Interview: Beyond Bigger Events: Dan Preiss on Smarter Event Design, Audience Engagement, and Measurable Impact
In this Interview, CEMA Summit speaker Dan Preiss shares how leading organizations are rethinking event strategy—from aligning every decision to a clear “North Star” to cutting through the noise of overcomplicated measurement. We explore the challenge of fragmented attention, the rise of hyper-personalization through AI, and why the future of events isn’t bigger, but more intentional. Dan also unpacks what’s still hard to measure—like trust and relationship depth—and why human connection will only become more valuable as digital content explodes.
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The skinny
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