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Fast Five Shorts | Carrot Tags, Caper Carts, Oh My! · Omni Talk Retail

• 0:00
  We
• 0:00
  saw
• 0:00
  this
• 0:01
  week
• 0:01
  a
• 0:01
  flood
• 0:02
  of
• 0:02
  announcements
• 0:02
  from
• 0:03
  Instacart
• 0:03
  retailers.
• 0:04
  Kohl's
• 0:05
  in
• 0:05
  Australia
• 0:06
  to
• 0:07
  small
• 0:07
  regional
• 0:07
  grocers
• 0:08
  like
• 0:08
  Bowman's
• 0:08
  Market
• 0:09
  and
• 0:09
  Queen's
• 0:09
  Price
• 0:10
  Chopper
• 0:10
  are
• 0:11
  reportedly
• 0:11
  rolling
• 0:12
  out
• 0:12
  its
• 0:13
  caper
• 0:13
  cart.
• 0:14
  But
• 0:14
  the
• 0:14
  announcement
• 0:15
  I
• 0:15
  particularly
• 0:16
  want
• 0:16
  to
• 0:16
  key
• 0:16
  in
• 0:16
  on
• 0:17
  today
• 0:17
  has
• 0:17
  to
• 0:18
  do
• 0:18
  with
• 0:18
  its
• 0:19
  carrot
• 0:19
  tags.
• 0:20
  According
• 0:20
  to
• 0:20
  an
• 0:20
  Instagram
• 0:21
  press
• 0:21
  release,
• 0:22
  Aldi
• 0:22
  Gelson's
• 0:23
  and
• 0:23
  Hornbachers
• 0:24
  are
• 0:24
  now
• 0:24
  leveraging
• 0:25
  Instacart's
• 0:26
  carrot
• 0:26
  tags.
• 0:26
  And
• 0:26
  for
• 0:27
  those
• 0:27
  keeping
• 0:27
  score
• 0:27
  at
• 0:28
  home,
• 0:28
  or
• 0:28
  for
• 0:28
  those
• 0:29
  who
• 0:29
  may
• 0:29
  be
• 0:29
  listening
• 0:29
  to
• 0:29
  Omnitalk
• 0:30
  for
• 0:30
  the
• 0:30
  first
• 0:30
  time,
• 0:31
  Carrot
• 0:31
  tags
• 0:32
  is
• 0:32
  the
• 0:32
  name
• 0:32
  of
• 0:32
  Instacart
• 0:33
  software
• 0:33
  solution
• 0:34
  that
• 0:34
  seamlessly
• 0:34
  integrates
• 0:35
  into
• 0:35
  a
• 0:35
  retailer's
• 0:36
  electronic
• 0:36
  shelf
• 0:37
  labels
• 0:37
  or
• 0:37
  ESL
• 0:38
  hardware
• 0:38
  to
• 0:39
  enable
• 0:40
  incremental
• 0:40
  functionality,
• 0:41
  including
• 0:41
  pick
• 0:42
  to
• 0:42
  light
• 0:42
  capabilities.
• 0:43
  Chris,
• 0:43
  I
• 0:44
  have
• 0:44
  to
• 0:44
  know,
• 0:45
  what
• 0:45
  do
• 0:46
  you
• 0:46
  make
• 0:46
  of
• 0:47
  this
• 0:47
  bevy
• 0:47
  of
• 0:48
  announcements
• 0:48
  from
• 0:48
  Instacart
• 0:49
  this
• 0:49
  week?
• 0:50
  Yes,
• 0:51
  and
• 0:51
  I
• 0:51
  think
• 0:51
  I
• 0:51
  would
• 0:51
  call
• 0:51
  it
• 0:51
  a
• 0:52
  deluge.
• 0:52
  It's
• 0:52
  a
• 0:53
  deluge
• 0:53
  of
• 0:53
  announcements
• 0:54
  overall.
• 0:54
  Donegals
• 0:55
  and
• 0:55
  deluge.
• 0:56
  The
• 0:56
  theme
• 0:56
  of
• 0:57
  deluge.
• 0:58
  Yes,
• 0:58
  great
• 0:58
  alliteration
• 0:59
  too.
• 0:59
  And
• 1:00
  well,
• 1:01
  whenever
• 1:01
  I
• 1:01
  see
• 1:01
  a
• 1:01
  deluge
• 1:02
  of
• 1:02
  announcements
• 1:02
  like
• 1:02
  this,
• 1:02
  I'm
• 1:03
  always
• 1:03
  a
• 1:03
  little
• 1:03
  skeptical.
• 1:04
  Right.
• 1:04
  And
• 1:04
  because
• 1:04
  you
• 1:05
  have
• 1:05
  to
• 1:05
  ask
• 1:05
  yourself,
• 1:06
  like,
• 1:06
  why
• 1:07
  so
• 1:07
  many,
• 1:07
  like
• 1:08
  why
• 1:08
  is
• 1:08
  Instacart
• 1:09
  trying
• 1:09
  to
• 1:09
  position
• 1:09
  itself
• 1:10
  in
• 1:10
  this
• 1:11
  manner?
• 1:11
  That's
• 1:11
  the
• 1:11
  question
• 1:11
  that
• 1:12
  came
• 1:12
  to
• 1:12
  my
• 1:12
  head
• 1:13
  first
• 1:13
  and
• 1:13
  foremost.
• 1:14
  And
• 1:14
  to
• 1:14
  that
• 1:14
  question,
• 1:15
  I
• 1:15
  honestly
• 1:15
  have
• 1:15
  no
• 1:15
  idea.
• 1:16
  But
• 1:16
  something
• 1:17
  is
• 1:17
  likely
• 1:17
  driving
• 1:17
  it
• 1:17
  and
• 1:18
  I
• 1:18
  think
• 1:18
  it's
• 1:18
  a
• 1:18
  good
• 1:18
  question
• 1:18
  to
• 1:19
  ask.
• 1:19
  Now
• 1:20
  to
• 1:20
  the
• 1:20
  two
• 1:20
  announcements
• 1:21
  in
• 1:21
  question,
• 1:22
  smart
• 1:22
  carts
• 1:23
  and
• 1:23
  carrot
• 1:24
  tags.
• 1:24
  I
• 1:25
  think
• 1:25
  first
• 1:25
  of
• 1:25
  all,
• 1:25
  there's
• 1:26
  no
• 1:26
  surprise
• 1:26
  coming
• 1:26
  out
• 1:27
  of
• 1:27
  Grocery
• 1:27
  Shop
• 1:27
  one
• 1:28
  month
• 1:28
  ago
• 1:28
  to
• 1:28
  see
• 1:28
  the
• 1:29
  interest
• 1:29
  in
• 1:29
  the
• 1:29
  smart
• 1:29
  cart,
• 1:30
  right?
• 1:30
  And
• 1:31
  these
• 1:31
  implementations
• 1:32
  still
• 1:32
  seem
• 1:32
  very
• 1:33
  small
• 1:33
  scale
• 1:33
  because
• 1:34
  I
• 1:34
  couldn't
• 1:34
  find
• 1:34
  anything,
• 1:34
  but
• 1:35
  I
• 1:35
  couldn't
• 1:35
  find
• 1:35
  any
• 1:36
  references
• 1:36
  to
• 1:36
  the
• 1:37
  store
• 1:37
  counts
• 1:37
  that
• 1:37
  are,
• 1:38
  you
• 1:38
  know,
• 1:38
  piloting
• 1:39
  these
• 1:39
  smart
• 1:39
  cards,
• 1:39
  which
• 1:40
  is
• 1:40
  typical
• 1:40
  of
• 1:40
  the
• 1:41
  caper
• 1:41
  card
• 1:41
  announcements
• 1:42
  if
• 1:42
  you
• 1:42
  look
• 1:42
  back
• 1:42
  in
• 1:42
  history.
• 1:43
  But
• 1:44
  now
• 1:44
  the
• 1:44
  carrot
• 1:44
  tags
• 1:45
  and
• 1:45
  this
• 1:45
  one
• 1:45
  I
• 1:45
  think
• 1:45
  is
• 1:46
  really
• 1:46
  interesting.
• 1:46
  On
• 1:46
  the
• 1:46
  one
• 1:47
  hand,
• 1:47
  I
• 1:47
  love
• 1:48
  that
• 1:48
  you're
• 1:48
  seeing
• 1:49
  more
• 1:49
  grocers
• 1:50
  find
• 1:50
  value
• 1:51
  in
• 1:51
  electronic
• 1:52
  shelf
• 1:52
  labels,
• 1:53
  but
• 1:53
  I
• 1:53
  do
• 1:53
  take
• 1:54
  some
• 1:54
  umbrage
• 1:55
  with
• 1:55
  what
• 1:55
  Instacart
• 1:56
  is
• 1:56
  calling
• 1:57
  their
• 1:57
  API
• 1:58
  call
• 1:58
  to
• 1:59
  that
• 1:59
  tag
• 2:00
  as
• 2:00
  a
• 2:00
  carrot
• 2:01
  tag
• 2:01
  because
• 2:01
  it's
• 2:01
  not
• 2:02
  a
• 2:02
  tag.
• 2:03
  So
• 2:03
  in
• 2:03
  a
• 2:03
  way,
• 2:04
  you
• 2:04
  know,
• 2:04
  it's
• 2:05
  not.
• 2:05
  It's
• 2:05
  just
• 2:05
  a
• 2:05
  software
• 2:06
  that
• 2:06
  works
• 2:06
  with
• 2:07
  the
• 2:07
  tag.
• 2:07
  So
• 2:08
  in
• 2:08
  a
• 2:08
  way
• 2:08
  it
• 2:08
  feels
• 2:08
  like
• 2:09
  Instacart
• 2:09
  is
• 2:09
  trying
• 2:09
  to
• 2:10
  take
• 2:10
  credit
• 2:10
  for
• 2:11
  ESL
• 2:11
  expansions
• 2:12
  across
• 2:12
  the
• 2:13
  industry.
• 2:13
  Oh
• 2:13
  my
• 2:13
  God.
• 2:14
  In
• 2:14
  reality,
• 2:15
  it's
• 2:15
  just
• 2:16
  providing
• 2:16
  the
• 2:16
  software
• 2:17
  for
• 2:17
  those
• 2:17
  that
• 2:18
  want
• 2:18
  to
• 2:18
  use
• 2:18
  their
• 2:19
  software
• 2:19
  to
• 2:19
  coordinate
• 2:20
  picking
• 2:20
  with
• 2:20
  their
• 2:20
  esl.
• 2:21
  So
• 2:21
  maybe
• 2:22
  a
• 2:22
  small
• 2:22
  nitpick
• 2:23
  and
• 2:23
  maybe,
• 2:24
  but
• 2:24
  I
• 2:24
  think
• 2:25
  calling
• 2:25
  something
• 2:25
  a
• 2:25
  tag
• 2:26
  when
• 2:26
  it
• 2:26
  really
• 2:27
  isn't
• 2:27
  a
• 2:27
  tag
• 2:28
  is
• 2:28
  a
• 2:28
  little
• 2:28
  bit
• 2:28
  misleading.
• 2:29
  And
• 2:29
  that's.
• 2:30
  I
• 2:30
  was.
• 2:31
  You
• 2:32
  think
• 2:32
  the
• 2:32
  same
• 2:32
  thing?
• 2:32
  Like,
• 2:33
  I
• 2:33
  think,
• 2:33
  and
• 2:33
  I
• 2:33
  think
• 2:33
  when
• 2:33
  you
• 2:33
  read
• 2:34
  the
• 2:34
  headline
• 2:34
  of
• 2:34
  the
• 2:35
  press
• 2:35
  release,
• 2:36
  new
• 2:36
  grocers
• 2:36
  adopting
• 2:37
  Instacarts
• 2:38
  carrot
• 2:38
  tags,
• 2:39
  that
• 2:40
  if
• 2:40
  you're
• 2:40
  not
• 2:40
  really,
• 2:41
  you
• 2:41
  know,
• 2:42
  skilled
• 2:42
  or
• 2:42
  fluent
• 2:42
  in
• 2:43
  how
• 2:43
  this
• 2:43
  stuff
• 2:43
  works,
• 2:44
  that's
• 2:44
  what
• 2:44
  you're
• 2:44
  going
• 2:44
  to
• 2:45
  think.
• 2:45
  So
• 2:45
  that's
• 2:45
  why
• 2:45
  I
• 2:46
  don't
• 2:46
  like
• 2:46
  it.
• 2:46
  I
• 2:46
  think
• 2:47
  I
• 2:47
  gotta
• 2:47
  call
• 2:47
  it
• 2:47
  out.
• 2:48
  Yeah,
• 2:48
  I
• 2:49
  totally
• 2:49
  agree.
• 2:50
  When
• 2:50
  I
• 2:50
  read
• 2:50
  this
• 2:50
  headline,
• 2:51
  I
• 2:51
  was
• 2:51
  like,
• 2:52
  these
• 2:52
  ESLs,
• 2:53
  in
• 2:53
  the
• 2:53
  majority
• 2:54
  of
• 2:54
  cases,
• 2:54
  one
• 2:54
  of
• 2:54
  the
• 2:55
  main
• 2:55
  reasons
• 2:55
  that
• 2:56
  grocers
• 2:56
  are
• 2:56
  adopting
• 2:57
  them
• 2:57
  is
• 2:57
  because
• 2:58
  they
• 2:58
  come
• 2:58
  equipped
• 2:59
  with
• 2:59
  pick
• 2:59
  to
• 2:59
  light
• 3:00
  functionality.
• 3:01
  Like
• 3:01
  that's
• 3:02
  the
• 3:02
  selling
• 3:02
  point
• 3:03
  and
• 3:03
  you
• 3:03
  don't
• 3:03
  want
• 3:04
  to
• 3:04
  be
• 3:04
  limited
• 3:05
  for
• 3:05
  that
• 3:05
  pick
• 3:05
  to
• 3:06
  light
• 3:06
  just
• 3:06
  for
• 3:07
  Instacart
• 3:07
  shoppers
• 3:08
  or
• 3:08
  just
• 3:09
  for,
• 3:09
  you
• 3:09
  know,
• 3:10
  your
• 3:10
  consumers
• 3:10
  in
• 3:10
  store,
• 3:11
  like,
• 3:11
  it's,
• 3:11
  it's
• 3:12
  gotta
• 3:12
  be
• 3:12
  available
• 3:12
  to
• 3:13
  everybody.
• 3:13
  So
• 3:13
  yes,
• 3:14
  Instacart
• 3:15
  you
• 3:15
  are
• 3:15
  tying
• 3:16
  into
• 3:16
  that.
• 3:16
  And
• 3:17
  if
• 3:17
  I'm
• 3:17
  an
• 3:17
  Instacart
• 3:18
  shopper
• 3:18
  using
• 3:19
  a
• 3:19
  Capricart
• 3:20
  walking
• 3:20
  through,
• 3:20
  or
• 3:21
  I'm
• 3:21
  a
• 3:22
  consumer
• 3:22
  using
• 3:22
  a
• 3:22
  Capricorn
• 3:23
  walking
• 3:23
  through,
• 3:23
  like,
• 3:24
  yes,
• 3:24
  they're
• 3:24
  talking
• 3:24
  to
• 3:25
  each
• 3:25
  other,
• 3:25
  that's
• 3:25
  great.
• 3:26
  However,
• 3:27
  that's
• 3:27
  not
• 3:27
  the
• 3:27
  only
• 3:28
  way
• 3:28
  to
• 3:28
  shop
• 3:28
  this.
• 3:28
  And
• 3:29
  I
• 3:29
  totally
• 3:29
  agree.
• 3:29
  I
• 3:30
  was
• 3:30
  like,
• 3:30
  this
• 3:30
  is
• 3:30
  a
• 3:31
  lot
• 3:31
  of,
• 3:32
  a
• 3:32
  lot
• 3:32
  of
• 3:33
  news
• 3:33
  coming
• 3:33
  out
• 3:33
  of
• 3:33
  Instacart
• 3:34
  taking
• 3:34
  credit
• 3:35
  for
• 3:35
  a
• 3:35
  lot
• 3:35
  of
• 3:35
  things
• 3:36
  that
• 3:37
  I'm
• 3:37
  not
• 3:38
  quite
• 3:38
  sure
• 3:38
  that
• 3:38
  they
• 3:39
  should,
• 3:40
  I
• 3:40
  don't
• 3:40
  know
• 3:40
  that
• 3:41
  they
• 3:41
  should
• 3:41
  be
• 3:41
  owning.
• 3:42
  But
• 3:43
  it
• 3:43
  does
• 3:44
  show
• 3:44
  that
• 3:44
  more
• 3:45
  in,
• 3:45
  more
• 3:45
  grocers
• 3:46
  are
• 3:46
  getting
• 3:46
  on
• 3:46
  board
• 3:46
  with
• 3:47
  Instacart.
• 3:47
  And
• 3:47
  that's
• 3:48
  the
• 3:48
  thing.
• 3:48
  Regardless
• 3:49
  of
• 3:49
  what
• 3:49
  the
• 3:49
  arrangement
• 3:50
  looks
• 3:50
  like.
• 3:50
  Yes,
• 3:51
  that's
• 3:51
  the
• 3:51
  key
• 3:51
  thing
• 3:51
  to
• 3:52
  point
• 3:52
  out
• 3:52
  here.
• 3:53
  That
• 3:53
  became
• 3:54
  very
• 3:54
  apparent
• 3:55
  to
• 3:56
  me
• 3:56
  for
• 3:56
  sure
• 3:57
  during
• 3:57
  grocery
• 3:57
  shop.
• 3:58
  And
• 3:58
  I
• 3:58
  think
• 3:58
  you
• 3:59
  too
• 3:59
  is
• 3:59
  like,
• 4:00
  how,
• 4:01
  how
• 4:01
  much
• 4:02
  groceries
• 4:02
  are
• 4:03
  relying
• 4:03
  on
• 4:03
  Instacart
• 4:04
  and
• 4:04
  the
• 4:04
  potential
• 4:05
  that
• 4:05
  Instacart
• 4:05
  has
• 4:06
  to
• 4:06
  further
• 4:06
  penetrate.
• 4:07
  Penetrate
• 4:07
  grocery
• 4:08
  in
• 4:08
  ways
• 4:09
  that
• 4:09
  I
• 4:09
  didn't,
• 4:09
  I,
• 4:10
  you
• 4:10
  know,
• 4:10
  I
• 4:10
  have
• 4:10
  to
• 4:10
  admit
• 4:11
  I
• 4:11
  didn't,
• 4:11
  I
• 4:11
  didn't
• 4:11
  think
• 4:12
  grocers
• 4:12
  would
• 4:12
  be
• 4:12
  all
• 4:13
  in.
• 4:13
  Onto
• 4:13
  this
• 4:14
  level.
• 4:14
  But,
• 4:15
  but
• 4:15
  yes,
• 4:15
  the
• 4:15
  carrot
• 4:16
  tags,
• 4:17
  let's
• 4:17
  go
• 4:17
  easy,
• 4:17
  easy
• 4:18
  there.
• 4:19
  I
• 4:19
  mean,
• 4:20
  I
• 4:20
  think
• 4:20
  it
• 4:20
  just
• 4:20
  needs
• 4:20
  a
• 4:20
  rebrand,
• 4:21
  honestly,
• 4:21
  like
• 4:21
  if
• 4:22
  you're
• 4:22
  going
• 4:22
  to
• 4:22
  keep
• 4:22
  doing
• 4:22
  this,
• 4:22
  you
• 4:23
  got
• 4:23
  to
• 4:23
  rebrand.
• 4:23
  You
• 4:23
  can't
• 4:23
  call
• 4:24
  it
• 4:24
  a
• 4:24
  tag.
• 4:24
  Like,
• 4:24
  you
• 4:25
  know,
• 4:25
  even,
• 4:25
  even,
• 4:25
  even,
• 4:26
  even
• 4:26
  the
• 4:27
  release
• 4:27
  says,
• 4:27
  like,
• 4:28
  Schnooks
• 4:28
  has
• 4:28
  our
• 4:28
  carrot
• 4:29
  tags.
• 4:29
  They
• 4:29
  don't
• 4:30
  have
• 4:30
  your
• 4:30
  tags.
• 4:30
  They
• 4:30
  have
• 4:31
  the
• 4:31
  user
• 4:31
  API
• 4:32
  call.
• 4:32
  Like,
• 4:32
  that's
• 4:32
  just
• 4:33
  a
• 4:33
  different
• 4:33
  thing.
• 4:34
  So
• 4:35
  I
• 4:35
  don't
• 4:35
  know,
• 4:35
  maybe
• 4:35
  they'll
• 4:36
  rebrand
• 4:36
  it.
• 4:36
  Maybe
• 4:36
  they
• 4:36
  listen
• 4:37
  to
• 4:37
  our
• 4:37
  show
• 4:37
  and
• 4:37
  they'll
• 4:37
  be
• 4:38
  like,
• 4:38
  yeah,
• 4:38
  Chris
• 4:38
  and
• 4:38
  Anne,
• 4:39
  they
• 4:39
  know
• 4:39
  what
• 4:39
  they're
• 4:39
  talking
• 4:39
  about.
• 4:39
  We
• 4:40
  should
• 4:40
  change
• 4:40
  their
• 4:40
  names.
• 4:41
  Don't
• 4:41
  you?
• 4:41
  Don't
• 4:42
  question.
• 4:43
  Don't
• 4:43
  you
• 4:44
  question,
• 4:44
  though.
• 4:44
  Like,
• 4:44
  I
• 4:44
  wonder,
• 4:45
  as
• 4:45
  an
• 4:45
  instacart,
• 4:46
  like,
• 4:47
  sales
• 4:47
  person,
• 4:48
  like,
• 4:48
  are
• 4:48
  you
• 4:48
  even
• 4:49
  going
• 4:49
  in
• 4:49
  there
• 4:49
  and
• 4:50
  can
• 4:50
  you
• 4:50
  go
• 4:50
  into
• 4:50
  a
• 4:51
  grocer
• 4:51
  and
• 4:51
  are
• 4:51
  you
• 4:51
  leading
• 4:52
  with,
• 4:52
  like,
• 4:52
  carrot
• 4:53
  tags?
• 4:53
  I
• 4:54
  want
• 4:54
  our
• 4:54
  carrot
• 4:55
  tags.
• 4:55
  Or
• 4:55
  do
• 4:56
  you
• 4:56
  want
• 4:56
  our
• 4:56
  pick
• 4:56
  to
• 4:56
  light
• 4:57
  functionality?
• 4:57
  Right.
• 4:58
  I
• 4:58
  know,
• 4:58
  right?
• 4:58
  Yeah.
• 4:59
  I
• 4:59
  just
• 4:59
  have
• 4:59
  a
• 5:00
  hard
• 5:00
  time
• 5:02
  believing
• 5:02
  that.