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#179: Will Taylor (ICC T20 World Cup) - How the ICC are building communities of cricket fans

Hello friends !

Do you ever wonder how an international competition goes about increasing fan engagement?

Introducing ‘SQUADS’, an initiative by the ICC T20 Cricket World Cup to bring international communities within Australia together before the big tournament.

Today, we are joined by Will Taylor, expert community builder and key holder of some MASSIVE social accounts.

Will talks about the benefits of getting experience overseas and how he landed the sweet gig of following the ATP tour all around the world! We’re talking three years of snapping social media content of the likes of Rafael…

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