Madrid’s Retail Shift: Lessons From the Street, Not the Boardroom
Madrid isn’t just a tourist destination. It is becoming a retail destination.
In this episode, we explore how Sephora and Calvin Klein are using street-level activations in Madrid to create community, experience and engagement.
What does this reveal about the future of physical retail?
Retail doesn’t happen in the boardroom. It happens where customers
Madrid is famous for tourism, culture, tapas and beautiful architecture.
But walk through Gran Vía and another story starts to appear.
In this episode of The Retail Podcast, we explore how Madrid is evolving from a tourist hotspot into a serious…
The skinny
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