Taking a Flower Shop from $600k to $9 Million
Michael Jacobson bought his uncle's barely-profitable 45-year-old flower shop in LA. In 4 years he's grown it 16x.
Topics in Michael’s interview:
Revamping his uncle’s flower shop
Replacing the overpriced phone system
Building custom software for the floral industry
Why flower shops are hard to run
How “wire services” like 1-800 Flowers work
Switching to Google Ads for better ROI
Doubling revenue with a new website
Operating as a digital-first brand with physical locations
Becoming the French Florist franchise
Why he’s not interested in private equity money
References and how to contact…
The skinny
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