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Flippy and the Patent Predators: A Small Inventor's Journey · Around the House with Eric G®: Home Improvement Remodeling & DIY

• 0:39
  Foreign.
• 0:44
  The
• 0:44
  House
• 0:44
  with
• 0:45
  Eric
• 0:45
  G.
• 0:46
  Your
• 0:46
  go
• 0:46
  to
• 0:47
  source
• 0:47
  for
• 0:47
  everything
• 0:48
  home
• 0:48
  improvement.
• 0:49
  Whether
• 0:49
  you're
• 0:49
  a
• 0:49
  DIY
• 0:50
  enthusiast
• 0:51
  or
• 0:51
  just
• 0:51
  looking
• 0:51
  to
• 0:52
  make
• 0:52
  your
• 0:52
  space
• 0:52
  shine,
• 0:53
  Eric
• 0:53
  G.
• 0:54
  Is
• 0:54
  here
• 0:54
  to
• 0:54
  guide
• 0:54
  you
• 0:55
  through
• 0:55
  the
• 0:55
  latest
• 0:55
  tips,
• 0:56
  tricks
• 0:56
  and
• 0:56
  trends
• 0:57
  coming
• 0:57
  up.
• 0:57
  In
• 0:58
  this
• 0:58
  week's
• 0:58
  first
• 0:58
  hour
• 0:59
  of
• 0:59
  the
• 0:59
  show,
• 0:59
  Eric
• 1:00
  G.
• 1:00
  Talks
• 1:00
  with
• 1:00
  inventor
• 1:01
  Juliet
• 1:01
  Fassett
• 1:02
  about
• 1:02
  a
• 1:02
  nationwide
• 1:03
  problem
• 1:03
  that
• 1:04
  has
• 1:04
  plagued
• 1:04
  inventors
• 1:05
  and
• 1:05
  small
• 1:06
  business
• 1:06
  owners
• 1:06
  with
• 1:07
  patents
• 1:07
  and
• 1:07
  trademarks
• 1:08
  that
• 1:09
  are
• 1:09
  trying
• 1:09
  to
• 1:09
  market
• 1:09
  the
• 1:10
  products
• 1:10
  they
• 1:10
  created.
• 1:11
  Get
• 1:11
  in
• 1:11
  and
• 1:11
  you
• 1:11
  can
• 1:12
  start
• 1:12
  paying
• 1:12
  your
• 1:12
  fees.
• 1:13
  And
• 1:14
  you're
• 1:14
  getting
• 1:14
  a,
• 1:15
  a
• 1:15
  mark
• 1:16
  that
• 1:16
  if
• 1:17
  you
• 1:17
  have
• 1:17
  the
• 1:18
  wherewithal
• 1:18
  and
• 1:18
  the
• 1:19
  ability
• 1:20
  to
• 1:20
  protect
• 1:21
  it,
• 1:21
  then
• 1:21
  you,
• 1:22
  you
• 1:22
  can
• 1:22
  protect
• 1:23
  it.
• 1:23
  You
• 1:23
  have
• 1:23
  the
• 1:23
  ability
• 1:24
  to
• 1:24
  do
• 1:24
  that.
• 1:25
  But
• 1:25
  I
• 1:25
  mean,
• 1:26
  through
• 1:26
  personal
• 1:26
  experience
• 1:27
  and
• 1:27
  in
• 1:27
  talking
• 1:28
  about
• 1:28
  my
• 1:28
  patents,
• 1:29
  we're
• 1:29
  looking
• 1:29
  at
• 1:29
  millions
• 1:30
  of
• 1:30
  dollars
• 1:30
  in
• 1:30
  litigation.
• 1:31
  So
• 1:31
  grab
• 1:31
  your
• 1:32
  toolbox,
• 1:32
  put
• 1:33
  on
• 1:33
  your
• 1:33
  thinking
• 1:33
  cap
• 1:34
  and
• 1:34
  let's
• 1:34
  get
• 1:35
  to
• 1:35
  work
• 1:35
  right
• 1:36
  here
• 1:36
  on
• 1:36
  AROUND
• 1:37
  the
• 1:37
  House
• 1:37
  with.
• 1:37
  Eric
• 1:38
  G.
• 1:39
  Welcome
• 1:39
  to
• 1:39
  the
• 1:39
  Round
• 1:40
  the
• 1:40
  House
• 1:40
  show,
• 1:40
  the
• 1:41
  next
• 1:41
  generation
• 1:42
  of
• 1:42
  home
• 1:42
  improvement.
• 1:43
  I'm
• 1:43
  Eric
• 1:43
  G.
• 1:44
  Thanks
• 1:44
  for
• 1:44
  joining
• 1:44
  me
• 1:45
  today.
• 1:45
  This
• 1:46
  hour
• 1:46
  is
• 1:46
  brought
• 1:46
  to
• 1:46
  you
• 1:46
  by
• 1:47
  my
• 1:47
  friends
• 1:47
  at
• 1:47
  Monument
• 1:48
  Grill.
• 1:48
  If
• 1:48
  you're
• 1:48
  looking
• 1:48
  for
• 1:49
  that
• 1:49
  brand
• 1:49
  new
• 1:49
  barbecue
• 1:49
  this
• 1:50
  spring,
• 1:50
  check
• 1:50
  them
• 1:50
  out@monumentgrills.com
• 1:53
  and
• 1:54
  today
• 1:54
  we
• 1:54
  are
• 1:54
  going
• 1:55
  to
• 1:55
  be
• 1:55
  talking
• 1:56
  about
• 1:56
  a
• 1:57
  lot
• 1:57
  of
• 1:57
  things
• 1:57
  that
• 1:58
  everybody
• 1:59
  deals
• 1:59
  with,
• 2:00
  participates
• 2:00
  in
• 2:01
  and
• 2:01
  we're
• 2:02
  talking
• 2:02
  consumer
• 2:03
  products
• 2:04
  and
• 2:04
  how
• 2:04
  they
• 2:04
  get
• 2:05
  here
• 2:06
  and
• 2:06
  how
• 2:06
  you
• 2:06
  shop
• 2:07
  for
• 2:07
  them
• 2:07
  as
• 2:07
  well.
• 2:08
  And
• 2:08
  we
• 2:08
  have
• 2:09
  Juliet
• 2:09
  Fassett,
• 2:10
  entrepreneur,
• 2:11
  inventor.
• 2:12
  She
• 2:13
  created
• 2:13
  the
• 2:14
  original
• 2:14
  Flippy
• 2:15
  pillow.
• 2:16
  If
• 2:16
  you
• 2:16
  don't
• 2:16
  know
• 2:16
  what
• 2:16
  that
• 2:17
  is,
• 2:17
  you
• 2:17
  gotta
• 2:17
  stick
• 2:18
  around.
• 2:18
  Thanks
• 2:19
  for
• 2:19
  joining
• 2:19
  us
• 2:19
  here
• 2:19
  on
• 2:20
  AROUND
• 2:20
  the
• 2:20
  house.
• 2:21
  How
• 2:22
  you
• 2:22
  doing,
• 2:22
  Juliet?
• 2:23
  I
• 2:23
  am
• 2:24
  really
• 2:24
  good,
• 2:25
  sort
• 2:25
  of.
• 2:25
  Eric.
• 2:26
  Yeah,
• 2:27
  yeah.
• 2:27
  You
• 2:28
  know,
• 2:28
  we
• 2:29
  are
• 2:29
  sitting
• 2:29
  here
• 2:30
  right
• 2:30
  now
• 2:30
  and
• 2:31
  at
• 2:31
  the
• 2:31
  day
• 2:31
  of
• 2:32
  recording
• 2:33
  this,
• 2:33
  it
• 2:34
  is
• 2:35
  the
• 2:35
  third,
• 2:36
  we're
• 2:37
  watching
• 2:37
  the
• 2:37
  tariff
• 2:38
  game
• 2:39
  go
• 2:39
  full
• 2:40
  swing
• 2:40
  into
• 2:40
  effect
• 2:41
  last
• 2:41
  night.
• 2:42
  And
• 2:43
  as
• 2:43
  an
• 2:43
  entrepreneur,
• 2:44
  you're
• 2:44
  sitting
• 2:44
  here
• 2:44
  this
• 2:45
  morning
• 2:45
  going,
• 2:46
  what
• 2:46
  is
• 2:46
  happening?
• 2:47
  What
• 2:48
  are
• 2:48
  you
• 2:48
  seeing
• 2:48
  from
• 2:49
  your
• 2:49
  perspective?
• 2:50
  So
• 2:51
  I
• 2:51
  woke
• 2:51
  up
• 2:51
  this
• 2:52
  morning
• 2:53
  very
• 2:53
  early.
• 2:54
  My
• 2:54
  chief
• 2:54
  of
• 2:55
  operations
• 2:55
  who
• 2:56
  is
• 2:56
  here
• 2:56
  in
• 2:57
  Portland,
• 2:57
  her
• 2:57
  name
• 2:58
  is
• 2:58
  osa
• 2:59
  OSA
• 2:59
  sent
• 2:59
  me
• 3:00
  a
• 3:00
  text
• 3:00
  and
• 3:00
  said,
• 3:01
  okay.
• 3:02
  It
• 3:02
  hit.
• 3:03
  And
• 3:04
  the
• 3:05
  tariff
• 3:05
  that
• 3:05
  we
• 3:06
  had
• 3:06
  planned
• 3:06
  for
• 3:07
  the
• 3:07
  current
• 3:07
  shipment
• 3:08
  supposed
• 3:09
  to
• 3:09
  come
• 3:09
  in
• 3:10
  about
• 3:10
  two
• 3:10
  months.
• 3:11
  We
• 3:12
  had
• 3:12
  planned
• 3:12
  on
• 3:13
  a
• 3:13
  tariff
• 3:13
  of
• 3:13
  about
• 3:09
  $10,800.
• 3:16
  That
• 3:16
  tariff
• 3:17
  as
• 3:17
  of
• 3:17
  this
• 3:17
  morning
• 3:18
  is
• 3:18
  now
• 3:18
  almost
• 3:19
  $47,000.
• 3:21
  Holy
• 3:21
  smokes.
• 3:21
  And
• 3:22
  I'm
• 3:22
  trying
• 3:22
  to
• 3:22
  say
• 3:22
  words
• 3:22
  that
• 3:23
  are
• 3:23
  here
• 3:23
  that
• 3:23
  are
• 3:24
  radio
• 3:25
  friendly.
• 3:26
  I
• 3:27
  should
• 3:27
  have
• 3:27
  done
• 3:27
  a
• 3:27
  profanity
• 3:28
  check
• 3:28
  with
• 3:28
  you
• 3:29
  first
• 3:30
  cause,
• 3:30
  yeah,
• 3:31
  maybe
• 3:32
  you'll
• 3:32
  have
• 3:32
  to
• 3:32
  beep
• 3:32
  some
• 3:34
  good.
• 3:34
  I
• 3:35
  have
• 3:35
  buttons
• 3:35
  that
• 3:35
  do
• 3:36
  that.
• 3:36
  So
• 3:36
  we're
• 3:36
  good.
• 3:37
  We're
• 3:37
  good.
• 3:38
  So,
• 3:38
  yeah.
• 3:38
  So
• 3:39
  that
• 3:39
  is.
• 3:40
  For
• 3:41
  a
• 3:41
  small
• 3:41
  business,
• 3:43
  that
• 3:43
  is
• 3:44
  a
• 3:44
  ridiculous
• 3:45
  amount
• 3:45
  of
• 3:45
  money.
• 3:47
  And
• 3:47
  of
• 3:47
  course,
• 3:48
  it
• 3:48
  starts
• 3:48
  a
• 3:48
  whole
• 3:49
  domino
• 3:49
  effect.
• 3:50
  Sure.
• 3:51
  So
• 3:52
  a.
• 3:53
  If
• 3:53
  I
• 3:53
  can
• 3:53
  come
• 3:53
  up
• 3:54
  with
• 3:54
  the
• 3:54
  extra
• 3:55
  cash,
• 3:56
  which
• 3:56
  is
• 3:56
  a
• 3:56
  lot
• 3:57
  of
• 3:57
  extra
• 3:57
  cash
• 3:57
  for
• 3:58
  a
• 3:58
  small
• 3:58
  business
• 3:58
  to
• 3:59
  come
• 3:59
  up
• 3:59
  with.
• 3:59
  And
• 4:00
  of
• 4:00
  course
• 4:00
  I
• 4:00
  pay.
• 4:01
  My
• 4:01
  cash
• 4:02
  is
• 4:02
  not
• 4:02
  cheap.
• 4:03
  Right.
• 4:03
  I
• 4:03
  pay
• 4:04
  never
• 4:04
  is
• 4:04
  very
• 4:05
  expensive
• 4:06
  for
• 4:06
  small
• 4:06
  businesses
• 4:07
  in
• 4:07
  particular.
• 4:08
  So
• 4:08
  if
• 4:09
  I
• 4:09
  can
• 4:09
  come
• 4:09
  up
• 4:09
  with
• 4:09
  the
• 4:09
  money
• 4:10
  and
• 4:11
  get
• 4:11
  the
• 4:11
  product
• 4:11
  in,
• 4:12
  the
• 4:13
  net
• 4:13
  result
• 4:14
  at
• 4:14
  retail
• 4:15
  is
• 4:15
  going
• 4:15
  to
• 4:15
  be
• 4:16
  possibly,
• 4:17
  it
• 4:17
  looks
• 4:18
  like
• 4:18
  an
• 4:18
  additional
• 4:19
  $10
• 4:20
  at
• 4:20
  retail
• 4:20
  for
• 4:21
  the
• 4:21
  product,
• 4:22
  which
• 4:22
  is
• 4:22
  already
• 4:23
  considered.
• 4:25
  The
• 4:25
  price
• 4:25
  that
• 4:25
  we
• 4:25
  sell
• 4:26
  the
• 4:26
  product
• 4:26
  for
• 4:27
  averages
• 4:27
  about
• 4:28
  $30,
• 4:29
  which
• 4:30
  we
• 4:30
  are
• 4:30
  not
• 4:30
  getting
• 4:31
  rich
• 4:31
  on.
• 4:32
  $30
• 4:32
  because
• 4:33
  of
• 4:33
  the
• 4:33
  fees
• 4:33
  and
• 4:34
  the
• 4:34
  existing
• 4:34
  tariffs
• 4:35
  and
• 4:35
  what
• 4:35
  it
• 4:35
  costs
• 4:36
  to.
• 4:38
  All
• 4:38
  of
• 4:39
  the
• 4:39
  people
• 4:39
  involved
• 4:39
  in
• 4:40
  the
• 4:40
  business,
• 4:40
  myself
• 4:40
  included,
• 4:41
  are
• 4:41
  barely
• 4:42
  getting
• 4:42
  paid.
• 4:43
  And
• 4:45
  it's
• 4:45
  a
• 4:45
  constant
• 4:46
  game
• 4:46
  of
• 4:46
  trying
• 4:46
  to
• 4:46
  figure
• 4:47
  out
• 4:47
  how
• 4:47
  to
• 4:47
  make
• 4:47
  any
• 4:47
  money
• 4:48
  here.
• 4:48
  So
• 4:48
  this
• 4:48
  just
• 4:51
  basically
• 4:51
  is
• 4:52
  a
• 4:52
  freightliner
• 4:52
  truck
• 4:53
  to
• 4:53
  the
• 4:53
  face.
• 4:54
  Yeah,
• 4:55
  absolutely.
• 4:56
  Let's
• 4:56
  dive
• 4:56
  into
• 4:56
  something
• 4:57
  here
• 4:57
  before
• 4:57
  we
• 4:57
  get
• 4:58
  into
• 4:58
  that.
• 4:58
  And
• 4:59
  I
• 4:59
  want
• 4:59
  to
• 4:59
  talk
• 4:59
  about
• 4:59
  the
• 5:00
  misconceptions
• 5:00
  that
• 5:01
  people
• 5:01
  see
• 5:01
  out
• 5:01
  there,
• 5:02
  the
• 5:02
  cost
• 5:03
  of
• 5:03
  money.
• 5:04
  We
• 5:04
  have
• 5:05
  a
• 5:05
  severe
• 5:07
  banking
• 5:07
  problem
• 5:08
  for
• 5:08
  small
• 5:08
  businesses
• 5:09
  out
• 5:09
  there.
• 5:10
  When
• 5:10
  you
• 5:10
  go
• 5:11
  get
• 5:11
  a
• 5:11
  loan
• 5:11
  for
• 5:12
  cash
• 5:12
  flow,
• 5:12
  things
• 5:12
  like
• 5:13
  that,
• 5:13
  product,
• 5:13
  things
• 5:14
  like
• 5:14
  that.
• 5:15
  I
• 5:15
  have
• 5:15
  seen
• 5:16
  some
• 5:16
  astronomical
• 5:17
  numbers.
• 5:18
  This
• 5:18
  is
• 5:18
  not
• 5:18
  the
• 5:19
  7%
• 5:20
  that
• 5:20
  you
• 5:20
  might
• 5:20
  be
• 5:21
  looking
• 5:21
  at
• 5:21
  a
• 5:21
  home
• 5:22
  mortgage
• 5:22
  at.
• 5:22
  You
• 5:23
  could
• 5:23
  only
• 5:23
  dream
• 5:24
  of
• 5:24
  such
• 5:24
  a
• 5:24
  thing,
• 5:24
  right?
• 5:25
  Yeah.
• 5:25
  I
• 5:25
  mean,
• 5:26
  I'm
• 5:26
  seeing
• 5:27
  20,
• 5:28
  30.
• 5:29
  Like,
• 5:30
  maybe
• 5:30
  your
• 5:31
  credit
• 5:31
  card's
• 5:31
  better
• 5:32
  than
• 5:32
  what
• 5:32
  the
• 5:32
  businesses
• 5:33
  do,
• 5:33
  which
• 5:33
  is,
• 5:34
  you
• 5:34
  know,
• 5:34
  the
• 5:35
  banking
• 5:35
  features.
• 5:36
  It
• 5:36
  is
• 5:36
  incredible
• 5:38
  what
• 5:38
  some
• 5:38
  companies
• 5:39
  are
• 5:39
  paying
• 5:40
  just
• 5:40
  for
• 5:41
  operational
• 5:41
  cash
• 5:42
  flow
• 5:42
  out
• 5:42
  there.
• 5:42
  That's
• 5:43
  right.
• 5:43
  So
• 5:43
  if
• 5:44
  you
• 5:44
  look
• 5:44
  at
• 5:44
  APRs,
• 5:47
  I
• 5:47
  don't
• 5:47
  even
• 5:48
  ask
• 5:48
  my
• 5:49
  CFO
• 5:49
  anymore,
• 5:50
  like
• 5:51
  what
• 5:51
  the
• 5:51
  APR
• 5:51
  is,
• 5:52
  because
• 5:52
  I
• 5:52
  honestly,
• 5:53
  if
• 5:53
  he
• 5:53
  told
• 5:54
  me
• 5:54
  what
• 5:54
  it
• 5:54
  was.
• 5:54
  Sometimes
• 5:55
  they're
• 5:55
  in
• 5:55
  the
• 5:55
  40s,
• 5:57
  you
• 5:57
  know,
• 5:58
  it's
• 5:58
  just
• 5:58
  like,
• 6:00
  what
• 6:00
  is
• 6:00
  the
• 6:00
  point
• 6:01
  of
• 6:01
  doing
• 6:02
  this?
• 6:02
  And
• 6:02
  so
• 6:03
  what
• 6:03
  that
• 6:03
  does
• 6:04
  is
• 6:04
  it
• 6:04
  depresses
• 6:05
  all
• 6:06
  kinds
• 6:06
  of
• 6:07
  economic
• 6:07
  development
• 6:08
  at
• 6:08
  the
• 6:08
  grassroots
• 6:09
  level
• 6:10
  because
• 6:10
  the
• 6:10
  cost
• 6:10
  of
• 6:10
  capital
• 6:11
  is
• 6:11
  so
• 6:11
  high.
• 6:12
  It
• 6:12
  is
• 6:12
  a
• 6:13
  constant
• 6:13
  struggle.
• 6:14
  It's
• 6:14
  the
• 6:15
  reason
• 6:15
  why
• 6:17
  larger
• 6:18
  companies
• 6:18
  always
• 6:19
  have
• 6:19
  an
• 6:19
  advantage,
• 6:20
  one
• 6:20
  of
• 6:20
  the
• 6:20
  reasons
• 6:20
  why
• 6:21
  they
• 6:21
  have
• 6:21
  a
• 6:22
  distinct
• 6:22
  advantage
• 6:23
  over
• 6:23
  smaller
• 6:23
  businesses.
• 6:24
  And
• 6:24
  it's
• 6:25
  one
• 6:25
  of
• 6:25
  the
• 6:25
  reasons
• 6:25
  why
• 6:26
  it
• 6:26
  makes
• 6:26
  us
• 6:26
  so
• 6:27
  vulnerable
• 6:28
  with
• 6:28
  respect
• 6:29
  to
• 6:29
  our
• 6:29
  intellectual
• 6:30
  property,
• 6:30
  which
• 6:30
  is
• 6:31
  something
• 6:31
  else
• 6:31
  we're
• 6:31
  going
• 6:31
  to
• 6:31
  talk
• 6:32
  about.
• 6:32
  We're
• 6:32
  going
• 6:32
  to
• 6:32
  dive
• 6:33
  into
• 6:33
  that
• 6:33
  because
• 6:34
  we
• 6:35
  are
• 6:35
  stepping
• 6:35
  right
• 6:35
  into
• 6:35
  my
• 6:36
  biggest
• 6:36
  pet
• 6:36
  peeve
• 6:37
  of
• 6:37
  everything
• 6:37
  out
• 6:38
  there,
• 6:38
  is
• 6:38
  that
• 6:38
  Right
• 6:38
  now.
• 6:39
  So
• 6:39
  it
• 6:40
  is
• 6:40
  absolutely
• 6:41
  incredible.
• 6:42
  And
• 6:42
  so,
• 6:42
  yes,
• 6:43
  without
• 6:44
  a
• 6:44
  banking
• 6:45
  solution
• 6:46
  or
• 6:47
  a
• 6:47
  cash
• 6:47
  flow
• 6:48
  solution
• 6:48
  for
• 6:49
  most
• 6:50
  of
• 6:50
  the
• 6:50
  businesses
• 6:50
  we
• 6:51
  see
• 6:51
  out
• 6:51
  there
• 6:51
  that
• 6:51
  aren't
• 6:52
  major
• 6:52
  U.S.
• 6:52
  corporations,
• 6:54
  I
• 6:54
  mean,
• 6:54
  that
• 6:54
  adds
• 6:55
  so
• 6:55
  much
• 6:55
  inflation
• 6:56
  to
• 6:56
  the
• 6:57
  product
• 6:57
  price
• 6:57
  because
• 6:58
  now
• 6:59
  you
• 6:59
  need
• 6:59
  to
• 7:00
  order
• 7:00
  the
• 7:00
  next
• 7:01
  round
• 7:01
  of
• 7:01
  product.
• 7:02
  And
• 7:03
  unfortunately,
• 7:04
  when
• 7:04
  you're
• 7:04
  dealing
• 7:04
  with
• 7:05
  retail
• 7:06
  sales,
• 7:06
  you
• 7:06
  might
• 7:06
  be
• 7:06
  getting
• 7:07
  paid,
• 7:08
  you've
• 7:08
  shipped
• 7:08
  product,
• 7:09
  but
• 7:09
  you
• 7:09
  might
• 7:09
  not
• 7:09
  get
• 7:09
  paid
• 7:10
  for
• 7:10
  90
• 7:10
  days.
• 7:11
  That's
• 7:11
  right.
• 7:11
  And
• 7:11
  we're
• 7:12
  in.
• 7:12
  My
• 7:12
  business
• 7:12
  is
• 7:13
  particularly
• 7:13
  fourth
• 7:14
  quarter
• 7:14
  heavy.
• 7:16
  So
• 7:16
  we
• 7:17
  dig
• 7:17
  a
• 7:17
  big
• 7:17
  hole
• 7:18
  during
• 7:18
  the
• 7:18
  front
• 7:19
  part
• 7:19
  of
• 7:19
  the
• 7:19
  year
• 7:19
  and
• 7:20
  then
• 7:20
  at
• 7:20
  the
• 7:20
  end
• 7:20
  of
• 7:20
  the
• 7:21
  year
• 7:21
  we
• 7:21
  kind
• 7:21
  of
• 7:22
  dig,
• 7:22
  get
• 7:22
  our
• 7:23
  head
• 7:23
  back
• 7:23
  out
• 7:23
  of
• 7:24
  the
• 7:24
  hole.
• 7:24
  But
• 7:25
  you
• 7:25
  have
• 7:25
  to
• 7:25
  be
• 7:25
  able
• 7:26
  to
• 7:26
  withstand
• 7:26
  that
• 7:27
  negative
• 7:27
  cash
• 7:27
  flow
• 7:28
  for
• 7:29
  a
• 7:29
  large
• 7:29
  part
• 7:29
  of
• 7:30
  the
• 7:30
  year,
• 7:30
  which
• 7:30
  is
• 7:31
  very
• 7:31
  difficult
• 7:32
  to
• 7:32
  survive.
• 7:33
  And
• 7:33
  you
• 7:33
  can
• 7:33
  do
• 7:33
  things
• 7:34
  like
• 7:35
  borrow
• 7:35
  against
• 7:35
  your
• 7:36
  future
• 7:36
  receivables,
• 7:37
  but
• 7:38
  that
• 7:38
  comes
• 7:38
  at
• 7:38
  a
• 7:38
  tremendous
• 7:39
  cost,
• 7:39
  too.
• 7:41
  Exactly,
• 7:42
  exactly.
• 7:42
  So
• 7:43
  when
• 7:43
  we
• 7:43
  see
• 7:44
  products
• 7:44
  that,
• 7:45
  let's
• 7:45
  say
• 7:46
  we're
• 7:46
  either
• 7:46
  on
• 7:47
  Shopify
• 7:48
  or
• 7:48
  Amazon
• 7:48
  or
• 7:49
  whatever,
• 7:49
  whatever
• 7:50
  that
• 7:50
  kind
• 7:51
  of
• 7:51
  retail
• 7:51
  source
• 7:52
  is
• 7:52
  that
• 7:52
  you're
• 7:52
  working
• 7:53
  through,
• 7:54
  that's
• 7:54
  a
• 7:54
  big
• 7:54
  significant
• 7:55
  part
• 7:56
  outside
• 7:56
  of
• 7:56
  the
• 7:56
  cost
• 7:57
  of
• 7:57
  the
• 7:57
  product
• 7:57
  itself
• 7:58
  that
• 7:58
  you
• 7:58
  have
• 7:59
  engineered,
• 8:00
  invented,
• 8:01
  created,
• 8:01
  brought
• 8:02
  to
• 8:02
  marketplace,
• 8:03
  which
• 8:03
  of
• 8:04
  course,
• 8:04
  you
• 8:04
  can
• 8:04
  spend
• 8:05
  hundreds
• 8:06
  of
• 8:06
  thousands
• 8:06
  to
• 8:07
  millions
• 8:07
  of
• 8:07
  dollars
• 8:07
  getting
• 8:08
  it
• 8:08
  to
• 8:08
  that
• 8:08
  point.
• 8:09
  And
• 8:09
  then
• 8:10
  all
• 8:10
  of
• 8:10
  a
• 8:10
  sudden
• 8:10
  that
• 8:11
  Money
• 8:11
  has
• 8:11
  a
• 8:12
  40%,
• 8:13
  you
• 8:14
  know,
• 8:14
  APR
• 8:14
  on
• 8:15
  it.
• 8:15
  It's
• 8:16
  insane.
• 8:16
  Yeah.
• 8:17
  I
• 8:18
  think
• 8:18
  that
• 8:19
  to
• 8:19
  your
• 8:20
  point,
• 8:21
  most
• 8:21
  people
• 8:22
  look
• 8:22
  at
• 8:22
  a
• 8:23
  product
• 8:23
  on
• 8:23
  the
• 8:23
  shelf
• 8:23
  in
• 8:24
  a
• 8:24
  store
• 8:24
  and
• 8:25
  have
• 8:26
  no
• 8:26
  idea
• 8:27
  what
• 8:28
  is
• 8:28
  behind
• 8:28
  that
• 8:29
  product,
• 8:29
  the
• 8:29
  creation
• 8:30
  of
• 8:30
  it,
• 8:30
  the
• 8:30
  journey
• 8:31
  it
• 8:31
  took
• 8:31
  to
• 8:31
  get
• 8:31
  to
• 8:32
  the
• 8:32
  shelf,
• 8:33
  the
• 8:33
  people
• 8:33
  behind
• 8:34
  it
• 8:34
  and
• 8:35
  the
• 8:35
  costs
• 8:36
  and
• 8:36
  the
• 8:36
  difficulty
• 8:37
  of
• 8:37
  running
• 8:38
  a
• 8:38
  business
• 8:39
  to
• 8:39
  get
• 8:39
  it
• 8:39
  there
• 8:40
  profitably
• 8:41
  and
• 8:41
  how
• 8:42
  the
• 8:42
  whole
• 8:42
  thing
• 8:42
  works.
• 8:43
  It's,
• 8:43
  you
• 8:43
  know,
• 8:43
  we
• 8:43
  take
• 8:44
  these
• 8:44
  things
• 8:44
  for
• 8:44
  granted
• 8:45
  and
• 8:45
  we
• 8:45
  have
• 8:46
  for
• 8:46
  a
• 8:46
  very
• 8:46
  long
• 8:47
  time.
• 8:48
  So
• 8:48
  I
• 8:49
  think,
• 8:49
  you
• 8:49
  know,
• 8:49
  for
• 8:50
  me
• 8:50
  it's
• 8:50
  interesting
• 8:51
  because
• 8:51
  I'm
• 8:51
  part
• 8:51
  of
• 8:52
  that
• 8:52
  system.
• 8:52
  It's
• 8:53
  interesting
• 8:53
  for
• 8:53
  me
• 8:53
  to
• 8:54
  break
• 8:54
  it
• 8:54
  down
• 8:55
  and
• 8:55
  look
• 8:55
  at
• 8:55
  it.
• 8:56
  And
• 8:57
  I
• 8:57
  can't
• 8:57
  see
• 8:58
  a
• 8:58
  single
• 8:58
  new
• 8:58
  product
• 8:59
  on
• 8:59
  a
• 8:59
  shelf
• 9:00
  and
• 9:00
  not
• 9:00
  think
• 9:00
  about
• 9:00
  the
• 9:01
  people
• 9:01
  behind
• 9:01
  it
• 9:02
  now.
• 9:03
  Yeah,
• 9:03
  absolutely.
• 9:04
  I
• 9:05
  was
• 9:05
  at
• 9:05
  the
• 9:05
  National
• 9:05
  Hardware
• 9:06
  show
• 9:06
  here
• 9:06
  a
• 9:06
  few
• 9:07
  weeks
• 9:07
  ago
• 9:08
  and
• 9:08
  I'm
• 9:08
  talking
• 9:08
  to
• 9:08
  the
• 9:09
  new
• 9:09
  inventors
• 9:10
  and
• 9:10
  we
• 9:11
  were
• 9:11
  trying
• 9:11
  to
• 9:11
  come
• 9:11
  up
• 9:11
  with
• 9:11
  a
• 9:12
  marketing
• 9:12
  campaign.
• 9:12
  And
• 9:12
  he
• 9:13
  goes,
• 9:13
  eric,
• 9:14
  I
• 9:14
  just
• 9:14
  bought
• 9:14
  product
• 9:15
  for
• 9:15
  this
• 9:15
  year.
• 9:15
  He
• 9:15
  goes,
• 9:15
  I
• 9:16
  don't
• 9:16
  have
• 9:17
  $500
• 9:18
  to
• 9:18
  spend
• 9:18
  on
• 9:18
  marketing
• 9:19
  right
• 9:19
  now
• 9:19
  because
• 9:20
  every
• 9:21
  dime
• 9:22
  is
• 9:22
  set
• 9:23
  up.
• 9:23
  You
• 9:24
  know,
• 9:24
  my
• 9:24
  house
• 9:24
  is
• 9:25
  mortgaged.
• 9:25
  It's
• 9:25
  just
• 9:26
  coming,
• 9:26
  you
• 9:26
  know,
• 9:27
  listen,
• 9:27
  these
• 9:27
  are
• 9:28
  my
• 9:28
  people.
• 9:28
  These
• 9:29
  are
• 9:29
  my
• 9:29
  people.
• 9:30
  We
• 9:30
  put
• 9:31
  everything
• 9:32
  on
• 9:32
  the
• 9:32
  line
• 9:33
  to
• 9:33
  get
• 9:34
  our
• 9:34
  dream
• 9:35
  a
• 9:35
  reality
• 9:36
  and
• 9:37
  to.
• 9:37
  To
• 9:37
  make
• 9:37
  it
• 9:38
  work.
• 9:38
  And
• 9:39
  once
• 9:39
  you
• 9:39
  have
• 9:40
  an
• 9:40
  indication
• 9:41
  that
• 9:41
  your
• 9:41
  product
• 9:41
  is
• 9:42
  sellable
• 9:43
  and
• 9:43
  it
• 9:43
  becomes
• 9:44
  valuable,
• 9:45
  you
• 9:46
  inversely
• 9:47
  become
• 9:48
  completely
• 9:49
  vulnerable
• 9:50
  to
• 9:50
  other
• 9:51
  factors.
• 9:52
  But,
• 9:53
  you
• 9:53
  know,
• 9:53
  people
• 9:54
  sometimes
• 9:54
  say
• 9:54
  to
• 9:55
  me,
• 9:55
  oh,
• 9:55
  it's
• 9:55
  so
• 9:55
  great.
• 9:56
  You're
• 9:56
  an
• 9:56
  entrepreneur.
• 9:56
  You
• 9:57
  work
• 9:57
  for
• 9:57
  yourself.
• 9:57
  That
• 9:57
  must
• 9:58
  be
• 9:58
  really
• 9:58
  awesome.
• 9:59
  I
• 9:59
  want
• 9:59
  my
• 10:00
  son
• 10:01
  or
• 10:01
  daughter
• 10:01
  to
• 10:02
  consider
• 10:02
  becoming
• 10:03
  an
• 10:03
  entrepreneur.
• 10:04
  And
• 10:05
  that
• 10:05
  is.
• 10:06
  That
• 10:07
  is
• 10:07
  exactly.
• 10:08
  I'm
• 10:08
  like,
• 10:08
  for
• 10:09
  the
• 10:09
  love
• 10:09
  of
• 10:09
  God,
• 10:11
  your
• 10:11
  children
• 10:12
  from
• 10:12
  doing
• 10:13
  this,
• 10:13
  because
• 10:14
  you
• 10:15
  can't
• 10:15
  even
• 10:15
  begin
• 10:15
  to
• 10:16
  understand
• 10:16
  the
• 10:16
  stress
• 10:17
  that
• 10:17
  you
• 10:17
  put
• 10:17
  your
• 10:17
  family
• 10:18
  under.
• 10:18
  And
• 10:19
  then,
• 10:19
  you
• 10:19
  know,
• 10:19
  you
• 10:20
  also
• 10:20
  become
• 10:20
  a
• 10:20
  bit
• 10:20
  of
• 10:20
  a
• 10:21
  pariah
• 10:21
  because
• 10:21
  you're
• 10:22
  always
• 10:22
  doing
• 10:22
  the
• 10:23
  friends
• 10:23
  and
• 10:24
  family
• 10:25
  fundraising,
• 10:26
  you
• 10:26
  know,
• 10:26
  so
• 10:27
  it
• 10:27
  is
• 10:27
  just
• 10:28
  not
• 10:28
  an
• 10:28
  easy
• 10:29
  way
• 10:29
  to
• 10:29
  go.
• 10:29
  And
• 10:30
  I
• 10:30
  can
• 10:30
  imagine
• 10:30
  you
• 10:31
  having
• 10:31
  that
• 10:31
  conversation
• 10:32
  at
• 10:32
  the
• 10:32
  hardware
• 10:32
  show
• 10:33
  again
• 10:33
  and
• 10:33
  again
• 10:33
  and
• 10:33
  again
• 10:34
  with
• 10:34
  all
• 10:34
  those
• 10:35
  people
• 10:36
  getting
• 10:37
  out
• 10:37
  there
• 10:38
  and
• 10:39
  putting
• 10:39
  their
• 10:40
  hard
• 10:40
  work
• 10:40
  into
• 10:41
  a
• 10:41
  product
• 10:41
  that
• 10:42
  is
• 10:42
  probably
• 10:43
  fantastic
• 10:45
  and
• 10:45
  giving
• 10:46
  it
• 10:46
  a
• 10:46
  go.
• 10:47
  Yeah.
• 10:47
  And
• 10:48
  these
• 10:48
  people
• 10:48
  are
• 10:48
  trying
• 10:48
  to
• 10:48
  get
• 10:49
  it
• 10:49
  into
• 10:49
  the
• 10:49
  hardware
• 10:49
  stores,
• 10:50
  they're
• 10:50
  getting
• 10:50
  it
• 10:50
  in
• 10:50
  the
• 10:51
  online
• 10:51
  communities.
• 10:52
  And
• 10:53
  unfortunately.
• 10:54
  And
• 10:55
  let's
• 10:55
  jump
• 10:55
  ahead
• 10:55
  a
• 10:55
  little
• 10:56
  bit
• 10:56
  here,
• 10:56
  because
• 10:56
  I
• 10:57
  think
• 10:57
  this
• 10:57
  is
• 10:57
  where
• 10:58
  the
• 10:58
  train.
• 10:59
  I
• 10:59
  mean,
• 10:59
  if
• 10:59
  the
• 11:00
  train
• 11:00
  hasn't
• 11:00
  come
• 11:00
  off
• 11:01
  the
• 11:01
  tracks
• 11:01
  with
• 11:01
  the
• 11:01
  money
• 11:02
  part,
• 11:02
  trying
• 11:02
  to
• 11:02
  bring
• 11:03
  it
• 11:03
  to
• 11:03
  market,
• 11:04
  the
• 11:04
  next
• 11:04
  part
• 11:05
  is
• 11:05
  where
• 11:07
  literally.
• 11:08
  And
• 11:08
  I'm
• 11:08
  going
• 11:08
  to.
• 11:08
  I'm
• 11:09
  going
• 11:09
  to
• 11:09
  call
• 11:09
  out
• 11:09
  the
• 11:09
  US
• 11:10
  Government
• 11:10
  on
• 11:10
  this
• 11:10
  one
• 11:11
  in
• 11:11
  the
• 11:12
  Patent
• 11:12
  Trademark
• 11:13
  Office
• 11:14
  for
• 11:15
  these
• 11:15
  guys.
• 11:15
  The
• 11:16
  uspto,
• 11:17
  our
• 11:18
  policies
• 11:18
  are
• 11:19
  so
• 11:19
  outdated
• 11:20
  there
• 11:21
  that
• 11:22
  you
• 11:22
  are
• 11:22
  now
• 11:23
  on
• 11:23
  the
• 11:23
  hunted
• 11:23
  list
• 11:25
  from
• 11:25
  your
• 11:25
  competitors.
• 11:26
  And
• 11:27
  there
• 11:27
  is
• 11:28
  no
• 11:28
  one
• 11:29
  watching
• 11:30
  out
• 11:30
  for
• 11:30
  that
• 11:31
  small
• 11:31
  business's
• 11:32
  best
• 11:32
  interest
• 11:32
  because
• 11:33
  you
• 11:33
  bring
• 11:33
  the
• 11:33
  coolest
• 11:34
  thing
• 11:34
  to
• 11:34
  market.
• 11:36
  And
• 11:36
  it
• 11:36
  seems
• 11:37
  like
• 11:37
  in
• 11:37
  30
• 11:38
  seconds,
• 11:38
  as
• 11:38
  soon
• 11:38
  as
• 11:39
  you
• 11:39
  make
• 11:39
  a
• 11:39
  dent,
• 11:40
  you
• 11:41
  now
• 11:41
  have
• 11:42
  everybody
• 11:43
  copying
• 11:43
  you
• 11:44
  and
• 11:44
  putting
• 11:44
  it
• 11:44
  to
• 11:45
  market
• 11:45
  for
• 11:45
  half
• 11:45
  the
• 11:45
  price
• 11:46
  of
• 11:46
  whatever
• 11:46
  yours
• 11:47
  is.
• 11:47
  Yes.
• 11:48
  Yeah.
• 11:49
  So
• 11:49
  the
• 11:49
  USPTO
• 11:51
  is.
• 11:53
  It's
• 11:53
  very
• 11:54
  complex.
• 11:55
  It
• 11:56
  has
• 11:56
  not
• 11:56
  kept
• 11:57
  up
• 11:57
  with
• 11:57
  the
• 11:57
  speed
• 11:58
  of
• 11:58
  how
• 11:58
  markets
• 11:59
  work.
• 12:00
  So
• 12:00
  the
• 12:00
  law
• 12:01
  is
• 12:02
  decrepit
• 12:03
  and
• 12:05
  it's
• 12:06
  not
• 12:06
  doing
• 12:06
  the
• 12:07
  country
• 12:07
  a
• 12:07
  whole
• 12:08
  lot
• 12:08
  of
• 12:08
  favors.
• 12:09
  There
• 12:09
  are
• 12:10
  components
• 12:10
  of
• 12:11
  the
• 12:11
  USPTO
• 12:12
  that
• 12:12
  are
• 12:13
  absolutely
• 12:14
  and
• 12:14
  demonstrably
• 12:16
  prohibiting
• 12:17
  small
• 12:18
  business
• 12:18
  and
• 12:19
  inventors
• 12:19
  and
• 12:20
  innovators
• 12:20
  from
• 12:21
  progressing
• 12:22
  forward
• 12:22
  and
• 12:23
  developing
• 12:24
  new
• 12:24
  products
• 12:24
  and
• 12:24
  new
• 12:25
  businesses
• 12:25
  around
• 12:26
  those
• 12:26
  products.
• 12:27
  That
• 12:27
  is
• 12:27
  absolutely
• 12:28
  true.
• 12:30
  And
• 12:30
  I
• 12:30
  can
• 12:30
  say
• 12:30
  this
• 12:31
  as
• 12:32
  around
• 12:32
  the
• 12:32
  house
• 12:33
  here,
• 12:33
  because
• 12:33
  I
• 12:33
  have
• 12:33
  a
• 12:34
  trademark
• 12:34
  on
• 12:34
  this
• 12:35
  as
• 12:35
  around
• 12:36
  the
• 12:36
  house.
• 12:37
  If
• 12:37
  I
• 12:37
  go
• 12:37
  out
• 12:38
  there
• 12:39
  and
• 12:39
  start
• 12:40
  chasing
• 12:40
  down
• 12:41
  everyone
• 12:41
  that
• 12:41
  is
• 12:42
  violating
• 12:43
  my
• 12:43
  trademark
• 12:44
  across
• 12:45
  the
• 12:45
  country,
• 12:46
  just
• 12:47
  in
• 12:47
  the
• 12:47
  classifications
• 12:48
  that
• 12:49
  I
• 12:49
  have,
• 12:49
  which
• 12:50
  the
• 12:50
  US
• 12:50
  Government
• 12:51
  protects,
• 12:51
  and
• 12:51
  I'm
• 12:52
  using
• 12:52
  air
• 12:52
  quotes
• 12:52
  for
• 12:53
  all
• 12:53
  you
• 12:53
  listening
• 12:53
  on
• 12:53
  the
• 12:53
  radio
• 12:54
  show,
• 12:54
  on
• 12:54
  the
• 12:54
  podcast,
• 12:55
  it
• 12:56
  is
• 12:56
  now
• 12:56
  my
• 12:56
  obligation
• 12:57
  to
• 12:57
  go
• 12:57
  out
• 12:58
  and
• 12:58
  spend
• 12:59
  hundreds
• 13:00
  and
• 13:00
  hundreds
• 13:01
  of
• 13:01
  thousands
• 13:02
  of
• 13:02
  dollars
• 13:02
  potentially
• 13:03
  each
• 13:03
  year
• 13:04
  to
• 13:04
  protect
• 13:04
  it.
• 13:05
  And
• 13:05
  the
• 13:06
  USPTO
• 13:07
  goes,
• 13:08
  yep,
• 13:08
  you
• 13:08
  have
• 13:09
  every
• 13:09
  right
• 13:09
  to
• 13:09
  do
• 13:09
  it.
• 13:09
  Knock
• 13:10
  yourself
• 13:10
  out.
• 13:12
  And
• 13:12
  I
• 13:12
  think
• 13:12
  we
• 13:12
  need
• 13:13
  to
• 13:13
  remake
• 13:13
  this
• 13:13
  entire
• 13:14
  system
• 13:14
  because
• 13:16
  you
• 13:16
  get
• 13:17
  that.
• 13:17
  But
• 13:17
  it's
• 13:18
  completely
• 13:18
  on
• 13:19
  you
• 13:19
  to
• 13:19
  go
• 13:20
  do
• 13:20
  it.
• 13:20
  And
• 13:20
  there's
• 13:21
  no
• 13:21
  small
• 13:22
  business
• 13:22
  inventor
• 13:24
  out
• 13:24
  there
• 13:25
  that
• 13:25
  could
• 13:25
  ever
• 13:26
  have
• 13:27
  a
• 13:27
  chance
• 13:27
  to
• 13:28
  chase
• 13:28
  this
• 13:28
  stuff
• 13:28
  down
• 13:29
  without
• 13:29
  some
• 13:30
  serious
• 13:30
  government
• 13:31
  help
• 13:31
  to
• 13:32
  back
• 13:32
  you
• 13:32
  up.
• 13:33
  Absolutely.
• 13:34
  And
• 13:34
  you
• 13:34
  know,
• 13:34
  it's
• 13:35
  ironic
• 13:35
  that
• 13:36
  the
• 13:36
  president,
• 13:38
  you
• 13:38
  know,
• 13:39
  made
• 13:39
  the
• 13:40
  bulk
• 13:40
  of
• 13:41
  his
• 13:42
  fortune
• 13:43
  licensing
• 13:44
  his
• 13:44
  trademarks.
• 13:45
  Mm.
• 13:47
  Which
• 13:47
  I
• 13:47
  think
• 13:48
  is
• 13:48
  really
• 13:48
  interesting
• 13:49
  because
• 13:49
  you
• 13:49
  can
• 13:49
  imagine
• 13:50
  what
• 13:51
  would
• 13:51
  happen
• 13:52
  with
• 13:52
  people
• 13:53
  trying
• 13:53
  to
• 13:53
  rip
• 13:53
  off
• 13:54
  and
• 13:54
  infringe
• 13:55
  on
• 13:55
  his
• 13:55
  trademarks.
• 13:56
  Right.
• 13:57
  He's
• 13:57
  someone
• 13:58
  that
• 13:58
  can
• 13:59
  enforce
• 14:00
  his
• 14:01
  trademark.
• 14:03
  95%
• 14:04
  of
• 14:04
  the
• 14:04
  people
• 14:04
  with
• 14:04
  trademarks
• 14:05
  out
• 14:05
  there
• 14:06
  cannot.
• 14:06
  Would
• 14:06
  struggle
• 14:07
  to
• 14:07
  do
• 14:07
  that.
• 14:08
  That's
• 14:08
  absolutely
• 14:09
  true.
• 14:10
  The
• 14:10
  other
• 14:10
  thing
• 14:10
  about
• 14:10
  the
• 14:11
  USPTO
• 14:11
  is
• 14:12
  that
• 14:12
  it's
• 14:12
  run
• 14:13
  by
• 14:13
  fees.
• 14:14
  So,
• 14:15
  so
• 14:16
  we
• 14:16
  are
• 14:16
  subsidizing
• 14:17
  an
• 14:18
  agency
• 14:19
  that
• 14:20
  has,
• 14:20
  is
• 14:21
  like,
• 14:21
  is,
• 14:21
  it's
• 14:21
  like
• 14:21
  a
• 14:21
  one
• 14:22
  way
• 14:22
  gate,
• 14:22
  right.
• 14:22
  Like
• 14:23
  you
• 14:23
  can,
• 14:23
  you
• 14:23
  can
• 14:23
  get
• 14:24
  in
• 14:24
  and
• 14:24
  you
• 14:24
  can
• 14:24
  start
• 14:25
  paying
• 14:25
  your
• 14:25
  fees.
• 14:26
  And
• 14:26
  what
• 14:27
  are
• 14:27
  you
• 14:27
  getting
• 14:27
  for
• 14:28
  it?
• 14:29
  You're
• 14:29
  getting,
• 14:29
  you're
• 14:30
  getting.
• 14:30
  Well,
• 14:31
  you're
• 14:31
  getting
• 14:31
  something.
• 14:32
  You're
• 14:32
  getting
• 14:32
  a
• 14:33
  mark
• 14:34
  that
• 14:34
  if
• 14:35
  you
• 14:35
  have
• 14:35
  the
• 14:36
  wherewithal
• 14:36
  and
• 14:36
  the
• 14:37
  ability
• 14:38
  to
• 14:38
  protect
• 14:39
  it,
• 14:40
  then
• 14:40
  you,
• 14:41
  you
• 14:41
  can
• 14:41
  protect
• 14:42
  it.
• 14:42
  You
• 14:42
  have
• 14:42
  the
• 14:42
  ability
• 14:43
  to
• 14:43
  do
• 14:43
  that.
• 14:44
  But
• 14:44
  I
• 14:44
  mean,
• 14:45
  through
• 14:45
  personal
• 14:45
  experience
• 14:46
  and
• 14:46
  in
• 14:46
  talking
• 14:46
  about
• 14:47
  patents,
• 14:47
  we're
• 14:48
  looking
• 14:48
  at
• 14:48
  millions
• 14:48
  of
• 14:49
  dollars
• 14:49
  in
• 14:49
  litigation.
• 14:50
  Yeah.
• 14:51
  And
• 14:51
  who
• 14:51
  has
• 14:52
  that
• 14:52
  money?
• 14:53
  No
• 14:53
  one
• 14:53
  does.
• 14:54
  You
• 14:54
  know,
• 14:54
  and
• 14:54
  I
• 14:55
  know
• 14:55
  people
• 14:55
  out
• 14:55
  there
• 14:55
  that
• 14:56
  have
• 14:56
  purchased
• 14:57
  insurance
• 14:59
  to
• 14:59
  protect
• 14:59
  that.
• 15:01
  And
• 15:01
  they
• 15:01
  still
• 15:01
  have
• 15:02
  to
• 15:02
  pay
• 15:03
  $20,000
• 15:04
  out
• 15:04
  of
• 15:04
  pocket
• 15:05
  first.
• 15:05
  And
• 15:06
  then
• 15:06
  it
• 15:06
  goes
• 15:06
  into.
• 15:07
  They're
• 15:07
  covered
• 15:08
  up
• 15:08
  to
• 15:08
  100,
• 15:09
  but
• 15:10
  then
• 15:10
  if
• 15:10
  they
• 15:10
  get
• 15:10
  any
• 15:11
  money
• 15:11
  back,
• 15:11
  that
• 15:11
  first
• 15:12
  pays
• 15:12
  off
• 15:12
  the
• 15:12
  insurance
• 15:13
  company.
• 15:13
  So.
• 15:14
  You
• 15:15
  know
• 15:15
  what
• 15:15
  I
• 15:15
  mean?
• 15:16
  It's
• 15:17
  a
• 15:17
  sick
• 15:17
  cy.
• 15:19
  So
• 15:20
  stupid.
• 15:23
  I
• 15:23
  mean,
• 15:24
  really,
• 15:24
  come
• 15:25
  on,
• 15:26
  you're
• 15:27
  paying.
• 15:28
  You
• 15:28
  know,
• 15:28
  huge
• 15:29
  premiums,
• 15:30
  and
• 15:30
  then
• 15:30
  there's
• 15:31
  really
• 15:31
  no
• 15:32
  way
• 15:32
  to
• 15:32
  win.
• 15:33
  No,
• 15:33
  there
• 15:34
  is
• 15:34
  no
• 15:34
  way
• 15:34
  to
• 15:35
  win.
• 15:35
  There
• 15:35
  really
• 15:36
  isn't.
• 15:37
  And
• 15:38
  honestly,
• 15:39
  Eric,
• 15:40
  I
• 15:40
  think,
• 15:40
  I
• 15:40
  think
• 15:41
  something
• 15:41
  that,
• 15:43
  it's
• 15:43
  my
• 15:44
  understanding
• 15:45
  that
• 15:45
  the
• 15:46
  reason.
• 15:48
  So
• 15:48
  this
• 15:48
  is.
• 15:48
  You
• 15:48
  talk
• 15:49
  about
• 15:49
  the
• 15:49
  law,
• 15:49
  you
• 15:49
  talk
• 15:50
  about
• 15:51
  criminal
• 15:52
  versus
• 15:53
  civil.
• 15:53
  Right?
• 15:54
  Yes.
• 15:55
  Trademark
• 15:55
  infringement,
• 15:56
  patent
• 15:56
  infringement.
• 15:57
  This
• 15:58
  falls
• 15:58
  under
• 15:59
  civil
• 15:59
  litigation,
• 16:00
  which
• 16:00
  is
• 16:00
  very
• 16:01
  expensive
• 16:01
  and
• 16:02
  privately
• 16:02
  funded.
• 16:02
  Right.
• 16:03
  I
• 16:04
  think
• 16:04
  we
• 16:04
  have
• 16:05
  to
• 16:05
  look
• 16:05
  at
• 16:05
  criminalizing
• 16:06
  this
• 16:06
  activity.
• 16:07
  I
• 16:07
  think
• 16:07
  we
• 16:08
  have
• 16:08
  to.
• 16:08
  Absolutely.
• 16:09
  The
• 16:10
  Reason
• 16:11
  it
• 16:11
  doesn't
• 16:11
  rise
• 16:12
  to.
• 16:12
  I
• 16:13
  think
• 16:14
  the
• 16:14
  way
• 16:14
  it's
• 16:14
  been
• 16:14
  explained
• 16:15
  to
• 16:15
  me,
• 16:15
  the
• 16:16
  reason
• 16:16
  it
• 16:16
  hasn't
• 16:17
  been
• 16:17
  criminalized
• 16:18
  is
• 16:18
  because
• 16:18
  you
• 16:18
  are
• 16:18
  supposed
• 16:19
  to
• 16:19
  be
• 16:19
  able
• 16:19
  to
• 16:19
  get
• 16:20
  monetary
• 16:20
  damages
• 16:21
  on
• 16:21
  the
• 16:21
  civil
• 16:21
  side.
• 16:22
  But
• 16:22
  because
• 16:23
  of
• 16:23
  the
• 16:23
  avalanche
• 16:25
  of
• 16:27
  activity
• 16:28
  in
• 16:28
  infringement,
• 16:30
  there's
• 16:31
  no
• 16:31
  way
• 16:32
  people
• 16:33
  can
• 16:33
  get
• 16:33
  after
• 16:34
  it
• 16:34
  enough
• 16:34
  like
• 16:35
  you
• 16:35
  and
• 16:35
  me
• 16:36
  to
• 16:37
  get
• 16:37
  compensated.
• 16:38
  So
• 16:39
  criminalization
• 16:39
  is
• 16:40
  one
• 16:41
  thing
• 16:41
  that
• 16:41
  I
• 16:41
  think
• 16:42
  would
• 16:42
  make
• 16:42
  a
• 16:42
  big
• 16:42
  difference.
• 16:43
  I
• 16:44
  agree.
• 16:44
  I've
• 16:44
  been
• 16:44
  watching
• 16:45
  another
• 16:45
  company
• 16:45
  that
• 16:46
  I
• 16:46
  saw
• 16:46
  at
• 16:46
  the
• 16:46
  hardware
• 16:46
  show
• 16:47
  a
• 16:47
  couple
• 16:47
  years
• 16:47
  ago
• 16:48
  and
• 16:48
  they
• 16:49
  don't
• 16:49
  know
• 16:49
  I'm
• 16:49
  talking
• 16:49
  about
• 16:50
  this.
• 16:50
  So
• 16:50
  this
• 16:50
  is
• 16:50
  just
• 16:51
  my
• 16:51
  experience.
• 16:52
  I
• 16:52
  want
• 16:52
  to
• 16:52
  make
• 16:52
  sure
• 16:52
  and
• 16:53
  say
• 16:53
  this.
• 16:53
  Iq
• 16:54
  Vice.
• 16:54
  So
• 16:54
  work
• 16:55
  iq
• 16:55
  vice.
• 16:56
  They
• 16:56
  make
• 16:56
  this
• 16:56
  cool
• 16:57
  articulating
• 16:58
  vice.
• 16:58
  They
• 16:58
  have
• 16:58
  all
• 16:58
  the
• 16:59
  patents,
• 16:59
  they
• 16:59
  have
• 16:59
  all
• 17:00
  the
• 17:00
  trademarks,
• 17:00
  they
• 17:00
  have
• 17:01
  everything
• 17:01
  there.
• 17:02
  They
• 17:02
  throw
• 17:02
  it
• 17:02
  on
• 17:03
  Amazon
• 17:04
  last
• 17:04
  year
• 17:04
  for
• 17:05
  about
• 17:05
  350
• 17:05
  bucks.
• 17:06
  They
• 17:06
  do.
• 17:06
  Great.
• 17:07
  Months
• 17:08
  later,
• 17:08
  where's
• 17:08
  it
• 17:08
  made?
• 17:09
  Where's
• 17:09
  it
• 17:09
  made?
• 17:10
  It's
• 17:10
  made
• 17:10
  in
• 17:11
  USA.
• 17:12
  Made
• 17:13
  right
• 17:13
  here
• 17:13
  in
• 17:13
  the
• 17:13
  U.S.
• 17:15
  great
• 17:15
  company.
• 17:16
  What
• 17:17
  happens
• 17:18
  six
• 17:18
  months
• 17:18
  later?
• 17:19
  And
• 17:19
  I'm
• 17:19
  on
• 17:19
  Amazon
• 17:19
  right
• 17:20
  now
• 17:20
  and
• 17:20
  I'm
• 17:20
  going
• 17:20
  to
• 17:20
  look
• 17:20
  at
• 17:20
  the
• 17:21
  exact
• 17:21
  copy
• 17:21
  right
• 17:22
  here
• 17:22
  that
• 17:23
  is
• 17:23
  made
• 17:23
  by
• 17:23
  Real
• 17:24
  Avid,
• 17:25
  which
• 17:26
  is
• 17:26
  a
• 17:26
  direct
• 17:27
  100%
• 17:28
  knockoff.
• 17:29
  Like
• 17:29
  they
• 17:29
  took
• 17:29
  it
• 17:30
  and
• 17:30
  made
• 17:30
  it
• 17:30
  overseas
• 17:31
  and
• 17:32
  they're
• 17:32
  selling
• 17:32
  it
• 17:33
  for
• 17:33
  299.
• 17:34
  Is
• 17:36
  do
• 17:36
  you
• 17:36
  know,
• 17:37
  copying
• 17:38
  this?
• 17:38
  Is
• 17:38
  it
• 17:38
  an
• 17:38
  American
• 17:39
  company
• 17:39
  or.
• 17:40
  No,
• 17:40
  this
• 17:41
  is
• 17:41
  coming
• 17:41
  right
• 17:41
  out
• 17:42
  of
• 17:42
  China
• 17:42
  or
• 17:43
  over
• 17:43
  Hershey's.
• 17:44
  Okay.
• 17:44
  Not
• 17:45
  made
• 17:45
  in
• 17:45
  America.
• 17:46
  And
• 17:46
  I'm
• 17:46
  looking
• 17:47
  at
• 17:47
  it
• 17:47
  right
• 17:47
  here.
• 17:47
  They
• 17:48
  have
• 17:48
  basically
• 17:48
  copied
• 17:49
  it.
• 17:49
  And
• 17:49
  if
• 17:50
  I
• 17:50
  look
• 17:50
  down
• 17:50
  on
• 17:50
  their
• 17:50
  reviews
• 17:52
  and
• 17:52
  they've
• 17:52
  got
• 17:52
  a
• 17:52
  ton
• 17:53
  of
• 17:53
  them,
• 17:53
  I
• 17:53
  can
• 17:53
  tell
• 17:54
  you
• 17:54
  that
• 17:54
  they
• 17:54
  have
• 17:54
  sold
• 17:55
  so
• 17:56
  many
• 17:56
  of
• 17:56
  these
• 17:56
  as
• 17:57
  a
• 17:57
  copy
• 17:58
  knockoff.
• 17:59
  Right.
• 17:59
  You
• 17:59
  know,
• 18:00
  and
• 18:01
  again,
• 18:01
  these
• 18:02
  guys
• 18:02
  have
• 18:02
  to
• 18:02
  go
• 18:03
  out.
• 18:03
  They
• 18:03
  have,
• 18:05
  I'm
• 18:05
  going
• 18:05
  to
• 18:06
  see
• 18:06
  on
• 18:06
  their
• 18:06
  stuff
• 18:06
  right
• 18:07
  here.
• 18:07
  I
• 18:07
  mean
• 18:07
  they've
• 18:07
  got
• 18:08
  so
• 18:08
  many
• 18:08
  reviews
• 18:09
  on
• 18:09
  here.
• 18:09
  They've
• 18:10
  got
• 18:10
  411
• 18:11
  global
• 18:12
  ratings
• 18:12
  just
• 18:12
  on
• 18:13
  people
• 18:13
  that
• 18:13
  have
• 18:13
  taken
• 18:14
  the
• 18:14
  time
• 18:14
  to
• 18:14
  review
• 18:14
  it.
• 18:15
  But
• 18:16
  it's
• 18:16
  a
• 18:16
  dead
• 18:17
  knockoff
• 18:19
  compared
• 18:19
  to.
• 18:20
  Let
• 18:20
  me,
• 18:20
  let
• 18:21
  me
• 18:21
  try
• 18:21
  to
• 18:22
  untangle
• 18:22
  this
• 18:22
  a
• 18:22
  little
• 18:23
  bit.
• 18:23
  So
• 18:24
  you
• 18:25
  don't
• 18:25
  actually
• 18:26
  know
• 18:26
  for
• 18:26
  sure
• 18:27
  that
• 18:27
  Real
• 18:28
  Avid
• 18:28
  is
• 18:29
  a
• 18:29
  Chinese.
• 18:29
  It
• 18:29
  could
• 18:30
  be
• 18:30
  an
• 18:30
  American
• 18:31
  based
• 18:32
  company.
• 18:33
  Very
• 18:33
  true.
• 18:34
  Right.
• 18:35
  These
• 18:36
  could
• 18:36
  be
• 18:36
  Americans
• 18:37
  that
• 18:37
  have
• 18:38
  gone
• 18:38
  abroad
• 18:39
  and
• 18:39
  source
• 18:40
  taken
• 18:41
  your
• 18:42
  friend's
• 18:42
  product.
• 18:43
  What's
• 18:43
  the
• 18:43
  name
• 18:43
  of
• 18:44
  the
• 18:44
  original
• 18:44
  patented
• 18:44
  version?
• 18:45
  Work
• 18:45
  iq.
• 18:46
  Yep.
• 18:47
  So
• 18:47
  they
• 18:47
  could
• 18:47
  have
• 18:47
  taken
• 18:47
  the
• 18:48
  Work
• 18:48
  IQ
• 18:48
  product,
• 18:49
  taken
• 18:49
  it
• 18:50
  to
• 18:50
  China,
• 18:51
  had
• 18:51
  a
• 18:52
  lower
• 18:52
  quality
• 18:53
  knockoff
• 18:53
  created
• 18:54
  and
• 18:54
  then
• 18:55
  they're
• 18:55
  just
• 18:55
  importing
• 18:56
  it,
• 18:56
  right?
• 18:56
  Yep.
• 18:57
  So
• 18:57
  it
• 18:57
  could
• 18:58
  be
• 18:58
  an
• 18:58
  American
• 18:59
  company.
• 18:59
  Just
• 19:00
  importing
• 19:00
  the.
• 19:01
  Right.
• 19:01
  So
• 19:02
  that's,
• 19:02
  that's
• 19:02
  an
• 19:03
  important
• 19:03
  point.
• 19:06
  Yeah.
• 19:06
  And
• 19:06
  to
• 19:07
  add
• 19:07
  to
• 19:07
  your
• 19:07
  point,
• 19:07
  I
• 19:08
  could
• 19:08
  literally
• 19:08
  walk
• 19:08
  into
• 19:09
  Home
• 19:09
  Depot,
• 19:10
  walk
• 19:10
  down
• 19:10
  the
• 19:10
  faucet
• 19:11
  aisle,
• 19:12
  grab
• 19:12
  a
• 19:13
  package
• 19:14
  of
• 19:14
  your
• 19:15
  favorite
• 19:15
  name
• 19:16
  brand
• 19:16
  kitchen
• 19:16
  faucet.
• 19:18
  I
• 19:18
  can
• 19:18
  jump
• 19:18
  on
• 19:19
  a
• 19:19
  website,
• 19:19
  I
• 19:20
  can
• 19:20
  UPS,
• 19:21
  FedEx,
• 19:22
  DXO,
• 19:23
  whatever,
• 19:23
  ship
• 19:24
  it
• 19:24
  overseas
• 19:25
  to
• 19:25
  a
• 19:25
  company
• 19:25
  in
• 19:25
  China
• 19:26
  and
• 19:27
  they
• 19:27
  take
• 19:27
  a
• 19:28
  look
• 19:28
  at
• 19:28
  it,
• 19:28
  take
• 19:29
  it
• 19:29
  apart.
• 19:30
  And
• 19:31
  though
• 19:31
  it
• 19:31
  would
• 19:31
  be
• 19:32
  possibly
• 19:32
  against
• 19:33
  the
• 19:33
  law,
• 19:33
  they
• 19:33
  could
• 19:33
  ship
• 19:34
  that
• 19:34
  back
• 19:34
  to
• 19:34
  me
• 19:35
  in
• 19:35
  the
• 19:35
  same
• 19:36
  brand
• 19:36
  packaging
• 19:37
  and
• 19:37
  show
• 19:37
  up
• 19:38
  at
• 19:38
  pallets
• 19:38
  at
• 19:38
  my
• 19:38
  house.
• 19:39
  It
• 19:39
  is
• 19:40
  absolutely
• 19:40
  against
• 19:41
  the
• 19:41
  law
• 19:41
  and
• 19:41
  it
• 19:42
  absolutely
• 19:42
  happens
• 19:44
  all
• 19:44
  the
• 19:45
  time.
• 19:45
  Yes.
• 19:47
  So
• 19:47
  this
• 19:47
  is
• 19:48
  how
• 19:48
  common
• 19:48
  this
• 19:49
  is.
• 19:49
  So
• 19:49
  here's,
• 19:50
  and
• 19:50
  here's
• 19:50
  the
• 19:50
  problem
• 19:51
  as
• 19:51
  it
• 19:51
  relates
• 19:51
  to
• 19:52
  Amazon.
• 19:53
  I
• 19:53
  don't
• 19:53
  know
• 19:54
  if
• 19:54
  your
• 19:54
  friend's
• 19:55
  company
• 19:56
  has
• 19:56
  possibly
• 19:57
  participated
• 19:58
  in
• 19:58
  the
• 19:58
  Apex
• 19:59
  program.
• 20:01
  Does
• 20:01
  that
• 20:01
  sound
• 20:01
  familiar?
• 20:02
  I've
• 20:03
  heard
• 20:03
  of
• 20:03
  it.
• 20:03
  I
• 20:03
  have
• 20:04
  no
• 20:04
  idea
• 20:04
  because
• 20:04
  I
• 20:04
  haven't
• 20:05
  talked
• 20:05
  to
• 20:05
  him
• 20:05
  about
• 20:05
  it.
• 20:05
  You
• 20:05
  know
• 20:05
  what
• 20:06
  I
• 20:06
  mean?
• 20:06
  So
• 20:06
  this
• 20:07
  is
• 20:07
  actually
• 20:07
  an
• 20:08
  interesting
• 20:09
  thing
• 20:09
  because
• 20:10
  it
• 20:10
  is
• 20:10
  something
• 20:10
  that
• 20:11
  Amazon
• 20:12
  has
• 20:12
  done
• 20:13
  to
• 20:14
  try
• 20:15
  to
• 20:15
  give
• 20:16
  some
• 20:17
  credence
• 20:18
  to
• 20:18
  US
• 20:18
  patent
• 20:19
  owners
• 20:19
  rights.
• 20:20
  And
• 20:20
  Apex
• 20:21
  is
• 20:21
  a
• 20:21
  program
• 20:21
  where,
• 20:22
  and
• 20:23
  I've
• 20:23
  been
• 20:23
  through
• 20:23
  it,
• 20:24
  where
• 20:24
  you
• 20:25
  call
• 20:26
  out
• 20:26
  the
• 20:26
  people
• 20:27
  that
• 20:27
  are
• 20:27
  selling
• 20:27
  your
• 20:28
  patent
• 20:28
  infringing
• 20:29
  product.
• 20:29
  Right.
• 20:30
  You
• 20:31
  call
• 20:31
  them
• 20:31
  out
• 20:31
  and
• 20:32
  they
• 20:32
  have
• 20:32
  a
• 20:32
  very
• 20:33
  cost
• 20:33
  effective
• 20:34
  third
• 20:34
  party
• 20:34
  evaluation
• 20:35
  process
• 20:36
  by
• 20:36
  which
• 20:37
  a
• 20:37
  third
• 20:37
  party
• 20:38
  trained
• 20:40
  patent
• 20:40
  evaluator
• 20:41
  will
• 20:41
  look
• 20:41
  at
• 20:42
  the
• 20:42
  ripoff
• 20:43
  and
• 20:43
  look
• 20:43
  at
• 20:43
  the
• 20:44
  original
• 20:44
  patent
• 20:45
  and
• 20:45
  see
• 20:45
  if
• 20:45
  there
• 20:46
  is
• 20:46
  infringement
• 20:47
  and
• 20:47
  then
• 20:48
  delist
• 20:48
  the
• 20:48
  product
• 20:49
  if
• 20:49
  infringement
• 20:50
  is
• 20:50
  found.
• 20:51
  So
• 20:51
  if
• 20:51
  your
• 20:51
  friends.
• 20:52
  Yes,
• 20:53
  but
• 20:54
  there
• 20:54
  are
• 20:54
  ways
• 20:54
  to
• 20:55
  game
• 20:55
  that
• 20:55
  system.
• 20:56
  And
• 20:57
  this
• 20:57
  is
• 20:57
  where
• 20:57
  the
• 20:57
  rats
• 20:58
  keep
• 20:58
  getting
• 20:59
  smarter.
• 20:59
  Right.
• 21:00
  There
• 21:01
  are
• 21:01
  ways
• 21:01
  for
• 21:01
  them
• 21:02
  to
• 21:02
  slow
• 21:02
  down
• 21:03
  the
• 21:03
  process,
• 21:03
  to
• 21:04
  halt
• 21:04
  the
• 21:04
  process.
• 21:05
  It
• 21:05
  is
• 21:05
  not
• 21:05
  perfect,
• 21:06
  but
• 21:06
  it
• 21:07
  can
• 21:07
  be
• 21:07
  helpful.
• 21:08
  And
• 21:09
  I
• 21:09
  like
• 21:09
  the
• 21:09
  Apex
• 21:10
  program
• 21:11
  and
• 21:11
  I
• 21:11
  like
• 21:12
  it
• 21:12
  as
• 21:12
  a
• 21:12
  template
• 21:13
  for
• 21:14
  other
• 21:14
  big
• 21:15
  retailers
• 21:16
  because
• 21:16
  I
• 21:16
  had
• 21:16
  the
• 21:17
  same
• 21:17
  problem
• 21:18
  with
• 21:18
  Walmart.
• 21:19
  My
• 21:20
  Kroger
• 21:20
  story
• 21:21
  is
• 21:21
  particularly
• 21:22
  interesting.
• 21:24
  Target,
• 21:25
  cvs,
• 21:26
  Walgreens,
• 21:27
  on
• 21:27
  and
• 21:27
  on
• 21:27
  and
• 21:27
  on.
• 21:28
  But
• 21:29
  if
• 21:29
  we
• 21:29
  had
• 21:30
  retailers
• 21:31
  and
• 21:31
  the
• 21:32
  National
• 21:32
  Retail
• 21:32
  Federation,
• 21:33
  if
• 21:34
  they
• 21:34
  were
• 21:34
  engaged
• 21:35
  in
• 21:35
  a
• 21:35
  program
• 21:36
  like
• 21:36
  Apex,
• 21:37
  that
• 21:37
  would
• 21:38
  go
• 21:38
  a
• 21:38
  long
• 21:38
  way
• 21:39
  to
• 21:40
  helping
• 21:41
  people
• 21:41
  like
• 21:41
  us
• 21:42
  protect
• 21:43
  our
• 21:43
  patents
• 21:44
  in
• 21:44
  a
• 21:44
  cost
• 21:45
  effective
• 21:45
  manner.
• 21:46
  And
• 21:46
  it
• 21:47
  really
• 21:48
  is
• 21:49
  cost
• 21:49
  effective
• 21:49
  for
• 21:50
  everybody.
• 21:50
  A
• 21:50
  lot
• 21:51
  of
• 21:51
  these
• 21:51
  retailers
• 21:52
  will
• 21:52
  complain
• 21:52
  about
• 21:52
  the
• 21:53
  cost
• 21:53
  of
• 21:53
  administrating
• 21:54
  such
• 21:54
  a
• 21:55
  program.
• 21:55
  But
• 21:56
  the
• 21:56
  truth
• 21:56
  is
• 21:57
  it's
• 21:57
  nothing.
• 21:58
  These
• 21:58
  are
• 21:58
  multibillion
• 21:59
  dollar
• 22:00
  retail
• 22:00
  companies.
• 22:01
  They
• 22:01
  can
• 22:01
  afford
• 22:01
  to
• 22:02
  run
• 22:02
  these
• 22:02
  little
• 22:03
  programs.
• 22:04
  Yeah.
• 22:04
  And
• 22:05
  it
• 22:05
  just,
• 22:05
  it
• 22:05
  helps
• 22:06
  the
• 22:06
  businesses.
• 22:07
  And
• 22:07
  you
• 22:07
  know
• 22:07
  something,
• 22:07
  if
• 22:08
  they
• 22:08
  advertise
• 22:09
  that
• 22:09
  out
• 22:09
  there
• 22:10
  as
• 22:10
  a,
• 22:11
  when
• 22:11
  you're
• 22:11
  dealing
• 22:12
  with
• 22:12
  us,
• 22:12
  we're
• 22:12
  protecting
• 22:13
  the
• 22:13
  small
• 22:13
  business.
• 22:14
  Consumers
• 22:15
  would
• 22:15
  go,
• 22:15
  hey,
• 22:16
  that's
• 22:16
  cool.
• 22:17
  I
• 22:17
  think
• 22:18
  that
• 22:18
  it
• 22:18
  really
• 22:18
  needs
• 22:19
  to
• 22:19
  be
• 22:19
  championed
• 22:20
  by
• 22:20
  the
• 22:20
  National
• 22:20
  Retail
• 22:21
  Federation
• 22:21
  and
• 22:22
  adopted
• 22:22
  across
• 22:23
  the
• 22:23
  board.
• 22:24
  It's
• 22:24
  something
• 22:25
  that
• 22:25
  I'm
• 22:25
  working
• 22:26
  on,
• 22:26
  but
• 22:27
  we'll
• 22:27
  see
• 22:28
  how
• 22:28
  it
• 22:28
  goes
• 22:28
  now.
• 22:29
  So
• 22:29
  let
• 22:29
  me
• 22:29
  explain
• 22:30
  something,
• 22:30
  the
• 22:30
  other
• 22:30
  side
• 22:31
  of
• 22:31
  this
• 22:31
  coin
• 22:31
  to
• 22:31
  you
• 22:33
  just.
• 22:33
  And
• 22:34
  I
• 22:34
  know
• 22:34
  you
• 22:34
  know
• 22:34
  this,
• 22:34
  but
• 22:35
  let's
• 22:35
  make
• 22:35
  sure
• 22:35
  that
• 22:36
  your
• 22:36
  listeners
• 22:36
  kind
• 22:37
  of
• 22:37
  get
• 22:37
  an
• 22:37
  idea
• 22:37
  of
• 22:37
  how
• 22:37
  this
• 22:38
  works
• 22:38
  when
• 22:39
  you
• 22:39
  apply
• 22:39
  to
• 22:40
  be
• 22:40
  a
• 22:40
  vendor
• 22:41
  to
• 22:41
  any
• 22:41
  of
• 22:41
  these
• 22:42
  big
• 22:42
  retailers.
• 22:42
  So
• 22:43
  your
• 22:43
  friends,
• 22:43
  obviously,
• 22:43
  they're
• 22:44
  trying
• 22:44
  to
• 22:44
  get
• 22:44
  into
• 22:44
  Lowe's
• 22:45
  and
• 22:45
  Home
• 22:45
  Depot,
• 22:46
  for
• 22:46
  example,
• 22:46
  Right?
• 22:49
  They
• 22:50
  will
• 22:50
  sign
• 22:51
  a
• 22:51
  vendor
• 22:52
  agreement
• 22:53
  that
• 22:54
  says
• 22:54
  if
• 22:55
  there
• 22:55
  is
• 22:55
  any
• 22:55
  kind
• 22:56
  of
• 22:56
  intellectual
• 22:56
  property
• 22:57
  challenge
• 22:58
  to
• 22:58
  this
• 22:58
  product,
• 22:59
  it
• 23:00
  is
• 23:00
  not
• 23:00
  the
• 23:01
  retailer's
• 23:02
  responsibility
• 23:02
  to
• 23:03
  deal
• 23:03
  with
• 23:03
  it,
• 23:04
  it's
• 23:05
  the
• 23:05
  vendor's
• 23:06
  responsibility.
• 23:07
  Right.
• 23:08
  So
• 23:08
  they
• 23:09
  don't
• 23:09
  care
• 23:10
  if
• 23:10
  there's
• 23:10
  IP
• 23:11
  infringement.
• 23:12
  What
• 23:12
  does
• 23:12
  the
• 23:12
  retailer
• 23:13
  care
• 23:13
  about?
• 23:14
  They
• 23:14
  want
• 23:14
  to
• 23:14
  have
• 23:15
  cost
• 23:16
  performance
• 23:17
  on
• 23:17
  every
• 23:18
  square
• 23:18
  inch
• 23:19
  of
• 23:19
  real
• 23:20
  estate
• 23:20
  in
• 23:20
  that
• 23:21
  store.
• 23:21
  They
• 23:22
  want
• 23:22
  products
• 23:22
  that
• 23:23
  come
• 23:23
  in
• 23:23
  and
• 23:23
  go
• 23:24
  out,
• 23:24
  which
• 23:24
  means
• 23:25
  they
• 23:25
  want
• 23:25
  the
• 23:25
  lowest
• 23:26
  possible
• 23:26
  prices
• 23:27
  for
• 23:27
  the
• 23:28
  best
• 23:28
  possible
• 23:29
  products.
• 23:29
  Right.
• 23:30
  So
• 23:31
  they
• 23:31
  don't
• 23:31
  have
• 23:32
  an
• 23:32
  incentive
• 23:33
  to
• 23:33
  protect
• 23:34
  IP
• 23:35
  unless
• 23:35
  their
• 23:36
  hand
• 23:36
  is
• 23:37
  put
• 23:37
  to
• 23:37
  the
• 23:37
  fire.
• 23:38
  And
• 23:38
  this
• 23:39
  is
• 23:39
  how
• 23:39
  the
• 23:40
  retailers
• 23:40
  become,
• 23:41
  unfortunately,
• 23:43
  complicit.
• 23:44
  I
• 23:44
  get
• 23:44
  it.
• 23:45
  They're
• 23:45
  publicly
• 23:45
  traded.
• 23:46
  They're
• 23:46
  trying
• 23:47
  to
• 23:47
  work
• 23:47
  on
• 23:47
  their
• 23:47
  shareholder
• 23:48
  value.
• 23:48
  It's
• 23:49
  all
• 23:49
  about
• 23:49
  efficiency
• 23:50
  and
• 23:50
  floor
• 23:50
  space.
• 23:51
  But
• 23:52
  they
• 23:52
  are
• 23:53
  destroying
• 23:54
  the
• 23:54
  innovation
• 23:55
  of
• 23:56
  all
• 23:56
  those
• 23:57
  inventors
• 23:57
  at
• 23:57
  the
• 23:58
  hardware
• 23:58
  show
• 23:58
  launching
• 23:59
  their
• 23:59
  products.
• 24:00
  They
• 24:00
  are
• 24:01
  helping
• 24:02
  us
• 24:02
  to
• 24:02
  eat
• 24:03
  our
• 24:03
  own
• 24:03
  arm
• 24:04
  off.
• 24:05
  And
• 24:05
  it's
• 24:05
  disgusting.
• 24:08
  And
• 24:08
  not
• 24:08
  only
• 24:08
  is
• 24:08
  it
• 24:09
  square
• 24:09
  footage
• 24:09
  in
• 24:09
  a
• 24:09
  store,
• 24:10
  square
• 24:10
  inches,
• 24:11
  it's
• 24:11
  the
• 24:11
  same
• 24:11
  thing
• 24:11
  with
• 24:12
  their
• 24:12
  websites
• 24:12
  online.
• 24:13
  Absolutely
• 24:13
  everything.
• 24:14
  It's
• 24:14
  the
• 24:14
  same
• 24:14
  thing,
• 24:14
  the
• 24:15
  same
• 24:15
  program.
• 24:16
  It's
• 24:16
  absolutely
• 24:17
  the
• 24:17
  same
• 24:17
  thing.
• 24:18
  You
• 24:19
  know,
• 24:19
  and
• 24:19
  that's
• 24:19
  the
• 24:20
  problem
• 24:20
  now.
• 24:20
  Great
• 24:21
  example.
• 24:21
  I
• 24:21
  reach
• 24:21
  out
• 24:22
  to
• 24:22
  Apple
• 24:22
  when
• 24:22
  I
• 24:22
  find
• 24:23
  podcasts
• 24:23
  that
• 24:23
  are
• 24:24
  infringing
• 24:24
  on
• 24:24
  it,
• 24:25
  and
• 24:26
  about
• 24:26
  60%
• 24:27
  of
• 24:27
  the
• 24:27
  time,
• 24:28
  Apple
• 24:28
  goes,
• 24:28
  oh,
• 24:28
  I
• 24:29
  see
• 24:29
  that.
• 24:29
  That's.
• 24:30
  I
• 24:30
  mean,
• 24:30
  I
• 24:30
  even
• 24:31
  had
• 24:31
  one
• 24:31
  as
• 24:31
  a
• 24:31
  great
• 24:32
  example
• 24:33
  where
• 24:34
  somebody
• 24:34
  tried
• 24:34
  to
• 24:35
  copy
• 24:35
  the
• 24:35
  name
• 24:36
  and
• 24:37
  they
• 24:37
  tried
• 24:37
  to
• 24:38
  trademark
• 24:38
  it,
• 24:39
  and
• 24:39
  the
• 24:39
  USPTO
• 24:40
  went,
• 24:40
  heck,
• 24:41
  no.
• 24:41
  You're.
• 24:42
  You
• 24:42
  know,
• 24:42
  they.
• 24:42
  There's
• 24:43
  no
• 24:43
  way
• 24:43
  you're
• 24:43
  going
• 24:43
  to
• 24:44
  do
• 24:44
  this.
• 24:45
  I
• 24:45
  sent
• 24:46
  that
• 24:46
  letter
• 24:47
  that
• 24:47
  I
• 24:47
  could
• 24:47
  pull
• 24:47
  off
• 24:48
  the
• 24:48
  USPTO
• 24:49
  website
• 24:49
  to
• 24:49
  Apple
• 24:49
  and
• 24:50
  they
• 24:50
  went,
• 24:50
  yeah,
• 24:51
  you're
• 24:51
  going
• 24:51
  to
• 24:51
  have
• 24:51
  to
• 24:51
  deal
• 24:51
  with
• 24:51
  that
• 24:52
  civilly.
• 24:53
  Right?
• 24:55
  Seriously,
• 24:56
  this.
• 24:57
  They
• 24:57
  are
• 24:57
  calling
• 24:58
  this
• 24:58
  exact
• 24:58
  person
• 24:59
  out
• 25:00
  saying,
• 25:00
  no,
• 25:00
  that
• 25:00
  causes
• 25:01
  confusion.
• 25:01
  You
• 25:02
  can't
• 25:02
  use
• 25:02
  that.
• 25:03
  I
• 25:03
  send
• 25:03
  that
• 25:04
  over
• 25:04
  and
• 25:04
  I've
• 25:04
  got
• 25:04
  A
• 25:05
  letter
• 25:05
  saying
• 25:05
  that
• 25:06
  from
• 25:06
  the
• 25:06
  pto.
• 25:07
  And
• 25:07
  Apple
• 25:08
  goes,
• 25:08
  yeah,
• 25:08
  that's
• 25:08
  still
• 25:09
  not
• 25:09
  enough.
• 25:10
  Yeah.
• 25:10
  So
• 25:11
  they're
• 25:11
  doing
• 25:12
  this
• 25:12
  thing
• 25:12
  now
• 25:12
  where
• 25:13
  they're
• 25:13
  like,
• 25:15
  yeah,
• 25:16
  you'll
• 25:16
  have
• 25:16
  to
• 25:16
  get
• 25:17
  a
• 25:17
  court
• 25:17
  order
• 25:18
  for
• 25:18
  us
• 25:18
  to
• 25:18
  pull
• 25:19
  this
• 25:19
  down.
• 25:20
  Yeah.
• 25:21
  And
• 25:21
  it's
• 25:21
  insane.
• 25:22
  That's
• 25:22
  your
• 25:22
  job,
• 25:23
  Eric,
• 25:23
  is
• 25:23
  to
• 25:23
  go
• 25:24
  around
• 25:24
  policing
• 25:25
  trademark
• 25:25
  infringement
• 25:26
  and
• 25:26
  getting
• 25:27
  court
• 25:27
  orders.
• 25:28
  Right?
• 25:29
  Yeah.
• 25:30
  And
• 25:30
  that's
• 25:30
  the
• 25:31
  insanity
• 25:31
  part.
• 25:31
  I
• 25:32
  know
• 25:32
  you
• 25:32
  see
• 25:32
  that
• 25:32
  as.
• 25:33
  It's
• 25:33
  the
• 25:33
  same
• 25:33
  thing.
• 25:34
  It's
• 25:34
  like,
• 25:34
  oh,
• 25:34
  yeah,
• 25:34
  great.
• 25:35
  So
• 25:35
  now
• 25:35
  I'm
• 25:35
  gonna
• 25:35
  have
• 25:35
  to
• 25:35
  hire
• 25:36
  eight
• 25:36
  attorneys
• 25:37
  because
• 25:37
  now
• 25:37
  I'm
• 25:37
  gonna
• 25:38
  have
• 25:38
  to
• 25:38
  deal
• 25:38
  with
• 25:38
  them
• 25:38
  in
• 25:38
  the
• 25:39
  states
• 25:39
  that
• 25:39
  are
• 25:39
  dealing
• 25:39
  with
• 25:40
  that.
• 25:40
  Yeah,
• 25:40
  yeah.
• 25:41
  The
• 25:42
  net
• 25:42
  effect
• 25:42
  of
• 25:43
  this
• 25:43
  is,
• 25:43
  you
• 25:43
  know,
• 25:44
  when
• 25:44
  you
• 25:44
  look
• 25:45
  at
• 25:45
  the
• 25:45
  net
• 25:45
  effect
• 25:46
  of
• 25:46
  it
• 25:46
  is
• 25:48
  really
• 25:49
  just
• 25:50
  destruction
• 25:50
  at
• 25:51
  the
• 25:51
  bottom
• 25:51
  of
• 25:52
  the
• 25:52
  economy
• 25:52
  and
• 25:53
  concentration
• 25:54
  of
• 25:54
  wealth.
• 25:54
  It
• 25:54
  all
• 25:55
  just
• 25:55
  rolls
• 25:56
  up
• 25:56
  to
• 25:56
  the
• 25:56
  people
• 25:56
  that
• 25:57
  are
• 25:57
  the
• 25:57
  strongest
• 25:58
  and
• 25:58
  can
• 25:59
  just
• 25:59
  get
• 25:59
  away
• 25:59
  with
• 26:00
  this
• 26:00
  type
• 26:00
  of
• 26:00
  theft.
• 26:01
  Now,
• 26:02
  on
• 26:02
  the
• 26:02
  retail
• 26:03
  side,
• 26:03
  let's
• 26:03
  talk
• 26:03
  about,
• 26:03
  like,
• 26:04
  the
• 26:04
  Costcos
• 26:05
  and
• 26:05
  those
• 26:05
  kind
• 26:05
  of
• 26:05
  people.
• 26:06
  If
• 26:06
  you
• 26:07
  go
• 26:07
  into
• 26:07
  Costco,
• 26:07
  usually,
• 26:08
  my
• 26:09
  experience
• 26:09
  with
• 26:09
  companies
• 26:10
  that
• 26:10
  I've
• 26:10
  worked
• 26:10
  with
• 26:10
  in
• 26:10
  the
• 26:10
  past,
• 26:11
  they
• 26:11
  want
• 26:12
  to
• 26:12
  see
• 26:12
  whatever
• 26:12
  that
• 26:13
  number
• 26:13
  is,
• 26:13
  10,
• 26:14
  12,
• 26:14
  15%,
• 26:15
  your
• 26:15
  product
• 26:15
  has
• 26:15
  to
• 26:15
  be
• 26:16
  cheaper
• 26:17
  than
• 26:17
  other
• 26:18
  retail
• 26:18
  locations
• 26:19
  of
• 26:19
  that
• 26:19
  product
• 26:20
  or
• 26:20
  similar
• 26:20
  product.
• 26:21
  The
• 26:21
  problem
• 26:21
  is,
• 26:22
  if
• 26:22
  you've
• 26:22
  got
• 26:22
  somebody
• 26:23
  ripping
• 26:23
  off
• 26:24
  on
• 26:24
  Amazon
• 26:24
  that's
• 26:25
  copying
• 26:25
  your
• 26:25
  product,
• 26:26
  that's
• 26:26
  now
• 26:27
  40%.
• 26:28
  That
• 26:29
  really
• 26:29
  hurts
• 26:29
  your
• 26:30
  relationship
• 26:30
  there
• 26:30
  because
• 26:32
  those
• 26:32
  big
• 26:32
  box
• 26:33
  retailers
• 26:33
  go,
• 26:33
  well,
• 26:34
  that's
• 26:34
  cheaper.
• 26:34
  That's
• 26:34
  not
• 26:35
  a
• 26:35
  good
• 26:35
  deal
• 26:35
  for
• 26:35
  our
• 26:35
  members.
• 26:36
  Yes.
• 26:36
  So,
• 26:36
  Eric,
• 26:36
  that's
• 26:37
  a.
• 26:37
  That's
• 26:37
  actually.
• 26:38
  That's
• 26:38
  a
• 26:38
  great
• 26:39
  segue
• 26:39
  into
• 26:41
  the
• 26:41
  example
• 26:42
  of
• 26:42
  what
• 26:42
  happens
• 26:43
  to
• 26:43
  me.
• 26:44
  So
• 26:44
  my
• 26:45
  product.
• 26:45
  Okay,
• 26:46
  so
• 26:46
  my
• 26:46
  product,
• 26:46
  which
• 26:47
  is
• 26:47
  a
• 26:47
  tablet
• 26:48
  accessory,
• 26:49
  right.
• 26:50
  I
• 26:50
  created
• 26:51
  and
• 26:51
  patented,
• 26:52
  and
• 26:53
  this
• 26:53
  is
• 26:53
  hyperbole,
• 26:54
  but
• 26:54
  not
• 26:54
  so
• 26:54
  much.
• 26:55
  It
• 26:55
  is
• 26:56
  like
• 26:56
  the
• 26:56
  best
• 26:57
  tablet
• 26:57
  accessory
• 26:58
  on
• 26:59
  the
• 26:59
  planet.
• 26:59
  I
• 26:59
  mean,
• 26:59
  I
• 27:00
  have
• 27:00
  one.
• 27:00
  Yes,
• 27:01
  it
• 27:01
  is.
• 27:01
  That's
• 27:02
  right.
• 27:02
  I
• 27:02
  sent
• 27:02
  you
• 27:02
  one.
• 27:03
  You
• 27:03
  sent
• 27:03
  me
• 27:03
  one.
• 27:03
  It
• 27:04
  is.
• 27:04
  Do
• 27:04
  you
• 27:04
  like
• 27:04
  it?
• 27:05
  It's
• 27:05
  awesome.
• 27:06
  Works
• 27:06
  well.
• 27:07
  I'm
• 27:07
  so
• 27:07
  glad
• 27:08
  you
• 27:08
  think
• 27:08
  so.
• 27:09
  So
• 27:10
  that
• 27:10
  product,
• 27:11
  which
• 27:12
  took
• 27:14
  seven
• 27:14
  years
• 27:15
  to
• 27:15
  develop
• 27:16
  and
• 27:16
  patent,
• 27:17
  Right.
• 27:17
  Seven
• 27:18
  years
• 27:18
  of
• 27:18
  my
• 27:19
  life
• 27:19
  and
• 27:20
  my
• 27:20
  husband's
• 27:20
  life,
• 27:21
  who's
• 27:21
  an
• 27:21
  optical
• 27:21
  engineer,
• 27:22
  we
• 27:22
  patented.
• 27:23
  We
• 27:23
  did
• 27:23
  all
• 27:24
  the
• 27:24
  right
• 27:24
  stuff.
• 27:24
  And
• 27:25
  I
• 27:25
  start
• 27:26
  my
• 27:26
  businesses,
• 27:26
  I
• 27:27
  always
• 27:27
  have,
• 27:27
  by
• 27:27
  doing
• 27:28
  what
• 27:28
  I
• 27:28
  call
• 27:29
  bump
• 27:29
  starting
• 27:29
  the
• 27:30
  business,
• 27:30
  which
• 27:31
  a
• 27:31
  bunch
• 27:31
  of
• 27:31
  your
• 27:32
  listeners
• 27:33
  will
• 27:33
  recall
• 27:34
  having
• 27:35
  a
• 27:35
  stick
• 27:36
  shift
• 27:36
  car
• 27:36
  and
• 27:37
  having
• 27:37
  to
• 27:37
  roll
• 27:38
  start
• 27:38
  it,
• 27:38
  right?
• 27:39
  So
• 27:40
  true.
• 27:40
  I
• 27:41
  bump
• 27:41
  start
• 27:41
  my.
• 27:42
  I
• 27:42
  don't
• 27:42
  go
• 27:43
  out
• 27:43
  and
• 27:43
  raise
• 27:43
  a
• 27:44
  bunch
• 27:44
  of
• 27:44
  money
• 27:45
  based
• 27:45
  on
• 27:47
  pie
• 27:47
  in
• 27:47
  the
• 27:48
  sky
• 27:48
  projections.
• 27:48
  On
• 27:49
  paper,
• 27:49
  I
• 27:50
  develop
• 27:50
  the
• 27:51
  Products,
• 27:51
  I
• 27:51
  start
• 27:51
  selling
• 27:52
  them,
• 27:52
  I
• 27:52
  get
• 27:53
  cash
• 27:53
  moving
• 27:53
  through
• 27:54
  the
• 27:54
  company,
• 27:55
  and
• 27:55
  then
• 27:55
  I
• 27:55
  go
• 27:55
  out.
• 27:56
  Once
• 27:56
  I've
• 27:56
  proven
• 27:57
  the
• 27:57
  viability
• 27:57
  of
• 27:57
  my
• 27:58
  product,
• 27:58
  then
• 27:59
  I
• 27:59
  go
• 27:59
  out
• 27:59
  and
• 27:59
  raise
• 27:59
  money.
• 28:00
  And
• 28:01
  it
• 28:01
  takes
• 28:01
  a
• 28:01
  very
• 28:01
  long
• 28:02
  time
• 28:02
  to
• 28:02
  do
• 28:02
  this,
• 28:02
  of
• 28:03
  course.
• 28:03
  So
• 28:04
  I
• 28:04
  did
• 28:04
  all
• 28:05
  of
• 28:05
  that
• 28:06
  and
• 28:06
  it
• 28:06
  culminated
• 28:07
  in
• 28:07
  the
• 28:07
  product
• 28:08
  being
• 28:08
  a
• 28:09
  sellout
• 28:09
  on
• 28:10
  QVC
• 28:11
  in
• 28:11
  November
• 28:12
  of
• 28:13
  2018.
• 28:15
  Sold
• 28:15
  out
• 28:16
  in
• 28:16
  November.
• 28:17
  Okay.
• 28:17
  Half
• 28:18
  a
• 28:18
  million
• 28:18
  dollars
• 28:19
  in
• 28:19
  sales
• 28:20
  in
• 28:20
  12
• 28:21
  and
• 28:21
  a
• 28:21
  half
• 28:22
  minutes.
• 28:22
  It
• 28:23
  was
• 28:23
  spectacular,
• 28:24
  right?
• 28:25
  Spectacular.
• 28:26
  Spectacular.
• 28:27
  By
• 28:28
  February
• 28:29
  of
• 28:29
  2019,
• 28:32
  Ontel
• 28:33
  Products
• 28:33
  Company
• 28:33
  based
• 28:34
  right
• 28:34
  here
• 28:34
  in
• 28:34
  New
• 28:35
  Jersey,
• 28:36
  American
• 28:36
  Company,
• 28:37
  was
• 28:38
  selling
• 28:38
  its
• 28:38
  rip
• 28:39
  off
• 28:40
  on
• 28:40
  television.
• 28:41
  And
• 28:42
  my
• 28:42
  girlfriend
• 28:42
  from
• 28:43
  la,
• 28:43
  Bonnie
• 28:44
  calls
• 28:44
  me
• 28:44
  and
• 28:44
  says,
• 28:45
  there's
• 28:46
  a
• 28:46
  flippy
• 28:46
  ripoff
• 28:47
  on
• 28:47
  television.
• 28:48
  I
• 28:48
  was
• 28:48
  like,
• 28:48
  no,
• 28:49
  it
• 28:49
  can't
• 28:49
  be.
• 28:49
  It's
• 28:50
  probably
• 28:50
  not
• 28:50
  an.
• 28:50
  It's
• 28:51
  probably
• 28:51
  just
• 28:51
  a
• 28:52
  Me
• 28:52
  too.
• 28:52
  Something
• 28:53
  that
• 28:53
  kind
• 28:53
  of
• 28:53
  looks
• 28:53
  like.
• 28:54
  No,
• 28:54
  this
• 28:55
  was
• 28:55
  an
• 28:55
  actual
• 28:56
  patent
• 28:57
  infringing
• 28:57
  ripoff
• 28:58
  selling
• 28:59
  on
• 28:59
  television.
• 29:01
  By
• 29:01
  the
• 29:02
  summer
• 29:03
  of
• 29:04
  2019,
• 29:05
  that
• 29:05
  product
• 29:06
  was
• 29:06
  in
• 29:06
  every
• 29:07
  Walmart,
• 29:08
  bed
• 29:08
  bath
• 29:09
  and
• 29:09
  beyond,
• 29:10
  every
• 29:11
  big
• 29:12
  retailer
• 29:12
  in
• 29:13
  the
• 29:13
  country.
• 29:14
  And
• 29:15
  when
• 29:15
  I
• 29:15
  reached
• 29:15
  out
• 29:16
  to
• 29:16
  them,
• 29:16
  okay,
• 29:16
  so
• 29:17
  I'm
• 29:17
  sending,
• 29:17
  you
• 29:17
  know,
• 29:18
  letters
• 29:18
  telling
• 29:19
  the
• 29:19
  people
• 29:20
  that
• 29:20
  this
• 29:20
  product
• 29:20
  is
• 29:21
  a
• 29:21
  ripoff
• 29:21
  of
• 29:21
  mine.
• 29:22
  Mm,
• 29:24
  the
• 29:25
  head.
• 29:25
  It's,
• 29:26
  it's
• 29:26
  disgusting.
• 29:27
  They
• 29:27
  ignore
• 29:28
  you
• 29:29
  because
• 29:30
  they
• 29:31
  have
• 29:31
  these
• 29:31
  indemnifications
• 29:33
  agreements
• 29:34
  from
• 29:34
  the
• 29:34
  vendor.
• 29:35
  So
• 29:35
  they
• 29:36
  don't
• 29:36
  give
• 29:36
  a
• 29:36
  shit.
• 29:37
  They
• 29:37
  don't
• 29:38
  know.
• 29:39
  So
• 29:39
  what
• 29:39
  happened?
• 29:40
  In
• 29:40
  particular
• 29:40
  the
• 29:40
  case,
• 29:41
  the
• 29:41
  case
• 29:41
  with
• 29:41
  Kroger
• 29:42
  is
• 29:42
  really
• 29:42
  interesting.
• 29:43
  So
• 29:44
  here
• 29:45
  in
• 29:45
  the
• 29:45
  Pacific
• 29:45
  Northwest,
• 29:46
  we
• 29:46
  have
• 29:46
  a
• 29:46
  Kroger
• 29:47
  retailer
• 29:47
  called
• 29:48
  Fred
• 29:48
  Meyer.
• 29:49
  There's
• 29:49
  about,
• 29:49
  I
• 29:50
  don't
• 29:50
  know
• 29:50
  how
• 29:50
  many
• 29:50
  stores,
• 29:51
  how
• 29:51
  many
• 29:51
  doors
• 29:51
  they
• 29:51
  have,
• 29:51
  as
• 29:52
  they
• 29:52
  say,
• 29:52
  locations.
• 29:53
  It's,
• 29:54
  it's,
• 29:54
  I
• 29:54
  think
• 29:54
  it's
• 29:55
  around
• 29:55
  300,
• 29:56
  maybe
• 29:56
  more.
• 29:56
  I
• 29:57
  don't
• 29:57
  know.
• 29:58
  So,
• 29:58
  so,
• 29:59
  you
• 30:00
  know,
• 30:00
  of
• 30:00
  course
• 30:00
  all
• 30:01
  my
• 30:01
  friends
• 30:01
  in
• 30:01
  town
• 30:02
  are
• 30:03
  familiar
• 30:03
  with
• 30:03
  what
• 30:03
  I'm
• 30:03
  doing
• 30:04
  and
• 30:05
  everyone
• 30:05
  sees
• 30:06
  the
• 30:06
  rip
• 30:07
  off
• 30:07
  in
• 30:08
  Fred
• 30:08
  Meyer.
• 30:08
  I
• 30:09
  start,
• 30:09
  my
• 30:09
  phone
• 30:10
  is
• 30:10
  blowing
• 30:10
  up,
• 30:11
  as
• 30:11
  we
• 30:11
  say,
• 30:12
  with
• 30:12
  friends
• 30:12
  congratulating
• 30:13
  me
• 30:14
  on
• 30:14
  the
• 30:14
  huge
• 30:15
  display
• 30:15
  in
• 30:16
  Fred
• 30:16
  Meyer.
• 30:17
  And
• 30:17
  I
• 30:17
  have
• 30:18
  to
• 30:18
  explain
• 30:18
  to
• 30:19
  all
• 30:19
  these
• 30:19
  people,
• 30:20
  no,
• 30:20
  this
• 30:21
  is
• 30:21
  a
• 30:21
  ripoff.
• 30:22
  This
• 30:22
  is
• 30:22
  not
• 30:23
  my
• 30:23
  product.
• 30:24
  So
• 30:25
  I
• 30:26
  reach
• 30:26
  out
• 30:26
  to
• 30:26
  Kroger.
• 30:28
  I
• 30:28
  have,
• 30:28
  you
• 30:28
  know,
• 30:29
  the
• 30:29
  head
• 30:29
  of
• 30:30
  the
• 30:31
  headquarters
• 30:31
  for
• 30:32
  Fred
• 30:32
  Meyer
• 30:33
  are
• 30:33
  right
• 30:34
  across
• 30:34
  the
• 30:34
  river
• 30:34
  from
• 30:34
  me
• 30:35
  in
• 30:35
  Portland,
• 30:36
  and
• 30:37
  I
• 30:37
  know
• 30:37
  many
• 30:37
  people
• 30:37
  that
• 30:38
  have
• 30:38
  worked
• 30:38
  there.
• 30:39
  And
• 30:39
  actually
• 30:39
  I
• 30:39
  had
• 30:40
  a
• 30:40
  former
• 30:40
  employee
• 30:41
  of
• 30:41
  my
• 30:41
  own
• 30:41
  company
• 30:41
  that
• 30:42
  left
• 30:42
  to
• 30:42
  go
• 30:43
  work
• 30:43
  there.
• 30:44
  And
• 30:44
  so
• 30:46
  the
• 30:46
  woman
• 30:46
  that
• 30:46
  I
• 30:47
  knew
• 30:47
  that
• 30:47
  had
• 30:47
  previously
• 30:48
  worked
• 30:48
  there
• 30:48
  said,
• 30:48
  you
• 30:49
  know,
• 30:49
  the
• 30:49
  company
• 30:50
  is
• 30:50
  all
• 30:50
  about
• 30:51
  expanding
• 30:52
  their
• 30:52
  vendor
• 30:52
  base
• 30:53
  and
• 30:53
  including
• 30:53
  women
• 30:54
  owned
• 30:54
  businesses.
• 30:55
  So
• 30:55
  you
• 30:55
  should
• 30:55
  write,
• 30:56
  you
• 30:56
  should
• 30:56
  write
• 30:56
  to
• 30:56
  Kroger
• 30:57
  and
• 30:58
  tell
• 30:58
  them
• 30:58
  about
• 30:58
  this
• 30:59
  situation
• 30:59
  and
• 31:00
  see
• 31:00
  if
• 31:00
  they
• 31:00
  will
• 31:00
  work
• 31:00
  with
• 31:01
  you.
• 31:01
  So
• 31:02
  I
• 31:02
  wrote
• 31:02
  to
• 31:02
  Kroger.
• 31:03
  And
• 31:04
  what
• 31:04
  happened?
• 31:05
  Their
• 31:06
  head
• 31:06
  of
• 31:07
  IP
• 31:08
  wrote
• 31:08
  me
• 31:08
  a
• 31:08
  note
• 31:09
  saying
• 31:09
  not
• 31:10
  only
• 31:10
  was
• 31:10
  my
• 31:13
  letter,
• 31:14
  it
• 31:14
  was
• 31:14
  a
• 31:14
  little
• 31:14
  strident
• 31:16
  the
• 31:16
  way
• 31:16
  I
• 31:16
  phrased
• 31:17
  it.
• 31:17
  Not
• 31:17
  only
• 31:18
  was
• 31:18
  my
• 31:18
  letter
• 31:18
  not
• 31:19
  well
• 31:19
  received,
• 31:20
  but
• 31:20
  they're
• 31:20
  not
• 31:21
  going
• 31:21
  to
• 31:21
  do
• 31:21
  anything
• 31:22
  about
• 31:23
  this
• 31:23
  problem
• 31:24
  because
• 31:26
  by
• 31:27
  policy,
• 31:28
  right,
• 31:29
  Air
• 31:29
  quotes,
• 31:30
  policy.
• 31:31
  What
• 31:31
  they
• 31:31
  do
• 31:32
  is
• 31:32
  they
• 31:33
  send
• 31:33
  my
• 31:34
  complaint
• 31:35
  back
• 31:36
  to
• 31:36
  the
• 31:36
  people
• 31:37
  who
• 31:37
  are
• 31:37
  stealing
• 31:38
  from
• 31:38
  me
• 31:39
  to
• 31:39
  get
• 31:39
  this
• 31:39
  resolved,
• 31:40
  right?
• 31:41
  This
• 31:41
  guy
• 31:42
  says
• 31:43
  to
• 31:43
  me,
• 31:43
  we
• 31:43
  have
• 31:44
  nothing
• 31:44
  to.
• 31:44
  We're
• 31:44
  just
• 31:44
  making
• 31:45
  bank
• 31:45
  on
• 31:45
  your
• 31:46
  product.
• 31:46
  We
• 31:47
  don't
• 31:47
  really
• 31:47
  give
• 31:47
  a
• 31:48
  shit.
• 31:48
  We
• 31:48
  want
• 31:49
  you
• 31:49
  to
• 31:49
  go
• 31:49
  back
• 31:49
  to
• 31:50
  that
• 31:50
  billion
• 31:50
  dollar
• 31:51
  company
• 31:51
  that's
• 31:51
  ripping
• 31:51
  you
• 31:52
  off
• 31:52
  and
• 31:52
  we
• 31:53
  want
• 31:53
  you
• 31:53
  to
• 31:53
  work
• 31:53
  it
• 31:53
  out
• 31:54
  with
• 31:54
  them.
• 31:54
  Them.
• 31:55
  Okay.
• 31:56
  So
• 31:56
  that's
• 31:57
  bad
• 31:57
  enough,
• 31:57
  right?
• 31:58
  That's
• 31:58
  bad
• 31:59
  enough.
• 31:59
  But
• 32:00
  then
• 32:01
  many
• 32:01
  months
• 32:01
  later,
• 32:02
  I
• 32:02
  was
• 32:02
  on
• 32:03
  the
• 32:03
  phone
• 32:03
  with
• 32:03
  my
• 32:04
  friend
• 32:04
  Josh
• 32:05
  Malone.
• 32:05
  Josh
• 32:06
  Malone
• 32:06
  created
• 32:07
  a
• 32:07
  product
• 32:08
  called
• 32:08
  Bunch
• 32:09
  of
• 32:09
  Balloons.
• 32:10
  Best
• 32:10
  selling
• 32:11
  toy
• 32:11
  on
• 32:12
  the
• 32:12
  planet,
• 32:12
  pretty
• 32:13
  much.
• 32:13
  I
• 32:13
  mean,
• 32:13
  huge,
• 32:14
  huge,
• 32:14
  huge
• 32:14
  hit
• 32:14
  success.
• 32:15
  We're
• 32:16
  on
• 32:16
  the
• 32:16
  phone
• 32:16
  and
• 32:16
  we're
• 32:17
  talking
• 32:17
  about
• 32:17
  Kroger
• 32:18
  and
• 32:19
  he
• 32:19
  says,
• 32:20
  yeah,
• 32:21
  that,
• 32:21
  that
• 32:21
  head
• 32:22
  of
• 32:22
  IP
• 32:22
  for
• 32:22
  Kroger
• 32:23
  really
• 32:23
  did
• 32:23
  not
• 32:23
  like
• 32:24
  having
• 32:24
  to
• 32:24
  testify
• 32:25
  in
• 32:25
  my
• 32:25
  lawsuit.
• 32:26
  He
• 32:26
  was
• 32:26
  not
• 32:27
  happy
• 32:27
  to
• 32:27
  be
• 32:27
  put
• 32:27
  on
• 32:28
  the
• 32:28
  stand.
• 32:28
  And
• 32:28
  I
• 32:28
  said,
• 32:29
  wait
• 32:29
  a
• 32:29
  minute,
• 32:30
  I
• 32:30
  know
• 32:30
  that.
• 32:31
  I
• 32:31
  know
• 32:31
  that
• 32:31
  guy.
• 32:32
  That's
• 32:32
  the
• 32:32
  guy
• 32:32
  that
• 32:33
  told
• 32:33
  me
• 32:33
  to
• 32:33
  piss
• 32:33
  off.
• 32:34
  When
• 32:34
  did
• 32:34
  that
• 32:34
  happen,
• 32:35
  Josh?
• 32:35
  And
• 32:35
  he
• 32:35
  gave
• 32:36
  me
• 32:36
  the
• 32:36
  date.
• 32:38
  That
• 32:38
  same
• 32:38
  guy
• 32:39
  had
• 32:40
  been
• 32:40
  subpoenaed
• 32:41
  and
• 32:41
  had
• 32:41
  testified
• 32:42
  in
• 32:42
  Josh's
• 32:43
  lawsuit
• 32:43
  a
• 32:44
  year
• 32:44
  before.
• 32:44
  I
• 32:45
  reached
• 32:45
  out
• 32:45
  to
• 32:45
  him
• 32:46
  to
• 32:46
  tell
• 32:46
  him,
• 32:47
  and
• 32:47
  here's
• 32:48
  the
• 32:48
  clincher.
• 32:48
  You
• 32:48
  know
• 32:49
  what?
• 32:49
  It's
• 32:49
  the
• 32:50
  same
• 32:50
  company
• 32:51
  that
• 32:51
  infringed
• 32:51
  on
• 32:52
  Josh's
• 32:52
  product,
• 32:53
  that
• 32:54
  infringed
• 32:54
  on
• 32:54
  mine.
• 32:55
  It
• 32:55
  is
• 32:56
  a.
• 32:57
  Absolutely.
• 32:59
  A
• 32:59
  cartel,
• 33:00
  in
• 33:01
  my
• 33:01
  opinion,
• 33:02
  of
• 33:03
  a
• 33:03
  process
• 33:04
  that
• 33:05
  disembowels
• 33:06
  inventors
• 33:08
  and
• 33:08
  innovators.
• 33:10
  Absolutely.
• 33:13
  Then
• 33:13
  there's
• 33:13
  nothing
• 33:13
  you
• 33:14
  can
• 33:14
  do.
• 33:14
  Knowingly
• 33:14
  being
• 33:14
  done.
• 33:15
  Knowingly
• 33:16
  being
• 33:16
  done.
• 33:16
  100%.
• 33:17
  100%.
• 33:19
  Wow.
• 33:19
  Isn't
• 33:20
  that
• 33:20
  crazy?
• 33:21
  That's
• 33:21
  so
• 33:22
  crazy.
• 33:22
  Not.
• 33:23
  It
• 33:23
  is.
• 33:23
  It's
• 33:24
  there.
• 33:25
  You
• 33:25
  know,
• 33:25
  clearly
• 33:26
  you've
• 33:26
  got
• 33:26
  companies
• 33:27
  out
• 33:27
  there
• 33:27
  that
• 33:27
  are
• 33:27
  looking
• 33:28
  at
• 33:28
  things
• 33:28
  going,
• 33:29
  guess
• 33:30
  what?
• 33:30
  We're
• 33:30
  making
• 33:30
  our
• 33:30
  money,
• 33:31
  we're
• 33:31
  making
• 33:31
  our
• 33:31
  margins.
• 33:32
  We've
• 33:32
  got
• 33:32
  great
• 33:32
  margins
• 33:33
  and
• 33:34
  we
• 33:35
  are
• 33:35
  not
• 33:35
  worried
• 33:36
  about
• 33:36
  the
• 33:36
  ethics
• 33:37
  of
• 33:37
  doing
• 33:37
  business.
• 33:39
  I
• 33:40
  don't
• 33:40
  think
• 33:40
  ethics
• 33:41
  is
• 33:41
  like
• 33:42
  these
• 33:42
  people,
• 33:43
  the
• 33:44
  people
• 33:44
  that
• 33:44
  run
• 33:44
  this
• 33:45
  company,
• 33:45
  Ontel.
• 33:46
  Okay.
• 33:47
  Let's
• 33:47
  just
• 33:47
  say
• 33:48
  scumbag's
• 33:48
  gonna
• 33:49
  scum,
• 33:49
  right?
• 33:49
  Yeah.
• 33:50
  I
• 33:50
  mean,
• 33:50
  come
• 33:51
  on,
• 33:51
  these
• 33:51
  are
• 33:52
  billionaires.
• 33:53
  These
• 33:54
  people
• 33:55
  fly
• 33:56
  on
• 33:56
  private
• 33:56
  jets.
• 33:58
  I
• 33:58
  mean,
• 33:59
  these
• 33:59
  people
• 33:59
  and
• 33:59
  their
• 34:00
  attorneys,
• 34:00
  I
• 34:00
  might
• 34:00
  add,
• 34:01
  are
• 34:01
  also
• 34:01
  scumbags.
• 34:02
  We're
• 34:03
  talking
• 34:04
  1%
• 34:05
  people
• 34:06
  that
• 34:06
  steal
• 34:07
  from
• 34:07
  people
• 34:07
  like
• 34:08
  you
• 34:08
  and
• 34:08
  me
• 34:10
  to
• 34:10
  be
• 34:10
  able
• 34:10
  to
• 34:11
  keep
• 34:11
  their
• 34:11
  jet
• 34:12
  share
• 34:12
  and
• 34:13
  their
• 34:13
  $20
• 34:13
  million
• 34:14
  condo
• 34:15
  purchases
• 34:15
  in
• 34:15
  Miami
• 34:16
  and
• 34:17
  their
• 34:17
  private
• 34:18
  jet
• 34:18
  trips
• 34:19
  to
• 34:19
  Paris
• 34:20
  going.
• 34:21
  Right.
• 34:21
  And
• 34:22
  they
• 34:22
  just
• 34:22
  go
• 34:22
  take
• 34:22
  another
• 34:23
  product
• 34:24
  and
• 34:24
  make
• 34:25
  more
• 34:25
  margin
• 34:25
  to
• 34:25
  pay
• 34:26
  for
• 34:26
  the
• 34:26
  next
• 34:26
  set
• 34:26
  of
• 34:26
  lawsuits.
• 34:27
  And
• 34:27
  a
• 34:27
  lot
• 34:27
  of
• 34:27
  people
• 34:28
  get
• 34:28
  worked
• 34:28
  up
• 34:29
  thinking
• 34:29
  China
• 34:30
  is
• 34:30
  the
• 34:30
  source
• 34:30
  of
• 34:31
  so
• 34:31
  much
• 34:31
  of
• 34:31
  this
• 34:32
  right
• 34:32
  here.
• 34:33
  Homegrown,
• 34:35
  fraudulent
• 34:37
  patent,
• 34:37
  trademark
• 34:38
  infringement
• 34:39
  all
• 34:39
  day
• 34:39
  long
• 34:39
  right
• 34:40
  here.
• 34:40
  Oh,
• 34:40
  yeah.
• 34:41
  Yep.
• 34:41
  Just
• 34:41
  happens
• 34:42
  to
• 34:42
  be
• 34:42
  in
• 34:42
  New
• 34:42
  Jersey.
• 34:43
  Yeah.
• 34:43
  And
• 34:43
  they're
• 34:43
  just
• 34:44
  outsourcing
• 34:44
  the
• 34:44
  product
• 34:45
  to
• 34:45
  the
• 34:45
  cheapest
• 34:46
  place
• 34:46
  they
• 34:46
  can
• 34:46
  find
• 34:47
  it
• 34:47
  because
• 34:47
  quality
• 34:48
  is
• 34:48
  not
• 34:48
  a
• 34:48
  concern.
• 34:49
  You're
• 34:49
  just
• 34:49
  going
• 34:50
  to
• 34:50
  move
• 34:50
  product.
• 34:50
  So
• 34:51
  this
• 34:51
  is
• 34:51
  actually
• 34:51
  a
• 34:51
  really
• 34:52
  good
• 34:52
  point,
• 34:52
  Eric,
• 34:53
  and
• 34:53
  this
• 34:53
  is
• 34:53
  where
• 34:53
  things
• 34:53
  get
• 34:54
  complex.
• 34:54
  Both
• 34:55
  of
• 34:55
  us
• 34:55
  make
• 34:55
  our
• 34:56
  product
• 34:57
  in
• 34:57
  China.
• 34:58
  Okay.
• 34:59
  My
• 34:59
  product,
• 35:01
  as
• 35:01
  much
• 35:01
  as
• 35:02
  I
• 35:02
  tried
• 35:02
  and
• 35:03
  I
• 35:03
  tried
• 35:03
  very,
• 35:04
  very
• 35:05
  hard
• 35:05
  to
• 35:06
  make
• 35:06
  it
• 35:06
  in
• 35:06
  the
• 35:06
  U.S.
• 35:08
  what
• 35:08
  I
• 35:08
  learned,
• 35:09
  and
• 35:09
  I
• 35:10
  knew
• 35:10
  this
• 35:10
  because
• 35:10
  I
• 35:10
  was
• 35:10
  in
• 35:10
  the
• 35:11
  fashion
• 35:11
  industry
• 35:11
  before,
• 35:13
  was
• 35:13
  that
• 35:14
  the
• 35:15
  type
• 35:15
  of
• 35:15
  cut
• 35:16
  and
• 35:16
  sew
• 35:17
  business,
• 35:18
  this
• 35:18
  type
• 35:18
  of
• 35:18
  textile
• 35:19
  manufacturing
• 35:20
  business,
• 35:20
  does
• 35:21
  not
• 35:21
  exist
• 35:22
  anymore
• 35:22
  in
• 35:22
  the
• 35:22
  US
• 35:23
  it
• 35:23
  does
• 35:23
  to
• 35:23
  some
• 35:24
  extent.
• 35:24
  We
• 35:24
  do
• 35:24
  have
• 35:25
  sweatshops
• 35:26
  that
• 35:26
  exist
• 35:26
  in
• 35:27
  the
• 35:27
  U.S.
• 35:29
  but
• 35:30
  the
• 35:30
  size
• 35:31
  of
• 35:31
  this
• 35:31
  industry
• 35:31
  is
• 35:31
  very
• 35:32
  small.
• 35:33
  And
• 35:34
  I'm
• 35:34
  not
• 35:35
  sure
• 35:35
  that
• 35:36
  it's
• 35:36
  even
• 35:37
  in
• 35:37
  our
• 35:37
  best
• 35:38
  interest
• 35:38
  to
• 35:38
  try
• 35:39
  to
• 35:39
  encourage
• 35:40
  that
• 35:40
  type
• 35:41
  of
• 35:41
  manufacturing
• 35:42
  to
• 35:42
  come
• 35:42
  back
• 35:42
  to
• 35:43
  the
• 35:43
  US
• 35:43
  I'm
• 35:43
  not
• 35:44
  sure
• 35:44
  we
• 35:44
  even
• 35:44
  want
• 35:44
  it.
• 35:45
  So.
• 35:46
  So.
• 35:46
  Excellent
• 35:47
  point.
• 35:47
  Right.
• 35:48
  I
• 35:49
  don't
• 35:49
  think
• 35:49
  it's
• 35:49
  in
• 35:50
  our
• 35:50
  best
• 35:50
  interest
• 35:51
  for
• 35:51
  a
• 35:51
  variety
• 35:52
  of
• 35:52
  reasons.
• 35:53
  So
• 35:53
  I
• 35:53
  don't.
• 35:55
  What
• 35:55
  I
• 35:55
  do
• 35:55
  is
• 35:56
  I
• 35:56
  have
• 35:56
  my
• 35:57
  factories
• 35:57
  audited
• 35:58
  for
• 36:00
  health
• 36:00
  and
• 36:01
  safety
• 36:02
  of
• 36:02
  the
• 36:02
  workers.
• 36:03
  And
• 36:04
  I
• 36:04
  have
• 36:04
  been
• 36:04
  working
• 36:04
  with
• 36:05
  the
• 36:05
  same
• 36:05
  factory
• 36:05
  for
• 36:06
  a
• 36:06
  very
• 36:06
  long
• 36:06
  time
• 36:07
  and
• 36:08
  feel
• 36:08
  comfortable
• 36:09
  doing
• 36:09
  business
• 36:09
  with
• 36:10
  them.
• 36:10
  We're
• 36:10
  very
• 36:11
  friendly
• 36:11
  and
• 36:12
  collaborative.
• 36:13
  Right.
• 36:14
  So
• 36:15
  I
• 36:15
  don't
• 36:15
  know
• 36:16
  the
• 36:17
  factories
• 36:17
  that
• 36:18
  this
• 36:18
  other
• 36:18
  company,
• 36:19
  Ontel,
• 36:19
  is
• 36:19
  using.
• 36:21
  I
• 36:21
  don't
• 36:21
  know
• 36:21
  if
• 36:21
  they're
• 36:22
  using
• 36:22
  Uyghur
• 36:23
  labor,
• 36:24
  which
• 36:24
  is
• 36:24
  essentially
• 36:25
  slave
• 36:25
  labor.
• 36:26
  I
• 36:27
  don't
• 36:27
  know.
• 36:27
  100%
• 36:28
  is.
• 36:29
  I
• 36:29
  don't
• 36:29
  know.
• 36:30
  But
• 36:30
  what
• 36:31
  I
• 36:31
  can
• 36:31
  tell
• 36:31
  you
• 36:31
  is
• 36:32
  that
• 36:33
  we
• 36:34
  also
• 36:34
  employ
• 36:35
  an
• 36:35
  enormous
• 36:35
  amount
• 36:36
  of
• 36:36
  Americans
• 36:36
  on
• 36:37
  this
• 36:37
  side
• 36:37
  of
• 36:37
  the
• 36:37
  equation
• 36:38
  between
• 36:39
  marketing
• 36:40
  operations,
• 36:41
  warehousing,
• 36:42
  fulfillment,
• 36:43
  shipping.
• 36:44
  It's
• 36:46
  just
• 36:46
  because
• 36:46
  the
• 36:47
  source
• 36:47
  of
• 36:47
  my
• 36:47
  product
• 36:48
  is
• 36:48
  China
• 36:49
  does
• 36:49
  not
• 36:50
  mean
• 36:50
  that
• 36:50
  we
• 36:50
  don't
• 36:51
  help
• 36:51
  to
• 36:51
  employ
• 36:52
  a
• 36:52
  lot
• 36:53
  of
• 36:53
  Americans
• 36:54
  along
• 36:55
  the
• 36:56
  supply
• 36:56
  chain.
• 36:57
  Absolutely.
• 36:59
  And
• 36:59
  so
• 37:00
  this
• 37:00
  is
• 37:00
  one
• 37:01
  of
• 37:01
  the
• 37:01
  complexities
• 37:01
  of
• 37:02
  this
• 37:02
  situation,
• 37:02
  and
• 37:03
  it's
• 37:04
  just
• 37:04
  not
• 37:04
  a
• 37:04
  simple,
• 37:05
  everything
• 37:06
  has
• 37:06
  to
• 37:06
  be
• 37:06
  made
• 37:06
  in
• 37:06
  the
• 37:07
  US
• 37:07
  Kind
• 37:07
  of
• 37:08
  you
• 37:08
  can't
• 37:08
  just
• 37:08
  throw
• 37:09
  a
• 37:09
  switch.
• 37:09
  We
• 37:09
  have
• 37:10
  to
• 37:10
  be
• 37:10
  selective
• 37:10
  and
• 37:11
  strategic
• 37:11
  about
• 37:12
  the
• 37:12
  industries
• 37:12
  that
• 37:12
  we
• 37:13
  want
• 37:13
  to
• 37:13
  encourage
• 37:14
  to
• 37:14
  stay
• 37:14
  here
• 37:15
  and
• 37:16
  the
• 37:16
  ones
• 37:16
  that
• 37:16
  we
• 37:17
  want
• 37:17
  to
• 37:17
  encourage
• 37:17
  to
• 37:17
  come
• 37:18
  back.
• 37:18
  Yes,
• 37:20
  100%.
• 37:21
  And
• 37:21
  through
• 37:22
  the
• 37:22
  history
• 37:23
  of
• 37:24
  time,
• 37:25
  the
• 37:25
  world
• 37:26
  has
• 37:26
  chased
• 37:27
  less
• 37:28
  expensive
• 37:28
  labor
• 37:29
  costs.
• 37:30
  This
• 37:30
  has
• 37:30
  been
• 37:30
  going
• 37:31
  on
• 37:31
  since
• 37:32
  we
• 37:32
  started
• 37:33
  manufacturing
• 37:34
  clubs.
• 37:38
  In
• 37:38
  the
• 37:38
  80s
• 37:38
  when
• 37:39
  I
• 37:39
  was
• 37:39
  a
• 37:39
  kid.
• 37:39
  Oh,
• 37:40
  that's
• 37:40
  made
• 37:40
  in
• 37:41
  Japan.
• 37:42
  Right,
• 37:43
  right,
• 37:43
  right.
• 37:44
  And
• 37:44
  you
• 37:44
  know,
• 37:45
  I'm
• 37:45
  54
• 37:46
  years
• 37:46
  old.
• 37:47
  Oh,
• 37:47
  that's
• 37:47
  made
• 37:47
  in
• 37:48
  Japan.
• 37:49
  Oh,
• 37:50
  you
• 37:50
  bought
• 37:50
  one
• 37:50
  of
• 37:50
  the
• 37:50
  Fender
• 37:51
  guitars.
• 37:51
  Oh,
• 37:52
  that's
• 37:52
  the
• 37:53
  Japan
• 37:53
  version.
• 37:54
  That's
• 37:54
  not
• 37:54
  as
• 37:55
  good.
• 37:55
  Oh
• 37:55
  my
• 37:56
  God,
• 37:56
  Eric.
• 37:56
  So
• 37:56
  check
• 37:57
  this
• 37:57
  out,
• 37:57
  check
• 37:57
  this
• 37:58
  out.
• 37:58
  In
• 37:58
  the
• 37:58
  late
• 37:58
  80s,
• 37:59
  I
• 37:59
  lived
• 37:59
  in
• 37:59
  Japan.
• 38:00
  I
• 38:00
  was
• 38:00
  a
• 38:00
  ski
• 38:01
  instructor
• 38:03
  in
• 38:03
  Japan.
• 38:04
  And
• 38:04
  then
• 38:04
  I
• 38:05
  also
• 38:05
  worked
• 38:05
  at
• 38:05
  Toyota
• 38:06
  Chuo
• 38:06
  Kenkyusho.
• 38:07
  Toyota
• 38:08
  Chuo
• 38:08
  Kenkyusho
• 38:09
  is
• 38:09
  the
• 38:10
  think
• 38:10
  tank
• 38:11
  for
• 38:11
  Toyota
• 38:12
  Corporation.
• 38:12
  So
• 38:13
  I
• 38:13
  was
• 38:13
  teaching
• 38:13
  English
• 38:14
  to
• 38:14
  people
• 38:14
  that
• 38:15
  were
• 38:15
  the
• 38:16
  best
• 38:16
  scientists
• 38:17
  for
• 38:18
  Toyota
• 38:19
  in
• 38:19
  the
• 38:19
  entire
• 38:19
  world.
• 38:21
  And
• 38:21
  this
• 38:21
  is
• 38:22
  1989.
• 38:23
  I'm
• 38:24
  having
• 38:24
  conversations
• 38:25
  with
• 38:25
  my
• 38:26
  clients
• 38:27
  about
• 38:29
  what
• 38:29
  they
• 38:29
  were
• 38:29
  working
• 38:30
  on.
• 38:30
  These
• 38:30
  are
• 38:30
  physicists.
• 38:31
  And
• 38:31
  they
• 38:31
  said,
• 38:32
  we're
• 38:32
  working
• 38:33
  on
• 38:34
  a
• 38:35
  battery
• 38:36
  for
• 38:36
  an
• 38:37
  electric
• 38:37
  car.
• 38:38
  And
• 38:38
  I
• 38:38
  was
• 38:38
  like,
• 38:39
  electric
• 38:40
  car?
• 38:41
  What
• 38:41
  are
• 38:41
  you
• 38:42
  talking
• 38:42
  about?
• 38:43
  Is
• 38:43
  that
• 38:43
  a
• 38:43
  toy?
• 38:44
  What
• 38:44
  is
• 38:44
  that
• 38:45
  smoking,
• 38:46
  whatever.
• 38:47
  Like,
• 38:47
  you
• 38:47
  know,
• 38:47
  and
• 38:48
  they
• 38:49
  said,
• 38:49
  juliet,
• 38:50
  in
• 38:50
  your
• 38:50
  lifetime,
• 38:51
  you
• 38:51
  are
• 38:52
  going
• 38:52
  to
• 38:52
  drive
• 38:52
  an
• 38:52
  electric
• 38:53
  car.
• 38:53
  And
• 38:53
  of
• 38:54
  course
• 38:54
  I
• 38:54
  was
• 38:54
  like,
• 38:55
  have
• 38:55
  you
• 38:55
  guys
• 38:55
  ever
• 38:55
  heard
• 38:56
  of
• 38:56
  a
• 38:56
  little
• 38:56
  company
• 38:56
  called
• 38:57
  Exxon?
• 38:58
  Like,
• 38:59
  exactly.
• 38:59
  Like,
• 38:59
  I
• 39:00
  couldn't,
• 39:00
  I
• 39:00
  couldn't
• 39:00
  believe.
• 39:01
  But
• 39:02
  you
• 39:02
  know,
• 39:03
  and
• 39:03
  look,
• 39:04
  this
• 39:04
  is,
• 39:05
  you
• 39:05
  know,
• 39:06
  not
• 39:06
  that
• 39:06
  far
• 39:07
  away.
• 39:07
  I
• 39:07
  mean,
• 39:08
  this
• 39:08
  is
• 39:08
  very
• 39:08
  close.
• 39:09
  60
• 39:09
  years
• 39:10
  from
• 39:10
  then,
• 39:11
  you
• 39:11
  know.
• 39:11
  Yes,
• 39:12
  these
• 39:12
  things,
• 39:13
  this
• 39:13
  is
• 39:13
  how
• 39:13
  development
• 39:14
  happens.
• 39:14
  It
• 39:14
  happens
• 39:15
  very
• 39:15
  slowly.
• 39:16
  Over
• 39:16
  time,
• 39:17
  things
• 39:17
  change.
• 39:18
  And
• 39:19
  I
• 39:19
  think
• 39:20
  that
• 39:20
  we
• 39:20
  have
• 39:20
  to
• 39:21
  really
• 39:21
  be
• 39:21
  careful
• 39:22
  about
• 39:22
  wishing
• 39:23
  to
• 39:23
  have
• 39:24
  certain
• 39:24
  parts
• 39:25
  of
• 39:25
  manufacturing
• 39:27
  come
• 39:27
  back
• 39:27
  to
• 39:28
  the
• 39:28
  States.
• 39:29
  Yes.
• 39:30
  I
• 39:31
  think
• 39:31
  what
• 39:31
  we
• 39:31
  have
• 39:31
  to
• 39:32
  do
• 39:32
  is
• 39:33
  one,
• 39:34
  we
• 39:34
  need
• 39:34
  to
• 39:35
  really
• 39:37
  not
• 39:37
  just
• 39:37
  fly
• 39:38
  off
• 39:38
  the
• 39:38
  handle
• 39:38
  on
• 39:38
  that,
• 39:39
  but
• 39:39
  really
• 39:39
  be
• 39:39
  strategic
• 39:40
  in
• 39:40
  that.
• 39:41
  Yes,
• 39:41
  I
• 39:41
  agree
• 39:41
  with
• 39:42
  you.
• 39:42
  Absolutely.
• 39:43
  But
• 39:43
  really,
• 39:43
  it
• 39:44
  doesn't
• 39:44
  matter
• 39:45
  if
• 39:46
  we
• 39:46
  do.
• 39:46
  If
• 39:47
  we
• 39:47
  can't
• 39:48
  protect
• 39:49
  a
• 39:49
  majority
• 39:50
  of
• 39:51
  business
• 39:51
  owners
• 39:51
  out
• 39:52
  there
• 39:52
  that
• 39:53
  are
• 39:54
  being
• 39:54
  victimized
• 39:55
  by
• 39:56
  other,
• 39:57
  like
• 39:57
  you
• 39:57
  said,
• 39:58
  American
• 39:59
  companies
• 39:59
  that
• 40:00
  are
• 40:00
  not
• 40:00
  innovating
• 40:01
  their
• 40:02
  gym,
• 40:02
  just
• 40:02
  ripping
• 40:03
  and
• 40:03
  repeating.
• 40:04
  Yes.
• 40:05
  Well,
• 40:06
  a
• 40:06
  friend
• 40:06
  of
• 40:07
  mine,
• 40:07
  Byrne,
• 40:08
  said,
• 40:08
  you
• 40:09
  know
• 40:09
  what
• 40:09
  their
• 40:09
  R
• 40:09
  D
• 40:10
  stands
• 40:10
  for?
• 40:11
  It's
• 40:11
  not
• 40:12
  research
• 40:12
  and
• 40:12
  development,
• 40:13
  it's
• 40:13
  rip
• 40:13
  off
• 40:13
  and
• 40:13
  duplicate.
• 40:14
  Exactly,
• 40:15
  exactly.
• 40:17
  It's
• 40:17
  just
• 40:18
  their
• 40:18
  M.O.
• 40:19
  If
• 40:19
  I
• 40:19
  walk
• 40:20
  into
• 40:20
  my
• 40:20
  local
• 40:21
  luxury
• 40:22
  plumbing
• 40:22
  retailer,
• 40:23
  the
• 40:23
  little
• 40:23
  shop
• 40:24
  here
• 40:24
  in
• 40:24
  Portland
• 40:25
  like
• 40:25
  Chown
• 40:25
  Hardware,
• 40:26
  that's
• 40:26
  been
• 40:26
  there
• 40:26
  for,
• 40:27
  you
• 40:27
  know,
• 40:28
  145
• 40:29
  years.
• 40:29
  And
• 40:29
  I
• 40:29
  go
• 40:29
  talk
• 40:30
  to
• 40:30
  their.
• 40:30
  They're
• 40:31
  wonderful
• 40:31
  people,
• 40:32
  the
• 40:32
  great
• 40:32
  family.
• 40:33
  If
• 40:33
  I
• 40:33
  go
• 40:34
  talk
• 40:34
  to
• 40:34
  their
• 40:34
  sales
• 40:34
  people,
• 40:37
  every
• 40:37
  week
• 40:38
  they
• 40:38
  have
• 40:38
  people
• 40:38
  coming
• 40:39
  in
• 40:39
  to
• 40:39
  buy
• 40:39
  parts
• 40:40
  for
• 40:40
  their
• 40:40
  luxury
• 40:41
  shower
• 40:41
  system
• 40:41
  that
• 40:42
  they're.
• 40:42
  That
• 40:43
  they
• 40:43
  ordered
• 40:43
  online
• 40:44
  that
• 40:45
  had
• 40:45
  the
• 40:45
  name
• 40:45
  brand
• 40:46
  on
• 40:46
  it.
• 40:46
  But
• 40:47
  when
• 40:47
  they
• 40:47
  order
• 40:47
  the
• 40:48
  parts,
• 40:48
  maybe
• 40:48
  it's
• 40:49
  for
• 40:49
  a
• 40:49
  shower,
• 40:49
  it's
• 40:50
  a.
• 40:50
  A
• 40:51
  valve
• 40:52
  extension
• 40:52
  or
• 40:53
  something
• 40:53
  like
• 40:53
  that.
• 40:53
  And
• 40:53
  the
• 40:53
  people
• 40:54
  come
• 40:54
  back
• 40:54
  and
• 40:54
  go,
• 40:54
  it
• 40:54
  doesn't
• 40:55
  fit.
• 40:55
  Where
• 40:55
  would
• 40:55
  you
• 40:55
  get
• 40:56
  it?
• 40:56
  I
• 40:56
  bought
• 40:56
  it
• 40:56
  from
• 40:56
  this
• 40:57
  online
• 40:57
  retailer.
• 40:58
  Right.
• 40:59
  It
• 40:59
  doesn't
• 40:59
  fit
• 41:00
  because
• 41:00
  it
• 41:00
  was
• 41:00
  a
• 41:00
  knockoff
• 41:01
  piece.
• 41:01
  It
• 41:01
  wasn't
• 41:02
  an
• 41:02
  original
• 41:02
  from
• 41:02
  that
• 41:03
  manufactured
• 41:04
  by
• 41:04
  that
• 41:04
  company.
• 41:05
  That
• 41:06
  is
• 41:06
  required
• 41:07
  by
• 41:07
  the
• 41:07
  engineering
• 41:08
  of
• 41:08
  the
• 41:08
  real
• 41:09
  maker.
• 41:09
  Yes,
• 41:10
  exactly.
• 41:10
  And
• 41:11
  this.
• 41:11
  This
• 41:11
  happens
• 41:12
  to
• 41:12
  this
• 41:12
  day.
• 41:13
  And
• 41:13
  people
• 41:13
  are
• 41:14
  putting
• 41:14
  in
• 41:14
  absolute
• 41:15
  garbage
• 41:16
  out
• 41:16
  there.
• 41:17
  And
• 41:18
  so
• 41:18
  many
• 41:18
  people
• 41:19
  don't
• 41:19
  even
• 41:19
  realize
• 41:19
  it,
• 41:20
  though,
• 41:20
  you
• 41:20
  know?
• 41:21
  So
• 41:22
  not
• 41:22
  too
• 41:22
  long
• 41:22
  after
• 41:23
  Fred
• 41:23
  Meyer
• 41:24
  started
• 41:24
  selling
• 41:24
  the
• 41:24
  ripoff,
• 41:25
  I
• 41:26
  an
• 41:26
  email
• 41:27
  from
• 41:27
  a
• 41:27
  woman
• 41:28
  that
• 41:28
  lives
• 41:28
  in
• 41:28
  Vancouver,
• 41:29
  Washington,
• 41:30
  and
• 41:31
  she
• 41:31
  said,
• 41:31
  you
• 41:31
  know,
• 41:32
  I
• 41:32
  bought
• 41:32
  this
• 41:33
  product
• 41:33
  at
• 41:34
  Fred
• 41:34
  Meyer,
• 41:35
  and
• 41:35
  I
• 41:36
  got
• 41:36
  a
• 41:36
  problem
• 41:36
  here
• 41:37
  because
• 41:37
  this
• 41:37
  thing
• 41:38
  has
• 41:38
  bled
• 41:39
  red
• 41:39
  all
• 41:40
  over
• 41:40
  my
• 41:40
  very
• 41:41
  expensive
• 41:41
  white
• 41:42
  duvet.
• 41:44
  And
• 41:44
  she
• 41:44
  contacted
• 41:45
  me,
• 41:46
  thinking.
• 41:47
  Thinking
• 41:47
  it
• 41:48
  was
• 41:48
  a
• 41:49
  flippy
• 41:49
  when
• 41:50
  it
• 41:50
  was
• 41:50
  a
• 41:50
  pillow
• 41:51
  pad
• 41:51
  sold
• 41:52
  by
• 41:53
  Fred
• 41:53
  Meyer
• 41:54
  that
• 41:54
  they
• 41:55
  sourced
• 41:55
  from
• 41:55
  Ontel.
• 41:56
  And
• 41:56
  I
• 41:56
  had
• 41:57
  to
• 41:57
  explain
• 41:57
  to
• 41:57
  her
• 41:58
  that
• 41:59
  it
• 41:59
  wasn't
• 42:00
  my
• 42:00
  product.
• 42:02
  It's
• 42:03
  like,
• 42:03
  why
• 42:04
  don't.
• 42:04
  Why
• 42:04
  don't
• 42:04
  they
• 42:04
  just,
• 42:06
  you
• 42:06
  know,
• 42:07
  stick
• 42:08
  a
• 42:08
  pencil
• 42:08
  in
• 42:08
  my
• 42:08
  eye?
• 42:09
  Yeah.
• 42:10
  I
• 42:10
  mean,
• 42:10
  come
• 42:10
  on.
• 42:11
  And
• 42:12
  your
• 42:12
  only
• 42:12
  choice
• 42:13
  is
• 42:13
  to
• 42:13
  go
• 42:13
  after
• 42:14
  and
• 42:14
  spend
• 42:15
  potentially
• 42:16
  a
• 42:16
  million
• 42:16
  dollars
• 42:17
  on
• 42:17
  litigation.
• 42:18
  It's
• 42:18
  millions.
• 42:18
  Chasing.
• 42:19
  Yeah.
• 42:19
  Yes.
• 42:20
  Yes.
• 42:20
  Chasing
• 42:21
  this
• 42:21
  stuff
• 42:21
  down.
• 42:22
  Yes.
• 42:22
  And
• 42:22
  that's
• 42:23
  way
• 42:23
  more
• 42:23
  than
• 42:24
  any
• 42:24
  company's
• 42:25
  profit
• 42:25
  margins
• 42:25
  are.
• 42:26
  So
• 42:26
  on
• 42:27
  paper,
• 42:29
  your
• 42:29
  hamstring,
• 42:30
  you
• 42:30
  can't
• 42:30
  do
• 42:31
  anything
• 42:31
  about
• 42:31
  it.
• 42:32
  And
• 42:32
  I
• 42:32
  am
• 42:32
  very
• 42:32
  fortunate
• 42:33
  to
• 42:34
  actually
• 42:35
  now
• 42:35
  be
• 42:35
  in
• 42:35
  litigation
• 42:36
  against
• 42:37
  these
• 42:37
  companies.
• 42:38
  Nice.
• 42:39
  And
• 42:39
  I
• 42:39
  know
• 42:39
  we
• 42:40
  can't
• 42:40
  probably
• 42:40
  talk
• 42:40
  too
• 42:41
  much
• 42:41
  about
• 42:41
  that,
• 42:41
  but
• 42:42
  at
• 42:42
  least
• 42:42
  you're
• 42:43
  in
• 42:43
  the
• 42:43
  process
• 42:43
  of
• 42:44
  that,
• 42:44
  because
• 42:44
  I
• 42:44
  know
• 42:44
  how
• 42:44
  litigation
• 42:45
  goes
• 42:45
  on
• 42:45
  that
• 42:45
  you
• 42:46
  get
• 42:46
  stuck
• 42:46
  and.
• 42:47
  And,
• 42:47
  But,
• 42:48
  I
• 42:48
  mean,
• 42:49
  sheesh.
• 42:50
  Finally,
• 42:52
  you
• 42:52
  probably
• 42:53
  have
• 42:53
  millions
• 42:53
  of
• 42:54
  dollars
• 42:54
  in
• 42:54
  damages
• 42:54
  out
• 42:55
  there
• 42:55
  that
• 42:55
  you're
• 42:55
  trying
• 42:55
  to
• 42:55
  get.
• 42:57
  Well,
• 42:57
  you
• 42:58
  know,
• 42:58
  attorneys
• 42:59
  don't
• 42:59
  take
• 43:00
  cases
• 43:00
  if
• 43:00
  they
• 43:00
  don't
• 43:01
  think
• 43:01
  that
• 43:01
  they're
• 43:02
  going
• 43:02
  to
• 43:02
  win
• 43:02
  it,
• 43:03
  and
• 43:03
  they
• 43:04
  don't
• 43:04
  feel
• 43:05
  confident
• 43:05
  that
• 43:06
  there's
• 43:06
  recovery
• 43:07
  to
• 43:07
  be
• 43:07
  made.
• 43:08
  So.
• 43:10
  So
• 43:10
  maybe
• 43:11
  you'll
• 43:11
  get
• 43:11
  some
• 43:11
  jet,
• 43:12
  some
• 43:12
  titles
• 43:12
  to
• 43:12
  jets
• 43:13
  and
• 43:13
  things
• 43:13
  like
• 43:13
  that.
• 43:15
  I'm
• 43:16
  going
• 43:16
  to
• 43:16
  own
• 43:16
  a
• 43:16
  bunch
• 43:17
  of
• 43:17
  real
• 43:17
  estate
• 43:17
  in
• 43:17
  Miami.
• 43:18
  Exactly.
• 43:20
  You'll
• 43:20
  have
• 43:20
  two
• 43:21
  Gulf
• 43:21
  Streams
• 43:21
  sitting
• 43:22
  in
• 43:22
  an
• 43:22
  airport
• 43:22
  someplace
• 43:23
  that
• 43:23
  you
• 43:23
  got
• 43:23
  a
• 43:23
  Title
• 43:24
  to
• 43:28
  while
• 43:29
  you're
• 43:29
  going,
• 43:29
  I
• 43:29
  won't.
• 43:29
  Be
• 43:30
  able
• 43:30
  to
• 43:30
  afford
• 43:30
  to
• 43:30
  move
• 43:30
  it
• 43:31
  five
• 43:31
  feet,
• 43:31
  correct?
• 43:32
  Yeah,
• 43:32
  exactly.
• 43:33
  I'm
• 43:33
  going
• 43:33
  to
• 43:33
  sit
• 43:33
  in
• 43:33
  it
• 43:34
  while.
• 43:35
  You'Re
• 43:35
  trying
• 43:35
  to
• 43:35
  figure
• 43:35
  out
• 43:35
  how
• 43:35
  you're
• 43:36
  paying
• 43:36
  for
• 43:36
  gas
• 43:36
  for
• 43:36
  your
• 43:37
  car
• 43:37
  next
• 43:37
  week.
• 43:37
  I
• 43:38
  mean,
• 43:38
  that's
• 43:39
  the
• 43:39
  thing
• 43:39
  of
• 43:40
  a
• 43:40
  small
• 43:40
  business
• 43:40
  owner,
• 43:40
  right?
• 43:41
  Like
• 43:41
  it
• 43:42
  the
• 43:42
  2007
• 43:43
  Honda
• 43:43
  Fit,
• 43:44
  you
• 43:44
  know,
• 43:44
  just
• 43:45
  God
• 43:45
  love
• 43:45
  it,
• 43:45
  keeps
• 43:46
  going
• 43:46
  so.
• 43:47
  Exactly.
• 43:47
  Exactly.
• 43:48
  Well,
• 43:49
  we
• 43:49
  are
• 43:49
  running
• 43:49
  out
• 43:50
  of
• 43:50
  time
• 43:50
  in
• 43:50
  the
• 43:50
  show
• 43:51
  here,
• 43:51
  but
• 43:51
  I
• 43:52
  really
• 43:52
  wanted
• 43:52
  to
• 43:52
  bring
• 43:53
  this
• 43:54
  attention
• 43:55
  up
• 43:56
  and
• 43:56
  you
• 43:56
  and
• 43:56
  I
• 43:56
  will
• 43:56
  continue
• 43:57
  this
• 43:57
  conversation
• 43:58
  another
• 43:58
  episode
• 43:59
  because
• 43:59
  I
• 43:59
  know
• 43:59
  we
• 43:59
  have
• 43:59
  just
• 44:00
  scratched
• 44:00
  the
• 44:00
  surface
• 44:01
  of
• 44:01
  this
• 44:02
  and
• 44:02
  we
• 44:02
  could
• 44:03
  make
• 44:03
  this
• 44:03
  into
• 44:03
  a
• 44:03
  three
• 44:04
  hour
• 44:04
  Joe
• 44:04
  Rogan
• 44:04
  show
• 44:05
  where
• 44:05
  we're
• 44:05
  sitting
• 44:06
  here
• 44:06
  diving
• 44:07
  into
• 44:07
  this.
• 44:07
  But
• 44:08
  I
• 44:08
  really
• 44:08
  want
• 44:09
  to,
• 44:09
  in
• 44:09
  2025
• 44:10
  starting,
• 44:11
  start
• 44:11
  making
• 44:11
  this
• 44:12
  more
• 44:12
  aware
• 44:12
  for
• 44:12
  people
• 44:13
  out
• 44:13
  there
• 44:13
  because
• 44:14
  it
• 44:14
  is
• 44:14
  a
• 44:15
  massive
• 44:15
  problem.
• 44:16
  Every
• 44:16
  single
• 44:17
  one
• 44:17
  of
• 44:17
  my
• 44:17
  friends
• 44:18
  that
• 44:19
  have
• 44:19
  a
• 44:19
  service
• 44:19
  or
• 44:20
  business
• 44:20
  that
• 44:21
  is
• 44:21
  trademark
• 44:22
  patented
• 44:23
  is
• 44:23
  fighting
• 44:24
  this
• 44:24
  exact
• 44:24
  same
• 44:25
  battle.
• 44:25
  Which
• 44:26
  just
• 44:26
  means
• 44:26
  that
• 44:27
  for
• 44:27
  you
• 44:27
  people,
• 44:28
  the
• 44:28
  consumers
• 44:29
  out
• 44:29
  there,
• 44:30
  that's
• 44:30
  showing
• 44:30
  up
• 44:30
  in
• 44:31
  the
• 44:31
  cost
• 44:31
  of
• 44:31
  your
• 44:31
  products
• 44:33
  and.
• 44:33
  The
• 44:33
  function
• 44:34
  of
• 44:34
  them.
• 44:34
  Yes,
• 44:35
  absolutely.
• 44:36
  Thank
• 44:36
  you
• 44:36
  so
• 44:36
  much,
• 44:36
  Eric.
• 44:37
  I
• 44:37
  want
• 44:37
  you
• 44:37
  to
• 44:37
  refer
• 44:38
  anyone
• 44:38
  that's
• 44:39
  having
• 44:39
  patent
• 44:39
  infringement
• 44:40
  problems
• 44:41
  to
• 44:41
  me
• 44:41
  because
• 44:42
  I
• 44:42
  have
• 44:42
  become
• 44:43
  very
• 44:43
  active
• 44:45
  and
• 44:45
  an
• 44:45
  advocate
• 44:46
  for
• 44:47
  helping
• 44:47
  people
• 44:47
  like
• 44:48
  myself.
• 44:48
  And
• 44:49
  I
• 44:49
  have
• 44:49
  met
• 44:50
  in
• 44:50
  the
• 44:50
  past
• 44:51
  many
• 44:51
  years
• 44:52
  an
• 44:53
  enormous
• 44:53
  amount
• 44:54
  of
• 44:54
  attorneys
• 44:55
  and
• 44:56
  funders
• 44:56
  of
• 44:56
  litigation
• 44:57
  and
• 44:59
  ways.
• 45:00
  I've
• 45:00
  learned
• 45:01
  ways
• 45:01
  to
• 45:02
  try
• 45:03
  to
• 45:03
  address
• 45:03
  these
• 45:03
  problems.
• 45:05
  So
• 45:05
  I
• 45:06
  will
• 45:06
  do
• 45:06
  anything
• 45:06
  I
• 45:07
  can
• 45:07
  to
• 45:07
  help
• 45:07
  other
• 45:08
  American
• 45:08
  inventors
• 45:09
  and
• 45:09
  innovators
• 45:09
  protect
• 45:11
  their
• 45:11
  patents.
• 45:12
  Perfect.
• 45:13
  Yeah.
• 45:13
  Guys,
• 45:13
  send
• 45:14
  me
• 45:14
  a
• 45:14
  message
• 45:14
  over
• 45:14
  here@aroundthehouseonline.com
• 45:17
  that
• 45:17
  goes
• 45:17
  into
• 45:17
  my
• 45:18
  email
• 45:18
  box.
• 45:18
  I
• 45:18
  will
• 45:19
  connect
• 45:19
  you
• 45:19
  with
• 45:20
  Juliet.
• 45:21
  And
• 45:21
  then
• 45:21
  of
• 45:21
  course,
• 45:22
  people
• 45:22
  out
• 45:22
  there
• 45:23
  that
• 45:23
  need
• 45:23
  to
• 45:23
  have
• 45:24
  something
• 45:25
  where
• 45:25
  they
• 45:25
  can
• 45:25
  sit
• 45:25
  there
• 45:26
  and
• 45:26
  use
• 45:26
  their
• 45:26
  tablet
• 45:27
  while
• 45:27
  they're
• 45:27
  laying
• 45:27
  on
• 45:27
  the
• 45:27
  couch
• 45:28
  or
• 45:28
  the
• 45:28
  bed.
• 45:29
  And
• 45:29
  they
• 45:29
  gotta
• 45:30
  get
• 45:30
  the
• 45:30
  original
• 45:31
  flippy
• 45:31
  pillow.
• 45:32
  Not
• 45:32
  the
• 45:32
  bad
• 45:32
  copy
• 45:33
  one
• 45:33
  that's
• 45:33
  gonna
• 45:34
  ruin
• 45:34
  your
• 45:35
  couch
• 45:35
  or
• 45:35
  whatever
• 45:36
  else.
• 45:36
  Juliet,
• 45:37
  where
• 45:37
  do
• 45:37
  they
• 45:37
  find
• 45:37
  those?
• 45:38
  We
• 45:38
  sell
• 45:39
  primarily
• 45:39
  on
• 45:39
  Amazon.
• 45:40
  There
• 45:40
  we
• 45:41
  go.
• 45:42
  There
• 45:42
  we
• 45:42
  go.
• 45:42
  I'll
• 45:43
  put
• 45:43
  the
• 45:43
  link
• 45:43
  in
• 45:43
  the
• 45:44
  show
• 45:44
  notes
• 45:44
  down
• 45:44
  here
• 45:45
  where
• 45:45
  you
• 45:45
  can
• 45:45
  find
• 45:45
  that.
• 45:46
  So
• 45:46
  that
• 45:46
  way
• 45:46
  you
• 45:46
  can
• 45:46
  find
• 45:47
  it
• 45:47
  out
• 45:47
  there,
• 45:47
  guys.
• 45:48
  So
• 45:48
  that
• 45:48
  way
• 45:48
  it's
• 45:48
  on
• 45:49
  the
• 45:49
  podcast
• 45:49
  on
• 45:49
  the
• 45:49
  radio.
• 45:50
  Just
• 45:51
  head
• 45:51
  over
• 45:51
  to
• 45:51
  around
• 45:51
  the
• 45:51
  House
• 45:52
  online
• 45:52
  and
• 45:52
  look
• 45:52
  at
• 45:53
  the
• 45:53
  podcast.
• 45:53
  You'll
• 45:53
  find
• 45:53
  it
• 45:53
  over
• 45:54
  there
• 45:54
  as
• 45:54
  well.
• 45:55
  Juliet,
• 45:55
  thanks
• 45:56
  for
• 45:56
  taking
• 45:56
  the
• 45:56
  time
• 45:56
  today.
• 45:57
  This
• 45:57
  has
• 45:57
  been
• 45:57
  so
• 45:58
  informative.
• 45:58
  I
• 45:59
  learned
• 45:59
  a
• 45:59
  lot
• 46:00
  and
• 46:00
  I've
• 46:00
  been
• 46:01
  watching
• 46:02
  this
• 46:02
  for
• 46:02
  a
• 46:02
  while
• 46:02
  of
• 46:03
  how
• 46:03
  this
• 46:03
  problem
• 46:03
  just
• 46:04
  keeps
• 46:04
  growing
• 46:04
  and
• 46:04
  growing.
• 46:05
  And
• 46:05
  growing,
• 46:05
  growing
• 46:06
  I
• 46:06
  really
• 46:06
  appreciate
• 46:07
  you
• 46:07
  taking
• 46:07
  an
• 46:08
  interest
• 46:08
  in
• 46:08
  this
• 46:08
  problem,
• 46:09
  Eric.
• 46:09
  I'll
• 46:09
  look
• 46:09
  forward
• 46:10
  to
• 46:10
  having
• 46:10
  a
• 46:10
  beer
• 46:10
  together.
• 46:11
  Absolutely.
• 46:12
  We're
• 46:12
  just
• 46:12
  getting
• 46:13
  started
• 46:13
  on
• 46:13
  this
• 46:13
  one.
• 46:14
  Thanks
• 46:15
  again.
• 46:15
  I'm
• 46:15
  going
• 46:15
  to
• 46:15
  be
• 46:15
  setting
• 46:16
  up
• 46:16
  camp
• 46:16
  in
• 46:16
  your
• 46:16
  garage.
• 46:17
  You
• 46:17
  got
• 46:18
  it.
• 46:18
  You
• 46:18
  got
• 46:19
  it.
• 46:19
  I'm
• 46:19
  Eric
• 46:19
  G.
• 46:20
  You've
• 46:20
  been
• 46:20
  listening
• 46:21
  to
• 46:21
  around
• 46:22
  the
• 46:22
  House.
• 46:23
  We
• 46:23
  will
• 46:23
  see
• 46:23
  you
• 46:24
  next
• 46:24
  week
• 46:24
  for
• 46:24
  more
• 46:24
  around
• 46:25
  the
• 46:25
  House.