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Matt Edelman and the Power of Play in Modern Marketing | Ep 1185
In this episode of The Digital Executive, Brian Thomas sits down with Matt Edelman, CEO of Super League to discuss how trust has shifted from institutions to communities, why active engagement outperforms passive media, and how data and playable experiences are redefining digital monetization. Drawing on his leadership across global media brands, startups, and gaming platforms, Matt explains the power of interactive content, the psychology of play, and why owning highly engaged gaming assets is becoming a critical strategy for long-term growth and brand partnerships.
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