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EP427: TikTok Shop vs Amazon FBA: Where to Put Your Black Friday Stock
You think you have one hundred units for peak season. You do not. You have one hundred units split between two channels that might share the same warehouse. That is the trap. TikTok Shop vs Amazon FBA is not just a channel choice. It is an inventory survival test. Most sellers treat their FBA stock as a single pile. They do not see the flow. So they starve one channel to feed the other. The result is lost sales on Black Friday and a margin collapse that takes weeks to recover. TikTok Shop moves two hundred units in week one. Amazon moves one hundred and fifty. If you have eight hundred units…
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