just song happening.
• 24:36
  Corie: Yeah, the first song completely.
• 24:37
  Corie: Yeah, but I started here how boring I was with me in the feeling back is like Jesus Christ.
• 24:42
  Corie: But you know what changed?
• 24:43
  Corie: There was one day when you had the class and we had some exercises to do and you had to step out.
• 24:48
  Corie: I remember Chanel, Chanel was with the class.
• 24:50
  Corie: And we just plainly fooled now, teacher gone, you know, it's playtime.
• 24:54
  Corie: And we was just talking.
• 24:56
  Corie: Yeah, and when you come back in, you say, Ah, you finally find it.
• 25:00
  Corie: Yeah, and I was like, this, but it it felt more like I was just plainly fooled, I was just being myself.
• 25:05
  Corie: Yeah, just and maybe that's what was that.
• 25:08
  Corie: That's what it is.
• 25:09
  SPEAKER_03: That's what we want you to be, sir, because you could never be, there could only be one Cory Shepherd, never two, right?
• 25:18
  SPEAKER_03: So so you had to be you, and and that is a lot of the people who you see successful in mainstream, whether it's radio or TV or entertainment or music, is being your authentic self.
• 25:33
  SPEAKER_03: Right.
• 25:34
  SPEAKER_03: And and being fearless of that, because there will always be somebody I don't like, who is he?
• 25:39
  SPEAKER_03: You know, you always get that, of course.
• 25:41
  SPEAKER_03: You know, but but but you being you, people, especially trainees, I find they could feel that if if you're really being yourself.
• 25:51
  Corie: Yeah, and for me is the only thing that could sustain.
• 25:53
  SPEAKER_03: Yes.
• 25:53
  Corie: Because to do it consistently over years, and you pretend after a while.
• 25:58
  Corie: You'll see right through and you'll get exhausted.
• 26:03
  SPEAKER_03: So a lot of the programs that you hear on on the radio is the successful ones, is a lot of the times package and and the presenters who presenting being their authentic selves.
• 26:15
  Corie: Of course, of course.
• 26:16
  Corie: No, that authentic self has changed over the years, what it looks like, right?
• 26:20
  Corie: Because again, when you hear you speak, you have a gym voice, a King George voice when you're with Ding Dong, a phone voice.
• 26:26
  Corie: A King George voice.
• 26:28
  Corie: When you hear Ding Dong walking in our King George voice for sure.
• 26:33
  Corie: King George.
• 26:33
  Corie: When you go on radio, there's something else.
• 26:35
  Corie: Yes, there's a way you do it.
• 26:37
  Corie: And the way you do it resembles much more what I hear on radio growing up than what you hear on radio.
• 26:42
  SPEAKER_03: And I'm happy that you say that because people accuse me of putting it on a radio voice.
• 26:46
  SPEAKER_03: It's not just it's not putting on a radio voice, you know.
• 26:48
  SPEAKER_03: I come from a training where it's more presenter, announcer, uh focused, right?
• 26:58
  SPEAKER_03: So forming your sentences are important, right?
• 27:02
  SPEAKER_03: And uh making sure that the endings of your words, you know, come out.
• 27:07
  SPEAKER_03: I come from that.
• 27:08
  SPEAKER_03: I try to give some of my students that.
• 27:11
  SPEAKER_03: It's often very difficult.
• 27:12
  SPEAKER_03: I shouldn't say very difficult, it's often difficult because sometimes in the urban space they hear a lot of dialect and vernacular, which is nothing wrong.
• 27:21
  SPEAKER_03: Like we own that, that's ours.
• 27:23
  SPEAKER_03: But we have to be able to quote switch to, you know, and I think I think a lot of that, a lot of our presenters in the urban space, you know, need to be mindful of that.
• 27:36
  SPEAKER_03: We have to be able to.
• 27:39
  Corie: I wouldn't say green verbs.
• 27:40
  SPEAKER_03: I don't want to I was saying heavy.
• 27:43
  SPEAKER_03: I don't want to say green, but but but you have to be mindful that you're on uh medium, yeah?
• 27:52
  SPEAKER_03: You're on you on your mainstream media and people from different walks alive, people from different uh ethnic backgrounds, intellectual levels listening to you.
• 28:03
  SPEAKER_03: So you want to not so I I I often tell my students there's nothing called talking properly, sure, right?
• 28:10
  SPEAKER_03: Because proper would give the the feeling that our local language is less.
• 28:17
  SPEAKER_03: So I don't I don't, you know, but there is standard English, you know, that we speak a particular way, and then there is our local vernacular, how we talk.
• 28:27
  Corie: But I feel like even our local vernacular, which you're right, I see it as equal.
• 28:30
  Corie: Yes.
• 28:31
  Corie: I see it as better, to be honest.
• 28:32
  Corie: I find what we have good, yes, but they have our that's our proper tool, yeah.
• 28:37
  Corie: Like a trick.
• 28:38
  Corie: That's our standard dialect, which sometimes you just hear things that it's like they look great to ears.
• 28:43
  SPEAKER_03: You use Yeah, so I I I you know it it it it it a lot of people because you see, I a lot of young people or young presenters, when we were we were coming up, some of the older presenters used to kind of scoff at us, right?
• 28:58
  SPEAKER_03: Because we were young coming in and you know, them don't see them.
• 29:01
  SPEAKER_03: You know, you understand?
• 29:02
  SPEAKER_03: So I try not to, you know, me as in myself being a teacher and an advocate for broadcasting and presentation, not to do younger presenters that.
• 29:12
  SPEAKER_03: However, those who would take the advice, I would say, yo, every time stop saying nabo on the NA sentences, right?
• 29:21
  SPEAKER_03: Because remember, you're on the radio and you have a lot of people listening, you know, different people listening.
• 29:27
  SPEAKER_03: It's cool to say with your partner, right?
• 29:31
  SPEAKER_03: Club, cool, but but but you have a responsibility being on mainstream, you know, you want to be able to song.
• 29:40
  Corie: Yeah, of course, of course.
• 29:41
  Corie: I guess some of them calls too, by the way.
• 29:42
  Corie: You want the podcast, I guess some of them calls over the years too from you.
• 29:46
  SPEAKER_03: Yeah, yeah, yeah, yeah.
• 29:50
  SPEAKER_03: So it's not, it's not, it's it's really because you want to function, we can't just think pot or spin.
• 29:58
  SPEAKER_03: We have to think, you know, outside, we have to think globally because anybody could pull up your podcast on any part any part of the world.
• 30:06
  Corie: Like that's something I again still learn now because when I talk, I close my eye and talk, yeah, I picture myself talking to people who are similar to me.
• 30:14
  SPEAKER_03: Right.
• 30:14
  Corie: And that's um that might be a shortcoming.
• 30:16
  Corie: You know, you could because you if you broaden the audience, you probably will broaden the topics, yeah, the way you speak, the pace at which you speak.
• 30:22
  Corie: So that was one of the areas you was giving my feedback early in the podcast.
• 30:25
  Corie: It's like, hey, this thing real good, and you always and Nigel is brutal with his feedback, right?
• 30:29
  Corie: Let me just put out the one time.
• 30:30
  Corie: But but when you're when you call and you say it, it's like, hey, you're doing real good.
• 30:34
  Corie: Like this thing engaging is you alone and them kind of things, but it's like you had to be running through the topics.
• 30:39
  Corie: Yeah, you can't just one time you tell me you can't just run through the timeline.
• 30:43
  Corie: Yeah, like what is popular on social media.
• 30:45
  Corie: You say, Where's where are you?
• 30:47
  Corie: What you're adding to the story, yeah, yeah.
• 30:49
  Corie: And that's that those things stay with you.
• 30:50
  SPEAKER_03: Yeah, because it it it the whole thing now more opinion-based.
• 30:54
  SPEAKER_03: So we want to hear what Cory Shopper thinks.
• 30:56
  SPEAKER_03: Yeah, yeah.
• 30:57
  SPEAKER_03: We want to hear what is your feeling, whether controversial or not, whether you agree or disagree, whether we we want to know what is your feeling on on the subject matter.
• 31:09
  SPEAKER_03: So uh back in the day where they discouraged presenters from from having an opinion.
• 31:14
  SPEAKER_03: Now we are.
• 31:16
  SPEAKER_03: Yeah, yeah.
• 31:16
  SPEAKER_03: Back then, just read the news, you know, have a good day.
• 31:19
  SPEAKER_03: It's sunshine, you will be burning now, right?
• 31:22
  SPEAKER_03: But the sun is shining, and we're having a good day.
• 31:25
  SPEAKER_03: Right, yeah.
• 31:26
  SPEAKER_03: But but it if you open your phone, your smart device right now, the avalanche of information coming to you.
• 31:33
  SPEAKER_03: You can't just isolate yourself from what it has taken place around you now.
• 31:37
  SPEAKER_03: So you have a responsibility, whether you're on urban radio, adult radio, or east Indian radio or gospel radio, the information, you know, you have a responsibility to information to your audience once they're there for that.
• 31:52
  Corie: Makes sense, makes sense.
• 31:53
  Corie: Yeah.
• 31:54
  Corie: How you balance that when you have classes?
• 31:56
  Corie: Because, like, even in different formats of radio, you know, you probably gain 10, 12 people who want to do 10, 12 different things.
• 32:02
  Corie: Yeah.
• 32:02
  Corie: How are you balancing that in terms of the content you teach?
• 32:05
  SPEAKER_03: That's an interesting question.
• 32:06
  SPEAKER_03: So, so there are fundamentals there that that will will exist across all genres, you know, being able to read, being able to present, voicing commercials, um, interviewing techniques, right?
• 32:20
  SPEAKER_03: Um, where most of the radio stations, whether it be gospel or East Indian stations or uh or urban stations, when you get in, when they they they they they they like you and they they hire you and they're gonna take a chance on you, most of the time they will train you again, you know, for their form of it.
• 32:41
  SPEAKER_03: Yeah, what they're looking for from you.
• 32:44
  SPEAKER_03: But they'll they they you know when the radio stations, when they call me, when the the program directors call me from different radio stations, they ask for send your best talent, and then they would mold you into how they want you to present their products and their radio station and their advertising and so on.
• 33:02
  Corie: And when they say best, they mean fundamentals at that point.
• 33:04
  Corie: Fundamentals, yeah, fundamentals.
• 33:06
  SPEAKER_03: Because they know you're coming in, not green, but they know you're coming in in experience, right?
• 33:12
  SPEAKER_03: So, you know, you're gonna put somebody on, you're gonna take a chance for them, and you're going to watch them over a 12 months or 15 months and watch them grow.
• 33:22
  SPEAKER_03: Once you are passionate about it and you're able to take constructive criticism, you know.
• 33:30
  SPEAKER_03: And I think a lot of my personal success has always been that.
• 33:34
  SPEAKER_03: I I was always like that.
• 33:35
  SPEAKER_03: You know, tell me, you know, if I'm too close to the mic, if I'm too far, if you know, every time I open the mic are saying upswing or downswing or you know, tell me, tell me if you know, you know, so that when I will go home with that now, marinate on it, and when I come the next day, I'm trying to do it a little better.
• 33:54
  Corie: Okay, try to make an adjustment.
• 33:55
  SPEAKER_03: Try to make an adjustment to ensure that you know you have longevity in in the space.
• 34:01
  Corie: Yeah, and it's a brutal thing because I suppose somebody who getting picked up, you have a you have a timeline.
• 34:06
  SPEAKER_03: Yeah.
• 34:06
  Corie: I guess the program director watching you.
• 34:08
  SPEAKER_03: You have a timeline, you have a timeline because you you're you it's it's like playing a player on the field, you know.
• 34:13
  SPEAKER_03: You're you're you're okay, you're good, you're good in practice, but I'm gonna play any game now, you know, and put your one, two, three games in score, four, five games, okay.
• 34:25
  SPEAKER_03: I I need to play on the bench.
• 34:26
  SPEAKER_03: Yeah, yeah, yeah.
• 34:27
  SPEAKER_03: And try somebody else.
• 34:29
  SPEAKER_03: Yeah, you understand?
• 34:30
  SPEAKER_03: So that's just the nature of it.
• 34:32
  SPEAKER_03: So I also encourage all other programs that to take chances on on new people, take chances on on new people.
• 34:38
  Corie: Yeah, and even that is like a is like a short list when it's in new people because when you look at a radio station breakdown, it ain't too much announcers.
• 34:46
  Corie: I look at a radio station, I think real people on the radio station.
• 34:48
  Corie: Yeah, no, it's really about five, six people.
• 34:50
  Corie: Really about five, six people on each station.
• 34:52
  SPEAKER_03: On each station.
• 34:53
  SPEAKER_03: So really to break in, you have to be to be good and you have to be dedicated, you have to to show that enthusiasm to to get into it and to not just get in, but stay and have the ability to stay and the ability to reinvent yourself as the as the market changes.
• 35:11
  Corie: Yeah, maybe you should talk about that reinvention because having started this in 2008, you you you're you're adjusting now because it wanna be real radio in my time.
• 35:20
  Corie: Everybody wanna be on the radio.
• 35:21
  Corie: Now you're finding that there's more people who come in to do different things?
• 35:25
  SPEAKER_03: That's a good question.
• 35:26
  SPEAKER_03: And and where to start to answer that.
• 35:29
  SPEAKER_03: Now the business of radio has changed tremendously.
• 35:35
  SPEAKER_03: I do not agree with the narrative that radio dying.
• 35:40
  SPEAKER_03: I do not know.
• 35:41
  SPEAKER_03: Yeah, no, right?
• 35:42
  SPEAKER_03: I think just like what happened to MTV and BET, and you know, they were doing countdown with videos, and when YouTube came, YouTube kind of shows still kick it.
• 35:55
  SPEAKER_03: They had to try something else, they had to adjust, right?
• 35:58
  SPEAKER_03: They had to try something else.
• 35:59
  SPEAKER_03: And I think radio is at that pivotal place now where you know we have to do something else.
• 36:06
  SPEAKER_03: We can't just pony Chris Brown and expect the whole nation to listen.
• 36:10
  SPEAKER_03: You understand?
• 36:11
  SPEAKER_03: We have to try to do more shows with with social media support, with video production support, with uh a producer, yeah, yeah, yeah.
• 36:22
  SPEAKER_03: And and and put on shows that people would find uh attractive and entertaining that we could ultimately sell to advertisers.
• 36:31
  SPEAKER_03: Right.
• 36:31
  SPEAKER_03: I think that's the direction um it needs to go.
• 36:35
  SPEAKER_03: Yeah, that shift it needs to go.
• 36:37
  SPEAKER_03: So it it it it isn't it can't just be about just playing music.
• 36:41
  SPEAKER_03: Yeah, a lot of people still enjoy music, yeah.
• 36:44
  SPEAKER_03: Uh I'm not I'm not you know saying contrary to that, but it it the survival of it within the next 5, 10, 15, 20 years, I think it has to do more with actual more production behind each show.
• 37:00
  Corie: Well, this is the thing is when you're telling people for 20 years now to hide behind the music, it becomes such an important message now.
• 37:06
  Corie: Yeah, I can run time in radio, it's a break music.
• 37:08
  Corie: The first time you will hear a song is when you hear it on the radio.
• 37:11
  Corie: No, right, YouTube is probably like I I see Freetown last night promoting that they're launching a video.
• 37:18
  Corie: It's on YouTube.
• 37:19
  Corie: Everybody done see that video by the time you're recording now.
• 37:22
  Corie: And if you're tuning into radio, even more than when I was by you, yeah, the the idea that we're tuning in for the personality is more important because and I'm this is my own bias, right?
• 37:32
  Corie: But when I listen to my morning show, is like Blaze and then might be a morning show I took I tune into.
• 37:38
  Corie: I don't really care about the music.
• 37:40
  Corie: Right.
• 37:40
  Corie: I tune out the music the same way I tune out the ads.
• 37:43
  Corie: Right.
• 37:43
  Corie: I want to hear that.
• 37:44
  Corie: Because you enjoy Blaze.
• 37:45
  Corie: That's why I enjoy Blaze.
• 37:46
  Corie: I want to hear Blaze and Miles talk and the interaction.
• 37:48
  SPEAKER_03: And them guys, unique, you know, in themselves because they they they they're informed, you know, they're charismatic, they're funny, the listeners like them, they have the show on a Wednesday that they do that that package, you know, so you have something to look forward to.
• 38:04
  SPEAKER_03: So is is is that's what I'm talking about, you know.
• 38:07
  SPEAKER_03: You want to do more stuff that you know people could come to the radio for.
• 38:13
  SPEAKER_03: Yeah, yeah, yeah.
• 38:15
  Corie: And one thing, one of the things, and I can I mean I can't talk for youths now, but I find that so many people who still have that pull.
• 38:22
  Corie: It's still like the stalwart, the people who've been there a long time.
• 38:27
  Corie: The number one radio program, still trending older.
• 38:31
  SPEAKER_03: Yes, yes, yeah, yeah, yeah.
• 38:33
  SPEAKER_03: Because of experience, uh again, because of of packaging, because of you know the things that like I always tell my students, I I I on 107 still, you know, I work drive time Monday to Friday.
• 38:47
  SPEAKER_03: And I'll tell my students, I want you all to come and take my job.
• 38:51
  SPEAKER_03: Yes, I want you all, I want to get the call from my boss to say, hey, we have a new talent.
• 38:59
  SPEAKER_03: Hopefully, it's come from by me.
• 39:01
  SPEAKER_03: Yeah, right?
• 39:03
  SPEAKER_03: Come from back three o'clock in the morning.
• 39:05
  SPEAKER_03: I want, yeah.
• 39:06
  SPEAKER_03: So I want you all to raise your level so high that you become undeniable.
• 39:12
  SPEAKER_03: Yeah.
• 39:15
  Corie: Do they want to do radio on TV or they want to do YouTube and TikTok and that's another good question, Corey.
• 39:20
  SPEAKER_03: They they there is still interest in radio.
• 39:23
  SPEAKER_03: Okay.
• 39:24
  SPEAKER_03: There is still from from what I have seen over the years, people are still signing up for radio broadcasting courses with the intention to end up on the radio.
• 39:34
  SPEAKER_03: So I would say yes.
• 39:36
  SPEAKER_03: However, they fully understand that it it is not just radio doesn't exist in isolation anymore.
• 39:45
  SPEAKER_03: So they have to have some type of social media existence.
• 39:50
  SPEAKER_03: So when I'm program director, most of them they would call looking for a talent.
• 39:55
  SPEAKER_03: They would ask me before uh to send a demo.
• 40:00
  SPEAKER_03: Before sending the demo, they would ask me to send a social media handle.
• 40:03
  SPEAKER_03: No, no, just to get a sense of who you are, who the who this person is, right?
• 40:10
  SPEAKER_03: So they would ask.
• 40:10
  SPEAKER_03: So I I have the task to explain to my students now that you know you have to have some type of social media uh uh existence so that they could could ascertain who you are.
• 40:24
  Corie: Yeah, nobody better than the nojo, right?
• 40:26
  Corie: Because all about some of the mojo things too.
• 40:28
  Corie: But again, like where we start, like it's a big departure from what I know radio to be.
• 40:33
  Corie: Yeah, like I remember the first time I see Daily knocking real.
• 40:36
  Corie: Yeah, because it just doesn't, I was like, you sure, you know, you're you don't you know because he was very polite fella, yeah, yeah.
• 40:42
  Corie: Cool, cool to me too.
• 40:43
  Corie: Yeah, yeah, very cool.
• 40:44
  Corie: I mean, I guess I should have been a little more culturally aware, but I just was told you was Chinese.
• 40:50
  Corie: I was like, what Chinese, yeah.
• 40:52
  Corie: I should have figured out, but because radio, you had to form an image in your mind of what the person was like you're listening to, you had to see who this person is.
• 41:01
  SPEAKER_03: Theater of the mind is what we put in.
• 41:03
  Corie: Yes, yes, yeah.
• 41:03
  Corie: And then when I see you in real or see tweez, you know, or hear you all talk outside the radio, I'm like, hey, talk normal.
• 41:11
  Corie: You had tweeze.
• 41:12
  Corie: The tweets is not even moral, for instance.
• 41:14
  SPEAKER_03: Yeah, yeah, yeah.
• 41:15
  SPEAKER_03: But you know, so I tell my students that I say, you know, if you see Marshall in the grocery, he's not walking around the grocery saying, hey ha.
• 41:23
  SPEAKER_03: He's not walking around the grocery saying that.
• 41:26
  SPEAKER_03: He's a regular, normal, yeah.
• 41:29
  SPEAKER_03: It's a performance.
• 41:30
  Corie: Let's talk about that performance thing now because I remember coming to one of the classes because now I sold, right?
• 41:35
  Corie: I say, all right, this class has some value on it.
• 41:37
  Corie: Because I saw the direct correlation between reading and being a better presenter, yeah.
• 41:44
  Corie: And a presenter, not only radio, but presenter of yourself, like you put it, right?
• 41:48
  Corie: That's I don't play with that now.
• 41:49
  Corie: I hate coming here on the feeling.
• 41:52
  Corie: I don't like the feeling.
• 41:53
  Corie: But when you talk about um talk for two minutes, you say you had to be able to read, you had a thing.
• 41:58
  Corie: We go on on the board now, all we hand shaking.
• 42:01
  Corie: I can't control the answer.
• 42:02
  Corie: Why is and it's telling you, you say, Yeah, my hand was shaking, so just do it.
• 42:06
  Corie: And don't be boring.
• 42:10
  Corie: But I remember coming to my class one day, and you had some people there to teach about the performing arts.
• 42:15
  Corie: Yeah.
• 42:15
  Corie: No, I want to quit again.
• 42:16
  Corie: I say, All right.
• 42:17
  Corie: But definitely the wrong.
• 42:18
  Corie: Why are we doing acting?
• 42:19
  Corie: What's the purpose of it?
• 42:20
  SPEAKER_03: Right.
• 42:20
  SPEAKER_03: So in our advanced class, we have we have a thespian that does uh acting classes, and the acting will help students understand that is a performance, right?
• 42:33
  SPEAKER_03: So we we want to tap into that, okay.
• 42:37
  SPEAKER_03: You need to think outside the box and go a little beyond yourself and and and beyond you just home on a Friday watching HBO, watching the wall, and your your your very mundane lifestyle.
• 42:52
  SPEAKER_03: Of course.
• 42:52
  SPEAKER_03: Right?
• 42:52
  SPEAKER_03: Yeah.
• 42:54
  SPEAKER_03: We have to help people.
• 42:55
  SPEAKER_03: You can't just you can't want to be in your radio and just go in the market Sunday and go home and we can't.
• 43:01
  SPEAKER_03: No, yeah, you have to be a little more than.
• 43:04
  SPEAKER_03: Of course.
• 43:05
  SPEAKER_03: Right?
• 43:05
  SPEAKER_03: So I I tell people that once you see these okay artists climb the stage and they shoot up the fireworks and they blow the smoke and so on, they're trying to create the image of more than.
• 43:16
  SPEAKER_03: Yeah?
• 43:16
  SPEAKER_03: To to to your your your viewer, your listener, your patron, as the case may be.
• 43:21
  SPEAKER_03: Of course.
• 43:21
  SPEAKER_03: So it's the same, it's the same thing we're trying to engender.
• 43:24
  SPEAKER_03: We're trying to, we, we, we, we add the acting element to it to help people to understand, okay, we need you to come out of your comfort zone and do something that you would not normally do on a on regularly.
• 43:38
  Corie: Yeah.
• 43:38
  SPEAKER_03: So that, you know, it will help you to be not take yourself too seriously and be able to tap into your creativity as well.
• 43:45
  Corie: So I just want to put it on record, right?
• 43:47
  Corie: That I really hated that, right?
• 43:48
  Corie: You see that performance thing because now we had an act and we had a thing, and you're breeding and they tell me like, what you all and say, Ha! I'm mad and say, Boy, I want my money back.
• 43:58
  Corie: This is your worst.
• 44:00
  Corie: Tell you something, right?
• 44:01
  Corie: That is one of the things that stick with me a lot.
• 44:03
  Corie: Because you also used to spend a lot of time, and just for the audience understanding, it's not just you there for six weeks or whatever it was.
• 44:10
  Corie: You have several guests, yeah, guests coming in, right?
• 44:13
  Corie: But um you used to tell us a lot that, and maybe Tweez was the first person I hear this from.
• 44:18
  Corie: Because I remember men arguing in the gym with Tweez and say radio is the easiest work in the world, you just talk for our one day.
• 44:23
  Corie: And Tweez say, I wear you get up the same time every day, talk about the same things and song excited about it.
• 44:30
  SPEAKER_03: Correct.
• 44:31
  Corie: And so when you say radio voice, and people I I hear it now as a performing voice.
• 44:35
  SPEAKER_03: Yes.
• 44:36
  Corie: Because when you're talking in a class and you go into radio mode and say, Yes, Christ.
• 44:41
  Corie: I know as a listener, it's like that is different.
• 44:43
  Corie: Yes, that is engaging.
• 44:45
  Corie: I want to hear what you had to say, I want to hear what you're gonna talk about.
• 44:48
  Corie: And the truth is, it does not matter what I don't care if it's YouTube, TikTok, podcasting, radio, TV.
• 44:55
  Corie: Somebody's gonna put something in front of you that you're not interested in at all.
• 44:58
  Corie: At all.
• 44:59
  Corie: You have no interest in this guest or this person, it's just not personally in your wheel well.
• 45:04
  Corie: But boy, you had to show up there and song excited about this.
• 45:07
  SPEAKER_03: That's that I always tell people that.
• 45:08
  SPEAKER_03: My mother has been like, You just walk in three hours, didn't you?
• 45:11
  SPEAKER_03: I say, I say, you try playing the same 10 songs for 15 years on your radio, the same Usher Bird I played on the radio, and have the song exciting and engaging with it.
• 45:26
  SPEAKER_03: You understand?
• 45:27
  SPEAKER_03: So it is a performance, yeah.
• 45:30
  Corie: Of course, of course.
• 45:31
  Corie: And and and I guess again, yeah, how you would know that.
• 45:34
  Corie: Yeah, you'll never know that till he's in it.
• 45:36
  Corie: And you may not exactly know technically why you like your favorite presenter.
• 45:40
  Corie: Because I remember seeing tweets in his studio, they tweets.
• 45:43
  Corie: And remember, yeah, yeah.
• 45:45
  Corie: And then when he doesn't sing the song, he doesn't pull out our papers and fall and stuff on the telephone.
• 45:51
  Corie: And then when it's time to guys, yeah, yeah, yeah.
• 45:54
  Corie: It's like this man's selling concert tickets, and they're lining up by nine six to get concert tickets and it is performance-based.
• 46:01
  SPEAKER_03: Right.
• 46:02
  SPEAKER_03: Yeah, yeah.
• 46:02
  Corie: So that's absorb it, you think.
• 46:04
  SPEAKER_03: Yes, for the most part, for the most part, people, you know, they they they struggle with the newness of it, and and like yourself, not knowing of what what it is, and then being thrown into the fire of oh, this is what is expected.
• 46:19
  SPEAKER_03: Because I have a lot of guys come and they they they come to the class and they just want to wheel up sizzler.
• 46:26
  SPEAKER_03: And I say, no, that's the idea.
• 46:28
  SPEAKER_03: Yeah, yeah.
• 46:28
  SPEAKER_03: That's the general idea.
• 46:29
  SPEAKER_03: They just want to ball wheel, right?
• 46:31
  SPEAKER_03: And we I said no, partner.
• 46:33
  SPEAKER_03: Just have some reading and writing involved.
• 46:35
  SPEAKER_03: Yeah, yeah, you understand?
• 46:36
  SPEAKER_03: So there is this perception that it is easy, but you know, like everything else, it requires preparation.
• 46:44
  Corie: Yeah, yeah, or should.
• 46:45
  Corie: Or should.
• 46:46
  Corie: And I'll say this, right?
• 46:47
  Corie: And you see it in class very, very easily.
• 46:50
  Corie: And maybe even sometimes, because you asked me to come back and guest lecture a few times, and it's amazing to see the difference because it's the same classroom.
• 46:56
  Corie: Yeah.
• 46:56
  Corie: So I guess I come back in it as a student in a sense.
• 46:59
  Corie: Yeah.
• 47:00
  Corie: But when I hear these students talk, you could hear different things now from doing it for a while.
• 47:05
  Corie: But in terms of that performance and what it takes to come off the street and understand what it is, your early days of going into the radio, your handshaking and thing like we use the street.
• 47:14
  SPEAKER_03: Yeah, I I I remember when I started overnight, I was so scared, right?
• 47:22
  SPEAKER_03: That my voice used to be trembling on the radio.
• 47:24
  SPEAKER_03: Yeah, yeah, yeah.
• 47:25
  SPEAKER_03: And I remember um Chow saying to me, drink a little scotch before I go.
• 47:34
  Corie: So useless of the city.
• 47:36
  Corie: Yeah, yeah, yeah, yeah.
• 47:37
  SPEAKER_03: Back then, yeah, back then it's heavy, put the heavy police in the radio station.
• 47:40
  SPEAKER_03: Yeah, police in heavily on the radio station.
• 47:43
  SPEAKER_03: And he may not remember that, but uh yeah, he said, just drink a little scotch.
• 47:48
  SPEAKER_03: Just to free up yourself, you know, before you before you go on, you know.
• 47:53
  SPEAKER_03: And it took me a long time to relax.
• 47:56
  SPEAKER_03: And if any presenter or any artist tells you that you don't get a little, a little just before you go on, they lie into you.
• 48:05
  SPEAKER_03: Yeah, yeah.
• 48:07
  SPEAKER_03: I mean, you learn to control it.
• 48:08
  SPEAKER_03: Of course.
• 48:08
  SPEAKER_03: But if you, you know, once you are a performer and you're going up in front of people, there is a little, you know, a little butterfly that you get.
• 48:15
  Corie: Yeah, no, you're about to say when she was here, she said, I'm a little nervous and something irresp.
• 48:19
  Corie: Yeah, correct, correct.
• 48:20
  Corie: Because you want everything, yeah.
• 48:21
  SPEAKER_03: You want it to go well, you want the presentation to be good, you want it to look and sung a particular way.
• 48:27
  SPEAKER_03: You're studying at your career riding on this.
• 48:29
  Corie: So at that point, you want that to be a career?
• 48:31
  Corie: You you should.
• 48:32
  SPEAKER_03: Of course, yeah, I was sure.
• 48:33
  SPEAKER_03: I was sure.
• 48:33
  SPEAKER_03: I remember my, you know, my my father was a woodworker.
• 48:37
  SPEAKER_03: And um, so he had his um, he used to build like cupboards and and and chairs and so on.
• 48:44
  SPEAKER_03: So we used to live upstairs and his workshop was downstairs.
• 48:46
  SPEAKER_03: So when he finished work in the evening, I used to go downstairs by myself.
• 48:51
  SPEAKER_03: And I would be talking like I talking on the radio.
• 48:53
  SPEAKER_03: So I would be there like five minutes after nine o'clock, Nigel Nicholson and your company.
• 48:58
  SPEAKER_03: Tick, take, take.
• 49:00
  SPEAKER_03: And my mother, she would come to the window and call my father and say, Look, look, look, he's talking to yourself.
• 49:06
  SPEAKER_03: Something wrong with that child.
• 49:08
  SPEAKER_03: They thought something was wrong with me.
• 49:10
  SPEAKER_03: Not knowing that I was practicing.
• 49:12
  SPEAKER_03: Yeah.
• 49:12
  SPEAKER_03: So I was always, you know, passionate about it.
• 49:15
  SPEAKER_03: I remember in school, I uh 96 had just moved from um from Express House to Tragrit Road, where they still are.
• 49:24
  SPEAKER_03: I used to go down there in my school clothes and just stand up outside the radio station and just yeah, just just calling the universe for it to materialize.
• 49:34
  Corie: Yeah, look at that.
• 49:34
  SPEAKER_03: Yeah, yeah.
• 49:35
  SPEAKER_03: And and and I got my start there.
• 49:37
  Corie: And um So Mummy, is she happy when you're working this overnight?
• 49:41
  SPEAKER_03: Yeah, well, well, yeah, well, but back then, you know, back then it was, you know, it it was cool, you know.
• 49:47
  SPEAKER_03: So I would travel.
• 49:48
  SPEAKER_03: I grew up in Mova, born and grew in Mova.
• 49:51
  SPEAKER_03: So I would travel.
• 49:52
  SPEAKER_03: So I had a day job as well.
• 49:53
  SPEAKER_03: I used to sell electronics in standards.
• 49:55
  SPEAKER_03: So I used to work in the day and then go home, try to get two hours' sleep, and then travel down.
• 50:02
  SPEAKER_03: But midnight, right?
• 50:04
  SPEAKER_03: Yeah, yeah.
• 50:07
  SPEAKER_03: Trying to do that now, no way.
• 50:09
  SPEAKER_03: By eight o'clock, you can tighten sleep down.
• 50:12
  SPEAKER_03: You know, again, up for one, two o'clock to head back.
• 50:14
  SPEAKER_03: To head, yeah, yeah.
• 50:15
  SPEAKER_03: So so back then the shifts were till six.
• 50:17
  SPEAKER_03: Right.
• 50:18
  SPEAKER_03: Yeah, it was like from twelve to to midnight to six o'clock in the morning.
• 50:22
  SPEAKER_03: So I would um finish at six and take a shower in the radio station and head to work, right?
• 50:29
  SPEAKER_03: You know, to my day job.
• 50:30
  SPEAKER_03: Yeah.
• 50:31
  SPEAKER_03: You know, so it it really required, it required a lot of sacrifice and a lot of of wanting.
• 50:39
  SPEAKER_03: And so, you know, I I like to watch and encourage my students to watch a lot of documentaries with successful people.
• 50:46
  SPEAKER_03: When you see the backstory and what it what it took for people to be successful and be where they are, when you see people enjoying the fruits of the labor, you leave them alone.
• 50:57
  SPEAKER_03: You leave them alone and understand the tremendous sacrifice that it that it took for them to get there.
• 51:05
  SPEAKER_03: And I try to give some of my students that and try to encourage them and to understand that yes, you would have done an eight-week course that would have laid the foundation for you to get to for you to materialize and and realize this dream that you're in pursuit of.
• 51:22
  SPEAKER_03: But you now have to make what sacrifice you need to make, put in the work, be patient, believe in what you are doing for it to materialize for you.
• 51:33
  Corie: That's the truth about anything.
• 51:34
  SPEAKER_03: Anything.
• 51:35
  Corie: This we have a sort of a kind of get-through culture, yeah.
• 51:38
  Corie: Nigel get-through.
• 51:40
  Corie: Yeah, as if you're in the move are doing them thing every night.
• 51:42
  SPEAKER_03: Yeah, correct, correct.
• 51:43
  SPEAKER_03: And and and I I using you as an example, Corey.
• 51:46
  SPEAKER_03: I watch your podcast over the years, get stronger, get stronger, get stronger, get stronger.
• 51:52
  SPEAKER_03: You know, everything just gets better about it.
• 51:54
  SPEAKER_03: Where you know you are you are sought after now.
• 51:57
  SPEAKER_03: And and and I always tell people, you know, you when you when you mentioned the idea to me, I say, Corey.
• 52:04
  Corie: I remember podcasting.
• 52:05
  Corie: I remember to put together.
• 52:08
  Corie: The truth is at that time it was even more expensive to put together than now.
• 52:13
  Corie: The truth is, but I guess the industry itself blew up.
• 52:15
  Corie: Yeah, there were lots of tools you could use, studios you could rent, and that kind of thing.
• 52:20
  Corie: But back then it was it was tough.
• 52:21
  Corie: It was tough, and I guess a part of it for me is my mentality.
• 52:24
  Corie: I guess I just I work in my father for 20 something years.
• 52:27
  Corie: Yeah, so the idea of working for somebody is hard, yes.
• 52:30
  Corie: But I do the overnight too, thanks to you.
• 52:32
  Corie: Yeah, I I uh I don't know if people know that, but you had, and it's something that you still do, right?
• 52:37
  Corie: Yeah, you have internships tied to some of these programs, some radio, yeah, some radio stations, yeah.
• 52:41
  SPEAKER_03: Boy, so I remember 12 to 5 by Iowa.
• 52:44
  SPEAKER_03: Yeah, big up Iowa George, yeah.
• 52:46
  SPEAKER_03: Yeah, but I was 91.1, yeah, 91.9, yeah, yeah, yeah.
• 52:50
  SPEAKER_03: Big up Iowa George.
• 52:51
  SPEAKER_03: I was I was one of the people who helped me a lot in this industry.
• 52:54
  Corie: Yeah, yeah.
• 52:55
  SPEAKER_03: Yeah.
• 52:56
  Corie: Well, I want to get to that.
• 52:57
  Corie: And the thing is, like, why was one of the people who benefit from that connection?
• 53:00
  Corie: Because we had the internship to do, boy, and this thing starts in midnight.
• 53:04
  Corie: And me and younger.
• 53:05
  Corie: Yeah.
• 53:05
  Corie: So I remember I used to go to St.
• 53:07
  Corie: Christopher's gas station at No.
• 53:08
  Corie: Yeah.
• 53:09
  Corie: I used to go there about 10.
• 53:11
  Corie: If I go in my bed, Dredd, I can't.
• 53:12
  Corie: You're not coming back out.
• 53:14
  Corie: Sleepy.
• 53:14
  Corie: I asked David.
• 53:15
  Corie: No, I have a problem.
• 53:16
  Corie: I eight o'clock and I might sleep.
• 53:18
  Corie: Yeah, I seven my worry to go in my bed.
• 53:20
  Corie: Yeah.
• 53:20
  Corie: This man said midnight.
• 53:21
  Corie: But it goes, it speaks to what you're saying about wanting it.
• 53:24
  Corie: Yeah.
• 53:25
  Corie: I didn't care, Dredd.
• 53:26
  Corie: When you tell me I could get to do a radio, I don't care where it is.
• 53:28
  Corie: I don't care about getting paid.
• 53:30
  Corie: I mean, I was at a stage in my life where it wouldn't have mattered.
• 53:32
  Corie: And there's not people who are younger might need.
• 53:35
  Corie: But I you you had a three-week cycle.
• 53:37
  Corie: Yeah.
• 53:38
  Corie: Three people from the class, your team of people, and we went on the radio.
• 53:41
  Corie: I remember that.
• 53:41
  Corie: Heavy lessons I learned in the number one, how to stay up late.
• 53:44
  Corie: Because Jesus Christ.
• 53:48
  Corie: I used to start at 12.
• 53:49
  Corie: Yeah.
• 53:49
  Corie: And you know, the thing about it is when we went in, it was Big Mike just before us.
• 53:55
  Corie: And if you want to be sure that you're amateur, brother, you're gonna crack that mic.
• 54:01
  Corie: When you walk up in that studio in the dating area, it loud big mic voice big and heavy and booming coming through.
• 54:09
  Corie: Yeah, and he's songing so excited about everything.
• 54:12
  Corie: And he walked out, he's like, All right, fellas, good luck.
• 54:14
  Corie: Good luck.
• 54:16
  SPEAKER_03: Yeah, I remember that.
• 54:18
  Corie: Pain.
• 54:18
  Corie: And then, of course, like I remember we did the board by you, we did the thing.
• 54:23
  Corie: And then when I went into the studio now and I had to control the board, I went back through handshaking again.
• 54:28
  Corie: Yeah, because you went through that when you went back to day shift.
• 54:30
  Corie: When you when you when you move from overnight to do day now, you're going back through that nerves again.
• 54:34
  Corie: I I did, I did, I did, I did.
• 54:36
  SPEAKER_03: But I I because I spent two years overnight.
• 54:40
  SPEAKER_03: Yeah, I spent two years overnight.
• 54:42
  SPEAKER_03: I started to get frustrated, and I went to them and said, Hey, are you ready for a day shift?
• 54:47
  SPEAKER_03: And and the lineup at the time was Paul and Nikki in the morning.
• 54:52
  SPEAKER_03: Oh, yeah, boy.
• 54:52
  SPEAKER_03: Don Mora, Cheryl, C.
• 54:55
  SPEAKER_03: V.
• 54:56
  SPEAKER_03: Smool.
• 54:56
  SPEAKER_03: All right.
• 54:57
  SPEAKER_03: I think Glenn was on the drive.
• 55:00
  SPEAKER_03: Tweez was six o'clock and Rodney King was in the night.
• 55:04
  SPEAKER_03: Right.
• 55:04
  SPEAKER_03: So when I go to them and say, but where you want me to put you?
• 55:11
  SPEAKER_03: Where you want me to put you?
• 55:12
  SPEAKER_03: Yeah.
• 55:13
  SPEAKER_03: And it's only when Don Don left.
• 55:16
  SPEAKER_03: Don went to Ebony 104.
• 55:18
  SPEAKER_03: That's where I got a mid-morning space.
• 55:20
  SPEAKER_03: Right.
• 55:20
  SPEAKER_03: So I was there for about five or six years.
• 55:23
  SPEAKER_03: And then um 107, they came up with it, they got the 107 license.
• 55:28
  SPEAKER_03: So then I left 96.
• 55:29
  SPEAKER_03: I was on 107, even on the same owners, right?
• 55:32
  SPEAKER_03: Oldru.
• 55:32
  Corie: But different format because uh sorry, 96.1 was urban in the head.
• 55:38
  Corie: You was enjoying that?
• 55:39
  SPEAKER_03: I was enjoying that for a while.
• 55:40
  SPEAKER_03: It was a different experience.
• 55:42
  SPEAKER_03: And um I I did that for a little while, and then um Boom Champions made me an offer.
• 55:47
  SPEAKER_03: So I went to Boom.
• 55:49
  SPEAKER_03: I was I was at Boom for about three years.
• 55:52
  SPEAKER_03: Even more urban in a sense.
• 55:54
  SPEAKER_03: Yeah, I know, I know.
• 55:57
  SPEAKER_03: You know.
• 55:59
  SPEAKER_03: Um, and then when I was shift you're working in '94.
• 56:03
  SPEAKER_03: Um, I was working mid-morning again.
• 56:04
  SPEAKER_03: Oh, I see.
• 56:05
  SPEAKER_03: Yeah, I was working mid-morning for a few years.
• 56:08
  SPEAKER_03: And then um, and then I left and I was at uh Hits 107.1, which is now the gospel station.
• 56:15
  SPEAKER_03: Oh, I see.
• 56:16
  SPEAKER_03: It's now the word.
• 56:17
  SPEAKER_03: Right.
• 56:17
  SPEAKER_00: Right.
• 56:17
  SPEAKER_03: So it was our top 40 station at the time.
• 56:20
  SPEAKER_03: And then um when Paul Paul left um 107, he he went to do um television at CNMG at the time.
• 56:30
  Corie: Right.
• 56:31
  SPEAKER_03: Right.
• 56:31
  SPEAKER_03: He left to do the morning show there.
• 56:33
  SPEAKER_03: And that's when I went back on 107.
• 56:36
  SPEAKER_03: I I've been there since.
• 56:37
  Corie: On drive time straight.
• 56:39
  Corie: Drive time, yeah.
• 56:39
  SPEAKER_03: Monday, Monday to Friday, 3 to 6.
• 56:41
  Corie: Yeah.
• 56:42
  SPEAKER_03: You know, and I always tell people I once you I consider myself very fortunate because I don't work.
• 56:48
  SPEAKER_03: The things that I do, I love.
• 56:51
  SPEAKER_03: You know, I love teaching.
• 56:52
  SPEAKER_03: Um as enjoy that.
• 56:55
  SPEAKER_03: You know, I I I love working on the radio, you know, so I consider myself very, very fortunate and very, very blessed to be doing the things that I love.
• 57:05
  SPEAKER_03: And not just teaching, but helping people as well.
• 57:08
  SPEAKER_03: Yeah.
• 57:09
  SPEAKER_03: And seeing them, seeing them move from that baby stage and seeing them blossom and get strong and become rock stars and then pass me straight when they see me.
• 57:20
  SPEAKER_03: Yeah, yeah.
• 57:21
  SPEAKER_03: And pretend and pretend they don't know me, you know.
• 57:24
  SPEAKER_03: And pretend, yeah, and then pretend, I really enjoy that, you know.
• 57:29
  SPEAKER_03: And then pretend they don't know me after, you know.
• 57:32
  SPEAKER_03: But you never do me that, Corey.
• 57:33
  SPEAKER_03: We still enough.
• 57:34
  SPEAKER_02: Yes, we're still working.
• 57:36
  SPEAKER_02: We still working on it, you know.
• 57:39
  Corie: So I really enjoy that.
• 57:41
  Corie: Yeah, yeah, yeah.
• 57:42
  Corie: Yeah, and that's something that you you see it, you see the passion coming through, even if whether it's the feedback or what, because when you're talking about years of working overnight, yeah.
• 57:50
  Corie: I remember graduating from the tick and we had three nights, and I remember calling you then.
• 57:55
  Corie: Yeah, as like Nigel Son and noise only three we're supposed to do it.
• 57:58
  Corie: I say, but anybody else cancel, yeah, call me.
• 58:01
  Corie: Yes, and there was a point in time where it might have been some months where I was working, and it's a lesson there too, huh?
• 58:07
  Corie: Because at first you put me with Candace who on radio now.
• 58:10
  SPEAKER_03: Yes, yeah, she's Nell, she's on um Litnow, yeah.
• 58:13
  Corie: And and I don't know, you know, it's so strange.
• 58:16
  Corie: Like Candace and I I could talk to her on you for hours.
• 58:19
  Corie: Yeah, there's our and then as soon as it might cut, we had done the talk about it.
• 58:22
  Corie: Like, but there was a there was a chemistry there.
• 58:26
  Corie: Yeah, but because I wanted to just do it as much as possible, and maybe my age and stage allowed me to do that because somebody's too some of these students might not be able to continue to do it for so long because they're working, they're trying to do other things.
• 58:39
  Corie: They want a job in radio.
• 58:41
  Corie: At this point, I just want to get better, yeah.
• 58:42
  Corie: I just want to talk to people, yeah, and I just take anybody's shift.
• 58:46
  Corie: And you know what's funny with that?
• 58:47
  Corie: I end up working with Nari.
• 58:49
  Corie: I think Nari ended up on radio.
• 58:50
  Corie: So like Sunel and them and my.
• 58:52
  SPEAKER_03: Yeah, yeah, yeah.
• 58:53
  SPEAKER_03: That whole that whole team.
• 58:54
  SPEAKER_03: Every and the video.
• 58:55
  SPEAKER_03: Most of them, yeah, most of them are on the radio, right?
• 58:57
  Corie: But it was a real lesson because now in my mind, and maybe that's why I like podcasting, because I could kind of choose who I talk to every week.
• 59:05
  Corie: Yes, or talk to myself if I want.
• 59:07
  Corie: But with radio, it's not always the case.
• 59:09
  SPEAKER_03: Yeah, the parents are sometimes, yeah, they decide, and and sometimes you know, they will put you with somebody and um they hope that you gel with that person.
• 59:19
  SPEAKER_03: So most of the times people will gel because you know you're there trying to accomplish the same goal.
• 59:26
  SPEAKER_03: So a lot of the times people will gel like like any other family member, you will have you know arguments and yeah, discrepancies and so on.
• 59:35
  SPEAKER_03: But for the most part, when people come together for the same purpose, you know, it will it will work out.
• 59:40
  SPEAKER_03: It could work.
• 59:41
  SPEAKER_03: It could work.
• 59:41
  Corie: Yeah, I saw I saw a change just in terms of how I approach it because it's such different personality.
• 59:47
  Corie: Them classes are some different personality types where it's like, all right, how are we gonna do this and how we gonna navigate it?
• 59:53
  Corie: And matter of fact, the overnight was done at a time where like I was stationed on Marvel Road.
• 59:58
  Corie: Yeah, when we done, I know I don't want to hear the music.
• 1:00:01
  Corie: So there was always that there was also a DJ was coming from by YouTube.
• 1:00:04
  SPEAKER_03: Yeah, yeah, the DJ was from.
• 1:00:05
  Corie: Yeah, so when that DJ playing, we in Stumbling.
• 1:00:07
  SPEAKER_03: We used to ride out, go stumbling, line my five years, and come back.
• 1:00:10
  Corie: And come back, come back a little bit.
• 1:00:11
  Corie: Yeah, I even know all you're doing that.
• 1:00:12
  Corie: But we get a little scotch in for the laundry say the scotch with a work.
• 1:00:15
  Corie: We go there, we take two drinks with Chanel and then we take two drinks and we come back on.
• 1:00:19
  Corie: Yeah, and you start like I was talking about it before, like developing this muscle, yeah.
• 1:00:23
  Corie: Where it starts handshaking a little less, yeah, you start to crack the mic with a little more confidence, talk about more topics whether you're interested in it or not.
• 1:00:30
  Corie: Yeah, in your time, overnight, all it takes and always always adjust to because I was never showing I always talking to anybody.
• 1:00:37
  SPEAKER_03: That come now, I was talking to people about it.
• 1:00:39
  SPEAKER_03: Overnight No, no, no.
• 1:00:42
  SPEAKER_03: Always assume you have listeners, right?
• 1:00:44
  SPEAKER_03: Because you do, right?
• 1:00:46
  SPEAKER_03: People from different places, you know, always assume that you have listeners.
• 1:00:51
  SPEAKER_03: So I I used to act when I was overnight, I used to act as if my show was a morning show.
• 1:00:56
  SPEAKER_03: So I put in on my show like I am doing the biggest show in the world.
• 1:01:01
  SPEAKER_03: Of course.
• 1:01:01
  SPEAKER_03: You know, and and and that helped me and help develop my confidence and help me to become a better.
• 1:01:08
  Corie: Yeah, I guess it's going back to that same performance thing, it's okay.
• 1:01:11
  Corie: Going back to the same performance.
• 1:01:12
  Corie: You had to go with it.
• 1:01:13
  SPEAKER_03: You have to go with it.
• 1:01:14
  SPEAKER_03: You know, you want to you want to always ensure you know you're getting a little better every time you go on, you want to ensure that you're trying your best and people notice that, and people appreciate that.
• 1:01:28
  SPEAKER_03: You know, whether you're a performer, whether you're radio or television, people appreciate that you are up there trying to put on a good show.
• 1:01:36
  SPEAKER_03: Yeah.
• 1:01:36
  SPEAKER_03: Or do a good presentation.
• 1:01:38
  Corie: I ask because a man tell me the other day who used to listen when it was just me solo.
• 1:01:42
  Corie: Yes.
• 1:01:42
  Corie: And when you're not, that's another thing about radio or even podcasting that funny.
• 1:01:46
  Corie: Y'all, when you listen to all the fellas, it's song like it's real vibes in that station.
• 1:01:51
  Corie: Yes.
• 1:01:51
  Corie: Like if it's a drinks and a bar, it's song like a vibe.
• 1:01:54
  Corie: Yeah.
• 1:01:54
  Corie: But when you go in a studio in lonely.
• 1:01:57
  SPEAKER_03: You there alone in the cold studio.
• 1:01:59
  Corie: Oh, yeah, yeah, yeah.
• 1:02:00
  SPEAKER_03: You didn't that cold studio.
• 1:02:01
  Corie: And he called man, he tell me, he said, Cory boy, yeah.
• 1:02:03
  Corie: Watch how this thing takes off.
• 1:02:04
  Corie: Everybody talking, but he said, I go in random band men talking, arguing over your episode.
• 1:02:08
  Corie: He said, But you know what I really appreciate, boy.
• 1:02:10
  Corie: He said you always used to talk, like he was talking to all these people.
• 1:02:13
  Corie: Yes, and again, I again that same performance class a ha ha ha thing.
• 1:02:17
  Corie: I vexed like hell when I leave there, but it makes sense.
• 1:02:20
  Corie: But they have to do that, yeah.
• 1:02:21
  Corie: It makes sense.
• 1:02:22
  SPEAKER_03: Yeah, even in your how you sit up, how you think, how you talking, it makes a big and and you know it it it and and your success is a is is a testimony of that because even my mother, who is 75 years old, I told her I was coming to do this this morning, and she's like, Yeah, I know Corey.
• 1:02:42
  SPEAKER_03: Serious?
• 1:02:43
  SPEAKER_03: And she lives in New York City, you understand?
• 1:02:46
  SPEAKER_03: I like that.
• 1:02:47
  SPEAKER_03: Yeah, so it means that you know your product jumped through generations, yeah.
• 1:02:53
  SPEAKER_03: You understand?
• 1:02:54
  SPEAKER_03: And it's because of the fundamentals, you know, your interviewing style and and so on.
• 1:02:59
  SPEAKER_03: Because I read the article, I was telling David, I read the article where they say, you know, your storytelling is different, you know, throughout the Caribbean.
• 1:03:08
  SPEAKER_03: Yeah, you know, and um it is important that we start to to archive or document it.
• 1:03:15
  SPEAKER_03: Document it, a better word, uh uh uh what we you know our our legacy, our culture.
• 1:03:22
  Corie: It's important, it's important.
• 1:03:23
  Corie: And again, when I look I look up to people who do media, yeah, just it's just the era we come from because I guess now that you're talking about some of it, it's hard to get on here.
• 1:03:33
  Corie: Yeah, there was a huge filter.
• 1:03:35
  Corie: Now, when Dominic Osevia's talking about it a little bit, now like Queen's team could get a million views.
• 1:03:40
  Corie: You know what I mean?
• 1:03:42
  Corie: For lack of a better example, right?
• 1:03:45
  Corie: You could you could talk to your audience directly, which is a which is a huge upside, but maybe it has its drawbacks as well.
• 1:03:50
  SPEAKER_03: That's interesting because I am all for I am all for liberating and letting people be in their old own element to be themselves.
• 1:04:02
  SPEAKER_03: But sometimes you you see the product and it's like, wait, this is what I went to school for, and this is what getting true, this is what getting true.
• 1:04:10
  SPEAKER_03: At least okay.
• 1:04:11
  SPEAKER_02: I just want to make sure you see it.
• 1:04:14
  SPEAKER_03: But but but I all for people doing what they have to do and creating their own art and believing in their own product.
• 1:04:21
  Corie: I am I try my best not to be judgmental about it.
• 1:04:24
  Corie: I try to look at it as is for me or is not for me.
• 1:04:27
  Corie: Yeah, and to tell you the truth, it's for me sometimes too.
• 1:04:30
  Corie: Like I got a little queen's team, though.
• 1:04:32
  Corie: Yeah, of course, of course.
• 1:04:34
  Corie: It's entertaining.
• 1:04:35
  Corie: And sometimes with the being informed, you could lean, you could easily lean too far in one direction.
• 1:04:42
  Corie: In my circles, for instance, I see people who graduate with several degrees and they're well spoken and stuff, but sometimes they go so far into that that you know you're just real hard to listen to.
• 1:04:50
  SPEAKER_03: You're just hard to listen to, yeah, and and you're stiff, and you're thinking you're boring.
• 1:04:56
  SPEAKER_03: You used to say that all the time, like yeah, you're boring, and you're just like, oh my god, like it don't matter who they're mexican, you know what I'm saying?
• 1:05:04
  Corie: So and you know, like we live in an era where I want to call names, but David, I'm never gonna let me call it call no name.
• 1:05:11
  Corie: There's real value in today's world of being able to turn on a camera or crack a mic and go on it like monologue, like BSL B entertainer.
• 1:05:23
  Corie: Let me call the name, right?
• 1:05:24
  Corie: Annel Roberts or Philip Alexander.
• 1:05:27
  Corie: Forget the policy, forget if you agree with what they're saying or what's your politics.
• 1:05:30
  Corie: Ten men entertain it.
• 1:05:31
  SPEAKER_03: Yes.
• 1:05:31
  Corie: And the analysts get up every morning and do doubles on coffee.
• 1:05:34
  Corie: And when you watch it, it's hard to tune.
• 1:05:37
  Corie: There's no point at which you could change the station.
• 1:05:39
  Corie: Yes.
• 1:05:40
  Corie: It just goes that point after point after point.
• 1:05:42
  SPEAKER_03: Whether you agree with the content or not.
• 1:05:44
  Corie: Yes, it's like I guess finding that balance between it.
• 1:05:47
  SPEAKER_03: Whether you agree with the content, the delivery would engage you.
• 1:05:51
  SPEAKER_03: And and that's a lot of what TikTok is, too.
• 1:05:53
  SPEAKER_03: You know, I realize TikTok is really you, you know, you going in.
• 1:05:58
  SPEAKER_03: You know, you over.
• 1:06:00
  SPEAKER_03: Opening the app and you putting on some filter and you saying what's on your mind.
• 1:06:04
  SPEAKER_03: Yeah, just go.
• 1:06:05
  SPEAKER_03: The more the better it's and you know, and how does that affect how does that marry into traditional media?
• 1:06:13
  SPEAKER_03: We can't isolate ourselves from that.
• 1:06:15
  SPEAKER_03: Sure, sure.
• 1:06:16
  SPEAKER_03: We need to understand that that has its place and we need to just continue to to to morph and to to to to to make sure that we are re-engineering our product to remain irrelevant as well.
• 1:06:28
  Corie: Yeah, gave boss real credit for that.
• 1:06:29
  Corie: So because I saw I saw 96.1 change from that era.
• 1:06:32
  Corie: I mean, I forget how star started that lineup was.
• 1:06:34
  Corie: Yes.
• 1:06:35
  Corie: But no, I saw when it started to become people who I would if I had to box people in, I might say that some of the people who went on 96 at some point in time was more social media famous than coming through the ranks of our star broadcasting or pussy.
• 1:06:48
  Corie: Although they might have done it.
• 1:06:49
  Corie: Because when I see you archive thing, I see most of the people who are social media influencers still passed through by YouTube and broadcasting.
• 1:06:55
  Corie: But but you see it.
• 1:06:56
  SPEAKER_03: Yeah.
• 1:06:57
  Corie: But again, my viewpoint of what was media.
• 1:06:59
  Corie: Like I said, it's the first time I see Daily Knockets.
• 1:07:01
  Corie: Like I remember where I was.
• 1:07:02
  Corie: And in your class, you made it a point to expose us to some of that.
• 1:07:05
  Corie: I remember Rodney Fireball King being there.
• 1:07:07
  Corie: I remember A V Cent Hill being one in classes.
• 1:07:10
  Corie: What why may they start bringing more people in?
• 1:07:13
  Corie: Okay, because I don't know everything.
• 1:07:16
  SPEAKER_03: You know, I mean, I would would specialize on a particular part, but I I bring other people in who I felt was a little stronger than I am in different aspects.
• 1:07:29
  SPEAKER_03: So I I use AV for some years because AV had a winning morning show on 98.9 for a very long time.
• 1:07:37
  SPEAKER_03: You know, she she she she used to go by the name Diva of the Dawn.
• 1:07:41
  SPEAKER_03: Right, right.
• 1:07:42
  SPEAKER_03: People forget.
• 1:07:43
  SPEAKER_03: Yeah, people forget, you know, and and and she was a very, very strong um presenter at that time.
• 1:07:50
  SPEAKER_03: And uh I I use several other people who are uh respectively strong in their particular skill set to show the students that you know the the there's different different ways that they could learn and understand uh what it is they are trying to accomplish.
• 1:08:09
  SPEAKER_03: So so that's one of the main reasons why I use different people.
• 1:08:13
  SPEAKER_03: I I I I invite different people to come in.
• 1:08:15
  SPEAKER_03: Blaze was by me recently, and you know, they were very happy to see Blaze.
• 1:08:20
  SPEAKER_03: And and and Blaze is one of the stronger morning show presenters, you know, that we have.
• 1:08:25
  SPEAKER_03: And uh they were very happy to see him, and he would have you know imparted some knowledge and his experience and what they should do.
• 1:08:33
  SPEAKER_03: And you know, my hope is when they leave, they they they they leave with a lot of that they could carry with them, and when they lie down home in the night, it marinates in the head and make them stronger, whether they get on radio or not, but just make them better, better presenters, better public speakers, better people.
• 1:08:53
  Corie: But I can tell you it does because like um, and I again as a real school man in there.
• 1:08:58
  Corie: Yeah, once I do in something, I go and sign up for a course to do that thing.
• 1:09:01
  Corie: I I like kind of sitting with people like you and absorbing some of it.
• 1:09:05
  Corie: And um, I remember A.
• 1:09:07
  Corie: Central coming a day.
• 1:09:08
  Corie: No, I mean the rest of the class might be a little younger, so to me, it's like A.
• 1:09:11
  Corie: V.
• 1:09:12
  Corie: Central Jesus Christ.
• 1:09:13
  Corie: I remember before her voice was everywhere when you talk about them concert days.
• 1:09:17
  SPEAKER_03: Yeah, yeah, she was everywhere.
• 1:09:19
  Corie: So she does this exercise.
• 1:09:20
  Corie: Now I damn vex again.
• 1:09:22
  Corie: She does this exercise where she says, All right, here we're going on.
• 1:09:25
  Corie: I put in a scenario.
• 1:09:27
  Corie: Here's the announcer.
• 1:09:28
  Corie: You have a radio going on, and they throw into you outside a concert by the savannah.
• 1:09:32
  Corie: Sisla come in on this and that, and they throw into you.
• 1:09:35
  Corie: Yeah, talk for two minutes.
• 1:09:36
  Corie: I remember that.
• 1:09:37
  Corie: You remember that?
• 1:09:38
  SPEAKER_03: I thought you remember that they're correct.
• 1:09:39
  SPEAKER_03: You didn't forget the course at it.
• 1:09:42
  SPEAKER_03: Good work, no mama.
• 1:09:44
  Corie: No mama, thank you.
• 1:09:45
  Corie: Because all of us attempted it.
• 1:09:47
  Corie: Yeah, and it feels so it's like riding a bike that's kind of tacit learning, right?
• 1:09:51
  Corie: You gotta do this thing to get better at it.
• 1:09:53
  Corie: So we can't, it's not a theory thing.
• 1:09:55
  Corie: And why talk at this point in time?
• 1:09:56
  Corie: I feel a little more confident in the classes.
• 1:09:58
  Corie: So it's like, all right, you're gonna go.
• 1:10:00
  Corie: Yeah, and it was a mess.
• 1:10:03
  Corie: And you don't realize it's a mess till she does it, until she does.
• 1:10:06
  Corie: Because she came to the ebb, yeah, and she was like, guys, this this radio.
• 1:10:10
  Corie: You said this in the first class to ways, like you had a talk, yeah, which sounds so simple, yeah, but it's true.
• 1:10:16
  Corie: You had to keep talking, you know, you had to find things to do.
• 1:10:19
  SPEAKER_03: Find things to say, find things to talk about, and that compelling or entertaining or informative.
• 1:10:24
  Corie: But then if you do that concert talk, she started talking about things, and then she'd been back to kid venues, and I was like, Yeah, it's like you're making this up in your mind.
• 1:10:30
  Corie: So if she in a real space where you'd have real things around her, you could see where the professionalism comes from.
• 1:10:36
  SPEAKER_03: And and and and that comes with with practice, you know, that comes with practice.
• 1:10:41
  SPEAKER_03: I I I can't remember.
• 1:10:42
  SPEAKER_03: I I I I'm not sure if we used to do a lot of live broadcasts um from concerts, from carnival shows, you know, and and that in itself, where you have to stand and speak and just bring it off your head.
• 1:10:58
  SPEAKER_03: Yeah, we we by by force we have to be able to do that.
• 1:11:02
  SPEAKER_03: And every time we did it, you know, the program director will come and say, Okay, it was good, but you need to do this and you need to do that and you need to do that.
• 1:11:09
  SPEAKER_03: Yeah, right.
• 1:11:09
  SPEAKER_03: And I I I just I I I am not getting the feeling that a lot of people on air um being policed heavily as it relates to the developing them and developing the the skill set.
• 1:11:27
  SPEAKER_03: And I think you know that that hopefully that will change as radio continues to navigate this space here now where we in now, where social media, where the TikTok and the Instagram and so on, where a lot of people spending a lot of time on that, you know, as opposed to traditional media.
• 1:11:45
  SPEAKER_03: Of course, okay.
• 1:11:46
  SPEAKER_03: So so navigating that space, I I am hopeful because I I I talk to different program directors from different radio stations regularly because they're always looking for talent, they always who you have, right?
• 1:11:59
  SPEAKER_03: Right?
• 1:12:00
  SPEAKER_03: Right?
• 1:12:00
  SPEAKER_03: So I add and we have those conversations regularly about how to to how we're going to strengthen what it is we are doing.
• 1:12:09
  SPEAKER_03: Yeah, so because we work hand in hand.
• 1:12:11
  Corie: Well, it makes sense if you're in the industry when you think about it.
• 1:12:13
  Corie: Yeah, so as it shifts now to more people interested in podcasting, guy they they are surprised.
• 1:12:18
  Corie: Also, the blue you come to tell me come and guest lecture for podcasts.
• 1:12:20
  Corie: Like, Jesus Christ.
• 1:12:21
  Corie: Yeah, I see Nigel, I'm catching my ass.
• 1:12:23
  Corie: What the hell I go teach people?
• 1:12:25
  Corie: I fight them for my life every episode.
• 1:12:27
  Corie: I try, I try to land this plane every week.
• 1:12:29
  Corie: No, still is this I guess when you're doing it, you're just doing it, you're just trying to figure it out as you go along.
• 1:12:34
  Corie: But no, when you have a A.
• 1:12:36
  Corie: V.
• 1:12:36
  Corie: Central or Blaze and so on coming in, right?
• 1:12:38
  Corie: Is it that you reach out to people who are would be good on social media to help them be examples for people in class who want to go into that kind of stuff?
• 1:12:45
  Corie: Say that again.
• 1:12:46
  Corie: So people know, might mean if I now come into the radio, I come in by you because I want to start a YouTube channel and TikTok.
• 1:12:53
  Corie: Yes, you're conscious of moving from the personalities like Blaze three personalities.
• 1:12:57
  Corie: Right, yes, yes, yes.
• 1:12:58
  SPEAKER_03: I am very, very conscious of that.
• 1:13:00
  SPEAKER_03: And that dynamic is that dynamic is an uphill battle too, because when some when you invite somebody to teach or to pass on knowledge, having the knowledge and actually being able to pass it on is two different things.
• 1:13:19
  SPEAKER_03: You understand?
• 1:13:20
  SPEAKER_03: 100%.
• 1:13:21
  SPEAKER_03: Yeah, yeah.
• 1:13:21
  SPEAKER_03: I mean, you you trust it.
• 1:13:24
  SPEAKER_03: You're right, yeah.
• 1:13:25
  SPEAKER_03: Yeah, so we are very, very particular with who we employ to ensure that people and and we always try to solicit feedback from our students.
• 1:13:35
  SPEAKER_03: Right.
• 1:13:36
  SPEAKER_03: What they like about the course, what they didn't like, what they think you know we could do better.
• 1:13:40
  SPEAKER_03: Right.
• 1:13:41
  SPEAKER_03: Right.
• 1:13:41
  SPEAKER_03: What did you learn?
• 1:13:42
  SPEAKER_03: What did you what do you feel that you could have done more of?
• 1:13:45
  SPEAKER_03: Things like that.
• 1:13:46
  SPEAKER_03: So we try to solicit that feedback as much as possible to constantly um make the program more and more uh make it better.
• 1:13:55
  Corie: Yeah, I remember you telling me now.
• 1:13:57
  Corie: I don't remember some of the things you were saying about podcasting before I remember when you say you start a pod, like you say more and more people come in and ask.
• 1:14:03
  SPEAKER_03: More and more people because they they it it it is tremendously popular now.
• 1:14:08
  SPEAKER_03: Yeah, yeah.
• 1:14:08
  SPEAKER_03: And a lot of people they don't know how to start.
• 1:14:12
  SPEAKER_03: So, okay, they know they need to get a guest and ask questions.
• 1:14:15
  SPEAKER_03: That's as far as the knowledge of podcasting goes.
• 1:14:17
  SPEAKER_03: Right, right.
• 1:14:18
  SPEAKER_03: But they don't know what equipment to buy, how to treat the room, what is lighting, you know, how to operate the equipment, how to get your your podcast on mainstream, who you need to subscribe to.
• 1:14:31
  SPEAKER_03: They don't, you know, a lot of people they don't know.
• 1:14:33
  SPEAKER_03: So so they they we have been getting more and more calls um as it relates to people who want to get into podcasting.
• 1:14:41
  SPEAKER_03: They want to to put their product, they they believe they have something to add, something to say, and um they they just want the know-how.
• 1:14:50
  SPEAKER_03: So as well as say, Corey, what are you doing?
• 1:14:52
  SPEAKER_03: Right?
• 1:14:53
  SPEAKER_03: Come down the road.
• 1:14:54
  SPEAKER_03: Yeah, yeah.
• 1:14:57
  SPEAKER_03: A lot of pressure.
• 1:14:58
  SPEAKER_03: Yeah, yeah, yeah.
• 1:14:58
  SPEAKER_03: So so and then the cost involved.
• 1:15:01
  SPEAKER_03: So people are wanting to do that.
• 1:15:03
  SPEAKER_03: Yeah, they want to do that.
• 1:15:04
  SPEAKER_03: Yeah, they want to, yeah, they they want the the the actual um know-how of of how to put this thing together to ensure that it is successful.
• 1:15:13
  Corie: Thank God you get somebody who knows what they're doing to come with.
• 1:15:15
  Corie: I mean, they needed a replacement because I remember doing it a few times and I enjoy, I see a fellow Kristen here, who does our podcast.
• 1:15:22
  Corie: I listen to it when I see him there.
• 1:15:24
  Corie: But it's unique, at least I was a little bit surreal sometimes for me to see what I hear in rooms like those.
• 1:15:32
  Corie: Because sometimes, I mean, I'm not an expert by any structure of the imagination, but when they talk or they do things, I can hear little things as like and a lot of it comes back to some of them fundamentals you're talking about because it's like, dude, if you're underprepared, especially with our guest, yes, I find it to be a little bit um I watch interviews a lot, right?
• 1:15:50
  Corie: So you there was one class you had where we had to bring up an interview that we liked.
• 1:15:54
  Corie: Now, must be the same Donald Trump class.
• 1:15:55
  Corie: Yes, and I had used the Breakfast Club as an example because they are excellent interviewers.
• 1:16:00
  Corie: This they could tell they prepare, always prepare, they set up the room, and we're gonna go in a direction, Charlemagne.
• 1:16:05
  Corie: Go and take and then actually you go bring it back to peace every single time.
• 1:16:08
  Corie: It's not by guests.
• 1:16:10
  Corie: So again, all them things I kind of take in with me.
• 1:16:12
  Corie: So when I see people with a guest and know very little about the personal, I try I think but the first thing you have to do is manage your room.
• 1:16:19
  Corie: Yes.
• 1:16:20
  Corie: Long before this go on YouTube, we say now here talking.
• 1:16:23
  Corie: Yes.
• 1:16:23
  Corie: I don't feel as fair to put the pressure on the guests to come up with what your episode is.
• 1:16:27
  Corie: I feel that is my work.
• 1:16:28
  SPEAKER_03: That's your job, yeah.
• 1:16:29
  Corie: Yeah, I want to kind of fashion where the story goes and all that.
• 1:16:32
  SPEAKER_03: Yeah, because you stay in the ship, yeah.
• 1:16:34
  SPEAKER_03: Right?
• 1:16:34
  SPEAKER_03: So I'm here.
• 1:16:35
  SPEAKER_03: So you I'm here, you you make me comfortable so that I'm able to share my experience with you.
• 1:16:40
  SPEAKER_03: But just as you said, you are setting the tone for the for the interview.
• 1:16:45
  Corie: Yeah, I think the interviewee doesn't also know what episode we had last week, what we're doing next.
• 1:16:50
  Corie: That's all my context put together.
• 1:16:51
  Corie: So I enjoyed it from that standpoint in terms of sitting with the students.
• 1:16:55
  SPEAKER_03: But a lot of people, a lot of people they they they want to get into podcasting has become enormously popular.
• 1:17:03
  SPEAKER_03: Um, local, uh, international, and and the regional podcasters like um Iris and Irish and Chin and real good, real good.
• 1:17:13
  SPEAKER_03: Yeah, well, they have a popular podcast on Photo Hype.
• 1:17:16
  Corie: Nightly Fix it.
• 1:17:17
  Corie: They have people who are doing it in regional and I would say doing it at as high a level as anybody else anywhere in the world.
• 1:17:23
  Corie: Yes, I don't see it as a Caribbean or a Trinidadian thing.
• 1:17:25
  Corie: These people are real good.
• 1:17:26
  Corie: Yes, correct.
• 1:17:27
  Corie: I I feel it to be competitive as well.
• 1:17:29
  Corie: I watch what they're doing and it's like, all right, we need to adjust this.
• 1:17:32
  Corie: We need so like David.
• 1:17:33
  Corie: Um David in the same boat, he behind me all the time.
• 1:17:36
  Corie: All right, we need to improve this, we had to make this better.
• 1:17:38
  SPEAKER_03: And and and don't people don't feel people don't notice that that every time you know you you notice something different, hey, this thing getting better, people notice.
• 1:17:47
  Corie: Well, I'll say this, right?
• 1:17:48
  Corie: Not to not to keep going back to the greatness of the thing, but you made us wear headphones.
• 1:17:53
  Corie: Yes.
• 1:17:54
  Corie: I hated that Jesus Christ.
• 1:17:56
  Corie: Yeah, and your point was you had to listen to yourself, you had to be accustomed to your own voice, you had to hear it.
• 1:18:02
  Corie: And not you you wouldn't believe how that improved my public speaking, right?
• 1:18:05
  Corie: One of the things that used to get me very, very nervous with speaking in public is the first time you hear your voice in the speakers.
• 1:18:11
  Corie: In the speakers, yeah.
• 1:18:12
  Corie: Oh my god, that was tough.
• 1:18:13
  Corie: We got lecturing for a long time, but you know, Mike, yeah, I hate it.
• 1:18:17
  Corie: That's all, but no, I don't care.
• 1:18:18
  Corie: I hear my voice so much, it does not matter to me.
• 1:18:21
  Corie: So it's easy for me now.
• 1:18:23
  Corie: But David will tell you too.
• 1:18:24
  Corie: If I feel we have an episode that I didn't do well and I could have done different things differently, yeah.
• 1:18:28
  Corie: I could listen back, I listen back to all the episodes.
• 1:18:31
  Corie: I see the bigger.
• 1:18:31
  Corie: And you could see that, yeah, you could see that.
• 1:18:33
  Corie: You could see that it helps enormously.
• 1:18:34
  SPEAKER_03: Yeah, yeah.
• 1:18:35
  SPEAKER_03: Because I was like, all right, good.
• 1:18:36
  SPEAKER_03: I could have done this differently.
• 1:18:38
  Corie: I'll try it, I'll see how I could improve or adjust.
• 1:18:41
  Corie: So thanks for it.
• 1:18:42
  Corie: Because I mean, I see the passion and dedication you put towards it.
• 1:18:46
  SPEAKER_03: I am, I am, I I uh we are very passionate and dedicated to ensuring that you know, young people, you know, somebody sometimes curry people come through my door and you can see the hope in their eyes.
• 1:19:00
  SPEAKER_03: And I like to tell people I I am not uh I am not a businessman that opened my broadcasting school.
• 1:19:06
  SPEAKER_03: I am a broadcaster that's going into business.
• 1:19:10
  SPEAKER_03: Gotcha.
• 1:19:10
  SPEAKER_03: You understand?
• 1:19:11
  SPEAKER_03: So I I'm very passionate about it.
• 1:19:13
  SPEAKER_03: Any one of my students will tell me I like my students to be on time.
• 1:19:17
  SPEAKER_03: Yes, so God Jesus.
• 1:19:18
  SPEAKER_03: Don't come later.
• 1:19:19
  Corie: Wait, wait, well, that I never used to be, but oh God, this man was brute over that.
• 1:19:24
  Corie: That man is talking to people like it's cool, trending.
• 1:19:26
  Corie: Why are you now here?
• 1:19:27
  SPEAKER_03: Why, yeah, no, no, no, no.
• 1:19:29
  Corie: Yeah, right outside the door.
• 1:19:32
  SPEAKER_03: And like we but to be on time, are we about our business?
• 1:19:36
  SPEAKER_03: Right?
• 1:19:37
  SPEAKER_03: If class starts at nine, we are starting at nine.
• 1:19:40
  Corie: So I suppose you that's part of your teaching too.
• 1:19:41
  Corie: Yeah, that's just business, you know.
• 1:19:43
  SPEAKER_03: Yeah, yeah, because you know it it it I know what it what it takes for you to not only penetrate the business, but to stay on as well.
• 1:19:52
  SPEAKER_03: And and even more pressure is on students now with for for what deliverables you're looking for.
• 1:19:59
  SPEAKER_03: Where radio stations now they're asking, okay, so who you have?
• 1:20:02
  SPEAKER_03: Um, could she DJ or could he DJ?
• 1:20:06
  SPEAKER_03: So they they even want you with more skill sets.
• 1:20:09
  Corie: And then you say they're checking your social media.
• 1:20:11
  Corie: Check in your social media, right?
• 1:20:13
  Corie: Yeah.
• 1:20:13
  SPEAKER_03: So we we can't skylock this round.
• 1:20:16
  SPEAKER_03: We have to ensure that our product is as bulletproof as possible.
• 1:20:20
  SPEAKER_03: Yeah, yeah, yeah.
• 1:20:21
  SPEAKER_03: So when we when we get out there, we could we could stand the test.
• 1:20:25
  Corie: Well, I guess any school is as good as the alumni.
• 1:20:27
  Corie: That's the truth about any school in any discipline.
• 1:20:29
  Corie: And I mean you've always been that, huh?
• 1:20:31
  Corie: Yeah.
• 1:20:31
  Corie: Because again, I know naini gemin or laughing and talks.
• 1:20:35
  Corie: I see people getting buffer regionally like, What is this?
• 1:20:37
  Corie: What is this really happening here?
• 1:20:38
  Corie: What world am I in?
• 1:20:41
  Corie: So before you go, I don't you said you want your students to take over your spot.
• 1:20:45
  Corie: You still enjoying radio instead of I I still enjoy radio.
• 1:20:48
  SPEAKER_03: I I if I am not there, it's because something happened.
• 1:20:53
  SPEAKER_03: I have to go in school for my son or have to say about my mom or something.
• 1:20:57
  SPEAKER_03: But other than that, I am there on time prepared to do my show.
• 1:21:01
  SPEAKER_03: And it's so it's so easy now where we have your smart device where I could get information so quickly and I could share it with my audience.
• 1:21:10
  SPEAKER_03: Anything that's going on around me.
• 1:21:12
  Corie: So to say that differently, if somebody shows up and they don't know what's going on around them, something right.
• 1:21:18
  SPEAKER_03: Right, yeah, because you have no excuse.
• 1:21:19
  SPEAKER_03: Yeah, yeah, you have no excuse.
• 1:21:21
  SPEAKER_03: So I I still enjoy it uh tremendously.
• 1:21:25
  SPEAKER_03: I still show up there passionate, uh loving it to do it, and um, I intend to do it for a very long time.
• 1:21:32
  Corie: So you want to continue this?
• 1:21:33
  Corie: Yeah, yeah.
• 1:21:34
  SPEAKER_03: I want I intend to do it for a very long time.
• 1:21:36
  SPEAKER_03: And I I I you know this is this is my love and my calling, and and as I tell people, I never work anywhere else, you know, apart from a little job in state.
• 1:21:46
  SPEAKER_03: Yeah, that was it, yeah, that was it.
• 1:21:48
  SPEAKER_03: I all I all I have known coming out of school is media.
• 1:21:52
  SPEAKER_03: Gotcha.
• 1:21:52
  SPEAKER_03: You know, so I was never a fireman or a policeman.
• 1:21:55
  SPEAKER_03: I was I never do anything.
• 1:21:56
  SPEAKER_03: I I never I never do that.
• 1:21:58
  SPEAKER_03: This is the only thing.
• 1:21:59
  SPEAKER_03: So I have given my life to this.
• 1:22:01
  SPEAKER_03: So I my I am hopeful that I could give you know parts of myself to people that come through my door in pursuit of a dream.
• 1:22:12
  SPEAKER_03: Sometimes people come through my door career and they don't have any money.
• 1:22:16
  SPEAKER_03: But you could see that they they they have this burning passion in them and they they want this to materialize for them.
• 1:22:23
  SPEAKER_03: And we try to make accommodations.
• 1:22:25
  Corie: Yeah, because I've seen it myself.
• 1:22:26
  Corie: Yeah, I know you just figure it out.
• 1:22:28
  Corie: You know, with people.
• 1:22:29
  SPEAKER_03: So, you know, when when you see somebody come and they they almost, I mean, I'm not God.
• 1:22:34
  SPEAKER_03: I I can't know where you're going and end up at the end ultimately.
• 1:22:39
  SPEAKER_03: But if you if we are here in this space in this moment, I will try my best to help you.
• 1:22:45
  Corie: Yeah, I see that myself.
• 1:22:46
  Corie: Because totally the truth.
• 1:22:47
  Corie: I see some people by the door there.
• 1:22:48
  Corie: When I hear them introducing every two minutes, I say, Yeah, what?
• 1:22:50
  Corie: You ain't gonna make it in this one.
• 1:22:52
  Corie: I said, if you're being honest with you, I said, I said I feel this for you.
• 1:23:11
  SPEAKER_03: I that that's a good question.
• 1:23:12
  SPEAKER_03: So we recently started in Tobago.
• 1:23:14
  SPEAKER_03: We actually started yeah, we started yeah, Tobagoonians have been asked.
• 1:23:20
  SPEAKER_03: Yeah, yeah.
• 1:23:20
  SPEAKER_03: We we recently we're gonna be starting in Tobago very soon.
• 1:23:24
  SPEAKER_03: It's been long incoming.
• 1:23:25
  SPEAKER_03: Tobegonians have been asking for the longest while um we're gonna continue to strengthen our on air, uh well, not on air, but online presence.
• 1:23:33
  SPEAKER_03: Right.
• 1:23:34
  SPEAKER_03: Some students um would would want to do, they don't necessarily want to come and sit on in a classroom, man.
• 1:23:39
  SPEAKER_03: And you know, learning changing, you know.
• 1:23:42
  Corie: So we ask like a plug here, right?
• 1:23:45
  Corie: Nigel, comedy class drip.
• 1:23:47
  SPEAKER_03: Yes.
• 1:23:47
  Corie: I understand because when I lecture, I lecture online a lot, but it's marketing and thing, and I understand that there's value, I understand why people want to stay and learn too.
• 1:23:55
  Corie: Yeah, but there's a riding a bike element to this thing that you cannot talk to somebody about it.
• 1:24:00
  SPEAKER_03: And I come, and I tell students that all the time.
• 1:24:03
  SPEAKER_03: So we are looking into ways where we could do it online and help people maybe buy some pieces of equipment that they can use as home.
• 1:24:11
  SPEAKER_03: Because, as you said rightfully, there is a riding the bike element, you know, in the program.
• 1:24:16
  Corie: At some point, they had a layer go.
• 1:24:18
  Corie: You remember when there's a layer fall and riding the bike in a pool.
• 1:24:21
  Corie: You grew up in Belmont, you know what it is.
• 1:24:22
  Corie: Some bigger boy gonna put you on a bike and play there was behind you and layer go.
• 1:24:26
  Corie: Yeah, you had to you had to do that, you gotta do that.
• 1:24:28
  SPEAKER_03: So we, you know, we we we are in a good place.
• 1:24:32
  SPEAKER_03: We are in a good place in the marketplace as it relates to uh training and providing training to to candidates, and our relationships with the media houses remain strong.
• 1:24:44
  SPEAKER_03: And um we we work with the majority of them to help find new talent, which they often look for.
• 1:24:51
  Corie: Well, congrats on that, because in the amount of times I do this, like you see from PC days, but one of those things, many things stood out, but one of the things was that internship.
• 1:24:58
  Corie: Yeah, and I've never had that opportunity with any of the other schools that I went to, whether it was DJing or announced, and I try all kinds of different things, you know, TV, whatever it might be, but I don't think anything prepares you for a Nigel Po and that thing, and you hear your voice in front of the whole class, and you you know, and uh so that that first feeling in that radio station, those things they they mean a lot.
• 1:25:18
  Corie: And uh congrats on it.
• 1:25:20
  Corie: Thank you very much, Corey.
• 1:25:20
  SPEAKER_03: And thanks and congratulations to you and and David and your entire team on on this.
• 1:25:25
  SPEAKER_03: And as I said about three or four times within this conversation, uh many times over the phone over there as well.
• 1:25:32
  Corie: I will say you didn't say so.
• 1:25:33
  SPEAKER_03: Oh, I've seen your thing grow and grow and grow and grow and grow, and and I I actually use it as an example in my classes from when you started from your first episode to now, it it takes time, yeah, and it takes you making your mistakes, going back, watch it.
• 1:25:50
  SPEAKER_03: Okay, this could have been that this could have been better.
• 1:25:53
  SPEAKER_03: And and you know, you're you're growing from strength to strength.
• 1:25:56
  SPEAKER_03: So, congratulations.
• 1:25:57
  SPEAKER_03: I appreciate it.
• 1:25:57
  SPEAKER_03: I appreciate it.
• 1:25:58
  Corie: I'll make a commitment here one time too, right?
• 1:26:00
  Corie: That I will come back when you call me to come and do the podcast.
• 1:26:02
  Corie: Yeah, one time I'll talk about no equipment.
• 1:26:07
  Corie: Equipment part I lost in the source.
• 1:26:09
  Corie: Like I said, I have so many episodes on YouTube now where it's all black because I forget to take off the lens cap.
• 1:26:15
  Corie: So I don't want to make his students into that.
• 1:26:17
  Corie: Let me save them that part.
• 1:26:18
  Corie: Uh I mean, anything I could share about the journey you're doing it's a good idea.
• 1:26:21
  Corie: I will be calling you, Corey.
• 1:26:24
  Corie: You and David.
• 1:26:25
  Corie: Yeah, let David let David talk to you about the pattern to drive it and get done.
• 1:26:30
  Corie: But congratulations, man.
• 1:26:32
  Corie: Thank you very much.
• 1:26:33
  Corie: Thank you very much.
• 1:26:34
  Corie: Thank you.
• 1:26:35
  SPEAKER_03: Thank you for having me.
• 1:26:36
  SPEAKER_03: My pleasure.
• 1:26:37
  SPEAKER_03: My pleasure.
• 1:26:39
  SPEAKER_00: Uh I have a question.
• 1:26:41
  Corie: Yeah.
• 1:26:42
  Corie: Oh, okay.
• 1:26:43
  Corie: No, it's recorded.
• 1:26:44
  SPEAKER_00: Yeah.
• 1:26:45
  SPEAKER_00: The question is actually you talk to the beast, you talk to not the beast, you talk to the eye point, which is not sound.
• 1:26:59
  SPEAKER_00: Yes, yeah, as I always say nobody you are teaching.
• 1:27:10
  SPEAKER_00: There are a lot of jobs around.
• 1:27:15
  SPEAKER_00: Yeah.
• 1:27:16
  SPEAKER_00: For example, when I came in here, I was just somebody who had what he was doing.
• 1:27:22
  SPEAKER_00: I think I want to be part of it.
• 1:27:25
  SPEAKER_00: I invited myself too.
• 1:27:30
  SPEAKER_00: I invited myself too to become watching one of the podcasts like from there we built a relationship where we trust me.
• 1:27:39
  SPEAKER_00: To do what I do and I tell people to use it.
• 1:27:45
  SPEAKER_00: Is there forced on being a production manager?
• 1:27:47
  SPEAKER_00: Is there forced on being a radio station musical generation?
• 1:27:53
  SPEAKER_00: Yeah, you understand.
• 1:27:57
  SPEAKER_00: You said many costs.
• 1:27:58
  SPEAKER_00: Yes.
• 1:28:00
  SPEAKER_00: Every course there's somebody who's a professional at it.
• 1:28:03
  SPEAKER_00: Cameras, mics, lawyers, auditors.
• 1:28:09
  SPEAKER_00: I mean, content creators, social, um, not social media, but people who have to social media.
• 1:28:14
  SPEAKER_00: I have to be listening, and sometimes I will have to buttine.
• 1:28:17
  SPEAKER_00: Yeah.
• 1:28:18
  SPEAKER_00: This is all part, and this is something that I think I look online and there's a lot of people.
• 1:28:22
  SPEAKER_00: There's no there's no CS for us who are outside, outside of people who have done it already.
• 1:28:29
  SPEAKER_03: Yeah, yeah, yeah.
• 1:28:30
  SPEAKER_00: So I'm just questioning, well, for you, and um, is that something that you'll look into, will look into, or because I would love to come to your but I want to come to go in front of a mic.
• 1:28:41
  SPEAKER_00: Yes.
• 1:28:42
  SPEAKER_00: But I think I could learn to go in front of a camera, but I think I can learn by being there and again through what you teach them is something that I have to also oversee being here as a producer.
• 1:28:58
  SPEAKER_03: So that is that is it's interesting that you asked that question because I the the guy that hook up my TV studio, the TV's called.
• 1:29:06
  SPEAKER_03: We have a TV studio in St.
• 1:29:08
  SPEAKER_03: James, and he he asked me that he asked me that same question.
• 1:29:12
  SPEAKER_03: He said, My technical expertise did not teach in it nowhere.
• 1:29:17
  SPEAKER_03: I had to learn by just being a wrong trial and error, right?
• 1:29:21
  SPEAKER_03: So that is definitely something that we are looking into in terms of lighting and camera work and just the production aspect of what it is you contribute to this.
• 1:29:35
  SPEAKER_03: That is something that we are looking into.
• 1:29:37
  SPEAKER_03: What happens, what what makes that that whole idea a little slow, coach, is that we have to develop sometimes they don't have standards for it.
• 1:29:48
  SPEAKER_03: Correct, right?
• 1:29:49
  SPEAKER_03: So we have to go through the national training agency, yes, and develop.
• 1:29:53
  SPEAKER_03: So that that it has a lot of bureaucracy where that is concerned.
• 1:29:56
  SPEAKER_03: So we have to present the idea now, and then they have to go and look for experts in the industry.
• 1:30:01
  SPEAKER_03: They have you we have to present what it is we intend to do, right?
• 1:30:05
  Corie: This is all accreditation and accidental.
• 1:30:07
  Corie: Yeah, yeah, yeah.
• 1:30:08
  SPEAKER_03: It's the accreditation, right?
• 1:30:10
  SPEAKER_03: So we have to present that, and then they would um try to find experts in the industry.
• 1:30:17
  SPEAKER_03: They do uh a lot of quality control, then to say, okay, let's develop some standards for this particular skill set.
• 1:30:26
  SPEAKER_03: So it takes a little time, so it is not impossible.
• 1:30:30
  SPEAKER_03: It is something that we are definitely or intend to look into um so that we could present that or offer that to potential candidates.
• 1:30:41
  Corie: I appreciate your question.
• 1:30:43
  Corie: It's important.
• 1:30:43
  Corie: Yeah.
• 1:30:44
  Corie: So when David says lawyers, let me tell you something.
• 1:30:48
  Corie: Yeah, you don't know again, home talking in a room and you're building an audience that is a couple hundred people, which the first time I record something, I say, all right, if I get 30 people to listen to this, I'll do real good.
• 1:31:00
  Corie: I come to 30 as mommy, daddy, you know, that's why I come to my topic.
• 1:31:04
  Corie: And I remember the first time I pulled the episode, the first day, 300 people listen to it.
• 1:31:07
  Corie: Right.
• 1:31:08
  Corie: And um Joel Julian, who I respect and I went to school with Joel.
• 1:31:13
  Corie: I said, Joel, you doing this, and Joel listened.
• 1:31:16
  Corie: He said, I said, What feedback you have from my boy?
• 1:31:18
  Corie: Just like you, I trying to understand.
• 1:31:19
  Corie: He said, Corey, nothing.
• 1:31:21
  Corie: He said, You just keep doing what you're doing, and no, like keep doing it.
• 1:31:24
  Corie: I send it to you.
• 1:31:25
  Corie: Yes.
• 1:31:25
  Corie: And you say, Well, you who's the most brutal.
• 1:31:27
  Corie: I send it to you last.
• 1:31:28
  Corie: And you say, Dred, you're onto something, yeah.
• 1:31:31
  Corie: Seeing where you're trying to do, keep doing it.
• 1:31:33
  Corie: It's almost like I'm sure there's a lot to critique.
• 1:31:36
  Corie: Yeah, but your point was like, just keep doing it and keep going.
• 1:31:39
  Corie: And you don't know.
• 1:31:40
  Corie: 300, I don't know who is this 300 people.
• 1:31:42
  Corie: I don't feel like I know 300 people.
• 1:31:44
  Corie: So it's like, where's this really?
• 1:31:45
  Corie: So the first time I see somebody on Twitter say, hey, this Corey Shepard thing, first time I see somebody who may know who listening to this, or somebody stop me in a feta yeah, it's in your career.
• 1:31:53
  Corie: It's like, where are you from?
• 1:31:55
  Corie: It's like, I don't know, yeah.
• 1:31:55
  Corie: I just find it's surreal.
• 1:31:57
  Corie: And then when you get to the point where somebody like David was interested in it, or people listening to it, and you don't realize how much is around it.
• 1:32:09
  Corie: And people, people uh maybe it's a good point to make David, and we could close on that.
• 1:32:13
  Corie: You see one person talking and one person there, it is a lot that goes that goes behind the scenes.
• 1:32:18
  Corie: I asked you that, Corey.
• 1:32:19
  SPEAKER_03: Can't remember asking that Corey, I know we're looking at this simple, simple.
• 1:32:23
  SPEAKER_03: You sit down with somebody talking, it have a lot of people behind the scenes.
• 1:32:27
  SPEAKER_03: 100%, 100%.
• 1:32:28
  Corie: It's Kyle without affordable imports, not so much Kyle, but affordable imports in general, not so much She either.
• 1:32:34
  Corie: Who else I would?
• 1:32:35
  Corie: But them fellas you cannot do it, you cannot do it because week to week is every every week is a problem, every episode is a problem, it's always used to solve, yeah, and then guess release and thing and lawyer, and then you know people think and then the email is a job.
• 1:32:49
  Corie: So, I mean, if you if you were to do it, I will send David David Nil to learn some dancing in this line.
• 1:32:57
  Corie: No, but if you do that, I think it makes a big difference because you have a lot of people who are not interested in being on camera at all.
• 1:33:02
  Corie: Yeah, yeah, yeah.
• 1:33:03
  Corie: Thanks a lot for that.
• 1:33:04
  Corie: I would love to be like a program director who could call you to see Nigel and need somebody now who understand audio, understand camera, understand social media.
• 1:33:13
  Corie: I would love to have that.
• 1:33:15
  Corie: Because sometimes you feel like you're doing it from scratch.
• 1:33:17
  Corie: Yeah, yeah.
• 1:33:18
  SPEAKER_03: So so that's something we definitely and thanks for that question, David.
• 1:33:25
  SPEAKER_00: People just need from the full second of recording.
• 1:33:28
  SPEAKER_00: Yes.
• 1:33:29
  Corie: That's that's right.
• 1:33:30
  Corie: Let's interview people I know.
• 1:33:33
  Corie: Yeah, but no, no, no, no, no.
• 1:33:36
  Corie: It might be a good point.
• 1:33:39
  Corie: Thank you very much.
• 1:33:40
  SPEAKER_03: Thank you, guys.