The Evolution of Consumer Behavior in Beauty with Anna Mayo
In this engaging conversation, Mike speaks with Anna Mayo, VP, Beauty Vertical, NielsenIQ, about her career journey, the evolving beauty industry, and the impact of e-commerce and social media on consumer behavior. They discuss the importance of public speaking, the rise of indie brands, and how mental health is influencing brand messaging. Anna shares insights on the current trends in beauty consumption, the effects of tariffs, and the dynamics of TikTok Shop as a new platform for product launches.
03:31 Anna Mayo’s Career Journey
06:02 Public Speaking and Communication Skills
10:37 Consumer…
The skinny
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