Latest / The Foundr Podcast with Nathan Chan
656: How Chloe Built a $50K/Month Personalised Gifting Brand From Home
Chloe Widera spent 15 years as a freelance makeup artist, ran a hair and makeup agency, worked inside one of the world’s fastest-growing beauty brands, and still felt like something was missing — until she built a gifting brand from her living room that hit $54,000 USD in a single month.
Based in Dubai with two kids, an autoimmune diagnosis, and zero e-commerce experience, Chloe launched Inwords Gifting — meaningful, personalised gifts designed for highly sensitive people — without a business background, without formal product validation, and without anyone handing her a roadmap. She figured…
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