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The True Difference Between B2B and B2C, with Nina Reschovsky, B2B Marketing Lead, UK at Uber
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Nina Reschovsky to discuss the differences between B2B and B2C, and how experience in a start-up can inform working for a large corporation.
It has become increasingly less important to make a strong distinction between B2B and B2C marketing, because ultimately, as marketers, we all are trying to reach that emotional connection with people, regardless of if they are a consumer or a business-decision maker. When taking experience from a start-up into a larger corporation, previous skills with agility and…
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