Sparkling Sips: Reading the Tea Leaves with Fluent's Jessica Batty
Sparkling Sips: Reading the Tea Leaves with Jessica Batty
What if one of the biggest assumptions in commerce today is already outdated?
In this episode of Sparkling Sips, Cristina and Jacqui sit down with Jessica Batty, SVP of Marketing at Fluent, to unpack a shift many marketers are feeling—but few are willing to say out loud: consumers are tired of social media.
Jessica shares her perspective on the growing disconnect between endless scrolling and meaningful engagement, arguing that marketers have become trapped in fragmented ecosystems designed to serve platforms more than brands. As…
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