Latest / The Gaming Playbook w/ Harry Phokou
#41 – Jon Hanson: Why Indie Game Marketing Fails (and How to Succeed on a Small Budget)
In this episode of The Gaming Playbook, I sit down with Jon Hanson, founder of Skill Tree Marketing and former EA & Warner Bros. publishing exec, who left the AAA grind to help indie and AA studios thrive. Jon shares the unfiltered truth about indie game marketing: why most devs misunderstand it, how to validate your game without wasting years, and what it really takes to cut through the noise with limited budgets.
Expect deep dives into:
- The biggest misconceptions about indie game marketing
- Why 30–50% of your budget should go to marketing (and how to use it wisely)
- How to validate your…
The skinny
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