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211: ‘Discovering the Value of AI Through Experimentation’, with James Martin, Jess Purcell, and Chris Parsons

In this special partner episode, Evan Troxel is joined by James Martin and Jess Purcell of Shepley Bulfinch, along with Christopher Parsons of Knowledge Architecture, to explore how AI experimentation in architecture is revealing tangible value inside real firms.

The conversation dives deep into how disciplined experimentation—running small, intentional AI pilots with measurable goals—helps firms uncover where AI adds value and where it doesn’t. From documenting workflows and prompt libraries to developing lightweight governance and “trust-but-verify” approaches, the guests share how…

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