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Retail's Darkest Day - Amazon & Target Layoffs | Fast Five Shorts · Omni Talk Retail

• 0:00
  For
• 0:00
  those
• 0:00
  of
• 0:00
  you
• 0:00
  who
• 0:01
  are
• 0:01
  somehow
• 0:02
  unaware
• 0:02
  of
• 0:02
  the
• 0:02
  news
• 0:03
  that
• 0:04
  we've
• 0:04
  talked,
• 0:05
  we've
• 0:05
  heard
• 0:05
  about
• 0:05
  the
• 0:06
  last
• 0:06
  several
• 0:06
  days,
• 0:06
  especially,
• 0:07
  Amazon
• 0:08
  and
• 0:08
  Target
• 0:08
  have
• 0:09
  executed
• 0:09
  sizable
• 0:10
  layoffs.
• 0:11
  Yesterday,
• 0:12
  Chain
• 0:12
  Storage
• 0:13
  reported
• 0:13
  that
• 0:14
  Amazon
• 0:15
  eliminated
• 0:15
  approximately
• 0:16
  14,000
• 0:17
  of
• 0:17
  its
• 0:18
  roughly
• 0:18
  350,000
• 0:20
  person
• 0:20
  corporate
• 0:21
  workforce,
• 0:21
  the
• 0:22
  largest
• 0:22
  workforce
• 0:23
  reduction
• 0:24
  in
• 0:24
  Amazon
• 0:25
  company
• 0:25
  history,
• 0:26
  and
• 0:26
  in
• 0:27
  an
• 0:27
  effort
• 0:27
  to,
• 0:28
  quote,
• 0:28
  operate
• 0:28
  like
• 0:29
  the
• 0:29
  world's
• 0:29
  largest
• 0:30
  startup,
• 0:30
  end
• 0:31
  quote.
• 0:32
  Meanwhile,
• 0:33
  Target
• 0:33
  has
• 0:33
  also
• 0:33
  said
• 0:34
  that
• 0:34
  it
• 0:34
  planned
• 0:34
  to
• 0:35
  cut
• 0:35
  1800
• 0:36
  roles
• 0:36
  across
• 0:36
  the
• 0:37
  company,
• 0:37
  or
• 0:38
  roughly
• 0:38
  8%
• 0:39
  of
• 0:39
  its
• 0:39
  corporate
• 0:40
  workforce,
• 0:40
  citing,
• 0:41
  according
• 0:41
  to
• 0:42
  incoming
• 0:42
  CEO
• 0:43
  Michael
• 0:43
  Fidelke,
• 0:43
  quote,
• 0:44
  too
• 0:44
  many
• 0:44
  layers
• 0:45
  and
• 0:45
  overlapping
• 0:46
  work
• 0:46
  slowing
• 0:47
  decisions,
• 0:48
  making
• 0:48
  it
• 0:48
  harder
• 0:49
  to
• 0:49
  bring
• 0:49
  ideas
• 0:49
  to
• 0:50
  life,
• 0:50
  end
• 0:50
  quote.
• 0:51
  Chris,
• 0:52
  what
• 0:52
  words
• 0:52
  of
• 0:53
  wisdom
• 0:53
  do
• 0:53
  you
• 0:53
  have
• 0:54
  in
• 0:54
  the
• 0:55
  wake
• 0:55
  of
• 0:55
  all
• 0:55
  of
• 0:55
  this
• 0:56
  layoff
• 0:56
  news?
• 0:57
  Wow.
• 0:58
  Well,
• 0:58
  it's
• 0:58
  hard
• 0:58
  to
• 0:58
  know
• 0:58
  where
• 0:58
  to
• 0:59
  start.
• 0:59
  I
• 0:59
  mean,
• 0:59
  first
• 0:59
  of
• 0:59
  all,
• 1:00
  you
• 1:00
  know,
• 1:00
  my.
• 1:00
  I
• 1:00
  want
• 1:00
  to
• 1:01
  express
• 1:01
  my
• 1:01
  sympathy
• 1:01
  for
• 1:02
  anyone
• 1:02
  that
• 1:02
  was
• 1:02
  impacted
• 1:03
  and
• 1:04
  pretty
• 1:04
  much
• 1:04
  anyone
• 1:04
  at
• 1:05
  these
• 1:05
  companies,
• 1:05
  too.
• 1:05
  I
• 1:06
  think
• 1:06
  you
• 1:06
  have
• 1:06
  to
• 1:06
  think
• 1:06
  about
• 1:06
  it
• 1:07
  in
• 1:07
  that
• 1:07
  way
• 1:07
  too.
• 1:08
  You
• 1:08
  know,
• 1:08
  and
• 1:08
  the
• 1:09
  one
• 1:09
  thing
• 1:09
  I
• 1:09
  always
• 1:09
  think
• 1:09
  about,
• 1:10
  because
• 1:10
  I
• 1:10
  went
• 1:10
  through
• 1:10
  this
• 1:10
  in
• 1:10
  2015,
• 1:11
  the
• 1:12
  last
• 1:12
  time
• 1:12
  Target
• 1:12
  had
• 1:12
  a
• 1:13
  really
• 1:13
  big
• 1:13
  layoff.
• 1:14
  And,
• 1:14
  you
• 1:14
  know,
• 1:14
  my
• 1:15
  boss
• 1:15
  at
• 1:15
  the
• 1:15
  time
• 1:15
  said,
• 1:16
  you
• 1:16
  know,
• 1:16
  for
• 1:16
  a
• 1:17
  lot
• 1:17
  of
• 1:17
  these
• 1:17
  people,
• 1:17
  for
• 1:18
  a
• 1:18
  lot
• 1:18
  of
• 1:18
  the
• 1:18
  workers,
• 1:19
  you
• 1:19
  know,
• 1:19
  at
• 1:19
  Target
• 1:19
  particularly.
• 1:20
  And,
• 1:20
  and,
• 1:21
  you
• 1:21
  know,
• 1:21
  I
• 1:21
  think
• 1:21
  this
• 1:21
  is
• 1:22
  true
• 1:22
  of
• 1:22
  any
• 1:22
  company,
• 1:23
  particularly
• 1:23
  if
• 1:23
  you
• 1:23
  work
• 1:23
  in
• 1:24
  a,
• 1:24
  in
• 1:24
  a,
• 1:24
  you
• 1:25
  know,
• 1:25
  regional
• 1:25
  city
• 1:26
  like
• 1:26
  we
• 1:26
  do
• 1:27
  in
• 1:27
  Minneapolis.
• 1:27
  You
• 1:27
  know,
• 1:28
  a
• 1:28
  lot
• 1:28
  of
• 1:28
  times
• 1:28
  it's
• 1:28
  like
• 1:28
  being
• 1:29
  asked
• 1:29
  to
• 1:29
  leave
• 1:29
  your
• 1:29
  church.
• 1:30
  And
• 1:30
  so
• 1:30
  it
• 1:31
  can
• 1:31
  be
• 1:31
  very
• 1:31
  hard
• 1:31
  and
• 1:31
  very
• 1:32
  trying
• 1:32
  for
• 1:32
  a
• 1:32
  lot
• 1:32
  of
• 1:33
  people.
• 1:33
  So
• 1:33
  my
• 1:33
  heart
• 1:33
  goes
• 1:33
  out
• 1:34
  to
• 1:34
  them.
• 1:35
  When
• 1:35
  I
• 1:35
  step
• 1:35
  back
• 1:36
  from
• 1:36
  it
• 1:36
  and
• 1:36
  try
• 1:36
  to
• 1:37
  make
• 1:37
  sense
• 1:37
  of
• 1:37
  it
• 1:37
  all,
• 1:37
  I
• 1:37
  think
• 1:39
  brings
• 1:39
  up
• 1:39
  a
• 1:39
  lot
• 1:39
  of
• 1:40
  questions
• 1:40
  for
• 1:40
  me.
• 1:40
  You
• 1:40
  know,
• 1:40
  is
• 1:41
  it,
• 1:41
  is
• 1:41
  it
• 1:41
  coincidental
• 1:42
  that
• 1:42
  these
• 1:42
  announcements
• 1:43
  happen
• 1:43
  on
• 1:43
  the
• 1:43
  same
• 1:43
  day?
• 1:44
  Yeah,
• 1:44
  probably.
• 1:45
  But
• 1:46
  could
• 1:46
  it
• 1:46
  be
• 1:46
  a
• 1:46
  sign
• 1:46
  that
• 1:47
  there's
• 1:47
  more
• 1:47
  to
• 1:47
  come
• 1:47
  throughout
• 1:48
  the
• 1:48
  industry,
• 1:48
  especially
• 1:48
  as
• 1:49
  you
• 1:49
  look
• 1:49
  at
• 1:49
  macroeconomics
• 1:50
  and
• 1:50
  the
• 1:50
  AI
• 1:51
  factors
• 1:51
  that
• 1:51
  are
• 1:52
  at
• 1:52
  play?
• 1:53
  Yeah,
• 1:53
  potentially.
• 1:54
  I
• 1:54
  think
• 1:54
  that's
• 1:54
  the
• 1:55
  real
• 1:55
  reality
• 1:55
  here.
• 1:56
  And
• 1:57
  then
• 1:57
  the
• 1:57
  other
• 1:57
  point
• 1:57
  I'd
• 1:57
  bring
• 1:58
  up
• 1:58
  is,
• 1:58
  you
• 1:58
  know,
• 1:59
  it
• 1:59
  makes
• 1:59
  me
• 1:59
  look
• 1:59
  at,
• 1:59
  you
• 1:59
  know,
• 2:00
  how
• 2:00
  are
• 2:00
  these,
• 2:00
  how
• 2:00
  are
• 2:00
  these
• 2:01
  announcements
• 2:01
  communicated?
• 2:02
  And,
• 2:02
  you
• 2:03
  know,
• 2:03
  it's
• 2:03
  two
• 2:03
  very
• 2:03
  different
• 2:04
  approaches.
• 2:04
  You
• 2:04
  know,
• 2:04
  Amazon
• 2:05
  being
• 2:05
  very
• 2:05
  transparent
• 2:06
  and
• 2:06
  saying
• 2:06
  AI
• 2:07
  is
• 2:07
  a
• 2:07
  factor.
• 2:09
  You
• 2:09
  know,
• 2:09
  not
• 2:09
  having
• 2:09
  worked
• 2:10
  there,
• 2:10
  I
• 2:10
  can't
• 2:10
  really
• 2:10
  comment
• 2:11
  on
• 2:11
  what
• 2:11
  that,
• 2:11
  you
• 2:11
  know,
• 2:12
  means
• 2:12
  for
• 2:12
  the
• 2:12
  culture
• 2:12
  there
• 2:13
  or,
• 2:13
  you
• 2:13
  know,
• 2:13
  how
• 2:13
  the
• 2:13
  employees
• 2:14
  are
• 2:14
  going
• 2:14
  to
• 2:14
  take
• 2:14
  it.
• 2:14
  But,
• 2:15
  you
• 2:15
  know,
• 2:15
  I
• 2:15
  look
• 2:15
  at
• 2:16
  that
• 2:16
  in
• 2:16
  contrast
• 2:16
  to
• 2:17
  what,
• 2:17
  you
• 2:17
  know,
• 2:17
  Target
• 2:18
  CEO
• 2:18
  said
• 2:19
  and
• 2:19
  what
• 2:19
  you
• 2:19
  did
• 2:19
  and,
• 2:20
  and
• 2:20
  the
• 2:20
  big
• 2:20
  question
• 2:20
  I
• 2:21
  have
• 2:21
  there
• 2:21
  is
• 2:21
  just
• 2:22
  how
• 2:22
  can
• 2:23
  you
• 2:23
  come
• 2:23
  out
• 2:23
  and
• 2:23
  say
• 2:24
  that
• 2:24
  when
• 2:25
  you
• 2:25
  were
• 2:25
  the
• 2:25
  CFO
• 2:26
  and
• 2:26
  the
• 2:26
  CEO
• 2:27
  who
• 2:27
  was
• 2:27
  in
• 2:27
  charge
• 2:28
  of
• 2:28
  basically
• 2:29
  financing
• 2:30
  and
• 2:30
  greenlighting
• 2:30
  that
• 2:31
  organizational
• 2:31
  structure
• 2:32
  throughout
• 2:32
  the
• 2:32
  organization,
• 2:33
  and
• 2:33
  yet
• 2:33
  you
• 2:34
  and
• 2:34
  the
• 2:34
  former
• 2:34
  CEO
• 2:35
  are
• 2:35
  still
• 2:35
  around
• 2:36
  and
• 2:36
  still
• 2:36
  leading
• 2:36
  the
• 2:37
  company.
• 2:37
  So
• 2:38
  that
• 2:38
  just
• 2:39
  doesn't
• 2:39
  ring
• 2:39
  true
• 2:40
  to
• 2:40
  me
• 2:40
  very
• 2:40
  well.
• 2:40
  And
• 2:40
  I
• 2:41
  wonder
• 2:41
  if
• 2:41
  the
• 2:41
  culture
• 2:42
  honestly
• 2:42
  can
• 2:42
  ever
• 2:43
  recover
• 2:44
  from
• 2:44
  that
• 2:44
  when
• 2:44
  you
• 2:44
  get
• 2:45
  down
• 2:45
  to
• 2:45
  it.
• 2:45
  But,
• 2:46
  you
• 2:46
  know,
• 2:46
  I
• 2:46
  don't
• 2:46
  know.
• 2:46
  I
• 2:46
  hope,
• 2:47
  I
• 2:47
  hope
• 2:47
  he,
• 2:47
  I
• 2:48
  hope
• 2:48
  he
• 2:48
  takes
• 2:48
  feedback
• 2:49
  well
• 2:49
  and
• 2:49
  I
• 2:49
  hope
• 2:49
  he
• 2:49
  brings
• 2:50
  in
• 2:50
  some
• 2:50
  people
• 2:50
  then
• 2:50
  that
• 2:51
  can
• 2:51
  help
• 2:51
  him
• 2:51
  to
• 2:51
  rejuvenate
• 2:52
  the
• 2:52
  culture
• 2:53
  and
• 2:53
  can
• 2:53
  get
• 2:53
  the
• 2:54
  spirit
• 2:54
  of
• 2:54
  Target
• 2:55
  alive
• 2:55
  again.
• 2:55
  But
• 2:55
  I
• 2:56
  think
• 2:56
  it's
• 2:56
  a,
• 2:56
  it's
• 2:56
  going
• 2:56
  to
• 2:56
  be
• 2:57
  a,
• 2:57
  it's
• 2:57
  gonna
• 2:57
  be
• 2:57
  a
• 2:57
  tough
• 2:58
  road
• 2:58
  ahead,
• 2:58
  for
• 2:58
  sure.
• 2:59
  Yeah.
• 3:00
  I
• 3:00
  mean,
• 3:00
  the
• 3:00
  first
• 3:01
  thing
• 3:01
  I
• 3:01
  would
• 3:01
  say
• 3:01
  is
• 3:02
  please
• 3:03
  reach
• 3:03
  out
• 3:04
  Target,
• 3:05
  Amazon
• 3:06
  people.
• 3:07
  We
• 3:07
  are
• 3:08
  so
• 3:08
  fortunate
• 3:09
  one
• 3:09
  in
• 3:09
  being
• 3:10
  able
• 3:10
  to
• 3:10
  show
• 3:10
  you
• 3:11
  that
• 3:11
  there's,
• 3:12
  there's,
• 3:12
  there's
• 3:12
  life
• 3:13
  after
• 3:13
  the
• 3:13
  corporate
• 3:14
  jobs,
• 3:14
  which
• 3:14
  I
• 3:14
  think
• 3:14
  you're
• 3:15
  hearing
• 3:15
  a
• 3:15
  lot
• 3:15
  right
• 3:15
  now,
• 3:16
  probably.
• 3:16
  But
• 3:17
  this
• 3:17
  could
• 3:17
  really
• 3:18
  be
• 3:18
  the
• 3:18
  launch
• 3:18
  pad
• 3:19
  to
• 3:19
  something
• 3:19
  entirely
• 3:20
  new.
• 3:20
  And
• 3:20
  Amitak
• 3:21
  retail
• 3:21
  is
• 3:21
  100%
• 3:23
  an
• 3:23
  example
• 3:23
  of
• 3:23
  that.
• 3:24
  But
• 3:24
  also
• 3:25
  we've
• 3:25
  built
• 3:25
  this
• 3:25
  network
• 3:26
  and
• 3:26
  I'm
• 3:27
  so
• 3:28
  ready
• 3:28
  and
• 3:28
  here
• 3:29
  and
• 3:29
  willing
• 3:29
  to
• 3:30
  help
• 3:31
  however
• 3:31
  we
• 3:32
  can,
• 3:32
  you
• 3:32
  know,
• 3:33
  write
• 3:33
  a
• 3:33
  recommendation.
• 3:34
  We've
• 3:34
  been
• 3:34
  fortunate
• 3:35
  to
• 3:35
  get
• 3:35
  to
• 3:35
  know
• 3:35
  so
• 3:35
  many
• 3:36
  of
• 3:36
  you.
• 3:36
  So
• 3:36
  number
• 3:37
  one,
• 3:37
  that,
• 3:37
  that,
• 3:38
  that
• 3:39
  offer
• 3:39
  stands
• 3:39
  as
• 3:40
  long
• 3:40
  as
• 3:40
  you
• 3:40
  need
• 3:40
  it.
• 3:40
  So
• 3:41
  please
• 3:41
  reach
• 3:41
  out.
• 3:43
  The
• 3:43
  second
• 3:43
  thing
• 3:44
  that
• 3:44
  I'll
• 3:44
  say,
• 3:44
  Chris,
• 3:45
  I
• 3:45
  think
• 3:45
  in
• 3:45
  response
• 3:45
  to
• 3:45
  what
• 3:46
  you
• 3:46
  said
• 3:46
  is
• 3:46
  that
• 3:47
  I,
• 3:47
  you
• 3:47
  know,
• 3:48
  I,
• 3:49
  I
• 3:49
  think
• 3:49
  that
• 3:49
  the
• 3:50
  real
• 3:50
  issue
• 3:51
  is
• 3:51
  likely
• 3:52
  that,
• 3:52
  you
• 3:52
  know,
• 3:52
  companies
• 3:53
  are
• 3:53
  still
• 3:54
  structured
• 3:55
  and
• 3:55
  roles
• 3:56
  still
• 3:56
  exist
• 3:57
  based
• 3:57
  on
• 3:57
  pre
• 3:58
  AI
• 3:58
  days.
• 3:59
  I
• 3:59
  mean,
• 3:59
  I
• 4:00
  don't
• 4:00
  know
• 4:00
  that
• 4:00
  we've
• 4:01
  seen
• 4:01
  a
• 4:02
  layoff
• 4:02
  like
• 4:03
  this
• 4:04
  in
• 4:04
  a
• 4:05
  long
• 4:05
  time.
• 4:05
  And
• 4:06
  it's,
• 4:06
  it's
• 4:06
  kind
• 4:06
  of,
• 4:07
  to
• 4:07
  me
• 4:07
  reminiscent
• 4:08
  of
• 4:08
  when,
• 4:08
  you
• 4:09
  know,
• 4:09
  E
• 4:09
  commerce
• 4:10
  first
• 4:10
  came
• 4:10
  online.
• 4:11
  However,
• 4:12
  in
• 4:12
  the
• 4:12
  E
• 4:12
  commerce
• 4:13
  days,
• 4:13
  that
• 4:13
  was
• 4:13
  like
• 4:13
  starting
• 4:14
  entirely
• 4:14
  new
• 4:14
  groups
• 4:15
  or,
• 4:15
  you
• 4:15
  know,
• 4:16
  kind
• 4:16
  of
• 4:16
  spreading
• 4:17
  people
• 4:17
  across.
• 4:18
  Right.
• 4:19
  So
• 4:19
  I
• 4:19
  think
• 4:20
  that
• 4:20
  what
• 4:20
  we're
• 4:21
  really
• 4:21
  seeing
• 4:21
  and
• 4:22
  unfortunately
• 4:23
  is
• 4:23
  a
• 4:23
  reality
• 4:24
  of
• 4:24
  AI
• 4:25
  being
• 4:25
  so
• 4:26
  much
• 4:26
  a
• 4:26
  core
• 4:26
  component
• 4:27
  of
• 4:27
  how
• 4:27
  businesses
• 4:28
  are
• 4:28
  operating
• 4:28
  more
• 4:29
  efficiently.
• 4:31
  We're
• 4:31
  going
• 4:31
  to
• 4:31
  see
• 4:32
  layoffs
• 4:32
  because
• 4:33
  there's
• 4:33
  the
• 4:33
  ability
• 4:34
  for
• 4:34
  automation
• 4:35
  to
• 4:36
  replace
• 4:37
  some
• 4:37
  jobs
• 4:37
  that
• 4:37
  humans
• 4:38
  were
• 4:38
  doing.
• 4:39
  My
• 4:39
  hope
• 4:39
  is
• 4:40
  that
• 4:40
  we
• 4:40
  do
• 4:41
  start
• 4:41
  to
• 4:41
  see
• 4:41
  opportunities
• 4:42
  come
• 4:42
  from
• 4:42
  this
• 4:43
  too.
• 4:44
  But
• 4:44
  it
• 4:45
  will
• 4:45
  require
• 4:45
  that,
• 4:46
  you
• 4:46
  know,
• 4:46
  some
• 4:46
  of
• 4:46
  us
• 4:47
  pick
• 4:47
  up
• 4:47
  and
• 4:47
  learn
• 4:47
  new
• 4:48
  things
• 4:48
  or
• 4:49
  take
• 4:49
  on,
• 4:50
  take
• 4:51
  on
• 4:51
  new
• 4:51
  types
• 4:51
  of
• 4:51
  roles.
• 4:52
  But
• 4:52
  the,
• 4:53
  the,
• 4:53
  I
• 4:53
  think
• 4:53
  the
• 4:53
  most
• 4:54
  important
• 4:54
  thing
• 4:54
  for
• 4:54
  all
• 4:55
  those
• 4:55
  listening
• 4:56
  who
• 4:56
  are
• 4:56
  affected
• 4:56
  by
• 4:57
  these
• 4:57
  layoffs
• 4:57
  is
• 4:57
  that
• 4:58
  you
• 4:58
  still
• 4:58
  very
• 4:59
  much
• 4:59
  have,
• 5:00
  have
• 5:01
  core
• 5:01
  skills
• 5:02
  that
• 5:02
  you've
• 5:02
  developed
• 5:02
  that
• 5:03
  will
• 5:03
  help
• 5:03
  you
• 5:04
  hopefully
• 5:05
  be
• 5:05
  agile
• 5:05
  and
• 5:06
  learn
• 5:06
  how
• 5:06
  to
• 5:06
  work
• 5:06
  with
• 5:07
  big
• 5:08
  major
• 5:09
  retailers
• 5:09
  like
• 5:09
  Target
• 5:10
  and
• 5:10
  Amazon,
• 5:11
  and
• 5:12
  that
• 5:12
  there
• 5:12
  still
• 5:12
  will
• 5:13
  be
• 5:13
  a
• 5:13
  place
• 5:13
  for
• 5:13
  you.
• 5:14
  But
• 5:14
  I
• 5:14
  think
• 5:14
  that,
• 5:15
  to
• 5:15
  me
• 5:15
  is
• 5:15
  the
• 5:15
  biggest
• 5:16
  tell,
• 5:16
  is
• 5:16
  that,
• 5:17
  you
• 5:17
  know,
• 5:17
  we're.
• 5:17
  We
• 5:18
  have
• 5:18
  to
• 5:18
  restructure
• 5:18
  our
• 5:19
  businesses
• 5:19
  to
• 5:20
  include
• 5:20
  AI
• 5:21
  as
• 5:21
  a
• 5:21
  part
• 5:21
  of
• 5:21
  the
• 5:21
  workforce
• 5:23
  and
• 5:23
  hopefully
• 5:24
  things
• 5:24
  unfold
• 5:24
  that
• 5:25
  open
• 5:25
  up
• 5:25
  new
• 5:26
  opportunities
• 5:26
  for
• 5:26
  people.
• 5:28
  Yeah.
• 5:28
  Well
• 5:28
  said.
• 5:28
  Well
• 5:29
  said.
• 5:29
  Yes.
• 5:29
  And,
• 5:29
  and
• 5:29
  for
• 5:30
  everyone
• 5:30
  listening.
• 5:30
  Yes.
• 5:30
  Please
• 5:30
  reach
• 5:31
  out
• 5:31
  to
• 5:31
  Ann.
• 5:31
  Please
• 5:31
  reach
• 5:32
  out
• 5:32
  to
• 5:32
  me.
• 5:32
  We're
• 5:32
  here
• 5:32
  to
• 5:33
  help.
• 5:34
  That's
• 5:34
  partly
• 5:34
  why
• 5:34
  we
• 5:34
  started
• 5:35
  omnitalk
• 5:35
  was
• 5:35
  to
• 5:36
  help
• 5:36
  people
• 5:36
  stay
• 5:37
  informed
• 5:37
  of
• 5:37
  how
• 5:38
  the
• 5:38
  industry
• 5:39
  was
• 5:39
  changing,
• 5:40
  and
• 5:40
  so
• 5:41
  we
• 5:41
  could
• 5:41
  be
• 5:41
  a
• 5:41
  help
• 5:43
  in
• 5:43
  that
• 5:43
  regard.
• 5:43
  And
• 5:44
  my
• 5:44
  number
• 5:44
  one
• 5:44
  piece
• 5:44
  of
• 5:44
  advice,
• 5:45
  Ann,
• 5:45
  too,
• 5:45
  whenever
• 5:45
  I
• 5:45
  meet
• 5:46
  with
• 5:46
  folks
• 5:46
  in
• 5:46
  this
• 5:46
  situation,
• 5:47
  and
• 5:47
  you,
• 5:48
  and
• 5:48
  I've
• 5:48
  met
• 5:48
  with
• 5:48
  both
• 5:48
  of
• 5:48
  them
• 5:49
  a
• 5:49
  lot
• 5:49
  over
• 5:49
  the
• 5:49
  years,
• 5:49
  is
• 5:49
  like,
• 5:50
  make
• 5:51
  your
• 5:51
  next
• 5:51
  move
• 5:51
  where
• 5:51
  you're
• 5:52
  trying
• 5:52
  to
• 5:52
  move
• 5:52
  water,
• 5:53
  you're
• 5:53
  going
• 5:53
  with
• 5:53
  the
• 5:54
  flow
• 5:54
  of
• 5:54
  water.
• 5:55
  Don't
• 5:55
  try
• 5:55
  to
• 5:55
  go
• 5:55
  to
• 5:55
  a
• 5:56
  company
• 5:56
  where
• 5:56
  you're
• 5:56
  moving
• 5:57
  water
• 5:58
  uphill
• 5:58
  anymore.
• 5:58
  That's
• 5:59
  always
• 5:59
  a
• 5:59
  tricky
• 5:59
  thing.
• 6:00
  So
• 6:00
  I
• 6:00
  think
• 6:00
  as
• 6:00
  people
• 6:01
  are
• 6:01
  looking
• 6:01
  at
• 6:01
  what's
• 6:01
  next,
• 6:02
  that's
• 6:02
  a
• 6:02
  key,
• 6:03
  key
• 6:03
  litmus
• 6:03
  test.
• 6:04
  I
• 6:04
  know
• 6:04
  for
• 6:04
  you
• 6:04
  and
• 6:04
  for
• 6:05
  I.