Latest / Real. Guy. Pods. / "No Creepy Guys!" | Episode #101 | NSFW

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"No Creepy Guys!" | Episode #101 | NSFW · Real. Guy. Pods.

• 1 00:00:00,000 --> 00:00:15,000 [Music] 2 00:00:15,000 --> 00:00:20,000 Oh, that music means so much. God do I love it. 3 00:00:20,000 --> 00:00:24,000 Welcome to a brand new podcast. We're calling "Breaking." 4 00:00:24,000 --> 00:00:33,000 Brands, the podcast, "Just stroying ads," television ads, radio ads, doesn't matter the type of ad we're here to just lay it out and destroy it. 5 00:00:33,000 --> 00:00:42,000 And Chad, before we get into this, I thought we'd give a little background for the people at home who are listening to one of these two Yahoo's doing talking about this to begin with. 6 00:00:42,000 --> 00:00:49,000 So I'll throw it over to you first to give a little background on yourself before we start kicking into the first ad we're going to tear up. 7 00:00:49,000 --> 00:00:56,000 Yeah, so we're not just a couple of assholes on the street. Although if you did see us and ran into us, you would think that's a couple of assholes on the street. 8 00:00:56,000 --> 00:01:03,000 For sure. I come from an advertising background a bit in the business for 30 years. 9 00:01:03,000 --> 00:01:15,000 In some shape or form or another starting, you know, coming out of school, graphic design, art director at a big agency, jumped into the website of things, 10 00:01:15,000 --> 00:01:23,000 had my own agency for a while. So I've done it all. Seen a lot of good and a lot of bad. 11 00:01:23,000 --> 00:01:30,000 And yes, I probably produced some good and some bad. Some of it was my fault. Some of it was the clients fault. 12 00:01:30,000 --> 00:01:43,000 Sure. Nine times out of 10th clients fault. So that's my, you know, secret formula to this. But yeah, so having seen lots of advertising from the creation side of things, 13 00:01:43,000 --> 00:01:57,000 I will bring that eyeball for you. And having worked in radio for 30 plus years and produced a number of those really shitty commercials myself, as well as, you know, tried to contact some of the clients. 14 00:01:57,000 --> 00:02:00,000 Are you sure you want to word it this way? 15 00:02:00,000 --> 00:02:06,000 I think that might not. Here's a couple of suggestions just spitballing here. But yeah, you might want to. 16 00:02:06,000 --> 00:02:14,000 So maybe put a comma in there so it doesn't sound like you're raping a horse or something. I don't think an entire run on sentence for 60 seconds is going to work for you. 17 00:02:14,000 --> 00:02:16,000 I think there should be a pause someplace. 18 00:02:16,000 --> 00:02:18,000 Yeah, somewhere perhaps. 19 00:02:18,000 --> 00:02:35,000 A breath. I think that it comes down to when you hear or see a bad commercial, you know, like there's no saving that you've, you, you might not, they say is about any number of things like if you hear a bad song, if you, you remember the bad, you remember the bad service. 20 00:02:35,000 --> 00:02:44,000 You don't necessarily remember the good service when you go to a restaurant. You remember what that server's name was or even for that matter what they did that made you feel good and special. 21 00:02:44,000 --> 00:02:50,000 But if you get bad service at a restaurant, you will fucking remember that person's name and you will, will lock in there. 22 00:02:50,000 --> 00:02:52,000 You'll never go back to that restaurant again. 23 00:02:52,000 --> 00:03:02,000 The same thing I think was true for commercials here. And I think that's why we want to bring this thing because look, it's one thing to just rail against then we're not here to rail against any of these businesses. 24 00:03:02,000 --> 00:03:10,000 I don't know the first thing about the business. We're going to be tackling here today. All I can tell you is the commercial is stupid. 25 00:03:10,000 --> 00:03:24,000 The commercial sucks. And I think it goes, what do you do when you got a commercial who's script for the most part just slaps in the face of the point they're trying to make inside the commercial context itself. 26 00:03:24,000 --> 00:03:34,000 When that comes up, that's when you go, you really should have run this by and spit ball this a little bit further before coming out with it. That's the thought process that I have. 27 00:03:34,000 --> 00:03:44,000 And then we'll dive into what goes on the more this spot continues to play and how we're just going to continue to hate it even further and further further. 28 00:03:44,000 --> 00:03:58,000 I come up with new ways to hate. Oh my god. And there's always something else. And we're talking about a 30 to 60 second spot that in the case of what we're going to be talking about today is aired on the radio in my hometown. 29 00:03:58,000 --> 00:04:08,000 It's so frequently aired on any number of radio stations that you find new and unique ways to hate it based upon every sentence in the script. 30 00:04:08,000 --> 00:04:18,000 And again, the business could be amazing. Could be top notch wonderful reviews, but that's not why we're here. I'm not here to trash the business. We're here to trash the commercials. 31 00:04:18,000 --> 00:04:26,000 That's what we're here to do. So again, could be the great important caveat. Yes, could be the greatest business. Could be the most important business person. 32 00:04:26,000 --> 00:04:34,000 And the best client, the clients that they have all think that this is the best business going. But we're going to attack the commercials that they put out. 33 00:04:34,000 --> 00:04:47,000 So I want to make sure that we've got that clear delineation here because I think it's important to note that you can have a great company, but you can also have a shitty backfire and commercial that could be doing you more harm than good. 34 00:04:47,000 --> 00:04:53,000 And that's what we want to investigate here. So, but that said because we're going to even things out as best we can. 35 00:04:53,000 --> 00:05:01,000 We'll come back with a commercial that we really like to wrap things up with here as well. So yes, will we hammer away and insult the commercials? Yes. 36 00:05:01,000 --> 00:05:08,000 Will any copywriters that worked on any of these spots fucking hate us afterwards? Yes. And I have no problem with that. 37 00:05:08,000 --> 00:05:17,000 Do will will hopefully the production company, the copywriters, the business learn a little something from these spots that they're putting out. 38 00:05:17,000 --> 00:05:19,000 One can help. One can. 39 00:05:19,000 --> 00:05:25,000 But we're going to give it to them the straight up, easiest and in their face way that we possibly can. 40 00:05:25,000 --> 00:05:33,000 This is the way they've sort of unloaded these commercials upon us. So let me start off Chad by introducing you to Mrs. Michael. 41 00:05:33,000 --> 00:05:40,000 Now here in the great city of Detroit, Michigan, these spots are run everywhere. You can't get away from them. 42 00:05:40,000 --> 00:05:53,000 And Mrs. Michael is a person who is a business woman. Her husband was a plumber slash electrician, slash HVAC person and then started his own company and started individual companies for all of them. 43 00:05:53,000 --> 00:06:01,000 And was trying to run this company. Now he's handy with the tools according to Mrs. Michael, but wasn't handy when it came to running the businesses. 44 00:06:01,000 --> 00:06:09,000 So she took over the businesses. Hence Mrs. Michael is in charge of getting these businesses up and running. 45 00:06:09,000 --> 00:06:14,000 And I am I give her full credit for that. I think it's fantastic. I love women run businesses. 46 00:06:14,000 --> 00:06:22,000 And the fact that she's here in a very blue collar place like Detroit, Michigan. And she's a woman running these businesses is fantastic. 47 00:06:22,000 --> 00:06:34,000 I love every element of that. Except for the commercials. They're so local. Now I don't have to say that this is wrong on every level. 48 00:06:34,000 --> 00:06:48,000 But I would say and you told me as an advertising guy, 99% of self voiced commercials, the business is doing the voiceover themselves. 49 00:06:48,000 --> 00:07:00,000 They're the ones who have probably written the script or at least approved a script from a copyrighter to do it. But they're the ones voicing the spot generally come across as some of the worst commercials that I've heard. 50 00:07:00,000 --> 00:07:08,000 Amen. Hallelujah. And can I get another one that is so true. I was going to ask you on this one. I'm guessing Mrs. Michael probably is voicing this. 51 00:07:08,000 --> 00:07:09,000 Yes. 52 00:07:09,000 --> 00:07:20,000 Yes. Which is the kiss of death and advertising unless you know Ryan Reynolds is running your country your company. Yeah. Then then yeah put him in front of the camera. 53 00:07:20,000 --> 00:07:22,000 But it works. Yeah. Right. 54 00:07:22,000 --> 00:07:33,000 I'm like, Oh, Ryan is he still says I go back and you I think you may know this from being west when you were talking about you know coming up in Arizona, but also in Colorado. 55 00:07:33,000 --> 00:07:39,000 I don't remember if you remember the shame company. Sure. The shame company. It was a jewel. It's a chain of jewelry stores. 56 00:07:39,000 --> 00:07:52,000 Jewelry stores like on the west coast and in the west area and Tom Shane did the commercials for the jewelry store and he read all of his own spots and those were some of the worst spots that radio is ever aired. 57 00:07:52,000 --> 00:08:00,000 And when I would be as a host on the air and we'd have to arrange the commercials in order for most relevant for our audience down to the very bottom. 58 00:08:00,000 --> 00:08:12,000 And if I was like in a rock station, you'd be like, OK, do I put Tom Shane before the tampon commercials or am I dropping him under as far as what's relevant under the under just I can see my go under. 59 00:08:12,000 --> 00:08:14,000 He's gonna need. 60 00:08:14,000 --> 00:08:26,000 And you couldn't he also had no sense of humor so that when you would take things like out of context as a rock and roll radio host, you take things like Tom saying like she's gonna love a pearl necklace. 61 00:08:26,000 --> 00:08:37,000 You're like, let me isolate that well time. Yeah, well time. But he if you go to use that on the air at some point he runs, he pulls a spots from your station because he doesn't like you using that. 62 00:08:37,000 --> 00:08:44,000 So again, just in that light, if you are a company running your own voices on the spots, I think that's a death now for what you're doing. 63 00:08:44,000 --> 00:08:57,000 Now, case in point, I'll start off by showing you a little bit about what we see out here for Mrs. Michael, which is one of the website that we've got shows this wonderful graphic of her team and their fans. 64 00:08:57,000 --> 00:09:03,000 But look at the graphic here. Mrs. Michael, what is it center there? No creepy guys. 65 00:09:03,000 --> 00:09:13,000 That's the big thing for Mrs. Michael apparently is the no creepy guys. She's a woman running the business and she wants this is she's aiming this directly at other women. 66 00:09:13,000 --> 00:09:17,000 Although they play a lot of the ads on the sports talk stations and the raw. 67 00:09:17,000 --> 00:09:28,000 Not a big 18 to 34 year old women demographic, but the point is she wants you to know that if you're calling their service ladies, you needn't worry if you're home by yourself. 68 00:09:28,000 --> 00:09:39,000 There will be no creepy guys coming over to do your plumbing, no creepy guys coming over to fix your heating or your H back because it says so right on the van there. 69 00:09:39,000 --> 00:09:46,000 There are no creepy guys. Now in addition to that when you look at this again, let's look at some of the creepy guys that may work for her. 70 00:09:46,000 --> 00:09:51,000 I don't know, but you look at some of these people here more this guy over here the corner by the van. 71 00:09:51,000 --> 00:09:58,000 It could be I mean, there you could this guy here hiding his eyes looks unibomorish, but that's not the point of animation. 72 00:09:58,000 --> 00:10:02,000 Probably the nicest guy would come over and fix my H back and I'm all this notice. 73 00:10:02,000 --> 00:10:10,000 But all these people that you see here Chad come into play for this commercial and that's what I want to play for you now. 74 00:10:10,000 --> 00:10:13,000 All right, let's go. Shockingly enough it was tough to find. 75 00:10:13,000 --> 00:10:19,000 I couldn't find a clean version, like a clean recorded version on YouTube anywhere of the spot itself. 76 00:10:19,000 --> 00:10:22,000 I couldn't find one on their website. 77 00:10:22,000 --> 00:10:31,000 I did find them talking about what it takes to put a new foundation in your home and what they do as far as working the plumbing and H back elements therein. 78 00:10:31,000 --> 00:10:36,000 But nothing for the commercials that they actually run on radio stations. 79 00:10:36,000 --> 00:10:41,000 So I had to find somebody recorded this in their car driving around listening to the radio. 80 00:10:41,000 --> 00:10:43,000 You could see it 820 at night. 81 00:10:43,000 --> 00:10:45,000 With their cassette player. 82 00:10:45,000 --> 00:10:48,000 With their, the removable face CD player. 83 00:10:48,000 --> 00:10:53,000 They're listening to this and they recorded because it's so stinking bad. 84 00:10:53,000 --> 00:10:54,000 So let me bring this up again. 85 00:10:54,000 --> 00:10:57,000 I apologize for the poor quality. It's what we've got to work with right now. 86 00:10:57,000 --> 00:11:02,000 Try to adjust and listen to the Mrs. Michael commercial. 87 00:11:02,000 --> 00:11:07,000 We come when we said we would be there. Your problem vanishes into thin air. 88 00:11:07,000 --> 00:11:10,000 I hire good men and good women who do good work. 89 00:11:10,000 --> 00:11:14,000 We won't disrupt your household. We won't disrupt your household. 90 00:11:14,000 --> 00:11:18,000 We are under strict instructions not to disrupt your household. 91 00:11:18,000 --> 00:11:22,000 Okay, so what are we learning so far? They're not going to disrupt the household. 92 00:11:22,000 --> 00:11:23,000 Got it? 93 00:11:23,000 --> 00:11:27,000 Is that a thing? 94 00:11:27,000 --> 00:11:30,000 While repeating it three times, the science shows that that works. 95 00:11:30,000 --> 00:11:33,000 In case you were wondering after the first, did he just say he wasn't going to disrupt the household? 96 00:11:33,000 --> 00:11:36,000 Then the second one comes and goes, "Oh, no, we're not going to disrupt the household." 97 00:11:36,000 --> 00:11:37,000 Wait, but did two people? 98 00:11:37,000 --> 00:11:40,000 No, no, we've got the third person saying, "We're working on it." 99 00:11:40,000 --> 00:11:45,000 And again, as you hear her read through this spot, she's not even trying to act. 100 00:11:45,000 --> 00:11:48,000 She's just reading her bay them as this goes along. 101 00:11:48,000 --> 00:11:50,000 And terribly. 102 00:11:50,000 --> 00:11:55,000 Terrible. Terb, she needs a little coaching. Let's listen, because this is the part where she sells you on the no creepy guys. 103 00:11:55,000 --> 00:12:05,000 Now, as you can hear, it's not just her, but she's brought in a couple of people from that crew that we saw earlier that are reading the commercial as well. 104 00:12:05,000 --> 00:12:11,000 Mrs. Michael Geisen, hire creepy guys. No creepy guys. Go to MrsMichael.com. 105 00:12:11,000 --> 00:12:15,000 Or go to we won't disrupt your household.com. 106 00:12:15,000 --> 00:12:18,000 Or go to no creepy guys.com. 107 00:12:18,000 --> 00:12:21,000 Or... 108 00:12:21,000 --> 00:12:23,000 Or... 109 00:12:23,000 --> 00:12:24,000 Guaranteed. 110 00:12:24,000 --> 00:12:30,000 A guy just pulled up in my van and he's not creepy.com. 111 00:12:30,000 --> 00:12:33,000 Wait, wait, wait, it's got to go on. There's got to be more than that for you. 112 00:12:33,000 --> 00:12:34,000 We were. 113 00:12:34,000 --> 00:12:38,000 Go to our website. We won't kidnap your children.com. 114 00:12:38,000 --> 00:12:39,000 What? 115 00:12:39,000 --> 00:12:42,000 Why are you putting these thoughts into my head? Why are you now? 116 00:12:42,000 --> 00:12:43,000 Oh my God. 117 00:12:43,000 --> 00:12:55,000 That every person that just testified on behalf of Mrs. Michael sounds like a creepy guy that's gonna show up if you call Mrs. Michael, even if you go to the website, nocreepyguys.com. 118 00:12:55,000 --> 00:13:00,000 I mean, listen to it again. They sound better as far as readers go than Mrs. Michael. 119 00:13:00,000 --> 00:13:03,000 To the house of Michael, we won't disrupt your household. 120 00:13:03,000 --> 00:13:07,000 We are under script instructions not to disrupt your household. 121 00:13:07,000 --> 00:13:11,000 And Mrs. Michael Geisen hired creepy guys. No creepy guys. 122 00:13:11,000 --> 00:13:16,000 See that? Nooo, creepy guys. Creepy! That's a very creepy thing to say. 123 00:13:16,000 --> 00:13:18,000 Go to Mrs. Michael.com. 124 00:13:18,000 --> 00:13:22,000 Or go to we won't disrupt your household.com. 125 00:13:22,000 --> 00:13:25,000 Or go to nocreepyguys.com. 126 00:13:25,000 --> 00:13:28,000 Mrs. Michael.com. 127 00:13:28,000 --> 00:13:31,000 I'm Mrs. Michael and I want to be your guy. 128 00:13:31,000 --> 00:13:35,000 Or go to I want to be your guy.com. 129 00:13:35,000 --> 00:13:37,000 Mrs. Michael.com. 130 00:13:37,000 --> 00:13:39,000 That's enough guys. 131 00:13:39,000 --> 00:13:43,000 Okay. A lot to digest there. 132 00:13:43,000 --> 00:13:45,000 Oh Mrs. Michael. 133 00:13:45,000 --> 00:13:51,000 But in none of those cases, did I feel like those weren't potentially creepy people? 134 00:13:51,000 --> 00:13:57,000 It's a kin to why, like don't think about a pink elephant Chad. 135 00:13:57,000 --> 00:13:59,000 And then all of a sudden you're now thinking of a pink elephant. 136 00:13:59,000 --> 00:14:06,000 I get that you're trying to sell the fact that maybe some women are frightened by hiring a service coming to their home 137 00:14:06,000 --> 00:14:13,000 where they'll be creepy guys. But if you address that to, I think there are other ways to get your point across. 138 00:14:13,000 --> 00:14:18,000 Yeah, she's got, I mean, she's got, look, she gets some great points in the commercial. 139 00:14:18,000 --> 00:14:21,000 So let break it down to its pieces, right? 140 00:14:21,000 --> 00:14:25,000 Hey, we don't disrupt your household and no creepy guys. 141 00:14:25,000 --> 00:14:28,000 Wait, they just rubbed the household? Hold on, did you hear that? 142 00:14:28,000 --> 00:14:33,000 I did. A couple of times. And I think they repeated all of those things about 45 times. 143 00:14:33,000 --> 00:14:39,000 Because like they were trying to get the Google ad words thing to work in their favor by like trying to game the system. 144 00:14:39,000 --> 00:14:45,000 So key wording it, like, which I don't know, does that work in radio? 145 00:14:45,000 --> 00:14:48,000 Is it like a new thing that I haven't heard of? I don't know. It seems not. 146 00:14:48,000 --> 00:14:56,000 But, yeah, her just the fact that those, she hits you over the head hard with those messages. 147 00:14:56,000 --> 00:15:01,000 It's one of those things that's like, it's so bad and so terrible it works because you can't. 148 00:15:01,000 --> 00:15:05,000 But stop thinking about it, right? Like the pink elephant idea? 149 00:15:05,000 --> 00:15:11,000 Can't you write something that gets the message that was without like a thousand times, a thousand times? 150 00:15:11,000 --> 00:15:16,000 Because to me, it's a kin to just having the men on the radio going, hey, we don't rape. 151 00:15:16,000 --> 00:15:21,000 Hey, we don't rape. Oh, hold on. We don't rape. Go to we don't rape.com. 152 00:15:21,000 --> 00:15:24,000 You're just like, wait a minute. 153 00:15:24,000 --> 00:15:28,000 I don't know that we need to just keep saying that over and over again. 154 00:15:28,000 --> 00:15:34,000 That thought is one you probably don't want to have in their mind for them being the listeners. 155 00:15:34,000 --> 00:15:40,000 You don't want to have that in their mind at all. Like, why would you even think that I'm going to be raping you? 156 00:15:40,000 --> 00:15:44,000 What is that? And now you have to go, go to don't go to Mrs. Michael. 157 00:15:44,000 --> 00:15:53,000 Well, let me rape.com that no, that you don't, you can create an ad that gets the same message across without having to go, 158 00:15:53,000 --> 00:15:58,000 I'm not going to rape your daughter. Come hire me. I'm plumbing. 159 00:15:58,000 --> 00:16:05,000 What I hate is nobody stood up to Mrs. Michael who probably wrote and directed this and recorded it in her basement. 160 00:16:05,000 --> 00:16:08,000 And all these guys were in a pry handcuffs to the wall. 161 00:16:08,000 --> 00:16:15,000 But I mean, no, it's like this is also where those are too. 162 00:16:15,000 --> 00:16:18,000 You can hear the chain that can hear the chain attached to the wall. 163 00:16:18,000 --> 00:16:19,000 Yeah. Yeah. 164 00:16:19,000 --> 00:16:24,000 The, the no creepy guy thing if I just keep saying that I'm not a creepy guy, then you're going to believe me. 165 00:16:24,000 --> 00:16:29,000 Well, but secretly I am a creepy guy. Right? Like it's like that. Maybe that's what's going on. 166 00:16:29,000 --> 00:16:31,000 Interesting. Why don't you bring me a creepy guy? 167 00:16:31,000 --> 00:16:32,000 And that's interesting. 168 00:16:32,000 --> 00:16:32,000 Okay. 169 00:16:32,000 --> 00:16:39,000 Because I do think that that becomes the bigger problem because that what we're going to walk away from, whether miss, and again, 170 00:16:39,000 --> 00:16:42,000 Mrs. Michael, I think is wants to get the right idea across. 171 00:16:42,000 --> 00:16:48,000 And I love the idea that she's giving because I've you and I are, for those of you who don't know us from the dad's home podcast, 172 00:16:48,000 --> 00:16:56,000 we are our girl dads. And with that, I love the fact that there's somebody out there who's concerned that if my daughter is at her apartment, 173 00:16:56,000 --> 00:17:02,000 home away from home at school, her first apartment in general, and she needs plumbing help or HBAC help, 174 00:17:02,000 --> 00:17:07,000 that this woman in particular wants everybody to know not creepy guys that she's sending out. 175 00:17:07,000 --> 00:17:08,000 I like that. 176 00:17:08,000 --> 00:17:14,000 I don't think you need to hit us over the head six, seven, eight times with it in a 60 second commercial. 177 00:17:14,000 --> 00:17:20,000 And bring that to our attention when maybe we weren't even thinking that to that extent. 178 00:17:20,000 --> 00:17:25,000 Like it's good that you're filtering, but you should be doing that behind the scenes, not out for everybody to see, 179 00:17:25,000 --> 00:17:32,000 because now you're going to be under a deeper darker scrutiny again, if your commercial was, hey, hey, we're even better. 180 00:17:32,000 --> 00:17:35,000 Yeah, she doesn't hire creepy guys, but we don't hire rapey people. 181 00:17:35,000 --> 00:17:40,000 So we're better. Come, come, come do our plumbing. We don't rape. 182 00:17:40,000 --> 00:17:47,000 And this is, yeah, about why Bauer never made it as a writer and advertising right there. 183 00:17:47,000 --> 00:17:49,000 I don't it's on my business. 184 00:17:49,000 --> 00:17:53,000 What do you guys think? Hey, we don't rape. What do you think was a tagline? What do they? 185 00:17:53,000 --> 00:17:55,000 Never because like it? Yeah, let's go. 186 00:17:55,000 --> 00:18:00,000 And that's how to put a track down. Never worked on my business card either. There's Mike Bauer. He doesn't rape. 187 00:18:00,000 --> 00:18:01,000 Well, shit. 188 00:18:01,000 --> 00:18:05,000 I don't know why he hasn't gotten hired. That makes no sense. 189 00:18:05,000 --> 00:18:13,000 But joking around about this makes the point, right? Her no creepy guys. We don't disrupt your house becomes this like, 190 00:18:13,000 --> 00:18:15,000 like negative mantra. 191 00:18:15,000 --> 00:18:23,000 You lose the point of the message she's trying to give you because it's just so blatant with creepy sounding guys that just comes out of the middle of nowhere. 192 00:18:23,000 --> 00:18:33,000 And that's the thing. I think you can write an ad that's better that gets the same point across that lets everybody know how safe your company is and what you care about 193 00:18:33,000 --> 00:18:40,000 without going the here's six different ways we can tell you we're not creepy guys because that sounds like the defense of somebody who's in court going, 194 00:18:40,000 --> 00:18:45,000 look, I'm not a creepy guy, judge. Well, you had 16 girls trapped in a bitch, but I'm not a creepy guy. 195 00:18:45,000 --> 00:18:47,000 I'm just not a creepy guy. 196 00:18:47,000 --> 00:18:57,000 So I like that point. If you do any kind of a search on her ad, you get things like Mrs. Michaels commercial, no creepy guys. 197 00:18:57,000 --> 00:19:00,000 We swear me listening. I'm definitely in danger. 198 00:19:00,000 --> 00:19:09,000 I mean, that's right. That sums it up. That does the work for us there in the 140 characters or less. 199 00:19:09,000 --> 00:19:10,000 Right. Absolutely. 200 00:19:10,000 --> 00:19:16,000 Or in this particular case, as a parent, when you look at the picture here, we had here earlier, right? 201 00:19:16,000 --> 00:19:23,000 The pictures of the vans here and again, the one where a miss Michael says no creepy guys down here at the bottom. 202 00:19:23,000 --> 00:19:28,000 This comes in as a parent, this somehow makes the van more suspicious. 203 00:19:28,000 --> 00:19:35,000 Don't worry, kids. Look, my van says I'm not creepy. Your ad says you're not creepy. So why should we worry about that? 204 00:19:35,000 --> 00:19:39,000 Like, I feel like it does the takeaway. It does the failure. 205 00:19:39,000 --> 00:19:40,000 Exactly. 206 00:19:40,000 --> 00:19:46,000 Of what you're looking to do, the goal that you've achieved for yourself, the goal you're trying to achieve for yourself, 207 00:19:46,000 --> 00:19:49,000 so let everybody know we're a safe company that's going to take care of you. 208 00:19:49,000 --> 00:19:54,000 You can just say that and it's fine. But if you keep bringing the creepy guys back, 209 00:19:54,000 --> 00:20:00,000 you are going to be looked at over and over and over again in a whole different creepy prism 210 00:20:00,000 --> 00:20:03,000 that you now have to try to defend from. 211 00:20:03,000 --> 00:20:04,000 Yes. 212 00:20:04,000 --> 00:20:05,000 So again. 213 00:20:05,000 --> 00:20:06,000 Well, this is Michael. 214 00:20:06,000 --> 00:20:09,000 I think we've officially destroyed your ad. 215 00:20:09,000 --> 00:20:11,000 And again, go ahead, fight us. 216 00:20:11,000 --> 00:20:17,000 Could be the greatest and nots. I don't know the first thing about the company, but the ad? 217 00:20:17,000 --> 00:20:18,000 Miss Michael. 218 00:20:18,000 --> 00:20:21,000 Look, right here, between you and I and Mr. Chad. 219 00:20:21,000 --> 00:20:25,000 Fucking fix it. 220 00:20:25,000 --> 00:20:27,000 Stop with this. 221 00:20:27,000 --> 00:20:28,000 Yes. 222 00:20:28,000 --> 00:20:31,000 Commercial. Get a professional read for starters. 223 00:20:31,000 --> 00:20:35,000 Get somebody who knows how to read a spot for starters. 224 00:20:35,000 --> 00:20:42,000 Secondly, have somebody who can sit down with you and if it has to be over a month, write out a script 225 00:20:42,000 --> 00:20:47,000 that gets your message across while sounding like I'm not defending against creepy guys 226 00:20:47,000 --> 00:20:55,000 that's going to make me go, hold on, I now need to check with a better business bureau to see that there's been no charges brought against anybody that works for you 227 00:20:55,000 --> 00:21:00,000 because I'm automatically thinking at least when I'm looking at this group of people 228 00:21:00,000 --> 00:21:06,000 that there's possibly four, three in there that could have an arrest record on some level. 229 00:21:06,000 --> 00:21:09,000 So don't make me look at that, please. 230 00:21:09,000 --> 00:21:16,000 Please, Mrs. Michael, give me the opportunity to just feel like I'm going to feel comfort because as a girl, dad, 231 00:21:16,000 --> 00:21:20,000 I want to know my 17 year old daughter who's going away to college. 232 00:21:20,000 --> 00:21:28,000 If there's a plumbing or HVAC issue, I want to know no creepy guys are coming, but I don't want you to bring that to my attention like that. 233 00:21:28,000 --> 00:21:31,000 I don't want to know arrest record.com. 234 00:21:31,000 --> 00:21:33,000 Come check out the guys. 235 00:21:33,000 --> 00:21:35,000 zero felons.com. 236 00:21:35,000 --> 00:21:37,000 Come on down. 237 00:21:37,000 --> 00:21:38,000 Higher us. 238 00:21:38,000 --> 00:21:42,000 Somebody's going to go buy these URLs like right after this episode. 239 00:21:42,000 --> 00:21:47,000 Your tire goes out while you're on the highway and you need somebody to come change your flat. 240 00:21:47,000 --> 00:21:48,000 We don't rape.com. 241 00:21:48,000 --> 00:21:53,000 Come on down in the middle of the night, two o'clock in the morning after you're leaving that frat party. 242 00:21:53,000 --> 00:21:55,000 We won't rape you.com. 243 00:21:55,000 --> 00:21:57,000 That's a bunch of insane. 244 00:21:57,000 --> 00:22:01,000 You'll look, there's just a different way to go about it. 245 00:22:01,000 --> 00:22:02,000 And I think you can do it creatively. 246 00:22:02,000 --> 00:22:03,000 I think you can be more fun. 247 00:22:03,000 --> 00:22:07,000 I think funny commercials are way more interesting than some of those. 248 00:22:07,000 --> 00:22:13,000 So while I agree with her testimony and I think that the message is fantastic, come up with a better way to say it. 249 00:22:13,000 --> 00:22:15,000 That's all I'm trying to say here. 250 00:22:15,000 --> 00:22:16,000 Amen, brother. 251 00:22:16,000 --> 00:22:17,000 All right, we'll think a quick break. 252 00:22:17,000 --> 00:22:19,000 We come back. We will have one spot that you can't miss. 253 00:22:19,000 --> 00:22:21,000 You don't want to miss this spot. 254 00:22:21,000 --> 00:22:22,000 It's that good. 255 00:22:22,000 --> 00:22:25,000 It just caught my attention and it's not. 256 00:22:25,000 --> 00:22:26,000 I leave it. 257 00:22:26,000 --> 00:22:27,000 Slaps. 258 00:22:27,000 --> 00:22:29,000 That's a great way to 100%. 259 00:22:29,000 --> 00:22:33,000 Because if you know, that's from the dad's home podcast. 260 00:22:33,000 --> 00:22:34,000 We recorded. 261 00:22:34,000 --> 00:22:35,000 We'll be out later this week. 262 00:22:35,000 --> 00:22:37,000 I will return here on breaking brands. 263 00:22:37,000 --> 00:22:41,000 I leave anything on your front lawn under your porch on the side of the highway 264 00:22:41,000 --> 00:22:43,000 where you can store all that stuff my way down here. 265 00:22:43,000 --> 00:22:46,000 Jones, big ass truck, we're doing cost storage. 266 00:22:46,000 --> 00:22:49,000 Now, I know y'all got stuff at your house that you don't need. 267 00:22:49,000 --> 00:22:50,000 No more you don't want. 268 00:22:50,000 --> 00:22:52,000 You know you ain't gonna use that printer. 269 00:22:52,000 --> 00:22:53,000 Why keep it all around your house? 270 00:22:53,000 --> 00:22:54,000 Bring it down here to my house. 271 00:22:54,000 --> 00:22:56,000 You ain't deduce a hazard. 272 00:22:56,000 --> 00:22:58,000 You know you're gonna use that ugly yellow you lug it. 273 00:22:58,000 --> 00:22:59,000 You don't need all this crap. 274 00:22:59,000 --> 00:23:00,000 But you're gonna do it this. 275 00:23:00,000 --> 00:23:02,000 This is not what it is. 276 00:23:02,000 --> 00:23:04,000 In my yard, I don't care. 277 00:23:04,000 --> 00:23:08,000 I'll store this motorcycle in that band for you for $10.99 a month. 278 00:23:08,000 --> 00:23:09,000 You got old tires. 279 00:23:09,000 --> 00:23:11,000 They charge you $3 for that old tire. 280 00:23:11,000 --> 00:23:13,000 You can rent a truck, you can store a car. 281 00:23:13,000 --> 00:23:14,000 You don't care. 282 00:23:14,000 --> 00:23:15,000 Bring it on down here. 283 00:23:15,000 --> 00:23:17,000 You ain't got to put that old tire for $3 for less than that. 284 00:23:17,000 --> 00:23:18,000 Help for you. 285 00:23:18,000 --> 00:23:19,000 For $3 they gonna charge you. 286 00:23:19,000 --> 00:23:21,000 I do it down here for $50. 287 00:23:21,000 --> 00:23:25,000 Down here at Jones, big ass truck rental and storage facility. 288 00:23:25,000 --> 00:23:27,000 Now friends, you may ask yourself, 289 00:23:27,000 --> 00:23:31,000 "Hi, Nehal, can he store this stuff for such a cheap price?" 290 00:23:31,000 --> 00:23:32,000 This in the box. 291 00:23:32,000 --> 00:23:34,000 Mark it for you. 292 00:23:34,000 --> 00:23:35,000 Put it in the way. 293 00:23:35,000 --> 00:23:36,000 Seal it. 294 00:23:36,000 --> 00:23:39,000 The fact that it matters, I'm pretty drunk right now and store it. 295 00:23:39,000 --> 00:23:41,000 [Gunshot] 296 00:23:41,000 --> 00:23:44,000 And this is a drunk discount sale. 297 00:23:44,000 --> 00:23:48,000 Down here at Jones, big ass truck rental and comfort facility. 298 00:23:48,000 --> 00:23:49,000 You got an elephant. 299 00:23:49,000 --> 00:23:50,000 I got space. 300 00:23:50,000 --> 00:23:51,000 Send me smoke sickness. 301 00:23:51,000 --> 00:23:54,000 You got weed and I store anything you want. 302 00:23:54,000 --> 00:23:55,000 Go ahead and give me a call. 303 00:23:55,000 --> 00:23:56,000 Or find me on the minute, Nehal. 304 00:23:56,000 --> 00:24:03,000 www. Jones, big ass truck rental and storage.com. 305 00:24:03,000 --> 00:24:06,000 That's J-O-E-N-E-S, big ass truck rentals and storage.com. 306 00:24:06,000 --> 00:24:07,000 This is a bus. 307 00:24:07,000 --> 00:24:08,000 You don't have big buses. 308 00:24:08,000 --> 00:24:09,000 Warning. 309 00:24:09,000 --> 00:24:12,000 The following material may not be suitable for those 18 years older younger. 310 00:24:12,000 --> 00:24:14,000 Are you ready? 311 00:24:14,000 --> 00:24:17,000 Ready for the hottest and menopausal entertainment. 312 00:24:17,000 --> 00:24:20,000 Prepare yourself for church women gone wild. 313 00:24:20,000 --> 00:24:22,000 Direct from St. Josephine's bake sale. 314 00:24:22,000 --> 00:24:23,000 They're crazy. 315 00:24:23,000 --> 00:24:24,000 They're out of control. 316 00:24:24,000 --> 00:24:27,000 Faith Cacles, church women gone wild. 317 00:24:27,000 --> 00:24:31,000 It's all the girl on girl Nehal stocking in Beraco's veins you can stand. 318 00:24:31,000 --> 00:24:35,000 From the holy water wet t-shirt contest to accepting sacraments. 319 00:24:35,000 --> 00:24:37,000 And their granny pennies, church women gone wild. 320 00:24:37,000 --> 00:24:40,000 Are off their neilers and on their knees. 321 00:24:40,000 --> 00:24:42,000 To please, for God. 322 00:24:42,000 --> 00:24:44,000 Order now, church women gone wild. 323 00:24:44,000 --> 00:24:46,000 1099 for the DVD. 324 00:24:46,000 --> 00:24:48,000 2499 for only the audio. 325 00:24:48,000 --> 00:24:52,000 Seriously, that's kind of creepy and gross. 326 00:24:52,000 --> 00:24:54,000 Are you dirty for the Vatican? 327 00:24:54,000 --> 00:24:56,000 Two Hedgehog for the priesthood? 328 00:24:56,000 --> 00:24:58,000 It's church women gone wild. 329 00:24:58,000 --> 00:25:00,000 Once this is over, you'll pray for forgiveness. 330 00:25:00,000 --> 00:25:02,000 Order now at KaclesForCryce.com. 331 00:25:02,000 --> 00:25:09,000 Welcome back. 332 00:25:09,000 --> 00:25:11,000 Breaking brands where we... 333 00:25:11,000 --> 00:25:13,000 So far, at least if Yaw said it, 334 00:25:13,000 --> 00:25:16,000 I've done a pretty good job destroying one commercial. 335 00:25:16,000 --> 00:25:19,000 The ad, not not the company itself just the ad. 336 00:25:19,000 --> 00:25:23,000 I don't know anything about the opening, but this is Michael ads. 337 00:25:23,000 --> 00:25:25,000 So this is awful. 338 00:25:25,000 --> 00:25:27,000 I think it does be opposite of what she tried. 339 00:25:27,000 --> 00:25:31,000 And I think some people may say that she was the only one who had a bad luck. 340 00:25:31,000 --> 00:25:35,000 And then, Jack, that brings us to where I am. 341 00:25:35,000 --> 00:25:37,000 He's just trapped in some of the old fairy tales. 342 00:25:37,000 --> 00:25:39,000 And he's not a good guy. 343 00:25:39,000 --> 00:25:40,000 I just thought about it. 344 00:25:40,000 --> 00:25:42,000 Order now at KaclesForCryce. 345 00:25:42,000 --> 00:25:58,000 And he's not like that. 346 00:25:58,000 --> 00:26:00,000 I don't know what it is. 347 00:26:00,000 --> 00:26:02,000 I don't know what it is. 348 00:26:02,000 --> 00:26:04,000 I don't know what it is. 349 00:26:04,000 --> 00:26:06,000 I don't know what it is. 350 00:26:06,000 --> 00:26:08,000 I don't know what it is. 351 00:26:08,000 --> 00:26:10,000 I don't know what it is. 352 00:26:10,000 --> 00:26:12,000 I don't know what it is. 353 00:26:12,000 --> 00:26:14,000 I don't know what it is. 354 00:26:14,000 --> 00:26:16,000 I don't know what it is. 355 00:26:16,000 --> 00:26:18,000 I don't know what it is. 356 00:26:18,000 --> 00:26:20,000 I don't know what it is. 357 00:26:20,000 --> 00:26:22,000 I don't know what it is. 358 00:26:22,000 --> 00:26:24,000 I don't know what it is. 359 00:26:24,000 --> 00:26:26,000 I don't know what it is. 360 00:26:26,000 --> 00:26:28,000 I don't know what it is. 361 00:26:28,000 --> 00:26:30,000 I don't know what it is. 362 00:26:30,000 --> 00:26:32,000 I don't know what it is. 363 00:26:32,000 --> 00:26:34,000 I don't know what it is. 364 00:26:34,000 --> 00:26:36,000 I don't know what it is. 365 00:26:36,000 --> 00:26:38,000 I don't know what it is. 366 00:26:38,000 --> 00:26:40,000 I don't know what it is. 367 00:26:40,000 --> 00:26:42,000 I don't know what it is. 368 00:26:42,000 --> 00:26:44,000 I don't know what it is. 369 00:26:44,000 --> 00:26:46,000 I don't know what it is. 370 00:26:46,000 --> 00:26:48,000 I don't know what it is. 371 00:26:48,000 --> 00:26:50,000 I don't know what it is. 372 00:26:50,000 --> 00:26:52,000 I don't know what it is. 373 00:26:52,000 --> 00:26:54,000 I don't know what it is. 374 00:26:54,000 --> 00:26:56,000 I don't know what it is. 375 00:26:56,000 --> 00:26:58,000 I don't know what it is. 376 00:26:58,000 --> 00:27:00,000 I don't know what it is. 377 00:27:00,000 --> 00:27:02,000 I don't know what it is. 378 00:27:02,000 --> 00:27:04,000 I don't know what it is. 379 00:27:04,000 --> 00:27:06,000 I don't know what it is. 380 00:27:06,000 --> 00:27:08,000 I don't know what it is. 381 00:27:08,000 --> 00:27:10,000 I don't know what it is. 382 00:27:10,000 --> 00:27:12,000 I don't know what it is. 383 00:27:12,000 --> 00:27:14,000 I don't know what it is. 384 00:27:14,000 --> 00:27:16,000 I don't know what it is. 385 00:27:16,000 --> 00:27:18,000 I don't know what it is. 386 00:27:18,000 --> 00:27:20,000 I don't know what it is. 387 00:27:20,000 --> 00:27:22,000 I don't know what it is. 388 00:27:22,000 --> 00:27:24,000 I don't know what it is. 389 00:27:24,000 --> 00:27:26,000 I don't know what it is. 390 00:27:26,000 --> 00:27:28,000 I don't know what it is. 391 00:27:28,000 --> 00:27:30,000 I don't know what it is. 392 00:27:30,000 --> 00:27:32,000 I don't know what it is. 393 00:27:32,000 --> 00:27:34,000 I don't know what it is. 394 00:27:34,000 --> 00:27:38,000 The product is until the end of this, but that's not what drew you in. 395 00:27:38,000 --> 00:27:40,000 It certainly wasn't repeating over and over again. 396 00:27:40,000 --> 00:27:42,000 No creepy guys. 397 00:27:42,000 --> 00:27:46,000 So that said, let's get into this, the spot we love this week, here, on Breaking Brands. 398 00:27:46,000 --> 00:27:48,000 Pat, how are we feeling about the pancakes? 399 00:27:48,000 --> 00:27:50,000 Pretty mid. 400 00:27:50,000 --> 00:27:52,000 You know what's mid-bre? 401 00:27:52,000 --> 00:27:54,000 You're aura. 402 00:27:54,000 --> 00:27:56,000 You've got to get off the internet, dad. 403 00:27:56,000 --> 00:27:58,000 Okay, boomer. 404 00:27:58,000 --> 00:28:00,000 You're the boomer. 405 00:28:00,000 --> 00:28:02,000 That's a flex. 406 00:28:02,000 --> 00:28:02,000 And that's a flex. And I don't like it. 407 00:28:02,000 --> 00:28:03,000 Can you make him stop? 408 00:28:03,000 --> 00:28:05,000 I'm going to keep it 100 with you. 409 00:28:05,000 --> 00:28:07,000 That's sauce. 410 00:28:07,000 --> 00:28:09,000 Stop saying sauce. 411 00:28:09,000 --> 00:28:11,000 Bussing. 412 00:28:11,000 --> 00:28:13,000 In a time it takes you to master the slang. 413 00:28:13,000 --> 00:28:15,000 You could have bought a Hyundai on Amazon. 414 00:28:15,000 --> 00:28:17,000 Oh my god. 415 00:28:17,000 --> 00:28:25,000 And it doesn't matter how many, I've seen that spot before we air that now. 416 00:28:25,000 --> 00:28:29,000 I've seen that spot six times today and I laugh harder at each time that I see that spot. 417 00:28:29,000 --> 00:28:31,000 But look on his face. 418 00:28:31,000 --> 00:28:33,000 Oh my god. 419 00:28:33,000 --> 00:28:35,000 He looks familiar. So I'm sure I've seen him in other roles. 420 00:28:35,000 --> 00:28:39,000 Some place he's been on something else and he may have been funny in that. 421 00:28:39,000 --> 00:28:41,000 This, he's crushing. 422 00:28:41,000 --> 00:28:45,000 And the wife at the end of that when she covers her mouth as she's buying the car on Amazon, 423 00:28:45,000 --> 00:28:47,000 she doesn't say a word. 424 00:28:47,000 --> 00:28:49,000 And she got paid a ton for that commercial, I'm sure. 425 00:28:49,000 --> 00:28:51,000 The kids, the girls, rolling their eyes. 426 00:28:51,000 --> 00:28:53,000 Oh my god. 427 00:28:53,000 --> 00:28:53,000 That was beautiful. 428 00:28:53,000 --> 00:28:55,000 Every part of this spot. 429 00:28:55,000 --> 00:28:57,000 What it is is it's real life, right? 430 00:28:57,000 --> 00:28:59,000 It's real. 431 00:28:59,000 --> 00:29:03,000 That's why it would draw you in as you sit there and you're like, oh shit, I've been here. 432 00:29:03,000 --> 00:29:05,000 Especially as a parent, right? 433 00:29:05,000 --> 00:29:07,000 Like us. 434 00:29:07,000 --> 00:29:11,000 And it's clearly geared towards us because who's looking to buy a Hyundai? 435 00:29:11,000 --> 00:29:13,000 The kids aren't looking at the bus. 436 00:29:13,000 --> 00:29:15,000 They don't care. 437 00:29:15,000 --> 00:29:17,000 No, they don't even know. 438 00:29:17,000 --> 00:29:19,000 So it draws us in as parents because we've been there. 439 00:29:19,000 --> 00:29:21,000 Right. 440 00:29:21,000 --> 00:29:25,000 And just the human of all of that is just flipping. 441 00:29:25,000 --> 00:29:27,000 Amazing. 442 00:29:27,000 --> 00:29:31,000 And the dad, he looks like a Christopher guest. 443 00:29:31,000 --> 00:29:33,000 He does. 444 00:29:33,000 --> 00:29:35,000 He looks like a young Christopher guest. 445 00:29:35,000 --> 00:29:37,000 I couldn't watch this guy do anything. 446 00:29:37,000 --> 00:29:39,000 Right at the weight. 447 00:29:39,000 --> 00:29:41,000 Seriously. 448 00:29:41,000 --> 00:29:43,000 He delivers the lines. 449 00:29:43,000 --> 00:29:45,000 But he has to do it in a bathroom. 450 00:29:45,000 --> 00:29:47,000 Oh my god. 451 00:29:47,000 --> 00:29:47,000 Yes. 452 00:29:47,000 --> 00:29:49,000 The bathrooms only have to get bigger and better. 453 00:29:49,000 --> 00:29:51,000 And I could see him with next door. 454 00:29:51,000 --> 00:29:53,000 Neighbors keep this guy and talking. 455 00:29:53,000 --> 00:29:55,000 He's got legs. 456 00:29:55,000 --> 00:29:57,000 He's got a cell here over and over and over again. 457 00:29:57,000 --> 00:29:59,000 And again, I don't know who this guy is but I love it. 458 00:29:59,000 --> 00:30:01,000 And you're caught. 459 00:30:01,000 --> 00:30:03,000 The instant this thing starts off. 460 00:30:03,000 --> 00:30:05,000 The instant you don't even have to see it. 461 00:30:05,000 --> 00:30:07,000 The instant you hear what's going on. 462 00:30:07,000 --> 00:30:09,000 You catch into the relatability factor is there. 463 00:30:09,000 --> 00:30:11,000 I mean pancakes. 464 00:30:11,000 --> 00:30:13,000 Pretty mad. 465 00:30:13,000 --> 00:30:15,000 You know what's mid-bre? 466 00:30:15,000 --> 00:30:17,000 You're aura. 467 00:30:17,000 --> 00:30:19,000 And then my favorite line. 468 00:30:19,000 --> 00:30:21,000 First of all, did you notice this too? 469 00:30:21,000 --> 00:30:23,000 As you're watching this, 470 00:30:23,000 --> 00:30:25,000 you're off with happy faces. 471 00:30:25,000 --> 00:30:27,000 Yes. 472 00:30:27,000 --> 00:30:29,000 By the time you get halfway through this 473 00:30:29,000 --> 00:30:31,000 and her aura is mid, 474 00:30:31,000 --> 00:30:33,000 the happy faces have turned to sad faces. 475 00:30:33,000 --> 00:30:35,000 You see that? 476 00:30:35,000 --> 00:30:37,000 He does funny. 477 00:30:37,000 --> 00:30:39,000 I didn't notice that the first time through. 478 00:30:39,000 --> 00:30:41,000 But that makes it even better. 479 00:30:41,000 --> 00:30:43,000 Oh my god. 480 00:30:43,000 --> 00:30:45,000 That attention to detail on that too. 481 00:30:45,000 --> 00:30:47,000 Oh my god. 482 00:30:47,000 --> 00:30:49,000 And that's where he right in there is where he delivers like the greatest line in his whole life. 483 00:30:49,000 --> 00:30:51,000 That's a flex. 484 00:30:51,000 --> 00:30:52,000 And that's a flex. 485 00:30:52,000 --> 00:30:54,000 That's you. 486 00:30:54,000 --> 00:30:56,000 That's us. 487 00:30:56,000 --> 00:30:58,000 That's us. 488 00:30:58,000 --> 00:31:00,000 Stop saying "sus". 489 00:31:00,000 --> 00:31:02,000 Busson. 490 00:31:02,000 --> 00:31:04,000 In the time it takes you to master the slang, 491 00:31:04,000 --> 00:31:06,000 you could about a Hyundai on Amazon. 492 00:31:06,000 --> 00:31:08,000 Let me cook. 493 00:31:08,000 --> 00:31:10,000 I'll just get up and walks away from the table. 494 00:31:10,000 --> 00:31:16,000 I mean, it's all I'm saying to Mrs. Michael is 495 00:31:16,000 --> 00:31:18,000 look at that. 496 00:31:18,000 --> 00:31:20,000 Just look at that. 497 00:31:20,000 --> 00:31:22,000 You can create a spot 498 00:31:22,000 --> 00:31:24,000 that gets your message across 499 00:31:24,000 --> 00:31:28,000 without having to go no creepy guys 15 times into it, 500 00:31:28,000 --> 00:31:30,000 making us all think, 501 00:31:30,000 --> 00:31:32,000 "She's probably got creepy guys!" 502 00:31:32,000 --> 00:31:34,000 As opposed to that where we're just like, 503 00:31:34,000 --> 00:31:36,000 "Oh my god, I'm so entertained. 504 00:31:36,000 --> 00:31:38,000 I couldn't even tell you what was Hyundai." 505 00:31:38,000 --> 00:31:40,000 I knew it was a car commercial. 506 00:31:40,000 --> 00:31:42,000 I didn't know who it was for but I knew that the woman, 507 00:31:42,000 --> 00:31:44,000 the wife bought the car 508 00:31:44,000 --> 00:31:46,000 in that four seconds tops 509 00:31:46,000 --> 00:31:48,000 of knowing that it was a car commercial 510 00:31:48,000 --> 00:31:50,000 else kept you entertained, kept you driven, 511 00:31:50,000 --> 00:31:52,000 and I think you can make a commercial 512 00:31:52,000 --> 00:31:54,000 that works that way. 513 00:31:54,000 --> 00:31:56,000 Yeah, it wasn't a commercial till it was. 514 00:31:56,000 --> 00:31:58,000 It was just the content, 515 00:31:58,000 --> 00:32:00,000 you were watching content, right? 516 00:32:00,000 --> 00:32:02,000 We all do. 517 00:32:02,000 --> 00:32:04,000 We're doing scrolling, watch a video, it's funny, 518 00:32:04,000 --> 00:32:06,000 you're interesting, you're compelling, 519 00:32:06,000 --> 00:32:08,000 or mesmerizing, 520 00:32:08,000 --> 00:32:10,000 and you know, 521 00:32:10,000 --> 00:32:12,000 where was I going with this car? 522 00:32:12,000 --> 00:32:14,000 You just want to say, if I may, 523 00:32:14,000 --> 00:32:16,000 the thing you said earlier about, 524 00:32:16,000 --> 00:32:20,000 if Mrs. Michael is doing like a Google, you know, 525 00:32:20,000 --> 00:32:22,000 search to find what words people are concerned about 526 00:32:22,000 --> 00:32:24,000 when talking about HVAC 527 00:32:24,000 --> 00:32:26,000 or repair for plumbing, 528 00:32:26,000 --> 00:32:28,000 and then she's trying to create a message based upon that. 529 00:32:28,000 --> 00:32:30,000 Similarly, we all know there's a big trend 530 00:32:30,000 --> 00:32:32,000 on social media, be it through your Instagram feed 531 00:32:32,000 --> 00:32:36,000 or your TikTok before that got taken away, 532 00:32:36,000 --> 00:32:38,000 of dads talking Gen Z language 533 00:32:38,000 --> 00:32:40,000 and really making fun of their kids that way 534 00:32:40,000 --> 00:32:42,000 and the kids get so frustrated with it. 535 00:32:42,000 --> 00:32:44,000 But if you're doing that kind of a search, 536 00:32:44,000 --> 00:32:47,000 find the content that makes it interesting. 537 00:32:47,000 --> 00:32:49,000 At one point in time, we had to create content like Clydesdale's 538 00:32:49,000 --> 00:32:52,000 playing football for a Super Bowl beer commercial. 539 00:32:52,000 --> 00:32:56,000 But now you've got these kinds of things that will attract attention. 540 00:32:56,000 --> 00:32:58,000 You will lock us in, 541 00:32:58,000 --> 00:33:00,000 and you can make your point 542 00:33:00,000 --> 00:33:02,000 without having to slap us over the head 543 00:33:02,000 --> 00:33:04,000 without not creepy you are, 544 00:33:04,000 --> 00:33:06,000 which just makes you seem creepy. 545 00:33:06,000 --> 00:33:08,000 Yeah. 546 00:33:08,000 --> 00:33:09,000 So... 547 00:33:09,000 --> 00:33:11,000 Maybe she didn't get that guy in the bathroom to do the... 548 00:33:11,000 --> 00:33:13,000 I'm not creepy commercial. 549 00:33:13,000 --> 00:33:15,000 'Cause you know he's concerned about his daughters 550 00:33:15,000 --> 00:33:18,000 and getting creeps coming over to fix their em'racing age back. 551 00:33:18,000 --> 00:33:21,000 I'm sure you can figure something else in there that's gonna work. 552 00:33:21,000 --> 00:33:24,000 'Cause the other part is I still love those commercials, 553 00:33:24,000 --> 00:33:26,000 some of my favorite ones, 554 00:33:26,000 --> 00:33:28,000 are the ones where the guy, 555 00:33:28,000 --> 00:33:30,000 and if I could tell you exactly which insurance company is, 556 00:33:30,000 --> 00:33:32,000 I would tell you right now, 557 00:33:32,000 --> 00:33:36,000 but it's the guy who coaches the parents how to not be like their parents. 558 00:33:36,000 --> 00:33:37,000 Oh yeah. 559 00:33:37,000 --> 00:33:39,000 Those commercials are fucking amazing. 560 00:33:39,000 --> 00:33:40,000 They all make you laugh. 561 00:33:40,000 --> 00:33:42,000 The most recent one where they're trying to build the fire, 562 00:33:42,000 --> 00:33:44,000 how to build a campfire on them. 563 00:33:44,000 --> 00:33:46,000 All of those always make me laugh. 564 00:33:46,000 --> 00:33:48,000 And again, the point is being made. 565 00:33:48,000 --> 00:33:53,000 I get it, and I understand what their main gist of this all is. 566 00:33:53,000 --> 00:33:55,000 You know you don't have to be like your parents 567 00:33:55,000 --> 00:33:57,000 and yet hear people dressing and acting like the parents 568 00:33:57,000 --> 00:33:58,000 and they do a great job. 569 00:33:58,000 --> 00:34:01,000 So you can get your insurance and not have to be your parent doing it. 570 00:34:01,000 --> 00:34:04,000 Be creative in this process. 571 00:34:04,000 --> 00:34:06,000 Don't just slap your dick out there 572 00:34:06,000 --> 00:34:09,000 and whip somebody across the face with your not creepy, 573 00:34:09,000 --> 00:34:12,000 six or seven times, including a website, 574 00:34:12,000 --> 00:34:15,000 because we've all seen to catch a predator, 575 00:34:15,000 --> 00:34:19,000 we think you're creepy when you bring that to the attention of everybody. 576 00:34:19,000 --> 00:34:21,000 Oh. 577 00:34:21,000 --> 00:34:23,000 So, lesson learned. 578 00:34:23,000 --> 00:34:25,000 Not a good look for a brand. 579 00:34:25,000 --> 00:34:28,000 No, no, no, no, but a really good look for what they're doing there 580 00:34:28,000 --> 00:34:30,000 at Hyundai and Amazon, at least that group. 581 00:34:30,000 --> 00:34:31,000 Amen. 582 00:34:31,000 --> 00:34:33,000 All right, that's it for us. 583 00:34:33,000 --> 00:34:35,000 I hope everybody's learned a little something here. 584 00:34:35,000 --> 00:34:39,000 Everybody has gained a little information, a little knowledge, 585 00:34:39,000 --> 00:34:42,000 and also I'd like for everybody who's got a great information 586 00:34:42,000 --> 00:34:44,000 that we're going to send our direction for us to break down 587 00:34:44,000 --> 00:34:47,000 and talk about reach out to us in realguyredial.mail.com. 588 00:34:47,000 --> 00:34:50,000 Read the guy radio at gmail.com. 589 00:34:50,000 --> 00:34:52,000 Send us links to the questions there. 590 00:34:52,000 --> 00:34:54,000 We'll tell us what you don't like about it. 591 00:34:54,000 --> 00:34:55,000 You'll know what you'll tell me. 592 00:34:55,000 --> 00:34:58,000 We'll take a look at it and see if it's something we can talk about here. 593 00:34:58,000 --> 00:34:59,000 I'm great. 594 00:34:59,000 --> 00:35:03,000 But until next time, for Chad, myself, see ya. 595 00:35:03,000 --> 00:35:06,000 [MUSIC PLAYING] 596 00:35:06,000 --> 00:35:09,000 [MUSIC PLAYING] 597 00:35:09,000 --> 00:35:12,000 [MUSIC PLAYING] 598 00:35:13,000 --> 00:35:16,000 [MUSIC PLAYING] 599 00:35:16,000 --> 00:35:19,000 [MUSIC PLAYING] 600 00:35:20,000 --> 00:35:23,000 [MUSIC PLAYING] 601 00:35:24,000 --> 00:35:27,000 [MUSIC PLAYING] 602 00:35:28,000 --> 00:35:31,000 [MUSIC PLAYING] 603 00:35:31,000 --> 00:35:34,000 [MUSIC PLAYING] 604 00:35:35,000 --> 00:35:38,000 [MUSIC PLAYING] 605 00:35:39,000 --> 00:35:42,000 [MUSIC PLAYING] 606 00:35:42,000 --> 00:35:44,580 (upbeat music) 607 00:35:44,580 --> 00:35:53,660 [MUSIC]