Latest / 70 80 / SETTANTAxOTTANTA: 1968. Spot Bio Presto, Franco Cerri, l’uomo in ammollo, da mito del jazz diviene idolo delle massaie, scelto per caso

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SETTANTAxOTTANTA: 1968. Spot Bio Presto, Franco Cerri, l’uomo in ammollo, da mito del jazz diviene idolo delle massaie, scelto per caso · 70 80

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  7080 .it presents 70x80. Do you remember? A KVOX
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  production. Welcome to 70x80, the section of
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  7080 .it that deepens the topics discussed on
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  the portal. I'm with the journalist Enzo Mauri,
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  who introduces the today's topic. Good morning,
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  today I'm talking to you about a well -known
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  advertising spot. In 1968, the biopresto spot
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  made its debut in Carosello, when it was still
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  in black and white. If we had to style a classification
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  of the most popular advertisements, among those
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  circulated in the famous television program,
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  that of the detergent to wash by hand. would
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  occupy the first positions. In the commercial,
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  Biopresto, Franco Cerri, immersed in the water
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  almost to the neck, repeated it every time. No,
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  there is no dirty impossible. The originality
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  of the success and the undoubted sympathy of
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  the protagonist, rebaptized the man in ammollo,
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  made the fortune of advertising, gone on air
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  for more than ten years. Biopresto Bucato a Mano
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  also liquidates the grease, because Biopresto
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  dissolves the impossible dirt that usually does
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  not come off. Since it's clean. Before Biopresto,
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  Franco Cerri was already an authoritative jazz
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  guitarist. In the 60s he decided to dedicate
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  himself to the realization of music for advertisements.
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  Frequenting that environment, he was chosen to
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  testify to the notorious Detersivo. Franco Cerri
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  told in an interview published a while ago that
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  one day he was in the headquarters of the international
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  advertising agency Lintas. In that period the
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  trials for the new testimonial of the campaign
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  Biopresto took place. Among the trials there
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  was also the notorious actor Pino. Peter Sellers.
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  Tell us how it started. I asked for a period
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  at home how beautiful the guitar would be. I
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  was 17 and a half years old and dad said but
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  no, after a month you plant there. Until one
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  day he came back home with this guitar and he
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  told me, you wanted the guitar, now play it,
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  as they say in general. The bicycle now pedals.
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  At the end, after numerous tests, the face of
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  the guitarist was preferred. For years it was
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  believed that in the Biopresto spot Franco Cerri
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  was really immersed in a tank full of water.
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  Cerri himself then revealed that the water effect
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  was created with a mirror game. Which musicians
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  have stimulated him the most in this sense? and
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  I would say Gorni Kramer in absolute, Giampiero
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  Boneschi, a series of friendships that playing
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  with which you managed to discover something.
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  And Enrico Intra? Later, later Enrico Intra,
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  when he started to play Enrico brought a wind
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  of new. ten years less, and so it embraced something
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  that we now followed through the records that
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  we could hear. L 'escamotage serviva inoltre
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  a evitare che il detersivo, una volta versato,
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  opacizzasse tutto. La vasca era reale, ma il
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  testimonial si trovava dietro. Lo spot biopresto
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  andò in onda quasi fino alla fine degli anni
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  70 e nella variante biopresto lavatrice fino
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  agli anni 80, con lo stesso cerri non più a mollo.
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  Grazie a Denzo Mauri per il tema odierno. Appuntamento
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