The Inside Look: Chatting with the New York Times’ trust editor.

The Kicker · Mar 26, 2026 · 52m

I must confess that initially I was a bit skeptical of the concept. The New York Times was promoting a Q&A with two technology reporters, Mike Isaac and Sheera Frankel, and their editor, Pui-Wing Tam. The headline, in 2014 BuzzFeed style, was “Reporters Seek Comment. What Happens Next May Surprise You.” Over the course of several hundred words, Isaac, Frankel, and Tam explained how they ask sources for answers, especially those who might not be inclined to respond. Who is this for? I wondered. Who is this going to convince?

So I called up Mike Abrams, the Times’ deputy trust editor, who…