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Episode 71 - How Alex Strickland Makes Every Day the Super Bowl
In Episode 71 of The Digital Marketeer, I sit down with Alex Strickland, who leads publisher relationships at FreeWheel. With a rich history in the media industry, Alex shares insights on how FreeWheel successfully integrated real-time programmatic advertising during the 2024 Paris Olympics, achieving a remarkable 90% increase in advertiser participation. We delve into the challenges of premium video commoditization and discuss the importance of maintaining quality in a rapidly evolving digital landscape. Alex emphasizes the need for robust partnerships and the critical role technology plays…
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