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Learning to Swim With Sharks: She Walked In and Owned the C-Suite

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How do you build a career when no one hands you the blueprint?

This week, we sit down with Jennifer McAlpine, whose story takes us from a blue-collar childhood in the Central Valley to leading marketing and education across luxury brands, real estate powerhouses, and national companies. Her rise wasn’t linear or lucky; it was built on curiosity, grit, and the kind of early jobs that people often underestimate.

Jennifer shares how running a store at 18 became her leadership bootcamp, how motherhood sharpened her instincts in ways no MBA ever could, and what it really takes…

The skinny

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