Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Why Your Loyalty Program Feels Like Spam
Most loyalty programs fail because they treat retention as a transactional ledger rather than a relationship. In this episode, Lucas and Luna dissect why sending points-based reminders to disengaged customers often drives them further away. They explore the concept of 'retention fatigue' using data from major apparel retailers who shifted from frequency rewards to experiential access. The conversation covers how to segment dormant users without annoying them, the hidden costs of email churn, and why silence can sometimes be the most effective retention strategy. Listeners will learn…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.