Culture Eats Strategy: How Busuu Scaled Globally | Bernhard Niesner
"If I ever get to roll the dice again, I’ll do it differently"Busuu co-founder Bernhard Niesner made that vow after a "mass walkout" left him with just 10 employees.
Having already survived launching in the 2008 financial crisis, this was the moment that changed everything. In this conversation, we trace the 15-year arc from near-bankruptcy to a €385M exit , exploring the "TEACH" Values (Trust, Effectiveness, Ambition, Curiosity, Happiness) that scaled the company—a journey that shows just "how the line between success and failure... is so thin"
Why this matters
- How a simple student idea…
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