Movers & Shakers S2E2: The Modern Method of Targeted Digital Advertising, a Crypto Bear Perspective and More with Zach Coelius, Co-Founder of Triggit and Coelius Capital
Season 2 of “Movers and Shakers” continues with a legend in the digital marketing ad space, Zach Coelius, Co-Founder of Triggit and Managing Partner at Coelius Capital. Zach and his sister, Susan, played an instrumental role in modernizing the way advertisers use targeted digital ads.
Zach deep dives into “retargeting,” a form of online advertising where the ads are targeted to consumers based on their previous internet behavior. The conversation progresses with the constantly changing legislation on privacy from large companies like Google and Apple. Plus, we further discuss Zach’s take on…
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