Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Decoy Effect Steers Your Choices
In this episode of Marketing Psychology with Fexingo, Lucas and Luna unpack the decoy effect — a pricing strategy that makes a $100 popcorn bucket seem reasonable by placing a $75 small beside it. Using real cases from movie theaters, subscription plans, and Uber's upfront pricing rollout, they show how marketers add a deliberately inferior option to nudge you toward a target product. The hosts also share a simple mental model to spot decoys before you buy. If you've ever wondered why a medium soda suddenly looks like the smart choice, this episode explains the behavioral trigger…
The skinny
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