Latest / Masters in Business / David Nadig Discusses the Future of ETFs (Podcast)
Transcript
- 0:02Speaker 1: This is Masters in Business with Barry Ridholts on Bloomberg Radio.
- 0:10Speaker 1: This week on the podcast, I have an extra special guest.
- 0:13Speaker 1: His name is Dave Natig. And really, if you were
- 0:17Speaker 1: at all interested in how e t F s are
- 0:21Speaker 1: researched and put together and assembled and manufactured and regulated
- 0:26Speaker 1: and traded and retired, well, really, I don't know any
- 0:31Speaker 1: single person with a greater body of knowledge from more
- 0:34Speaker 1: aspects of the finance industry about e t F than Dave.
- 0:40Speaker 1: He was at Barclays in the early days when the
- 0:44Speaker 1: predecessor to I Shares came about. He spent time working
- 0:48Speaker 1: with a number of consultants as a consultant early on
- 0:51Speaker 1: in the e t F industry, and he has been
- 0:54Speaker 1: working at et F dot com, which is probably the
- 0:58Speaker 1: leading media public at about e t F s UH
- 1:03Speaker 1: pretty much since the beginning of of the world's understanding
- 1:07Speaker 1: that e t F s were significant. Previously as UH
- 1:12Speaker 1: Chief Investment Officers, subsequently when it became part of fact
- 1:15Speaker 1: Set as a head of Analytics, and now as CEO
- 1:19Speaker 1: slash Managing director since cebo bod e TF dot Com
- 1:24Speaker 1: The Chicago Board of Options Exchange Global Markets is now
- 1:28Speaker 1: the owner of ETF dot Com. So, with no further ado,
- 1:32Speaker 1: here is my conversation with David Natick. When it comes
- 1:40Speaker 1: to e t F s. My guest today is probably
- 1:43Speaker 1: the single most knowledgeable person in the world. Dave Nati
- 1:47Speaker 1: is a Managing director at et F dot Com, which
- 1:50Speaker 1: is a subsidiary of cbo E Global Markets. Dave was
- 1:55Speaker 1: e t F dot COM's Chief investment Officer, and he
- 1:58Speaker 1: returned to et F dot Com as CEO in November
- 2:04Speaker 1: uh He was previously Managing director at Barclay's Global Investors,
- 2:09Speaker 1: where he helped to design some of the world's first ETFs,
- 2:14Speaker 1: including the development and marketing of the World Equity Benchmark
- 2:18Speaker 1: ETF series. You probably know that by its current name
- 2:22Speaker 1: I Shares. He's conducted some of the earliest research on
- 2:26Speaker 1: the only financial advisors and the rise of indexing. He
- 2:30Speaker 1: is the co author of the Definitive Book on E
- 2:32Speaker 1: t F s, a Comprehensive Guide to exchange traded Funds,
- 2:37Speaker 1: published by the cf A Institute. Dave nadd Welcome to Bloomberg.
- 2:41Speaker 1: Thanks for having me. So. You and I know each
- 2:44Speaker 1: other for a long time, and I'm familiar with your
- 2:46Speaker 1: career path. Will come back to that a little later,
- 2:50Speaker 1: let's talk about this whole E t F thing. Is
- 2:53Speaker 1: this gonna be big one day? Just a temporary thing.
- 2:57Speaker 1: So so the key that comes up all the time,
- 3:02Speaker 1: what is the underlying advantage of E t F s
- 3:06Speaker 1: versus mutual funds. Well, if you think about it, mutual
- 3:08Speaker 1: funds are actually one of the most ridiculous financial inventions
- 3:11Speaker 1: in history. If I went to you and said, hey,
- 3:14Speaker 1: I'm gonna sell you a car, and you're gonna give
- 3:17Speaker 1: me a whole bunch of money right now, but I'm
- 3:19Speaker 1: not gonna tell you exactly how much the car cost,
- 3:22Speaker 1: will trew it up later. You'd never buy that car,
- 3:26Speaker 1: right You'd never say it could be thirty, it could
- 3:29Speaker 1: be forty. We'll tell you at four o'clock. And that's
- 3:32Speaker 1: how mutual funds work. It's literally the only financial product
- 3:35Speaker 1: that has forward based pricing, which is kind of ridiculous.
- 3:39Speaker 1: And there have been innumerable cases over the last forty
- 3:43Speaker 1: years in which you know, that's been abused or misused.
- 3:46Speaker 1: We had examples in the eighties, we had front running
- 3:49Speaker 1: issues and so yeah, exactly, I mean over and over again,
- 3:53Speaker 1: this happens anytime you create that you know, intense lengthy
- 3:57Speaker 1: time arbitrage between nine thirty in the morning four o'clock,
- 4:00Speaker 1: somebody's going to figure out how to game it. And
- 4:03Speaker 1: e t S in part one of the things they
- 4:05Speaker 1: do is they solve that problem because they allow that
- 4:07Speaker 1: pricing to be negotiated. Uh and I think that's meaning
- 4:11Speaker 1: they trade intra day and you can see the price
- 4:13Speaker 1: that's on the screen is literally the price it is
- 4:15Speaker 1: exactly and you can decide as an investor whether you
- 4:17Speaker 1: want to pay that price. Now, there's some costs to that,
- 4:21Speaker 1: and there's some benefits to that. If we're talking about
- 4:23Speaker 1: US equities, we're trading you know, sp Y, which is
- 4:26Speaker 1: the biggest ETF trade, the SMP five hundred. Anybody can
- 4:29Speaker 1: tally up all the stocks in the SMP five hundred
- 4:32Speaker 1: and a spreadsheet and come up with what the right
- 4:34Speaker 1: prices for that based on the last trade of price
- 4:36Speaker 1: of the stocks. A little tougher if you're trying to
- 4:38Speaker 1: trade Japan at two o'clock in the afternoon New York,
- 4:41Speaker 1: because what are all those stocks actually worth? Well, that's
- 4:44Speaker 1: a negotiation, that's price discovery. So e t f s
- 4:47Speaker 1: not only give you access to those markets that are
- 4:50Speaker 1: closed or less liquid, but they give you another price
- 4:53Speaker 1: discovery mechanism to go along with it. So in other words,
- 4:56Speaker 1: even though we don't know the true arbitrage price of
- 4:58Speaker 1: Japan two pm New York time, you get at least
- 5:02Speaker 1: a rough wisdom of the crowd estimate in how that
- 5:05Speaker 1: e t F is trading, assuming it's liquid, because, as
- 5:08Speaker 1: we'll discuss later, some et f seem to trade by
- 5:12Speaker 1: appointment only. Yeah, if you're lucky, if you can even
- 5:14Speaker 1: get an appointment. Yeah, it is definitely some haves and
- 5:16Speaker 1: have not in the et F space. I mean, there's
- 5:18Speaker 1: just there's so many of them at this point. So
- 5:21Speaker 1: one of the things that comes up all the time
- 5:22Speaker 1: when we're comparing mutual funds in ETFs is in a
- 5:26Speaker 1: non qualified portfolio, meaning a fully taxable account, you could
- 5:31Speaker 1: have a mutual fund that doesn't show any gains for
- 5:34Speaker 1: the year, and yet you get hit with capital gains taxes.
- 5:38Speaker 1: That doesn't really seem to happen with you. Yeah, there's
- 5:40Speaker 1: a fairness issue and that and that's and I think
- 5:42Speaker 1: that's the other big advantage of e t F in
- 5:44Speaker 1: a taxable environment because the way e t F shares
- 5:48Speaker 1: are created and redeemed um which is done through market
- 5:52Speaker 1: makers big authorized participants. They're able to wash out any
- 5:55Speaker 1: gains from internal trading. So if you know, even in
- 5:58Speaker 1: the SMP, if you know stock X goes out and
- 6:00Speaker 1: stock Y comes in and stock X had an embedded gain,
- 6:04Speaker 1: that creates a taxable gain in the portfolio. Even if
- 6:07Speaker 1: at the end of the year the SMP is down,
- 6:09Speaker 1: they still have to distribute that taxable gain. E t
- 6:12Speaker 1: F s get away from that by allowing them to
- 6:14Speaker 1: wash out that gain by effectively handing low base of
- 6:17Speaker 1: shares out to the street. So the e t F loophole,
- 6:21Speaker 1: what what does that cover? Well, from a tax perspective,
- 6:24Speaker 1: it covers anything that you can do in kind transactions
- 6:27Speaker 1: with and and technically mutual funds could do this too,
- 6:30Speaker 1: but they don't because it's complicated and it requires a
- 6:34Speaker 1: lot of coordination with the street. You have to have
- 6:37Speaker 1: a partner on the street technically called an authorized participant
- 6:41Speaker 1: that's willing to do those in kind creations and redemptions
- 6:44Speaker 1: to share. So complicated that you do profit distributions even
- 6:48Speaker 1: on a losing or flat year, it's not worth it.
- 6:51Speaker 1: That just seems like that is a huge disadvantage for
- 6:54Speaker 1: mutual funds relative to well. One of the challenges in
- 6:58Speaker 1: a traditional mutual fund environment is for you, as an
- 7:01Speaker 1: authorized participant, to agree to do those in kind trades,
- 7:04Speaker 1: you need to know what's in the basket, Like what
- 7:06Speaker 1: are you going to get? What do I have to deliver?
- 7:08Speaker 1: If you're gonna know, then there's got to be some transparency.
- 7:11Speaker 1: Most mutual funds don't want to tell you what's under
- 7:13Speaker 1: the hood, right. Most mutual funds are still actively managed
- 7:16Speaker 1: by assets, and most active managers don't want to tell
- 7:20Speaker 1: you what they're doing on a day to day basis,
- 7:22Speaker 1: and that makes that arbitrage process really difficult. But it's
- 7:25Speaker 1: baked into how E t f s work. That in
- 7:27Speaker 1: kind creation redemption is sort of a core of how
- 7:30Speaker 1: E t f s work, and so that doesn't make
- 7:32Speaker 1: much of a difference in terms of the capital gains
- 7:35Speaker 1: distribution or does the loophole cover that? No, the loophole
- 7:39Speaker 1: I mean, and loophole is as I think of an
- 7:43Speaker 1: aggressive word. But really what we're talking about here is
- 7:46Speaker 1: part of the I r S approach rate how the
- 7:49Speaker 1: I r S treats et s. It allows in kind
- 7:52Speaker 1: transactions to be untaxed, right, and that tax basis then
- 7:56Speaker 1: can get washed out, so that covers really any kind
- 7:59Speaker 1: of et F, any kind of investment that you want
- 8:01Speaker 1: to make, whether it's bonds, whether it's you know, equities. Uh,
- 8:04Speaker 1: you know, you can get away with that in kind
- 8:07Speaker 1: creation redemption to wash out those capital gains. So for
- 8:09Speaker 1: taxable accounts, ETFs have really caught on. Uh even for
- 8:13Speaker 1: non taxable accounts. The fact that you can trade it
- 8:16Speaker 1: in traday with some price certainty I think has been
- 8:19Speaker 1: the other major issue. Let's talk a little bit about
- 8:22Speaker 1: some of the issues that are surrounding ETFs today. We
- 8:27Speaker 1: have a little bit of a fat head long tail
- 8:30Speaker 1: problem in that in that e t F issue, ince
- 8:36Speaker 1: and underwriting is very top. Have you have Vanguard, black
- 8:39Speaker 1: Rock and State Street dominating. I mean that's the vast
- 8:44Speaker 1: major assets assets not necessarily what is there twenty one? Yeah,
- 8:49Speaker 1: it's over two thousand ETFs right now. Um and by number, sure,
- 8:54Speaker 1: black Rock in particular has a large number. I think
- 8:56Speaker 1: it's fourts in the in the stable. Yeah. To put
- 9:00Speaker 1: that in perspective, you know, back into the two thousands
- 9:03Speaker 1: or early two thousands, there were a hundred and fiftyf
- 9:06Speaker 1: So there's been really fifteen years of phenomenal asset and
- 9:10Speaker 1: product growth, really now covering virtually every corner of the
- 9:14Speaker 1: investment market, from physical gold to junk bonds. So why those?
- 9:19Speaker 1: First of all, why the three biggest dominating? And then
- 9:21Speaker 1: the next question is why those three but I kind
- 9:24Speaker 1: of have a sneaking space and why those well, so,
- 9:27Speaker 1: why just why is it so dominated by these giant phones. Well,
- 9:30Speaker 1: because the economies of scale here are dramatic, and one
- 9:34Speaker 1: of the sort of accidental advantages of ets it wasn't
- 9:38Speaker 1: designed for this is that they have become incredibly cheap,
- 9:41Speaker 1: and we're in the midst of a price war that's
- 9:43Speaker 1: driving them down towards the price of zero. They can
- 9:46Speaker 1: be that cheap because running an incremental dollar in the
- 9:50Speaker 1: SMP five hundred costs literally no money. Right if if
- 9:54Speaker 1: if Black Rock, which manages I don't know idea trillion dollars,
- 9:58Speaker 1: probably a trillion dollars of that is tie to large
- 10:00Speaker 1: capus equity for them, probably more for them to manage
- 10:03Speaker 1: an additional dollar literally doesn't cost them anything. And so
- 10:07Speaker 1: the marginal cost of production in big index shops is
- 10:11Speaker 1: so low they can price these products at three four
- 10:13Speaker 1: or five eight basis points and still eventually make enough
- 10:16Speaker 1: money to survive. Very tough for Ritholt's Wealth Management to
- 10:21Speaker 1: get into the et F game at three basis points
- 10:24Speaker 1: and ever make a dime to launch an e t F,
- 10:27Speaker 1: and we I explored this last summer. I looked at
- 10:30Speaker 1: a couple of interesting ideas. It's a couple of hundred
- 10:33Speaker 1: thousand dollars to half a million to launch by the
- 10:36Speaker 1: time you get done with record keeping and custodian ships
- 10:39Speaker 1: and two BIPs here and three BIPs there and five bps.
- 10:42Speaker 1: There's a lot of expenses that go into it that
- 10:44Speaker 1: it's not like, hey, here's an idea, let's launch an
- 10:47Speaker 1: e t F. It's a complicated legal accounting underwriting issue
- 10:54Speaker 1: for a small shop. But for van go to black
- 10:56Speaker 1: rockwer State Street if they want to crank out a
- 10:58Speaker 1: different ETF every day. How hard is It's not hard
- 11:02Speaker 1: at all, and it is getting easier. There's a big
- 11:04Speaker 1: new set of rulemaking out of the SEC that's actually
- 11:07Speaker 1: in common period right now that would clean up that
- 11:10Speaker 1: process and maybe drive the cost for a new issue
- 11:12Speaker 1: where down from that couple hundred thousand to maybe a
- 11:15Speaker 1: hundred thousand. Uh, you know, it will have become less
- 11:18Speaker 1: of an exception to the rule and more of an
- 11:20Speaker 1: approved activity. But there's still work that's got to get
- 11:23Speaker 1: done and you have to establish all those relationships. So
- 11:26Speaker 1: those big players have that entrenched economy of scale that
- 11:30Speaker 1: I think is really tough to compete with, and that's
- 11:32Speaker 1: why you've seen very few upstarts. If you will, really
- 11:37Speaker 1: get a lot of traction. So we've been spending a
- 11:39Speaker 1: lot of time talking about equities, let's talk about bonds
- 11:42Speaker 1: for a minute. There are lots and lots of dollars
- 11:45Speaker 1: allocated to bond ETFs, so much so that it's had
- 11:50Speaker 1: a giant impact on how bonds are traded and what
- 11:55Speaker 1: Wall Street bond desks look like today. You're the first
- 11:58Speaker 1: person who brought this to my attention. Explain what what
- 12:02Speaker 1: has been taking place over the past decades. Well, we
- 12:04Speaker 1: have two things going on at the same time. One is,
- 12:07Speaker 1: because of regulation, we no longer have banks having giant
- 12:10Speaker 1: bond desk. Right, they had to basically get out of
- 12:12Speaker 1: that business. Was it regulations or was it zero interest rates?
- 12:15Speaker 1: And they weren't making any money both, right, So the
- 12:17Speaker 1: hoops you had to jump through to to run an
- 12:19Speaker 1: eight style bond desk were significant, and the capital a
- 12:23Speaker 1: location was no longer making all that much money. They
- 12:26Speaker 1: are better things for them to do with that risk capital.
- 12:28Speaker 1: So you had that sort of abandonment of the bond
- 12:31Speaker 1: market by traditional players, But at the same time you
- 12:34Speaker 1: had lots of folks that still wanted to invest in bonds.
- 12:37Speaker 1: Investing in individual bonds, I'm sure you know, is kind
- 12:40Speaker 1: of a pain in the neck, right, even even if
- 12:42Speaker 1: you're just trying to buy treasury. Sure you can go
- 12:44Speaker 1: to Treasury dot gov and and go do it all direct.
- 12:46Speaker 1: You want to do a laddered bond portfolio, or you
- 12:50Speaker 1: want a portfolio of munies that are high quality in
- 12:53Speaker 1: this if you're in a high tax state, it's not easy.
- 12:55Speaker 1: It's not easy to do. And even as a professional investor,
- 12:58Speaker 1: you're going to pay significant basis point spreads getting in
- 13:03Speaker 1: and out of these positions to say nothing. If if
- 13:06Speaker 1: you wait, you can cut those eight bit spreads down
- 13:09Speaker 1: to like sixty. There you go. You could. You could
- 13:12Speaker 1: find something in the middle. But it's a valid point.
- 13:15Speaker 1: It's not easy to to execute these treas but it's
- 13:17Speaker 1: an as a class most investors should be in. And
- 13:20Speaker 1: so that's why we've had bond mutual funds. Okay, bond
- 13:22Speaker 1: mutual funds are fine, but again you have all these
- 13:25Speaker 1: pricing issues. You've got these embedded tax issues, which are
- 13:28Speaker 1: even worse than most bond portfolios because most people in
- 13:31Speaker 1: their bond portfolios want to hold a certain maturity, like
- 13:34Speaker 1: I want to hold your five years my target duration
- 13:36Speaker 1: or something like that. To hold that, it means you
- 13:38Speaker 1: have to constantly be selling something and buying something else
- 13:41Speaker 1: in order to hold that duration of that maturity um.
- 13:44Speaker 1: And that creates taxes when you do that, particularly if
- 13:46Speaker 1: you're in a bond market with rising prices and declining rates.
- 13:50Speaker 1: So let me, let's just delve into that. When you
- 13:52Speaker 1: say people have to sell stuff to hold the same duration,
- 13:54Speaker 1: it's as time goes by, Hey, suddenly things that were
- 13:58Speaker 1: four and a half years become five years. You duration
- 14:01Speaker 1: that's out, and you have to add other stuff to
- 14:03Speaker 1: make exactly. And so if you're in a you know,
- 14:05Speaker 1: an I shared bond fund that says that this is
- 14:08Speaker 1: a five year muni fund or whatever, um, as that
- 14:11Speaker 1: five year becomes four, you have to sell it. And
- 14:13Speaker 1: as that seven year became five, you have to buy it.
- 14:16Speaker 1: And if you're an environment where the prices of those
- 14:19Speaker 1: bonds have been going up, which has been where we've
- 14:21Speaker 1: been for a long time. Then you've got those capital
- 14:24Speaker 1: gains from that sales process, and the e t F
- 14:26Speaker 1: helps you get rid of some of that. So the
- 14:30Speaker 1: thing that I find fascinating is that the bond desks
- 14:33Speaker 1: have essentially been replaced by black Rock. Now when people
- 14:38Speaker 1: want to do a big bond allocation, they don't call
- 14:40Speaker 1: Goldman or Morgan Stanley necessarily or you by S or
- 14:43Speaker 1: Credit Swiss. They called black Rock. Is that a fair assessment? Yeah,
- 14:48Speaker 1: it's black Rock. And really it's also folks like PIMCO, right,
- 14:51Speaker 1: And you know PIMCO, I think is mostly known as
- 14:53Speaker 1: being the sort of Bill Gross's old big shop for
- 14:56Speaker 1: actively managed mutual funds. They have a huge et F
- 14:59Speaker 1: present it's now they're actually the largest actively managed et
- 15:02Speaker 1: F provider. And yeah, they have become the bond desk
- 15:06Speaker 1: for the world. If Mexico wants to float a new issue,
- 15:09Speaker 1: they call Blackrock, and or they called Pimco and they
- 15:12Speaker 1: asked them if they'll take down the whole thing, and
- 15:14Speaker 1: that may never trade, you may never actually see it
- 15:16Speaker 1: go across. Wow, that's absolutely fascinating. Let's let's talk about
- 15:21Speaker 1: your long and wacky career. You began as an accountant
- 15:26Speaker 1: slash screenwriter. How the hell does that act? Well? I,
- 15:29Speaker 1: I you know, I think like a lot of people,
- 15:31Speaker 1: I went to college having no idea what I wanted
- 15:33Speaker 1: to do, and I've got a creative writing degree and
- 15:35Speaker 1: then headed to Hollywood to write the Great American screenplay,
- 15:38Speaker 1: uh and instead end up writing the Great American payroll Check. Uh.
- 15:41Speaker 1: And uh, you know I went to Hollywood, I I
- 15:44Speaker 1: ended up locked into a production company just because I
- 15:47Speaker 1: needed work, hoping that I'd be able to write for
- 15:49Speaker 1: a living, and actually found that I was more fascinated
- 15:53Speaker 1: by the process of producing television than anything else, and um,
- 15:58Speaker 1: and got really interested in the big nos itself. And
- 16:01Speaker 1: that led me to think I should go back and
- 16:02Speaker 1: get a business degree, which is what I did. Uh,
- 16:05Speaker 1: and then sort of fell in love with investing from there. So,
- 16:08Speaker 1: so you go to Boston University for an NBA. Is
- 16:10Speaker 1: that right? And then how do you then move sideways
- 16:14Speaker 1: into finance? So? What what lad you? You were at
- 16:17Speaker 1: Surly Associates. Yeah, So when I was at BU, I
- 16:20Speaker 1: was studying with v Body relatively well known professor there
- 16:23Speaker 1: on investments, and really he sort of sparked a lot
- 16:26Speaker 1: of my interest in investing. UH. And one of my
- 16:29Speaker 1: classmates was the then wife of Kurt Ceruli, and he
- 16:33Speaker 1: and I started really associates to do really sort of
- 16:36Speaker 1: consulting work and mostly advisor survey type work for big
- 16:41Speaker 1: asset managers. Because at that time, this was very early nineties,
- 16:45Speaker 1: just coming out of the late eighties. UH, we were
- 16:47Speaker 1: in this phase shift from the traditional brokerage commission model
- 16:51Speaker 1: to true independent fee only financial advisors, and that really
- 16:55Speaker 1: was changing the game for asset managers. That that was
- 16:58Speaker 1: early nineties. That was way way early in the process.
- 17:02Speaker 1: I mean Ken Fisher was doing this gig then and
- 17:05Speaker 1: other people had started back then, but it was still
- 17:07Speaker 1: a tiny percentage overall. What made you say, oh, this
- 17:10Speaker 1: is the future because that's where consulting clients wanted to pass.
- 17:15Speaker 1: So we had from right marketing for it, says. We
- 17:17Speaker 1: had firms like Fidelity and what was then Wells Fargo,
- 17:20Speaker 1: Nico Investment Advisors which became Barklay's Global Investors, and State
- 17:24Speaker 1: Street UM and and actually one of my first clients
- 17:27Speaker 1: was Jean vanak Here in the city of k and uh,
- 17:30Speaker 1: and they were all trying to figure out how this shift,
- 17:33Speaker 1: both in the defined contribution space, which was really kicking
- 17:36Speaker 1: off hard in the early nineties UH, and in the
- 17:39Speaker 1: field only financial advisor business, how that was going to
- 17:41Speaker 1: change their investment management practices from a product structure standpoint,
- 17:45Speaker 1: from how do I sell to these people if I'm
- 17:47Speaker 1: not giving them trips to Hawaii or paying them you know,
- 17:50Speaker 1: back end loads or all of those horrible ways of
- 17:53Speaker 1: selling products so exactly and so so you know, at
- 17:58Speaker 1: that point, as a really wet behind the years early twenties, kid,
- 18:02Speaker 1: I was making phone calls to financial advisors and asking
- 18:05Speaker 1: about their practices and and that really, you know, it
- 18:08Speaker 1: was it was an exciting place to be because it
- 18:09Speaker 1: was very new. When when was the big move from
- 18:12Speaker 1: define benefits to define contributions slash four oh one K
- 18:16Speaker 1: When when did that really ramp up? Right about that?
- 18:19Speaker 1: I mean it was it was sort of towards the
- 18:21Speaker 1: end and certainly coming out of the financial well what
- 18:23Speaker 1: was what we called then the financial crisis in seven
- 18:27Speaker 1: UM that was a little minor, minor hiccup. Then back
- 18:31Speaker 1: in the days of Glass Stiegel, a one day collapse
- 18:34Speaker 1: in the market doesn't spill over today. It's a little different,
- 18:37Speaker 1: a little different, little different. That was the first time
- 18:38Speaker 1: I lost a lot of money was in UM. But
- 18:41Speaker 1: the uh, you know, that was really the hockey stick
- 18:45Speaker 1: of the takeoff in four oh one K. It's when
- 18:46Speaker 1: Vanguard really got into that business. It's when Fidelity got
- 18:49Speaker 1: into that business. Uh. And you know, the assets really
- 18:52Speaker 1: started flowing in, and it implied getting rid of all
- 18:56Speaker 1: these costs in the system, all these loads, everything else.
- 18:58Speaker 1: You can't put any of that into a four o
- 18:59Speaker 1: one risk. It doesn't let you, right. So I sometimes
- 19:02Speaker 1: describe you as there at the beginning when ETFs were created,
- 19:07Speaker 1: and you pushed back on that all the time. What
- 19:09Speaker 1: was your role in in the early days of e ts. Yeah,
- 19:13Speaker 1: so you're the early days of ets which is really
- 19:15Speaker 1: ninety three was spy uh. Slightly before that with the
- 19:19Speaker 1: Toronto Index participation, securities, tips UM and then the webs
- 19:23Speaker 1: products that I worked on was ninety four and five.
- 19:26Speaker 1: I think they finally launched in ninety five. UM when
- 19:29Speaker 1: did the cues launch? It was not much after that.
- 19:31Speaker 1: It was in all in the same window. UM. I
- 19:34Speaker 1: think the cues might have been a little bit later,
- 19:36Speaker 1: like it might have been ninety eight. Um. But the
- 19:39Speaker 1: the reason I pushed back is because this is a
- 19:42Speaker 1: classic success has a thousand fathers problem. Um. You know
- 19:45Speaker 1: Jim Ross, you know who you've had on the show
- 19:47Speaker 1: from State Street, who's great, Um, you know he he
- 19:50Speaker 1: often sort of tells the story of like, yeah, I
- 19:52Speaker 1: was in the room when Spy was created. I was
- 19:54Speaker 1: getting coffee, right, And I think the other way the
- 19:57Speaker 1: other guy who started as an accountant and could crunch
- 19:59Speaker 1: the numbers, And I said, we better keep Jim around.
- 20:01Speaker 1: He seems he seems to understand the plumbing. Yeah. Um,
- 20:04Speaker 1: And I think that that's very true. I was very young.
- 20:06Speaker 1: There were, you know, the people who were really the
- 20:09Speaker 1: intellect behind this, which really required a lot of thinking
- 20:12Speaker 1: through the market mechanics and regulatory issues. Were folks like
- 20:17Speaker 1: Nate Most at the Amax, or even Patty dunne It
- 20:19Speaker 1: well as far Unico, both of them have passed away.
- 20:22Speaker 1: I mean, it is a generation ago of some very
- 20:26Speaker 1: bright thinkers that really drove the foundation of this and
- 20:29Speaker 1: a bunch of Yahoo kids that were sitting there trying
- 20:32Speaker 1: to figure out how to sell this to people. Quite
- 20:34Speaker 1: fascinating Uh, you know, there's a little background. You were
- 20:38Speaker 1: c I O at et F dot com right back
- 20:41Speaker 1: in the day, and then you leave and you run
- 20:43Speaker 1: the t F department at fact Set. Yeah. So originally
- 20:47Speaker 1: E t F to confounded by a guy named Jim Wyant.
- 20:50Speaker 1: He brought a bunch of us in to sort of
- 20:51Speaker 1: build that business in the I've been to Jim's confis
- 20:55Speaker 1: events in Spain, which was quite fascinating. Yeah, and he
- 20:58Speaker 1: had the vision of building this bis this you know,
- 21:00Speaker 1: a decade ago. And really there were three legs at
- 21:03Speaker 1: that stool. There was sort of the media business, which
- 21:05Speaker 1: we now know as et F dot Com. We published
- 21:07Speaker 1: a magazine, the et F Report, which we've been publishing
- 21:09Speaker 1: for twelve years or something like that. Now. Um, there
- 21:12Speaker 1: was a conference business which became inside et S. Go
- 21:15Speaker 1: to that event. That's a fantastic event. Thousands of advisors
- 21:19Speaker 1: to literally two thousand people. That's the bit that may
- 21:21Speaker 1: be the biggest single room. I ever stood at a
- 21:24Speaker 1: podium and looked out at it was. It just goes.
- 21:29Speaker 1: And then the third leg of the stool was a
- 21:30Speaker 1: data and analytics business, which was the part that I
- 21:32Speaker 1: came into build. UM and we were a venture capital
- 21:36Speaker 1: backed start up at that point, and we sold the
- 21:39Speaker 1: pieces off, you know, over the course of a couple
- 21:41Speaker 1: of years. The in the conference business was sold to Informa,
- 21:44Speaker 1: which is a huge conference company based in London. The
- 21:48Speaker 1: data and analytics business that I was running was sold
- 21:50Speaker 1: the fact Set and I went with it to fact
- 21:52Speaker 1: Set for a year. Uh. And then the media business
- 21:55Speaker 1: was sold to what was then BATS and then became
- 21:57Speaker 1: CBOG Global Markets uh, and then they brought me back
- 22:01Speaker 1: in to run it. So you're you're hired as CEO. Tip,
- 22:04Speaker 1: what is this managing directed? Well, they can't can't have
- 22:07Speaker 1: too many CEOs and the publicly traded company, so that
- 22:11Speaker 1: makes a lot of sense. So so let's you're the
- 22:14Speaker 1: perfect person to ask this question. I've discussed how e
- 22:18Speaker 1: t f s come to be. Someone has an idea
- 22:21Speaker 1: and they run through a bunch of machinery and then
- 22:23Speaker 1: out of the other end of that factory comes some
- 22:26Speaker 1: e t F. But I don't think people really understand
- 22:29Speaker 1: how e t f s are actually put together. Walk
- 22:33Speaker 1: us through what an e t F launch is like
- 22:36Speaker 1: from from conception to trading. Well, in the current environment,
- 22:41Speaker 1: right with the current regulatory structure, you know, you're actually
- 22:44Speaker 1: a classic case of a large successful are a believes
- 22:47Speaker 1: they have a bit of a better mouse trap, whatever
- 22:49Speaker 1: that is. They're actively managed equity strategy, they've got a
- 22:52Speaker 1: great stock picker, we have a fantastic bitcoin hedge. We're
- 22:56Speaker 1: there turning into an ET right. So you so what
- 23:00Speaker 1: you do, You've really got two options. One is you
- 23:02Speaker 1: go down this path entirely on your own, and effectively
- 23:06Speaker 1: what you're doing is launching a mutual fund. So it's
- 23:08Speaker 1: a Forty Act mutual fund. You have to get a board,
- 23:10Speaker 1: you have to get a fund account, and you gotta
- 23:12Speaker 1: get all that stuff in place. And then after you've
- 23:15Speaker 1: done all of that work, you have to go to
- 23:16Speaker 1: the SEC and have this big mother may I conversation.
- 23:20Speaker 1: But whether or not you can break all of the
- 23:22Speaker 1: rules that are in the forty Act, and it's called
- 23:24Speaker 1: the Exemptive Release Relief process. You're asking for exemptions and
- 23:29Speaker 1: they let you do things like treat authorized participants differently
- 23:32Speaker 1: than common shareholders and allowing it to trade on an exchange,
- 23:36Speaker 1: which a normal mutual fund can't. So there's all these
- 23:39Speaker 1: rules that you have to break to be an e
- 23:41Speaker 1: t F. That's changing, hopefully, what's what's the new system?
- 23:45Speaker 1: The new system is going to be very straightforward. They'll
- 23:48Speaker 1: just basically be the same set of forms you fill
- 23:50Speaker 1: out for a mutual fund and you'll check a box
- 23:53Speaker 1: for et F instead, and all of those distinctions about
- 23:56Speaker 1: like being able to trade on exchange will just come
- 23:58Speaker 1: baked in. So you need a special privilege, You'll just
- 24:02Speaker 1: be part of an existing piece of regulation. Is that
- 24:05Speaker 1: likely to Yeah, so this is going to happen. This
- 24:09Speaker 1: is going to happen. We're in the comment period for
- 24:11Speaker 1: it now. It's called the e t F rule, is
- 24:13Speaker 1: what it's being called. And it's literally just a new
- 24:15Speaker 1: piece of text that's going into to allow e t
- 24:19Speaker 1: F to happen, and it should compress the time to market.
- 24:22Speaker 1: Right now, it's maybe six months for an easy e
- 24:24Speaker 1: t F to come to market. We can probably get
- 24:26Speaker 1: that down to two months um and the cost will
- 24:29Speaker 1: go from, like you said, a couple hundred thousand bucks
- 24:31Speaker 1: to maybe fifty thousand if it's really simple and you
- 24:34Speaker 1: have those existing mutual fund relationships in place. So you
- 24:37Speaker 1: specifically said to me earlier, there are over two thousand
- 24:41Speaker 1: ETF Once we make it faster, cheaper, easier, to launch
- 24:44Speaker 1: these what's that number gonna go? We're gonna have ten?
- 24:48Speaker 1: Will there'll be more e t F than the eleven
- 24:50Speaker 1: thousand hedge funds that are out or that eight thousand
- 24:53Speaker 1: mutual funds um. You know, I think there is a
- 24:56Speaker 1: natural diminishing set of returns on that. I don't think
- 25:00Speaker 1: we're gonna end up with eight thousand like we have
- 25:01Speaker 1: in mutual funds UM, largely because I think they won't
- 25:04Speaker 1: be successful in gathering assets and there are some fixed
- 25:07Speaker 1: costs to running an e t F, So I think
- 25:09Speaker 1: that will it'll slow down a little bit. Where we
- 25:13Speaker 1: haven't seen the big entrance yet is frankly, the big
- 25:16Speaker 1: active managers, right, there's no Growth Fund of America e
- 25:19Speaker 1: t F. Right, Putnam isn't in this space. They're all
- 25:22Speaker 1: sorts of people who are not in the e t
- 25:24Speaker 1: F space. And even the big traditional asset managers like
- 25:27Speaker 1: Fidelity really just stuck their toes in the water with
- 25:31Speaker 1: a couple of index products. There's no contra fund et F,
- 25:33Speaker 1: there's no Magellan e t F, and I think until
- 25:36Speaker 1: that shoe drops, we're not going to see massive inflows there.
- 25:41Speaker 1: So you you you reference the ability to gather assets,
- 25:45Speaker 1: you need a certain critical mass. The number I've heard
- 25:47Speaker 1: kicked about is fifty millions. Some people have said a
- 25:49Speaker 1: hundred million or something like that. What what is it
- 25:52Speaker 1: that precludes an e t F from gathering that mass?
- 25:57Speaker 1: I remember a couple of years ago when the UM
- 26:00Speaker 1: hack e t F came out, the cybersecurity that just
- 26:05Speaker 1: came out, and then suddenly there was the Sony hack
- 26:08Speaker 1: in the North Korean Act and that exploded. That became
- 26:10Speaker 1: a billion dollars almost overnight. The biggest issue with e
- 26:15Speaker 1: t F is there the classic bought not sold product.
- 26:18Speaker 1: I mean, you make this et F, you put it
- 26:20Speaker 1: out there on the exchange pretty much literally anybody who
- 26:23Speaker 1: can get access to the to a US equity exchange
- 26:26Speaker 1: will be able to buy it. But then how do
- 26:29Speaker 1: you convince anybody that they should buy it? And it's
- 26:32Speaker 1: a it's just classic push marketing. They have to you
- 26:34Speaker 1: have to put out ads, or you have to get
- 26:35Speaker 1: a wholesaler to go call on your office and try
- 26:38Speaker 1: to convince you to switch out of this other et
- 26:40Speaker 1: F into this new et F. That's just hard, and
- 26:44Speaker 1: it requires substantial capital if you don't have an entrenched
- 26:47Speaker 1: distribution system So if your fidelity and you've got you know,
- 26:51Speaker 1: hundreds of wholesalers that are out there talking to people
- 26:54Speaker 1: all the time, tossing ETFs in the bag isn't a
- 26:56Speaker 1: big deal. If you're an r A building something from scratch,
- 27:00Speaker 1: not in the business of distribution, that's not what you do.
- 27:02Speaker 1: You're in r A A. So figuring out how to
- 27:05Speaker 1: catch lightning in a bottle and get all these other
- 27:08Speaker 1: people to start participating in your big idea, it's not obvious,
- 27:12Speaker 1: and I think we've seen a lot of people come
- 27:14Speaker 1: to market with some pretty interesting ideas that never get
- 27:17Speaker 1: that traction. I remember she when she first came out
- 27:21Speaker 1: between the stock symbol, which there have been studies that
- 27:25Speaker 1: shown symbols make a difference to the whole controversy of
- 27:31Speaker 1: the girl facing off with the bull down and lower
- 27:35Speaker 1: Broadway right near Wall Street. Uh to is it? Calsters
- 27:38Speaker 1: was the one who funded the original couple of hundred couple,
- 27:41Speaker 1: which is kind of still where it is. How has
- 27:43Speaker 1: that not caught on? I'm kind of shot, Well, you know,
- 27:47Speaker 1: who knows what catches and what doesn't write that? That
- 27:50Speaker 1: is a classic first mover into the E S G
- 27:53Speaker 1: space and the women in governance is the core behind
- 27:56Speaker 1: that product, and it has definitely resonated with a certain
- 27:59Speaker 1: institutional audience, but it hasn't resonated with mom and pop investors,
- 28:04Speaker 1: It hasn't resonated with a raft of financial advisors. Um.
- 28:08Speaker 1: You know, I have some theories on that it is
- 28:10Speaker 1: a one off product. It's not part of a suite
- 28:13Speaker 1: of E s G products. I think that can be
- 28:15Speaker 1: tough to sell a one off product because what are
- 28:17Speaker 1: you gonna do take up billboards that just talked about
- 28:20Speaker 1: s A across you know, the marketing spend that would
- 28:24Speaker 1: be required would be enormous. What what about? Um there's
- 28:27Speaker 1: been a new potty t F floated. I think it
- 28:30Speaker 1: should go with the symbol weed. Of course it should,
- 28:32Speaker 1: but every but I don't know if that's available, if
- 28:35Speaker 1: someone else has it, or if it's two in your face.
- 28:37Speaker 1: It's probably two in your for the sec if it's
- 28:40Speaker 1: a medical Maril, well, the other one is m J
- 28:42Speaker 1: which is pretty close, right, which is Mary Jane? I mean,
- 28:45Speaker 1: how is that? Well they could say it stands from marijuana,
- 28:47Speaker 1: but we know what. Um So, so what are your
- 28:50Speaker 1: thoughts on these real niche specialty E t F? I
- 28:54Speaker 1: think they have a place, right. I mean, niche products
- 28:57Speaker 1: in the financial market are not something new. They're tiny,
- 29:00Speaker 1: little knitche mutual funds that are covering a lot of
- 29:03Speaker 1: the same spaces. Um, I think they have a place
- 29:05Speaker 1: in the market for folks that are speculating on those
- 29:08Speaker 1: narrow themes. The danger is because these are bought, not sold,
- 29:14Speaker 1: you can create a story about how, you know, my
- 29:17Speaker 1: mom ends up reading something you know, or seeing something
- 29:20Speaker 1: on TV and gets all excited about it, and it
- 29:23Speaker 1: turns out that it's triple leveraged oil or something like that,
- 29:27Speaker 1: which she has no business investing in. And because et
- 29:29Speaker 1: f are this sort of great democratizing flatten er of
- 29:32Speaker 1: investment assets, really almost anything you could want to do
- 29:37Speaker 1: you can do in an e t F, whether that's
- 29:39Speaker 1: a good idea or not. And so I think there
- 29:42Speaker 1: are some issues around that. But um, you know, I
- 29:44Speaker 1: tend to be a little bit of a libertarian on
- 29:46Speaker 1: these things. I think we shouldn't stop we shouldn't keep
- 29:49Speaker 1: people from making these products because we're concerned they're missus,
- 29:51Speaker 1: they'll be misused. We should focus on investor education so
- 29:55Speaker 1: eventually there'll be a Darwinian competition. And when there's whatever
- 30:00Speaker 1: e thousand, ten thousand e t fs. Some will catch
- 30:03Speaker 1: a little bit of lightning the bottle, as you mentioned,
- 30:06Speaker 1: others won't. Is this just gonna eventually winnow down to
- 30:11Speaker 1: a core thout or is it going to be like
- 30:13Speaker 1: the mutual fund world where there's tens of if you
- 30:16Speaker 1: include all the share classes, is like twenty. Well, the
- 30:20Speaker 1: one thing that ets have going for them in this
- 30:22Speaker 1: regard is that it actually is expensive and problematic to
- 30:26Speaker 1: let a tiny little e t F you know, million
- 30:29Speaker 1: dollar et F that never trades. That thing eventually will
- 30:33Speaker 1: get delisted, right, these things are listed on exchanges. Exchanges
- 30:36Speaker 1: don't want to have their you know, product list just
- 30:40Speaker 1: filled up with this cruft junk, So these products will
- 30:43Speaker 1: eventually get delisted. There are sort of ongoing maintenance costs.
- 30:46Speaker 1: You have to have a board meeting for this darn
- 30:48Speaker 1: thing in the year, right, they're hard costs associated with it.
- 30:51Speaker 1: So we do see e t f s closed with
- 30:54Speaker 1: I think a higher frequency than mutual funds. That's a
- 30:57Speaker 1: good thing. So you know, last year, I think we
- 30:59Speaker 1: had a DRETF launch, we had a coupletfs closed. We
- 31:02Speaker 1: ended up positive by maybe a hundred new ETFs. That's
- 31:05Speaker 1: all it was. I think that's a very healthy thing.
- 31:08Speaker 1: We have been speaking with Dave Natick. He is the
- 31:12Speaker 1: managing director at et F dot com. If you enjoy
- 31:15Speaker 1: this conversation, be sure and come back for the podcast extras,
- 31:19Speaker 1: where we keep the tape rolling and continue discussing all
- 31:22Speaker 1: things E t F related. You can find that at iTunes, Overcast, Stitcher,
- 31:29Speaker 1: Bloomberg dot com, wherever final podcasts are sold. We love
- 31:33Speaker 1: your comments, feedback and suggestions right to us at m
- 31:37Speaker 1: IB podcast at Bloomberg dot net. You can check out
- 31:40Speaker 1: my daily column at the Opinion section of Bloomberg dot com.
- 31:44Speaker 1: Follow me on Twitter at Rid Halts. I'm Barry Riholts.
- 31:48Speaker 1: You're listening to Masters in Business on Bloomberg Radio. Welcome
- 32:06Speaker 1: to the podcast, Dave. Thank you so much for doing this.
- 32:08Speaker 1: I've been I've been thinking about having you here for forever,
- 32:11Speaker 1: and I know you are kind of mobile these days,
- 32:15Speaker 1: talking forth between Boston and New York. Usually we do
- 32:18Speaker 1: this over dinner, so it's that that is actually true.
- 32:20Speaker 1: And every time I finished, I'm like, I gotta get
- 32:23Speaker 1: that guy in the studio. He really knows these E
- 32:26Speaker 1: t F things. One one day one day they're going
- 32:29Speaker 1: to catch on. So, um, there's a bunch of stuff
- 32:33Speaker 1: we didn't get to. Let me, let me go through
- 32:35Speaker 1: some of the questions we missed, although you really touched on.
- 32:40Speaker 1: So we talked about the new regulations. We talked about
- 32:43Speaker 1: the number of ETFs winking in and out of existence.
- 32:47Speaker 1: You have a bird's eye view. What what's the biggest
- 32:49Speaker 1: mistake people who are developing new ETFs make in the
- 32:54Speaker 1: process from conception to launch. Oh, it's I think it's
- 32:58Speaker 1: absolutely distribution, right, it's it's it's a distribution. If you
- 33:02Speaker 1: look at the folks that come in and are successful now,
- 33:05Speaker 1: not ten years ago, but now they come in at
- 33:08Speaker 1: your your colleague here a Bloomberg, Eric Beltuna says, you know,
- 33:11Speaker 1: bring your own assets b y O A. Right, And
- 33:14Speaker 1: you know we've recently seen JP Morrigan just basically decide
- 33:17Speaker 1: to get into the space. They decided by moving a
- 33:20Speaker 1: bunch of internal assets out of other funds, maybe separate accounts,
- 33:24Speaker 1: maybe institutional clients, and just rolling that into et s
- 33:27Speaker 1: Boom their multibillion dollar complex. How do you how do
- 33:30Speaker 1: you do that? Hey? The that s m A you
- 33:32Speaker 1: have congratulations is now in EF But that's what we've seen, right.
- 33:36Speaker 1: So Goldman did this when they launched g SLC, which
- 33:38Speaker 1: is the Golden Sacks Large Cap is what it stands for,
- 33:41Speaker 1: and it's a smart beta fund. They launched at nine
- 33:43Speaker 1: basis points and everybody was like, oh, smart beta and
- 33:45Speaker 1: nine basis points, you know, that's really smart of them.
- 33:48Speaker 1: I was like, no, that's probably what the s m
- 33:50Speaker 1: A was charging, and that's the only way they could
- 33:52Speaker 1: map that in, right, So that's just rolling it from
- 33:55Speaker 1: A to B. And and you know, there may be
- 33:57Speaker 1: you know, depending on the kind of investor, maybe there's
- 34:00Speaker 1: tax implications to keep you from doing that. But for
- 34:03Speaker 1: the most part, if your mapping institutional money in, their
- 34:06Speaker 1: taxes are not an issue. So what I've been hearing
- 34:08Speaker 1: from you is that the et F space, now dominated
- 34:12Speaker 1: by three giants um and a whole lot of small
- 34:15Speaker 1: little guppies nipping at their heels, is going to be
- 34:18Speaker 1: dominated by three giants plus a hundred other really big
- 34:21Speaker 1: companies and a handful of guppies still nipping at everybody. Yeah,
- 34:25Speaker 1: I think we're gonna see a healthy middle tier right
- 34:28Speaker 1: below that third and I would actually, which doesn't exist now.
- 34:30Speaker 1: It's a Barbell. Well, it's a there is a there
- 34:33Speaker 1: is a healthy middle tier. It is firms like Goldman
- 34:36Speaker 1: and JP Morgan and Schwab. Right, I don't think anybody's
- 34:38Speaker 1: gonna worry about Swab being a guppy in this space, right,
- 34:41Speaker 1: gilling in tens of billions of dollars in the space, Now,
- 34:44Speaker 1: that's not a lot compared to the six trillion black
- 34:47Speaker 1: Rock runs or whatever it is today. But they're they're
- 34:51Speaker 1: healthy in it for the long haul players. And then
- 34:54Speaker 1: there's a tier of folks that have been in this
- 34:56Speaker 1: business for a long time and aren't going anywhere. Wisdom Tree,
- 34:59Speaker 1: Van neck On, Himer, folks like that. You know, they're
- 35:02Speaker 1: in this for the long haul and they're doing just fine,
- 35:04Speaker 1: Thank you very much. We're going to see more and
- 35:07Speaker 1: more new players. Some of those new players are going
- 35:09Speaker 1: to have big old names, and some of they're gonna
- 35:11Speaker 1: be people we never heard of. You mentioned your mom
- 35:14Speaker 1: is in a three X leveraged oil oil et F.
- 35:18Speaker 1: What explain the mechanism why all these leveraged e t
- 35:21Speaker 1: F s have such dramatic slippage due to the cost
- 35:25Speaker 1: of their their carriage. Yeah, well, it comes down to
- 35:28Speaker 1: compounding math and math is always great for radio, right
- 35:31Speaker 1: where you can illustrate it. But but but it really
- 35:33Speaker 1: comes down to the fact that when you go up
- 35:35Speaker 1: ten per cent and then you come down ten percent,
- 35:37Speaker 1: you don't know nep where you started. Right. If you
- 35:38Speaker 1: have a hundred dollars and you go up ten percent,
- 35:41Speaker 1: you're a hundred and ten a hundred and ten, you
- 35:43Speaker 1: go down ten percent, you don't go back down to
- 35:45Speaker 1: a hundred, right, you go down eleven dollars. You're right
- 35:48Speaker 1: that compounding math up and down is exactly what messes
- 35:53Speaker 1: up most of these daily reset, leveraged or inverse products
- 35:57Speaker 1: because they reset their exposure every single gold day, and
- 36:00Speaker 1: they're using futures and other products that are not cheap.
- 36:03Speaker 1: It's usually swaps, and most of these things the cost
- 36:06Speaker 1: of carry every day. There's usually a cost embedded in
- 36:09Speaker 1: those swaps, which is less transparent than I would like.
- 36:11Speaker 1: I'd love to see explicit swap pricing out there, but
- 36:15Speaker 1: as I'm sure you know, swap pricing tends to get
- 36:17Speaker 1: buried in the total return of the swap. It doesn't
- 36:19Speaker 1: explicitly get called out all the time. Um, and so
- 36:22Speaker 1: that's problematic. But most of these products work with a
- 36:25Speaker 1: giant cash balance, which is the technically what they own
- 36:29Speaker 1: quote unquote is this giant cash balance, which is why
- 36:31Speaker 1: they're allowed to do it. And then they have this
- 36:33Speaker 1: notional overnight settled swap for whatever the pattern of returns is.
- 36:37Speaker 1: They want triple leveraged oil inverse SMP, you name it.
- 36:41Speaker 1: And um, we didn't get to the bitcoin U E
- 36:45Speaker 1: t F that's supposedly coming out. Before we do that,
- 36:49Speaker 1: I have to touch on g LD, the gold E
- 36:52Speaker 1: t F. There was a wonderful wool Street Journal column
- 36:56Speaker 1: on how g l D was created by the World's
- 37:00Speaker 1: Old Council that had a problem with all this gold
- 37:02Speaker 1: piling up in warehouses in what was that early two
- 37:06Speaker 1: thousand's and g l D is launched and it just
- 37:10Speaker 1: becomes the timing was just fortuitous. It becomes briefly bigger
- 37:15Speaker 1: than the spiders at one point. Um, are we gonna
- 37:19Speaker 1: see so it made trading golds. You don't have to
- 37:22Speaker 1: buy physical gold, you don't have to buy gold futures,
- 37:25Speaker 1: and the hell with the junior miners, which have always
- 37:28Speaker 1: been problematic. You could buy g LD. Are we going
- 37:31Speaker 1: to see something similar with the bitcoin ETL I think
- 37:35Speaker 1: we are eventually. Right now, I'm not I'm not involved
- 37:38Speaker 1: in the regulatory process. You know. I see ABU Global
- 37:41Speaker 1: Markets has a group that's working on some of this stuff,
- 37:43Speaker 1: so you know, it is sort of out there in
- 37:45Speaker 1: the sphere around me. But I think, ultimately I think
- 37:49Speaker 1: about bitcoin as being a digital gold variant. Um. You know,
- 37:54Speaker 1: some people have argued the rise of bitcoin is why gold,
- 37:57Speaker 1: despite all of the craziness and the political world hasn't
- 38:00Speaker 1: rocked it. Right, this should be a good environment for gold,
- 38:02Speaker 1: but it's not. Low inflation of saw it. In the
- 38:05Speaker 1: end of the problem I have with with bitcoin is
- 38:09Speaker 1: the same problem I have with gold in these structures,
- 38:11Speaker 1: which is, if you were buying it from sort of
- 38:13Speaker 1: a guns and butter fear perspective, you know, you can't
- 38:17Speaker 1: go get a bitcoin out of a vault and do
- 38:19Speaker 1: anything with it anymore than you can get gold out
- 38:21Speaker 1: of a vault and do something with it if what
- 38:23Speaker 1: you did was buy it on an exchange somewhere. Now
- 38:26Speaker 1: you're living with the custody issues that are inherent in that. Now.
- 38:29Speaker 1: I'm not worried about that. I'm not a guns and
- 38:31Speaker 1: butter investor, but guns and bottled water in them there
- 38:34Speaker 1: you go more more accurately. But by the way, the
- 38:38Speaker 1: bitcoin question I didn't ask you during the broadcast portion.
- 38:41Speaker 1: Was bitcoin a fraud or merely just a scam? But
- 38:46Speaker 1: the reason I didn't ask is because I didn't want
- 38:48Speaker 1: the email to light up. And I don't believe it's
- 38:51Speaker 1: a full on scam. I I suspect North Korea is involved,
- 38:54Speaker 1: and I suspect I ran as busy mining bitcoins um
- 38:59Speaker 1: and there are a lot of other unsavory characters. When
- 39:01Speaker 1: when I have people killed, I do it paid for
- 39:04Speaker 1: it with bitcoin? But modern assassin isn't Isn't that some
- 39:10Speaker 1: of the issues that the SEC has to be considering
- 39:14Speaker 1: When gee, it's such an unregulated currency, we have no
- 39:17Speaker 1: idea what's going on with it? Is it legitimately used
- 39:20Speaker 1: for money laundering, for drug trafficking, for whatever? How can
- 39:24Speaker 1: the SEC approve that? If the I R S and
- 39:27Speaker 1: the Treasury Department is finding their own war against bitcoin people,
- 39:31Speaker 1: does that enter the calculus? Well, so, I have no
- 39:33Speaker 1: idea what's going on in the regulators had It's not
- 39:35Speaker 1: my job, But I would say people made this argument
- 39:38Speaker 1: about gold for a long time, really right, People made
- 39:41Speaker 1: this argument in the sixties and seventies and eighties about
- 39:43Speaker 1: crew grands, right. And I remember one of my very
- 39:46Speaker 1: first jobs before, like while I was in college, was
- 39:49Speaker 1: helping somebody at a treasure in a treasurer's office at
- 39:52Speaker 1: a global manufacturer. They made water treatment. I never heard that.
- 39:55Speaker 1: And and they actually transacted in some kind trees where
- 40:00Speaker 1: we had hyper inflation like that. Transactions were literally getting
- 40:05Speaker 1: done in stacks of crew grants. And there were real
- 40:08Speaker 1: concerns about like, well, gold has become in this post
- 40:11Speaker 1: Breton Woods environment effectively the currency of criminals. Right, That's
- 40:15Speaker 1: the exact same set of arguments, right now. That's something
- 40:18Speaker 1: you know I used to speak at the The Agora
- 40:22Speaker 1: Group used to do this wonderful conference, annual conference in
- 40:26Speaker 1: Vancouver every AUGUSTUM around the time we're recording this, and
- 40:30Speaker 1: it was another giant event. And if you've ever spent
- 40:33Speaker 1: any time in Vancouver, it's a fanta love, love love Vancouver,
- 40:38Speaker 1: fantastic food. Everybody in the city is beautiful. It's like
- 40:41Speaker 1: it's such a like exactly right. So, um, I remember
- 40:48Speaker 1: they would do this Whiskey Bar, which was a panel
- 40:52Speaker 1: where the audience would throw questions at people and um,
- 40:56Speaker 1: this was one ten eleven, and I remember being one
- 40:59Speaker 1: of the only stock bulls. They're not exactly Especially in eleven,
- 41:05Speaker 1: I talked about why how gold will end. It's run
- 41:08Speaker 1: not with a whimper, but with a spike and a collapse.
- 41:11Speaker 1: And and the fascinating thing was someone asked the question,
- 41:15Speaker 1: don't you want to have some some bars of gold
- 41:18Speaker 1: in case you have to up and and flee? And
- 41:22Speaker 1: I'm like, well, listen, dudes, you know every all you
- 41:25Speaker 1: folks up here. I don't see a whole lot of
- 41:27Speaker 1: fellow tribesmen here, and and Jews have learned always have
- 41:31Speaker 1: a bag packed by the front door, by the back door,
- 41:34Speaker 1: because you never know when there's gonna be a knock
- 41:36Speaker 1: and you have to flee. And gold is heavy. You
- 41:40Speaker 1: can't take a lot of gold, but you can carry
- 41:42Speaker 1: a lot of bitcoin with you. You can carry all
- 41:44Speaker 1: the bitcoin you want, or a bag of diamonds. But
- 41:46Speaker 1: to to flee with any sizable amount of gold is
- 41:49Speaker 1: just not not gonna happen. And it was said in jest,
- 41:52Speaker 1: but the people who are claiming you could do these
- 41:55Speaker 1: giant gold trans that you can't move millions of dollars
- 42:00Speaker 1: worth of gold as easily as you can do that
- 42:02Speaker 1: with bitcoin. And I you know, I tend to be
- 42:05Speaker 1: I'm a bit of a bitcoin skeptic, not because I
- 42:07Speaker 1: think I think the underlying technology is super interesting, and
- 42:09Speaker 1: I actually think that there's, you know, something like there
- 42:13Speaker 1: there will be something that the blockchain ends up driving
- 42:17Speaker 1: that will change the way we think about financial transactions.
- 42:20Speaker 1: I just think probably I think we're in the MySpace era.
- 42:23Speaker 1: I don't think we're in the Facebook era, bit pile
- 42:26Speaker 1: and alta vistas. I call blockchain and bitcoin Linux for libertarians.
- 42:32Speaker 1: There you go, So I think I think that works. UM, So,
- 42:36Speaker 1: so send your angry emails to UM Dave at cbo
- 42:41Speaker 1: E dot com and he'll he'll be happy to respond
- 42:44Speaker 1: to any of your your bitcoin questions. You know I
- 42:48Speaker 1: left I left out a question about your background that
- 42:51Speaker 1: I want to get to UM. In the late nineties,
- 42:54Speaker 1: you were running an experimental or co running and experimental funds.
- 43:00Speaker 1: Tell us about that. Yeah. So, after the after Barkley's
- 43:03Speaker 1: bought the indexing business and became b G, I myself
- 43:07Speaker 1: and my then partner Don Leskin. I'm sorry, Don Leskin,
- 43:11Speaker 1: I know one of your favorite people. Uh, I've crossed
- 43:16Speaker 1: swords with him. I I used to do cud loan Kramer.
- 43:19Speaker 1: He was my my foil and heading into the financial crisis.
- 43:25Speaker 1: He seems to think I like actively dislike him. I don't.
- 43:29Speaker 1: He just could not have been more bullish and more
- 43:31Speaker 1: wrong in oh seven and oh eight, and I feel
- 43:35Speaker 1: on an obligation to call people that when they're wrong.
- 43:37Speaker 1: I read something the other day where he thinks I'm
- 43:39Speaker 1: like after him or hate him until you mentioned to
- 43:44Speaker 1: me that you were working way back when, which I
- 43:46Speaker 1: was stunned to learn. I I harbored, no animus. I
- 43:51Speaker 1: just think, dude, you're whatever your methodology was, it was
- 43:55Speaker 1: he missed the worst financial Don wrote a piece was
- 44:00Speaker 1: the Washington Post piece. I don't know, so I believe
- 44:04Speaker 1: there was a piece that was written. I don't remember
- 44:06Speaker 1: who wrote it. Maybe it wasn't him. Somebody wrote a
- 44:08Speaker 1: piece on the in the Washington Post, an opinion piece
- 44:12Speaker 1: um on the Saturday saying, you know, the economy is
- 44:15Speaker 1: find everything is great, and then Sunday lemen quoted and
- 44:19Speaker 1: those things always happen. And I mean, but the timing
- 44:22Speaker 1: could not have possibly been any well. We we did
- 44:25Speaker 1: really well on the timing of our venture two because
- 44:27Speaker 1: we launched a tech fund pretty much at the tail
- 44:31Speaker 1: end of the hockey stick in the tech boom late nineties,
- 44:36Speaker 1: and uh and we did. We raised a bunch of
- 44:39Speaker 1: venture capital money. We launched an actively managed tech fund
- 44:42Speaker 1: called open Fund, which now, but that was the most
- 44:44Speaker 1: interesting part of what you guys did. You were the
- 44:47Speaker 1: first totally transparent mutual funds. Yeah, and even more transparent
- 44:52Speaker 1: than ETFs. We actually had a camera on our treating
- 44:54Speaker 1: floor and broadcast our tickets like ticket by ticket, so
- 44:58Speaker 1: you couldn't have been short a whole lot of stuff. No,
- 45:00Speaker 1: but we you know, we mostly we did very very
- 45:03Speaker 1: well in our first like six months. We were we'd
- 45:06Speaker 1: beat if you remember the under net net fund. We
- 45:08Speaker 1: absolutely we beat that one. For the first six months.
- 45:10Speaker 1: We skyrocketed, raised a bunch of money, and then somewhere
- 45:15Speaker 1: crazily down the other end of this, you know, we
- 45:18Speaker 1: we just roller coastered that thing. Because we know the
- 45:21Speaker 1: timing was awful. If we'd launched two years earlier, I
- 45:24Speaker 1: probably wouldn't be sitting here talking about ETFs UM. But
- 45:27Speaker 1: it was. It was a humbling experience in that I think,
- 45:31Speaker 1: until you've sat in the chair of an active manager
- 45:33Speaker 1: on a trading desk. You don't quite understand what it's
- 45:38Speaker 1: like to lose a lot of somebody else's money. Oh,
- 45:40Speaker 1: it's it's horrific. It is a even if you were
- 45:43Speaker 1: if you were in a retail brokerage shop, if you
- 45:45Speaker 1: are trading a house account. Anytime you do anything like
- 45:49Speaker 1: that where it's someone else's money and market forces going,
- 45:53Speaker 1: it's you. It's nauseating. You want to throw up. No,
- 45:57Speaker 1: and we I had plenty of folks actually throw up
- 45:59Speaker 1: off my trading during during the worst of it, and
- 46:02Speaker 1: it was, you know, it was a lot of fun. Sure,
- 46:04Speaker 1: we raised a bunch of money. We you know, were
- 46:06Speaker 1: mastered in Universe for a short period of time. Um,
- 46:10Speaker 1: but it was I think that experience of losing other
- 46:13Speaker 1: people's money and my own obviously because we were you know,
- 46:16Speaker 1: all of my money was in this fun So two
- 46:19Speaker 1: th hurdle left the mark also, Yeah, that one. That
- 46:21Speaker 1: one hurt a lot too. And that was you know,
- 46:24Speaker 1: it was to some extent humiliating. You don't love it
- 46:26Speaker 1: when your ideas go that bad. Well, but it wasn't
- 46:29Speaker 1: the idea that was bad. It was just the timing. Well,
- 46:33Speaker 1: the idea of transparency in in investing transactions and not
- 46:39Speaker 1: hiding what you're doing, although you always run into the
- 46:41Speaker 1: issue of front running another questions. So if you were
- 46:45Speaker 1: transparent on a thirty day delay or even a week delay,
- 46:48Speaker 1: that pretty much covers a lot of that issue well.
- 46:50Speaker 1: And a lot of what we were doing was not
- 46:53Speaker 1: particularly chastable because what, to be blunt, what we were
- 46:56Speaker 1: doing was flipping I p O s. Right, We were
- 46:58Speaker 1: getting good I p O alakey asans from the bear
- 47:00Speaker 1: Sterns of the world, etcetera in the midst of the
- 47:03Speaker 1: dot com boom, and we rode those things and then
- 47:05Speaker 1: we flipped them. And that's basically a core of the
- 47:08Speaker 1: strategy was new tech. That's what we did with new technology.
- 47:12Speaker 1: UM and so we day traded new technology, which looking
- 47:16Speaker 1: back on it is like the most ridiculous sentence that
- 47:19Speaker 1: had you kept those insuances, how would you have done? Uh?
- 47:23Speaker 1: Not so well because you know, if you think back
- 47:25Speaker 1: on those that ere it's it's Juniper and j D S,
- 47:29Speaker 1: Uniphase and UM and you know, there was a lot
- 47:34Speaker 1: of garbage in there and we were all drinking the
- 47:37Speaker 1: cool aid of the new economy. Man. This time was
- 47:39Speaker 1: different so so Mark and Reason apology for the name drop,
- 47:43Speaker 1: But Mark and Reason says, there's no bad ideas, just
- 47:46Speaker 1: early ideas. And pets dot com was a disaster, but
- 47:49Speaker 1: Chiwi is now a giant, uh success story, and it's
- 47:53Speaker 1: a set effectively. Pets dot com well, and I'm sure
- 47:55Speaker 1: Amazon is probably the largest seller of pet food in
- 47:58Speaker 1: the country. You know, I I don't even do anything.
- 48:02Speaker 1: It's just on a regular subscribe and save and all
- 48:05Speaker 1: the little dog treats, they all show up every month.
- 48:08Speaker 1: I think if I if I look back and say,
- 48:10Speaker 1: there was one thing that I got most wrong about
- 48:13Speaker 1: my sense of the economy in it wasn't that the
- 48:18Speaker 1: you know, the rise of the Internet was going to
- 48:20Speaker 1: change how everything worked. It was that it would be
- 48:22Speaker 1: concentrated in so few winners. Like looking at it now,
- 48:26Speaker 1: there actually were so few winners from that era, just
- 48:30Speaker 1: just handfuls um and yet there were hundreds of companies
- 48:34Speaker 1: that we were all excited about back then. I remember
- 48:38Speaker 1: when um Wall Street Week with Lewis Ruckiser, the irrational
- 48:45Speaker 1: Suberant speech happened. The general recognition that hey, these tech
- 48:49Speaker 1: stocks have become unmoored from normal valuations, and a lot
- 48:54Speaker 1: of these companies have no you know, Netscape went public
- 48:57Speaker 1: and then and was success. That was a giant hunger
- 49:01Speaker 1: and a demand for these companies. And it was five
- 49:04Speaker 1: more years before the and that's pretty much it. But
- 49:11Speaker 1: you know, if you followed traditional metrics, you missed it.
- 49:15Speaker 1: You drum up. So even though there were a handful
- 49:17Speaker 1: of all right, Amazon survived, Apple survived, Microsoft clearly survived
- 49:22Speaker 1: all these company Google came out afterwards, but all these
- 49:25Speaker 1: companies had giant draw down. I remember post dot com,
- 49:30Speaker 1: you could have bought Amazon for eight yucks. Well, all
- 49:34Speaker 1: I did was turned me into a passive investor again.
- 49:36Speaker 1: You know, I started my career in the indexing space.
- 49:39Speaker 1: I had this brief, you know, dalliance with ridiculously active
- 49:43Speaker 1: management literally day trading tech stocks. And then I sort
- 49:46Speaker 1: of you know, came back to religion if you will.
- 49:49Speaker 1: So you you briefly, uh, we're eating trade, and then
- 49:52Speaker 1: you went right back to uh, I got it. I
- 49:55Speaker 1: understand how that works. Um that that's interesting. So that
- 49:59Speaker 1: we pretty much went through most of the questions I
- 50:02Speaker 1: prepped on the way here. Is there any e t
- 50:06Speaker 1: F thing that you want to talk about? That's a
- 50:08Speaker 1: technical radio term by the way E t F than
- 50:10Speaker 1: a t F than is there is there anything I
- 50:12Speaker 1: didn't ask that you think is important that should the
- 50:15Speaker 1: listeners should be aware. Yeah. I think that it's reasonable
- 50:18Speaker 1: to ask questions about this concentration of assets we have
- 50:21Speaker 1: at the top. I think that was a good question, um.
- 50:24Speaker 1: And when we look at the black rocks and state
- 50:25Speaker 1: streets and vanguards to the world and their ownership of equities,
- 50:30Speaker 1: it is intense right they they combined, between all of them,
- 50:34Speaker 1: if they all got together as a block to decide
- 50:36Speaker 1: how they wanted to vote Apple shares, would have substantial
- 50:40Speaker 1: influence on what Apple's board did. That's the pushback to
- 50:44Speaker 1: passive is all these guys, they what they can do.
- 50:47Speaker 1: They can't sell the shares, so what do I care
- 50:49Speaker 1: what they have to say, But they can vote the
- 50:51Speaker 1: shares exactly. And I think what determines how an E
- 50:55Speaker 1: t F manager votes their shares, well, they have a
- 50:57Speaker 1: proxy department, and I think there's been a lot of
- 51:00Speaker 1: discussion about this, and there have been. I had I
- 51:03Speaker 1: had lunch yesterday with a mutual friend, Jan Vannack from
- 51:06Speaker 1: chick and he we had a great conversation, Um, But
- 51:11Speaker 1: we had this conversation about corporate governance, and he's a
- 51:13Speaker 1: proponent of actually limiting the a votability of the shares
- 51:17Speaker 1: held by pass managers, which to me is a bridge
- 51:20Speaker 1: too far, precisely for the reason you're doing what you're saying,
- 51:23Speaker 1: which is that, well, if they just hold the shares
- 51:24Speaker 1: forever and they're never gonna sell, then effectively they're just
- 51:27Speaker 1: gonna be rubber stamps from management forever and they sort
- 51:29Speaker 1: of block and well, and that this is my counter,
- 51:33Speaker 1: which is that I think if you look at, for instance,
- 51:35Speaker 1: just the SMP five three huge e t fs, one
- 51:39Speaker 1: from Vanguard, one from State Street, one from black Rock,
- 51:42Speaker 1: I think in ten years, when you go to decide
- 51:44Speaker 1: which SMP E t F you want to buy, you're
- 51:48Speaker 1: not gonna care much about costs. They're all effectively going
- 51:50Speaker 1: to be free, They're all going to be well managed,
- 51:52Speaker 1: They're the performance is going to be with the basis
- 51:54Speaker 1: point of each other. But what will be different is, well,
- 51:57Speaker 1: how does black Rock vote their shares? How does van
- 52:00Speaker 1: Car vote their shares? And I think that transparency about
- 52:04Speaker 1: what is important in corporate governance is going to start
- 52:07Speaker 1: being much more transparent and much more important to investors,
- 52:10Speaker 1: not just at the institutional level where it is now.
- 52:12Speaker 1: So we haven't really talked about E s G, and
- 52:16Speaker 1: that's really a whole another conversation, but even non E
- 52:20Speaker 1: s G holdings like the SMP five hundred could have
- 52:23Speaker 1: an E s G differentiator depending on how black Rock
- 52:27Speaker 1: van Good State Street. State Street has been. State Street
- 52:29Speaker 1: has been really upfront with this with their sort of
- 52:31Speaker 1: pushed on women in diversity. You know, they actually were
- 52:34Speaker 1: very vocal and said, hey, we actually just voted against
- 52:36Speaker 1: management on four hundred board seat elections in large cap
- 52:40Speaker 1: US companies because we wanted to increase the diversity on
- 52:43Speaker 1: their boards. That's a pretty bold move. And we've seen,
- 52:46Speaker 1: you know, a letter from Larry fankat black Rock that
- 52:48Speaker 1: was a big Wall Street total up ed piece about
- 52:51Speaker 1: you get your acts together. Yeah, and and so there's
- 52:54Speaker 1: a lot of discussion going on around this, and some
- 52:56Speaker 1: of this is a reaction to demands from the institutional
- 52:59Speaker 1: and alman community, which often has strictures in their investment
- 53:03Speaker 1: guidelines that says, you know, we won't invest in fossil
- 53:06Speaker 1: fuels or something like that. Um, they're the ones who
- 53:09Speaker 1: are pushing this, but I think it's going to become
- 53:11Speaker 1: a marketing issue in the next ten years. I think
- 53:14Speaker 1: that's really cool. Larry Fink is another one. I have
- 53:16Speaker 1: to get in here. He's on my He's on my list.
- 53:19Speaker 1: If you can make it intro, I would, I would
- 53:20Speaker 1: appreciate what I can. All right, I don't have you
- 53:23Speaker 1: all day, so I want to get to some of
- 53:25Speaker 1: my favorite questions. Um. These are the questions I asked
- 53:29Speaker 1: all of our guests, and they often are revealing. And
- 53:35Speaker 1: let's start with what's the most important thing that most
- 53:38Speaker 1: people don't know about you? Um? You know, I think
- 53:41Speaker 1: you know. We hit briefly on sort of my initial
- 53:44Speaker 1: foray into into screenwriting, into trying to be a creative writer. UM.
- 53:49Speaker 1: I tend to actually think about myself first informist being
- 53:52Speaker 1: a writer. Right. I happen to have ended up in
- 53:55Speaker 1: finance for most of my career. I happen to have
- 53:57Speaker 1: been locked into passive investing in ets for the last
- 53:59Speaker 1: twin of years. But ultimately I think of myself as
- 54:02Speaker 1: a writer and a communicator and an educator. Um, and
- 54:05Speaker 1: it really does come back. I mean, if I had
- 54:07Speaker 1: to go back and change one thing in my career,
- 54:09Speaker 1: it would not be getting a creative writing degree from
- 54:11Speaker 1: the University of Massachusetts. I would hold on to that forever.
- 54:14Speaker 1: I might give up the business degree. Really that that's interesting.
- 54:16Speaker 1: There were some parallels there that I didn't realize that.
- 54:20Speaker 1: That's quite quite fascinating. Who are some of your early mentors? Uh?
- 54:26Speaker 1: You know, I would say I went to Hollywood with
- 54:29Speaker 1: some pretty grand ambitions and the woman that I ended
- 54:32Speaker 1: up working for was a woman named Tara Sandler. And
- 54:35Speaker 1: she wouldn't recognize me, probably in retrospect at all, but
- 54:39Speaker 1: she was the producer for this live TV reality show
- 54:43Speaker 1: that we were doing every day in ninety minutes live
- 54:45Speaker 1: TV called Home. And she was an unbelievable force in
- 54:51Speaker 1: that business, you know, very male dominated culture, very young culture.
- 54:55Speaker 1: And she sort of showed me that you can be
- 54:58Speaker 1: both compassionate and a hardass at the same time. UM,
- 55:01Speaker 1: and was both of those things to me and sort
- 55:04Speaker 1: of whipped me into shape in a way that I
- 55:06Speaker 1: think I desperately needed at the age of twenty or
- 55:08Speaker 1: whatever it was when I ended up in Hollywood for uh.
- 55:11Speaker 1: And so she's gone on to produce literally hundreds of
- 55:15Speaker 1: reality TV shows since then, House Hunters and things like that,
- 55:20Speaker 1: and UH, and has had a hugely successful career. But
- 55:23Speaker 1: I look back on like, you know, bosses that I've
- 55:25Speaker 1: had and mentors that I've had, and yeah, their investment folks.
- 55:28Speaker 1: You know, I got to work with Larry Tint at
- 55:30Speaker 1: Black Rock and Blake Grossman and folks like that who
- 55:32Speaker 1: are super influential. But I, you know, it would I
- 55:35Speaker 1: be the same person without her, you know, taking me
- 55:38Speaker 1: in the backside. Probably not. That's that's quite interesting. What
- 55:41Speaker 1: about investors who influenced the way you think about the
- 55:44Speaker 1: world of investments? You know, it's hard not to say
- 55:48Speaker 1: Burton Malkill, just because you know, if if I look
- 55:51Speaker 1: at the you know, my current thinking about markets and
- 55:54Speaker 1: the difficulty of active management, not the impossibility, but the
- 55:57Speaker 1: extreme difficulty of successful active manage meant um, I always
- 56:01Speaker 1: end up coming back to the random walk. It just
- 56:04Speaker 1: it rings true. I guess the counter valance that would
- 56:07Speaker 1: be um for the same era of my life in
- 56:10Speaker 1: my early twenties looking at you know, Peter Lynch and
- 56:13Speaker 1: his you know much more. Go to the mall, find
- 56:16Speaker 1: the stories you like, figure out how they run their business,
- 56:18Speaker 1: learn about it, and then invest in it, which is
- 56:21Speaker 1: sort of the antithesis of the random walk, UM, I think,
- 56:24Speaker 1: and then for the Ben Graham intelligent investor version of that,
- 56:29Speaker 1: which is like, really understand where the values are in
- 56:32Speaker 1: a company, They're They're almost diametrically opposed in some ways.
- 56:36Speaker 1: I tend to think of Peter Lynch and and Uh
- 56:38Speaker 1: and Ben Graham is sort of opposite ends of the
- 56:41Speaker 1: active investing food chain. But I think that that really
- 56:45Speaker 1: helps shape my worldview having those three in the mix.
- 56:49Speaker 1: Let's talk You mentioned intelligent investor Ben Graham. What are
- 56:52Speaker 1: some of your favorite books? Fiction, non fiction, investing related
- 56:55Speaker 1: or otherwise. So Uh, and you and I have talked
- 56:58Speaker 1: about we have We've talked about frightening overlap between our bookshelf.
- 57:03Speaker 1: I tend to read a lot of genre fiction, science
- 57:06Speaker 1: fiction in particular. I'm a big Hineland fan. Do do
- 57:10Speaker 1: Tell mentioned a few Rubberts. Well, It's a Stranger in
- 57:13Speaker 1: a Strange Land is one. I dropped that book for sure, Definitely,
- 57:16Speaker 1: that's one that UM, I don't reread it every year.
- 57:19Speaker 1: My wife does. There's a copy that just sits on
- 57:21Speaker 1: her nightstand. Really um and the and she just heard
- 57:24Speaker 1: rolls the um Lord of the Rings trilogy. But I
- 57:29Speaker 1: had to stop that at a certain point so, but
- 57:31Speaker 1: more recently, um, wait before you move beyond Heineland. Yeah.
- 57:36Speaker 1: One of my old time favorite quotes comes from the
- 57:39Speaker 1: notebooks of Lazarus Long, which is, never try and teach
- 57:43Speaker 1: a pig to sing. It wastes your time, and it
- 57:46Speaker 1: always the pig. I just I just love that and
- 57:51Speaker 1: and that. Having read that fifty years ago and then
- 57:55Speaker 1: rereading it a decade ago, it was like a light
- 57:59Speaker 1: bulb went off on, like, oh, I'm teaching pigs to sing,
- 58:01Speaker 1: and I have to study that the other one for years.
- 58:04Speaker 1: My password for like, it's not anymore, so I'll say it,
- 58:08Speaker 1: but um tan Staffel. There ain't no such thing as
- 58:10Speaker 1: a freelan, which is another Lazarus Long is um um
- 58:13Speaker 1: that that you know, all of my password had Tan Staffel.
- 58:16Speaker 1: In the middle of somewhere you could go through a
- 58:18Speaker 1: whole run of of Hinlan books. They were like every
- 58:22Speaker 1: ten year old science fiction geek discovers Heinland and works
- 58:26Speaker 1: through the whole the whole catalog. To me, the new
- 58:30Speaker 1: Heinland is China. Melville we would who wrote. The most
- 58:35Speaker 1: recent book I wrote was called The City in the City,
- 58:37Speaker 1: which is this bizarre book about how from effectively a
- 58:43Speaker 1: new Jerusalem in which you have it's not explicitly saying this,
- 58:47Speaker 1: but you have two cultures that don't agree with each
- 58:50Speaker 1: other and can't get along for deep held reasons. City
- 58:52Speaker 1: in a city, the city in the city and the
- 58:55Speaker 1: city and they and they sort of live in the
- 58:58Speaker 1: same physical space but ignore or each other. And it's
- 59:01Speaker 1: a really interesting construct. And then there's a detective story
- 59:05Speaker 1: that happens in the middle of it. Um. But She's
- 59:07Speaker 1: she's sort of my current favorite. What tell him? What
- 59:10Speaker 1: else do you? What else do you like outside of
- 59:12Speaker 1: or from within science? I tend to. I tend to
- 59:15Speaker 1: also read um stuff that's as far afield from my
- 59:19Speaker 1: day to day life as I can get. So I
- 59:21Speaker 1: like to read science, UM shows and philosophy, um um.
- 59:26Speaker 1: Well go to Lescherbach is one of my favorite. Didn't
- 59:29Speaker 1: we talk about that? I don't so. I had a
- 59:32Speaker 1: philosophy class in college and that was one of the books.
- 59:37Speaker 1: It's amazing, it's at it holds up, it's not an
- 59:40Speaker 1: old dated it's absolutely offend someone else mentioned it. I'll
- 59:44Speaker 1: have to go through the my list of books and
- 59:47Speaker 1: see who else. But but that is just an unbelievable book. Yeah,
- 59:51Speaker 1: so I so things like that. Um, there aren't many
- 59:54Speaker 1: things like that, No, there aren't. That is that is
- 59:56Speaker 1: a I mean like the Panda's Thumb, like anthropology stuff
- 59:59Speaker 1: and stumb I haven't read. Yeah, did you ever read
- 1:00:02Speaker 1: Last Ape Standing We talked? Yeah, yeah, yeah, that that's
- 1:00:05Speaker 1: a really fascinating science book. And Soul of an Octopus
- 1:00:09Speaker 1: was another, so that you turned me on the Soul
- 1:00:11Speaker 1: of an Octopus, which did right up my alley. That
- 1:00:13Speaker 1: kind of nonfiction where you go into a world that
- 1:00:16Speaker 1: is not related to anything that you normally just give
- 1:00:19Speaker 1: me more. I have my own list books. I want
- 1:00:21Speaker 1: to get your books. So, um the so I'm a
- 1:00:26Speaker 1: big John Scalz fan. John Scalz is a science fiction writer.
- 1:00:30Speaker 1: I'm reading a great one right now that won the
- 1:00:32Speaker 1: Hugo I think six years ago, called Red Shirts, which
- 1:00:36Speaker 1: is trying to explain why all the Red Shirts and
- 1:00:38Speaker 1: star Trek are always getting killed. Uh, And it creates
- 1:00:41Speaker 1: this whole sort of feasible construct about what what how
- 1:00:45Speaker 1: how Starfleet could exist in a world where they're just
- 1:00:47Speaker 1: killing off all the people in Red Shirt? And Uh.
- 1:00:50Speaker 1: I love stuff like that. I love things that sort
- 1:00:53Speaker 1: of break the mold. Um. I've actually you had I'm
- 1:00:57Speaker 1: pardon the name, you had a gentleman talking about blockchain
- 1:01:00Speaker 1: six or seven episodes. Yeah, I've read his book on
- 1:01:03Speaker 1: blockchain to books. Yeah, so I've been digging deep into
- 1:01:07Speaker 1: that sort of part of the technology. Um. And then
- 1:01:10Speaker 1: I read a lot of really boring plumbing books about
- 1:01:14Speaker 1: about about the industry. So like so nonfiction nonfiction stuff, um,
- 1:01:19Speaker 1: about the mechanics of of how finance works. Yeah, Like
- 1:01:23Speaker 1: this is the nerdiest one you'll ever hear of. Rob Posen,
- 1:01:25Speaker 1: who is a fidelity for years, wrote a book called
- 1:01:28Speaker 1: After the Trade Is Made, which is about trade settlement.
- 1:01:31Speaker 1: It's like a thousand pages long, and it is so great.
- 1:01:35Speaker 1: It was. It's one of these books where when you
- 1:01:36Speaker 1: read it, you now know this like arcane knowledge that
- 1:01:40Speaker 1: like eight other people in the industry actually understand. I
- 1:01:43Speaker 1: love that kind of thing. I love digging deep into
- 1:01:47Speaker 1: something that we all take for granted and then teasing
- 1:01:50Speaker 1: out the actual under knife underneath, you know, underpinnings of
- 1:01:54Speaker 1: how it all works. All right, So I'm going to
- 1:01:55Speaker 1: make a book recommendation to you, and I'm assuming you
- 1:01:58Speaker 1: haven't read it because of the data of it. But
- 1:02:00Speaker 1: did you have a read Black Monday by Tim Metz. Alright,
- 1:02:04Speaker 1: so it's the entire history before, during, and after, uh
- 1:02:09Speaker 1: the eight seven crash and all of the things you're describing,
- 1:02:13Speaker 1: the mechanics of the introduction of futures and how portfolio
- 1:02:17Speaker 1: insurance worked and how the trades were executed and settled
- 1:02:19Speaker 1: and where it broke down. It's and it's a world
- 1:02:23Speaker 1: that doesn't exist anymore, but it it surprisingly does. Actually
- 1:02:29Speaker 1: that actually still does. We've replaced portfolio insurance with swaps
- 1:02:33Speaker 1: markets and all sorts of other things. But um, they're
- 1:02:36Speaker 1: surprisingly number, surpurprising number of things that are still true
- 1:02:39Speaker 1: today that we're true in eighty seven. That's a good
- 1:02:41Speaker 1: one that I'll take that one absolutely. So So what
- 1:02:44Speaker 1: is uh, what do you find most exciting right now
- 1:02:47Speaker 1: about the et F space? Uh, well, there's no obviously
- 1:02:51Speaker 1: new ideas like the bitcoin et F I think are interesting.
- 1:02:54Speaker 1: I think the stuff we talked about in corporate governance
- 1:02:57Speaker 1: I think is interesting. I actually think the most interesting
- 1:03:00Speaker 1: thing related ish to e T S is what's going
- 1:03:03Speaker 1: on in direct indexing, which is what direct indexing. You
- 1:03:06Speaker 1: and I have had this conversation before with custodians explain
- 1:03:10Speaker 1: what direct index. Yes, so their firms like M one
- 1:03:12Speaker 1: Finance and Wealth Front are to the come to the
- 1:03:15Speaker 1: top of my head, that are doing this effectively. Instead
- 1:03:18Speaker 1: of going to an et F provider, you go to
- 1:03:20Speaker 1: a broker like M one Finance and you'd say, here's
- 1:03:22Speaker 1: my hundred thousand bucks, and you would subscribe to a portfolio,
- 1:03:27Speaker 1: so you would say, I would like to be in
- 1:03:29Speaker 1: the SMP five hundred. Here's my hundred thousand dollars. Well,
- 1:03:31Speaker 1: you can't really buy all this doc in the SMP
- 1:03:33Speaker 1: five hundred and the rate weights because the values don't
- 1:03:37Speaker 1: line up. So instead what they do is they just
- 1:03:39Speaker 1: roll your desired position into the firm's overall desired position
- 1:03:45Speaker 1: and assign you your fractional ownership of the shares that
- 1:03:48Speaker 1: make up the SMP five hundred. So at the end
- 1:03:50Speaker 1: of the day, and one knows we have a trillion
- 1:03:53Speaker 1: dollars or whatever it is, and Dave's hundred thousand is
- 1:03:56Speaker 1: this economic exposure, So we need to own these errors
- 1:04:00Speaker 1: to back up that economic exposure. So they do the
- 1:04:03Speaker 1: fractional share keeping, So I own a quarter of a
- 1:04:05Speaker 1: share of Apple is opposed to a whole share of Apples. Now,
- 1:04:08Speaker 1: why is that superior to just spending eight bucks and
- 1:04:10Speaker 1: basis points in buying the TF. Well, it cuts the
- 1:04:14Speaker 1: issuer out of the equation entirely. But it's three bibs
- 1:04:17Speaker 1: or five bibs. Who cares. Well, But if that three
- 1:04:20Speaker 1: bibs can be one, it's four bibs to me, looks
- 1:04:25Speaker 1: between one. So the reason why it's interesting is not
- 1:04:28Speaker 1: because it cuts the three basis points down to what.
- 1:04:30Speaker 1: The reason it's interesting is because it makes a direct
- 1:04:33Speaker 1: connection between the intellectual property of investing, which is really
- 1:04:36Speaker 1: all we care about, and me as the investor, removing
- 1:04:40Speaker 1: effectively all of the middlemen except the transaction engine, which
- 1:04:44Speaker 1: is always going to be a broker somewhere in the
- 1:04:46Speaker 1: middle making the transaction. So what that means is I
- 1:04:49Speaker 1: can now go and say instead of I want the
- 1:04:51Speaker 1: SMP five hundred, I can say I want the SMP
- 1:04:54Speaker 1: five hundred, but I don't want Apple. That's impossible to
- 1:04:57Speaker 1: do with an ETN like I have to go short
- 1:04:59Speaker 1: Apple out of the portfolio. So taking the best part
- 1:05:03Speaker 1: about indexing and adding human terrible judgment too, well, you
- 1:05:09Speaker 1: and I have disagreed, So so yes, it does open
- 1:05:12Speaker 1: up that. But what it really does is it lets
- 1:05:14Speaker 1: UH an index provider mass customized and a useful fashion.
- 1:05:19Speaker 1: So now all of a sudden, you could come up
- 1:05:20Speaker 1: with six different versions of the SMP five hundred that
- 1:05:23Speaker 1: have different E s G slams, no gun ownership, or
- 1:05:27Speaker 1: no sin stocks, or load up on the sin stocks
- 1:05:29Speaker 1: because I think that's oversold or whatever, and now I
- 1:05:33Speaker 1: can have that sort of personalized index service. It also
- 1:05:36Speaker 1: lets you do things that can be very useful, so
- 1:05:38Speaker 1: like if it's a tax account, you can do single
- 1:05:40Speaker 1: stock UH harvesting, UD those kinds of issue. You can
- 1:05:44Speaker 1: take into account the fact that you know, I, as
- 1:05:47Speaker 1: a CEBO employee have cebow stock, maybe I don't want
- 1:05:49Speaker 1: to load up with more cebow stock make sense? So
- 1:05:53Speaker 1: if only ge UH employees had that, yeah, exactly, well
- 1:05:57Speaker 1: and that and that is a real problem for a
- 1:05:59Speaker 1: lot of corporate America. So I think that direct indexing
- 1:06:02Speaker 1: model eventually supplants the entire package product market. Like why
- 1:06:07Speaker 1: do I actually need a mutual fund company in the
- 1:06:09Speaker 1: mix if I want to be in a smart beta product?
- 1:06:13Speaker 1: Why do I not just have a direct relationship with
- 1:06:15Speaker 1: rob or not at research affiliates? Like why can't I
- 1:06:18Speaker 1: just subscribe to his raffie. We'll see if that catches on.
- 1:06:23Speaker 1: Tell us about the time you failed and what you
- 1:06:25Speaker 1: learned from the experience, boy, other than the big one,
- 1:06:27Speaker 1: Like I mean, we talked about open fund education one.
- 1:06:32Speaker 1: Um boy, I've made some really great mistakes as parent.
- 1:06:36Speaker 1: Parent parents, parents make mistakes all the time, and uh,
- 1:06:40Speaker 1: you know, I think I underestimate my kids a lot.
- 1:06:44Speaker 1: Um so specific examples, you know, I've I've I've traveled
- 1:06:49Speaker 1: with my daughter pretty extensively. She's now in college. And
- 1:06:53Speaker 1: we went to Paris when she was like fourteen or
- 1:06:55Speaker 1: something like that, and we were walking through some museum
- 1:06:59Speaker 1: and I was like, oh, well, we should see this,
- 1:07:01Speaker 1: and we should see that, we should see this other thing,
- 1:07:03Speaker 1: and and she got really annoyed and ended up just saying,
- 1:07:07Speaker 1: I've already seen all of these things on the internet.
- 1:07:09Speaker 1: I want to see all the things that I can't
- 1:07:11Speaker 1: see and created our own, her own path through cors
- 1:07:14Speaker 1: the louver that never get photographed. And like my failure
- 1:07:18Speaker 1: to realize her intelligence is something that I think I've
- 1:07:20Speaker 1: done over and over and over again. That's that's kind
- 1:07:24Speaker 1: of interesting. Um So, speaking of youth, give us Uh,
- 1:07:28Speaker 1: the sort of advice you would give to a millennial
- 1:07:30Speaker 1: or recent college grad who was um looking for career advice. Yeah,
- 1:07:37Speaker 1: I actually get this one a lot. The number one
- 1:07:41Speaker 1: thing I could say is pick up the goddamn phone,
- 1:07:45Speaker 1: like the number of And this isn't a millennial thing.
- 1:07:47Speaker 1: I've had folks that I've hired who were in their
- 1:07:49Speaker 1: forties and who were in you know, they're not quite twenties. Yet.
- 1:07:53Speaker 1: There is this reluctance and modern culture to actually pick
- 1:07:56Speaker 1: up a dang telephone and have a conversation with somebody
- 1:08:00Speaker 1: opposed to sending them an email or sending them a text.
- 1:08:02Speaker 1: And the difference is enormous, Like that human connection of
- 1:08:07Speaker 1: talking to somebody often is the difference between a lifelong
- 1:08:10Speaker 1: relationship where you can get something out of that relationship
- 1:08:13Speaker 1: in a bilateral way, and a transactional relationship where you
- 1:08:16Speaker 1: just simply get a thing done and then forget about it. So,
- 1:08:19Speaker 1: actually learning how to make and have good conversations on
- 1:08:22Speaker 1: the phone and in person is a dying art and
- 1:08:25Speaker 1: it's not something anybody teaches. Interesting And our final question,
- 1:08:29Speaker 1: what do you know about the world of ets today
- 1:08:32Speaker 1: that you wish you knew twenty five years ago. Oh boy, um,
- 1:08:37Speaker 1: I I know a lot more about how you can
- 1:08:40Speaker 1: step on your own feet with trading. I used to
- 1:08:43Speaker 1: uh sort of dismissed that, like the trading infrastructure works fine, whatever,
- 1:08:47Speaker 1: you work with a broker. Uh. Most of the horror
- 1:08:49Speaker 1: stories that fill up my mailbox are people who don't
- 1:08:51Speaker 1: have good trading hygiene, who you know, trading right. They
- 1:08:55Speaker 1: do something they shouldn't do right. They put in a
- 1:08:57Speaker 1: market order in the midst of a crazy volatile day,
- 1:09:01Speaker 1: and they put in a market order in some tech
- 1:09:02Speaker 1: e t F and they're surprised when they get an
- 1:09:05Speaker 1: execution five percent different than what they expected. Right. And
- 1:09:08Speaker 1: that's not E t F being broken. It's the e
- 1:09:10Speaker 1: t F relying on an ecosystem which is inherently chaotic,
- 1:09:16Speaker 1: quite quite fascinating. We have been speaking with Dave Natig.
- 1:09:20Speaker 1: He is the managing director of e t F dot Com.
- 1:09:24Speaker 1: If you enjoyed this conversation, will be showing Look up
- 1:09:27Speaker 1: an Inch or down an Inch on Apple, iTunes, Stitcher, Overcast,
- 1:09:31Speaker 1: Bloomberg wherever final podcasts are sold, and you can see
- 1:09:35Speaker 1: any of the other two hundred plus conversations we've had.
- 1:09:41Speaker 1: We love your comments, feedback and suggestions right to us
- 1:09:44Speaker 1: at m IB podcast at Bloomberg dot Net. I would
- 1:09:48Speaker 1: be remiss if I did not thank my crack staff
- 1:09:51Speaker 1: who helps us keep these conversations together. Medina Parwana is
- 1:09:55Speaker 1: our producer and audio engineer par Excellence. Taylor Riggs is
- 1:10:01Speaker 1: our booker producer. Michael Batnick is my head of research.
- 1:10:05Speaker 1: I'm Barry Ritolts. You've been listening to Masters in Business
- 1:10:08Speaker 1: on Bloomberg Radio