Hustling with Perspective

Kanawha Valley Hustlers · Jul 31, 2023 · 1m

Perspective is a crucial factor in the sales and marketing process, yet it’s something many people struggle with. I’ve encountered countless clients and prospects who find it difficult to grasp the concept of owning perspective in sales and marketing.

Years ago, I worked with a guy who needed help kickstarting a campaign for a lunch and learn event. The catch was, he had no prospects, no email list, minimal social media presence – basically, nothing to work with.

To address this, I suggested reaching out to past clients, a modest list of around 200 contacts. We had a month…