Latest / Success Story with Scott Clary / Lessons - Attract & Retain A-Players | Natalie Dawson - Hiring & Retention Expert (Cardone Ventures)

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Lessons - Attract & Retain A-Players | Natalie Dawson - Hiring & Retention Expert (Cardone Ventures) · Success Story with Scott Clary

• 0:00
  I just want to take a second and thank Cornbread Ham for supporting today's episode.
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  Now Cornbread Ham CBD gummies have been this really nice addition to my wellness toolkit.
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  I don't use them every day just when I want to win wine after those extra busy weeks,
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  in delicious watermelon berry and peach flavor. I keep them in my nightstand for those moments when
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  I just need a little extra help relaxing and I love how transparent they are too. Every batch
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  is third party lab tested so you know exactly what you're getting and they put together a special
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  Just head to cornbreadhemp.com slash success and use code success at checkout.
• 1:01
  That's cornbreadhemp.com slash success code success for 30% off your first order of these
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  amazing gummies. In this lessons episode we explore why talent is the ultimate X factor in business
• 1:13
  success. Learn how to attract and retain high performers in a competitive job market build a
• 1:17
  workplace that fosters ambition and loyalty and create opportunities to keep top talent invested
• 1:22
  in your vision plus discover why the right hiring strategy can make or break your company's growth.
• 1:38
  So the X factor and I agree completely I mean I think too many people raise money I think that
• 1:44
  so yeah if you don't know how to read a PNL or even create one like that's a big issue.
• 1:47
  So the take away is don't raise money for most businesses build it profitably from the get go
• 1:56
  but the X factor like you can build SOPs people will understand the concept of building systems
• 2:01
  and processes around what they know even if they're not doing it they can do it tomorrow.
• 2:08
  The X factor is people the X factor is always people and I've heard this time and time again
• 2:13
  especially post-COVID and even I don't know what the rest of the US is like the rest of the world
• 2:18
  but I have friends that run businesses and I have not had to hire people in the US since COVID ended.
• 2:25
  So I've been able to hire all over the world pre-COVID was a different story we had people in
• 2:30
  Canada and the US but post-COVID it's all been it's all been all over but I friends who have tried
• 2:36
  to hire and they say that the talent landscape post-COVID is very difficult it's very difficult to get
• 2:42
  great people and I these people are not bad business leaders but it's like the wildest stories
• 2:48
  like somebody will be hired W2 employee and then negotiate a salary and then the first week they'll
• 2:53
  say I want more money like things that didn't happen in my life at least so the X factor is always
• 3:00
  people the first person like that founder led business they're making money themselves the
• 3:07
  higher sales rep maybe did not closing as much as the founder does so those first few higher super
• 3:13
  important how do you navigate the talent climate how do you find the right person what is like
• 3:18
  what is your framework because now you have thousands of employees so you figured it out what is
• 3:25
  that strategy I am a big believer that business is one through creating a people game and you have
• 3:34
  to think about yourself as a founder as an entrepreneur playing a game with finding great people it's
• 3:40
  not just I'm going to find one person and they're going to solve this problem and playing this game
• 3:45
  of checkers where it's just one piece at a time oh I need a marketing person oh I need a sales
• 3:50
  person okay now I'm going to go out and recruit it is a game that you have to play for a long period
• 3:55
  of time to help the market understand why you are the founder or the entrepreneur or the business
• 4:02
  that great people want to work with and so first it starts with how are you promoting that you are
• 4:07
  a great place to work at are you talking about in our business card adventures are you talking about
• 4:12
  the fact that people are winning inside your company not just your clients but your team members
• 4:16
  we have team members who came to work with us who were making $60,000 a year and are now making
• 4:21
  $400,000 a year we we've only been in business for five years we promote those stories but we're
• 4:27
  thinking about that when we make that initial hire of somebody who is saying I'm making $60,000
• 4:33
  a year I'm applying for a job here at this compensation but I have radical goals so how do you
• 4:39
  find people who have radical goals but are at a starting point where the business can afford to
• 4:44
  hire that person most businesses cannot afford to hire somebody at $400,000 they can't afford to
• 4:49
  hire somebody who is hungry that's making $60,000 who has the vision for their life of wanting to
• 4:54
  make $400,000 but has has actually no idea how to get there because if they knew how to get there
• 4:59
  they would already be making $400,000 we live in a free market economy if somebody could go down
• 5:03
  the street and make that amount of money they would go and make that amount of money and so as a
• 5:07
  business owner if you're playing this game of people you're really thinking about I need to create
• 5:13
  a brand for our organization where great talent thinks of us as a place where people come to find
• 5:20
  success and to have their success be easier with me than they would be able to find success with
• 5:25
  somebody down the street so how are you promoting that how are you constantly recruiting for people
• 5:30
  and posting jobs even if you're not hiring for those roles to tell the market that you are
• 5:35
  recruiting and you're constantly looking for great talent and then once they come in the door
• 5:39
  how are you exemplifying that you are actually interested in their success I think what's made us
• 5:45
  successful in this hiring market over the last five years pre-COVID post-COVID is you're getting
• 5:51
  an opportunity to work alongside real leaders in a non virtual work environment we have an office
• 5:57
  here we have an office in Scottsdale they're seeing how I work every single day they're seeing how
• 6:03
  Brandon works every single day they are like rubbing shoulders with us constantly to solve the
• 6:08
  the largest problems inside our organization and if you take that and you apply it to a small
• 6:13
  business we had the exact same principles five years ago as we do today we create this
• 6:18
  environment that allows people who have this dream have this hope for their lives because we're
• 6:23
  marketing to them as a candidate journey not just a customer journey as a candidate journey
• 6:28
  because we're playing this people game and this candidate journey is telling them you can achieve
• 6:32
  your personal professional financial goals through working here alongside us we've achieved our
• 6:36
  personal professional financial goals up to a point so there is some success that you can follow
• 6:41
  but we have radical goals for this organization and we are committed to growth so once they're
• 6:46
  in the environment in order to keep them they have to actually see that we're really doing the
• 6:50
  actions that demonstrate that were committed to those things so if they saw us on vacation all
• 6:55
  the time or if they saw us not really being interested in their success that they saw us just like
• 7:00
  half-assing the work that we do with our clients it would be a different story but instead what they
• 7:05
  see is a team of people and leaders back then when we had zero employees all the way up to today
• 7:10
  when we have hundreds of employees working on the weekends and being here before people and being
• 7:16
  here after people leave and they really are understanding what it takes to be successful so it's
• 7:20
  the entire package of we sold the dream we're marketing to candidates that this dream is possible
• 7:27
  here because we have this target of where this business is going in the future and we're really
• 7:30
  clear about that target and then once they come in they are testing and watching and seeing how
• 7:36
  serious we are and so we have to be serious every day and I do find that a lot of business owners
• 7:41
  really struggle with that level of seriousness and that level of commitment because they create a
• 7:46
  business around a lifestyle and if you want a lifestyle business that's totally fine if that's
• 7:50
  your problem but you are going to lose a people game if somebody else is not actually fulfilling
• 7:57
  their side of the the not being role models for the yeah you're you're going to lose that person
• 8:01
  and somebody else is going to find the better talent because they actually want to be around people
• 8:05
  who are able to make their success easy when I just want to take a second and thank cornbread
• 8:09
  ham for supporting today's episode now cornbread ham CBD gummies have been this really nice
• 8:14
  addition to my wellness toolkit I don't use them every day just when I want to win wine after
• 8:19
  those extra busy weeks but they're perfect for those moments when you want to take the edge off
• 8:25
  and just find your balance really just shut off from work and what makes them special is how cornbread
• 8:30
  ham crafts them they only use a flower of USDA organic hamplants that's the best part for the
• 8:36
  purest most potent experience no fillers no artificial fluff just clean full spectrum goodness
• 8:43
  in delicious watermelon berry and peach flavor I keep them in my night stand for those moments when
• 8:48
  I just need a little extra help relaxing and I love how transparent they are to every batch is
• 8:52
  third party lab tested so you know exactly what you're getting and they put together a special
• 8:56
  offer for all success story podcast listeners all listeners can save 30% off their first order
• 9:02
  just head to cornbread ham.com slash success and use code success at checkout that's cornbread
• 9:09
  ham.com slash success code success for 30% off your first order of these amazing gummies here when
• 9:16
  you're trying to find that high performer because you're talking about all super high performers
• 9:21
  I mean somebody's make a 400 grand obviously highly ambitious person so how do you manage getting
• 9:29
  them to commit to your business while not also getting them to commit to any other side hustle any
• 9:35
  other thing they're trying to take on because now everybody is trying to be their own influencer and
• 9:40
  I mean I have my own thoughts about I do believe that if you hire people like I'm super happy if
• 9:45
  they build a personal brand start something on the side I think it helps them upscale this is my
• 9:50
  personal opinion and a lot that goes into that but for yourself I'm curious you know when you hire
• 9:56
  somebody like this is a very high likelihood that they are either looking for the next thing
• 10:00
  how to make more money when you start making 400k you're like comfortably poor at that point so now
• 10:06
  you realize that then life is good but I'm also in Miami so how do I make a million dollars a year
• 10:11
  and maybe it's not with an organization or maybe it is but the person who makes that kind of money
• 10:17
  I believe is inherently very entrepreneurial I think they are somewhat entrepreneurial because
• 10:22
  they're really striving and if they put that much energy into their own business there's a chance
• 10:27
  that they could actually succeed as well so how do you manage that personality type because everybody
• 10:33
  wants that person but then at the same time maybe it's easier if somebody is okay again nothing
• 10:39
  wrong with how much money you make you make 60k a 400k make a million make 10 it doesn't matter
• 10:43
  but if somebody's okay making 60k and they're not looking for the next thing and they're happy with
• 10:47
  that then maybe it's less of a liability to the company we start the conversation with our team
• 10:53
  members around their personal professional and financial goals that is a process in our business
• 10:58
  they are sitting down with their leader and saying this is what I want to achieve so if that person
• 11:04
  is saying I want to be making $400,000 a year over the next three years working here I want to
• 11:10
  then understand what is five years from now look like because what I know about being a business
• 11:15
  owner is it sucks most of the time and you could actually live a fantastic life working for somebody
• 11:21
  else making more money than you would make by yourself the stats with business do not lie the
• 11:26
  majority of businesses do not make a lot of money and even if you took a high performer inside a
• 11:31
  business it does not mean that they are going to be a high performance business owner and come with
• 11:36
  all of those challenges and all of that risk and so when we're having these ppf conversations with
• 11:41
  the team member if they're telling me that they want to own a business one day I really have to
• 11:45
  get down to like why do you want to own a business is it because you have to be the guy there's
• 11:51
  that quality where some people are just like I want to be the guy I want to be the person Mike okay
• 11:56
  that's cool part of that is a little bit of ego because they have no freaking clue what they're
• 12:01
  talking about they're making $60,000 a year they've never started a business before they don't
• 12:05
  understand what those components are going to look like and if they do think that they want to be
• 12:11
  the guy we're probably not going to retain that person to be honest with you in five years that
• 12:15
  hasn't happened for us our high performers have not left us especially the ones that started early
• 12:19
  on the ones that are making with people making 400 500 600 the highest paid person probably makes
• 12:24
  $1.2 million a year and a start all right so that's a lot of money isn't a bully yeah it's good
• 12:29
  money and going out and starting your business there's a lot of risk for you aren't going to be
• 12:33
  able to replace that income and all of the things that go into entrepreneurship and so for that
• 12:39
  person we're asking that they go all in on their goals by being really focused on the set of
• 12:47
  problems that we have if they if we have a set of problems for somebody who is a high performer
• 12:51
  making $400,000 a year that is not a nine to five job and we don't expect that they are going to
• 12:56
  be able to solve those problems at that compensation level in a nine to five environment because there's
• 13:02
  just more complexity than you clocking in and clocking out that's not the mindset so when we have
• 13:07
  that person though that doesn't see themselves being an employee forever how do we create the
• 13:13
  opportunity as carton ventures as any small business to show them how they could be a future
• 13:18
  partner and build inside of what we want to create which is a billion dollar organization they
• 13:25
  could be the president of one of our verticals they could be a president of our health vertical
• 13:30
  or our HVAC vertical or a roofing vertical or a dental vertical and see themselves growing inside
• 13:36
  our business because we don't want to lose those people and then they would still get the flexibility
• 13:40
  the autonomy that they're looking for while still getting to do it with really cool people the
• 13:45
  hardest part of starting a business is actually having to do it by yourself and it sucks and it's
• 13:50
  painful and most people don't make it through that so why wouldn't you want to continue to work
• 13:54
  alongside people who are always going to be pushing you and expecting more of you once you get
• 14:00
  to that level and partnering with you because there's more of a cushion there than you just going
• 14:04
  out and starting your own business and this has been successful for us because it's an easy
• 14:09
  story to tell people and it's also getting them focused on what the problems are today instead of
• 14:14
  I'm solving these problems in my day job but now I'm also solving these side problems and now my
• 14:19
  focus is split in two different areas that person is going to be less good at both of those things
• 14:23
  than the person who just does go all in and focus is on the one thing in their career yes they're
• 14:28
  choosing to take a gamble on the organization thanks for tuning in if you found this valuable don't
• 14:33
  forget to hit that subscribe button so you never miss an episode and if you want to dive deeper into
• 14:38
  this conversation check out the links in the description to watch the full episode see you in the next one