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370 :: The Greatest Negotiation Move of All-Time: Ozzie and Daniel Silna, the Polyester Princes of New Jersey, and the Value of Surplus Concessions
In episode 370, Bradley shares stories of successful negotiations, including the New York Yankees acquiring Babe Ruth, Red Auerbach drafting Larry Bird, and Bobby Bonilla's deferred payment deal. However, the most remarkable negotiation involves the Silna brothers, who secured a lucrative deal with the NBA without even owning a team. Bradley emphasizes the importance of thoughtful preparation and surplus concessions in any negotiation.
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