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141: "Quality Is Still Job One": How to Sell Smarter at the Auction with John Campbell

In this episode of the CattleUSA Daily Podcast, Lauren Moylan and John Campbell discuss the current state of the cattle market, focusing on auction insights, buyer preferences, and the factors influencing cattle sales. John shares his optimistic outlook for the fall market, emphasizing the importance of quality and condition in cattle sales. The conversation also highlights the role of auction operators in representing sellers and the significance of reputation in the cattle industry.

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