Latest / Dealer Talk With Jen Suzuki
The Matchmaker & The Walkaround: Steps 3 & 4 to Seal the Deal - Series on Showroom 10 Steps to Sale
In this episode of Dealer Talk with Jen Suzuki, I'm diving into steps 3 and 4 of the classic "10 Steps to the Sale" — Qualify and Vehicle Presentation. Learn how to shift from selling to consulting with a smarter, more emotional approach to the Needs Assessment. Jen shares how asking the right questions saves time, builds trust, and helps land customers on the right vehicle faster. Then, she flips the script on the traditional walkaround, introducing her Feature + Benefit + Emotion formula — a game-changing method for creating emotional buy-in before the test drive. Packed with real examples…
The skinny
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