Build a Personality Before an Agent Picks Your Competitor with Dave Breckon of Carta
Your CFO just found out AI agents can do the buying, and now they want to know why you still need a creative team. If the brand's only job is getting picked by an algorithm, what's left for you to build?
Dave Breckon has done this work from almost every seat: rave-era record covers, a branding studio in Madrid, a startup design team built from scratch, and now Head of Brand Design at Carta. His case is that the marketers racing to optimize for AI agents are walking into a trap. When everyone can produce work instantly, the only edge left is being different, and that comes from personality…
The skinny
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