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Here's The Cold Hard Truth About MONEY in Racing · Kenny Wallace Media

• 0:03
  Happy Sunday morning everybody. Saint Louis is so excited.
• 0:10
  Looks like we got some snow moving in Tuesday night.
• 0:14
  Going to rain all day Tuesday, but snow going to move in.
• 0:17
  Crowd going to be on their feet. Everybody going to be buying
• 0:20
  bread and milk just as a child. The pure excitement of Snow
• 0:26
  shutting down the town, creating chaos is so damn exciting.
• 0:33
  There I said what everybody wants to say.
• 0:37
  So been on social media for about 5 minutes this morning and
• 0:45
  somebody said to me the $3000 that you won for that
• 0:49
  championship won't pay expenses for anything.
• 0:54
  It needs another zero on it and I agree.
• 0:58
  So last night we won the Missouri Illinois Regional
• 1:01
  Championship, paid $3000 to win, but I got to be honest with you
• 1:06
  for local race and that's big money.
• 1:09
  It's true. Then we finished 13th in
• 1:14
  America, which is like 2000 cars or more and that paid 900.
• 1:19
  So now we're at 3900. Add with me here.
• 1:24
  Then we finished 8th in the summer Nationals which was
• 1:29
  another 700, so it was $4600 last night.
• 1:37
  Now tires are like 18185 for the modified, so that's about that's
• 1:44
  about what 20 something tires to start the new year out.
• 1:49
  So I'm going to, I'm going to take that $4600, I'm going to be
• 1:53
  able to buy 25 tires, whatever that's going.
• 1:56
  That's got a lot of tires. All right, So the subject at
• 2:02
  hand, people are always amazed by how very little racing pays.
• 2:10
  Now here's the disclaimer in all racing, in all racing, even
• 2:17
  NASCAR, a lot of it 99.5% of it. Nobody can make enough money to
• 2:25
  pay the expenses. That's why sponsors are
• 2:29
  everything. You see it, You see it
• 2:32
  everywhere. I was listening to our local
• 2:37
  radio station throughout 2023, KMOX.
• 2:43
  If the baseball Cardinals or your baseball Cardinals or
• 2:46
  football team NFL if you were to pay the players by what comes
• 2:54
  through the gate. In other words, the crowd, the
• 2:59
  the money that you pay. That wouldn't even be nowhere
• 3:02
  near enough to pay the salary of your athletes, because it's not
• 3:08
  enough people. Although you sell out all 889
• 3:13
  games at your stadium for your football team, those people,
• 3:17
  that's nowhere near enough. So you got to get money from TV
• 3:21
  revenue, people in the grandstands, all those sponsors.
• 3:25
  So it's the same way in racing, in NASCAR.
• 3:30
  Let's say you go to Daytona, It's a minimum.
• 3:34
  If you go to the Daytona 500, it's a minimum of $300,000.
• 3:40
  Just to get there. You ask why?
• 3:42
  Well, you got a brand new car. You got a brand new motor, you
• 3:46
  got the salary, you got the hotel rooms, you got the per
• 3:50
  diem, you got the insurance, you got everything it takes to run a
• 3:54
  business. Same thing with local racing.
• 3:58
  I always say for me when I prorate it, it's $1000 for me to
• 4:05
  take my truck and trailer, start up and go down the hill.
• 4:09
  That's prorating. Now I'm businessman.
• 4:14
  Hey, as Steven Wallace said when he was a kid, he got, he put a
• 4:17
  suit on, he had a tie on his dad looked at him, Steven looked at
• 4:21
  his dad and goes, I'm a businessman dad.
• 4:25
  So as crazy as I am, the herm rater can count money better
• 4:30
  than anybody. I run my own checkbook.
• 4:33
  I got, I got a good system. So even if you're a local racer
• 4:39
  and you're the guy that pulls in because you're running 14th and
• 4:42
  you don't want to ruin that right rear tire, you want to
• 4:45
  save that right rear tire for the next week, you're still
• 4:48
  going to lose money. Now you might go, you might be,
• 4:52
  you might be doing $25 here, $25 there, but you're going to be
• 4:57
  spending more than that at Texas Roadhouse for dinner.
• 5:02
  So we can split hairs all you want, but anybody that races,
• 5:07
  anything, he's going to lose money if here's the big if you
• 5:12
  don't have sponsorship. So I figured I'd take this time
• 5:16
  to explain it all to you. Nobody makes money unless we
• 5:23
  have sponsorship. OK?
• 5:25
  Now, when you run the big races that pay 100,000 to win, you
• 5:31
  know, $1,000,000 to win, you know, maybe maybe the top three
• 5:36
  are going to, maybe they're going to cover expenses.
• 5:39
  OK, so drop your comments right here.
• 5:43
  Tell me how I'm wrong, Which I got to warn you, I'm not wrong.
• 5:48
  I'm right because I'm going to show you something.
• 5:52
  See that office right there, Right there?
• 5:55
  That's my office. That should be a bedroom, But I
• 6:00
  turned it into my office. That's where we do the Kenny
• 6:02
  Wallace Show. I operate my own checkbook, pay
• 6:06
  my own bills. So I know you're going to be
• 6:08
  wrong, so don't battle me, OK? You would be shocked the
• 6:13
  expenses it takes to go racing you.
• 6:17
  We win $700.00 down here every Saturday night.
• 6:22
  You might you might load your car up and go down and and say I
• 6:26
  made money. No, you made money that night.
• 6:30
  You didn't make money. You made money that night but
• 6:34
  you still put on some tires, you still paid for the pit pass.
• 6:39
  You still put the gas in the vehicle and and that gas is $10
• 6:44
  a gallon. So when you win a $700.00, win
• 6:49
  local race and you say hey we we covered the expenses maybe
• 6:53
  second place lost money. Sponsorship is everything.
• 6:57
  That's why I'm that's why I'm thankful to Jags and Southern
• 7:01
  Country Custom Priority Aviation, Crow equipment low
• 7:05
  voltage solution, Pit stop Motorsports.
• 7:12
  Trevor Atwell. Atwell Exterior Services came
• 7:17
  out ready mix. I got so many great sponsors.
• 7:21
  So all right, hope I explained that to everybody.
• 7:24
  Drop your comments right here. We're at 7 minutes, 27 seconds.
• 7:28
  We're going to go ahead and get it to 8 minutes because that's
• 7:32
  that's the minute you want for YouTube.
• 7:34
  So now I've decided to turn this into a YouTube show.
• 7:38
  But anyway, drop your comments right here.
• 7:41
  Tell me how. I don't know how to add.
• 7:45
  We had a really good time last night at the banquet.
• 7:47
  Did not drink one beer. Did not drink one beer.
• 7:51
  Thank you so much to Dirt Carr for having good iced tea on
• 7:54
  hand. All right, everybody.
• 7:56
  I hope you get some snow. Hope your kids are off school.
• 7:59
  Hope you got to buy bread and milk.
• 8:01
  All right. Happy Sunday, everyone.