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How Paul Rowsthorn Runs Airguides With an AI Co-Founder Named Amelia

When his co-founder announced she was going on maternity leave, Airguides co-founder Paul Rowsthorn realised he was about to lose the operational knowledge holding his tourism business together. So he set out to replace it — not with a hire, but with an AI agent.

Paul Rowsthorn, co-founder of Airguides and co-founder of AI installation company HubMind, joins Zachary King to show how that agent, Amelia, ended up running far more than he expected: performance marketing, external agency management, staff training, and Airguides' entire product-launch process.

Rowsthorn describes deciding early…

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