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Episode 241 - Sorel: The Red Drink
In this wide-ranging conversation with Jackie Summers, creator of Sorel, some of the topics we discuss include:
How Jackie has led a life of continuous transformation on his way to creating Sorel: battling a spinal tumor, leaving a successful corporate career, and becoming America's first black distiller since Prohibition.
The intriguing wellness and flavor properties of hibiscus, which has more vitamin C than most citrus fruit, but that can be problematic as a single-note flavor.
Why it took hundreds of test batches and experiments to perfect this product, which comes to us as the result of…
The skinny
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