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Adidas "Backyard Legends" Instant Classic with Chalamet, Messi & Bad Bunny, B&E's First-Ever Voicemail Segment & How to Build a Stronger Creative Portfolio
Adidas just dropped "Backyard Legends" — a five-minute World Cup film and it is an instant classic. Timothée Chalamet assembles a team of football legends to challenge an undefeated local street crew. The cast: Messi, Bad Bunny, Lamine Yamal, Jude Bellingham, Trinity Rodman, and a CGI de-aged Beckham, Zidane, and Del Piero brought back to their 90s selves. The opening line from Chalamet to Bad Bunny is already circulating everywhere: "What do I know about soccer? Nothing. I know about football, Benito. Football." Made by LOLA USA — the brand new Omnicom agency just formed from adam&eveDDB New…
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