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USC and Nike Extend Legacy | USC Trojans Football News
USC and Nike just sealed a landmark 10-year extension, keeping the iconic Swoosh on Trojan gear through 2036—and it’s packed with next-level perks. Beyond jerseys and shoes, USC joins Nike’s elite Blue Ribbon program, giving athletes real brand-building power, even letting them design products. JuJu Watkins, already the top earner in women’s basketball sneakers, is just the start. The Trojans will be first to use Nike’s cutting-edge strength gear, plus custom uni collections for both men’s and women’s hoops. Campus retail’s getting a major upgrade too—with a revamped bookstore and expanded…
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