Latest / Honest Esthetician Education / Pumpkin Spice & Skincare Advice With Glow On Studios
Transcript
- 0:00Hi guys, I'm here with Maddie from Glow On Studios.
- 0:02Welcome to our podcast, Pumpkin Spice and Skin Care Advice.
- 0:06Cheers.
- 0:07Cheers.
- 0:08I want to talk about that first.
- 0:09I know a lot of estheticians have been struggling a little bit during the summer.
- 0:14I know that we're all excited for fall because this is our busy season.
- 0:17How was summer for you as a business owner?
- 0:20Yeah, I mean, summer, this summer in particular, was probably one of my roughest summers.
- 0:26Like, summer's always kind of slow.
- 0:27Yeah.
- 0:28People are going out of town.
- 0:29They're going on vacations.
- 0:31Like, their life is just crazy.
- 0:32They want to go out in the sun.
- 0:34Personally, my most popular service is chemical peels.
- 0:37Like, those don't really happen in the summertime.
- 0:41So, yeah, summertime's slow.
- 0:43This summer, I experienced, like, a ton of last-minute cancellations.
- 0:47Wow.
- 0:47Yeah.
- 0:48And I do have, you know, a 48-hour policy where you can't cancel or reschedule within 48 hours without paying a fee.
- 0:56But this year, like a week before, I'd be completely booked.
- 0:59And then, you know, a week before, people would cancel or reschedule their appointment or push it out.
- 1:03And, like, that really messes with our schedule.
- 1:06I don't really think clients are aware of that.
- 1:09And maybe it's just like, oh, you know, I want to do this thing this weekend.
- 1:13So let me just reschedule that.
- 1:14And it's kind of worth second thought.
- 1:16Yeah.
- 1:17It's almost worse because you're holding that spot for so long and then you have to last minute fill it.
- 1:23And we appreciate our dedicated clients.
- 1:25Yeah.
- 1:25But it is so hard as a business owner.
- 1:27Yeah.
- 1:27We have to fill that spot last minute.
- 1:29Yeah.
- 1:29So it's...
- 1:30Did you just recently, I saw that you updated your cancellation policy.
- 1:34What was it before again and what is it now?
- 1:37Yeah, so my cancellation policy is 48 hours.
- 1:40Like if you reschedule within 48 hours, you have to pay for 50% of your appointment.
- 1:44If you like no show or cancel the moment of, then you are paying for your appointment.
- 1:50There's no way I can get that filled.
- 1:53Um, so it's not, you know, I'm just sitting here like trying to take people's money.
- 1:57It's like, no, you booked that.
- 1:58I expected to make that money.
- 1:59Like, unfortunately, that is what it is.
- 2:02Exactly.
- 2:03But I did install a deposit policy, which has been really, really helpful.
- 2:08So basically, I'll reach out to clients once they book an appointment.
- 2:12I'll take a deposit from them and then the deposit is non-refundable.
- 2:16So if they cancel their appointment, they don't get it back.
- 2:19But they can apply the deposit towards their appointment when they come in.
- 2:22Yeah.
- 2:23um or they can just like move it to the next month's appointment have you noticed what's your deposit if you don't mind me asking yeah it's 50 yeah okay nice yeah i was like i've shared it yeah no that's awesome um have you noticed a difference of like seriousness when people are booking their appointments have you noticed some people kind of not booking appointments because of that or how has the transition been for you
- 2:44Yeah, I mean, that's kind of hard for me to say because it's nearing fall time, which is personally like my busy season.
- 2:51So I've become more and more booked in the fall.
- 2:54So it's hard to say if like people are hesitant to book now.
- 2:58But when I book people, you know, I sit there and I tell them like we have this deposit policy in place.
- 3:03If you're not sure that you can make this appointment, don't schedule it.
- 3:06Yeah.
- 3:07So I think more and more people are like, okay, let me go home, like, look at my calendar, like, take it more seriously.
- 3:12Yeah.
- 3:13Which, at the end of the day, like, we are a business.
- 3:15No matter how small we are, no matter, you know, how much money you make, how many clients you make, you're a business and you should be taken seriously.
- 3:22Yeah, totally.
- 3:23I mean, I've noticed that from personal experiences that the second that I...
- 3:27required a dollar amount to book an appointment, people are taking it way more seriously.
- 3:32Yeah.
- 3:32Does your booking system allow them to cancel?
- 3:35Or is it once it hits that 48 hours, it just doesn't allow them to do anything?
- 3:39Yeah, once it hits that 48 hours, they can't cancel.
- 3:41Have you had people with cards that don't work when you try to charge it?
- 3:46Yes.
- 3:47I've had that happen before too.
- 3:48So I'm just wondering if that's something that's normal in the SD community.
- 3:52What booking system?
- 3:55I use Square booking, so it takes their credit card and it holds that and then I can charge that credit card.
- 4:02But yeah, if they no-show, you know, I would say half the time if they no-show, I charge the credit card.
- 4:08It doesn't go through.
- 4:10So I don't know if they've put like a faulty credit card or a credit card that's expired.
- 4:15I don't know if they're like if Square runs the credit card just to see if it's approved or just...
- 4:21takes a number and like guarantees it you know I I don't know yeah um do you like Square as a booking system I do I mean I don't think anyone's truly fully happy with any booking system like they all have it their faults Square charges me a lot every month um but I do also have like the most membership that you can and I do all the things and so
- 4:43you know yeah do you feel like the since you're obviously on a higher membership tier do you get like all the marketing and the text messages like full access kind of unlimited with square i mean i pay for like the highest membership tier but i also pay extra for email marketing and gotcha so that's kind of annoying i'm like that should be included but yeah no i mean square i've heard
- 5:05good things about.
- 5:06It's just that they have higher processing fees, from my understanding.
- 5:09Yeah.
- 5:09Would you, have you tried anything else before, as far as booking systems go?
- 5:13I haven't, and it's like, at this point, I'm all in Square.
- 5:17Yeah, totally.
- 5:18It would be so annoying to switch it up.
- 5:20My website's through Square, you know, my client's
- 5:23all their histories through square so yeah no totally i mean there's nothing wrong with that i was just curious i hated it i would be like yeah there's no reason to i mean i think it's really worth the convenience of paying more to have something that's consistent something that you know something that does work well for you yeah so i was just curious if you loved square obviously we pay a price for the thing for the things that we love yeah
- 5:47But yeah, I personally have Boulevard and I love Boulevard.
- 5:50So I was just curious.
- 5:51I've never heard of that.
- 5:52Yeah, it's a newer, I feel like it's been in the space, but it's newer to the market.
- 5:58And I've seen a lot of people switch over to Boulevard.
- 6:00So I'd-
- 6:01I would look into that for sure.
- 6:02Since you're planning on having multiple employees, I would definitely recommend it.
- 6:08I think if you're planning on, are you planning on still having a storefront one day?
- 6:12I know last time we talked.
- 6:14Yeah.
- 6:14How was your thought process with that been?
- 6:16Yeah, that's definitely still a goal.
- 6:19You know, I signed a lease here, so I'm here until that lease is over and we'll see if, you know, the stars aligned and I find a place and
- 6:28Yeah, but that's definitely the goal.
- 6:30Has it been fun, like, kind of exploring storefront locations, kind of putting your dreams to life?
- 6:36It is, but, oh, my God, it's so expensive.
- 6:40Yeah.
- 6:41No one wants to talk about the price tag that a storefront comes with.
- 6:44No, like, it's so fun to imagine it, but, like, you get humbled so quickly.
- 6:49Yeah.
- 6:49Because you go into a space and it's, like, you know, not what the pictures look like.
- 6:54And then you're, like, okay, I have to put this and this and this into it.
- 6:58And then that price just like doubles and triples.
- 7:00And like what you think you might have to invest is 10 times more.
- 7:04Yeah.
- 7:05Oh, my gosh.
- 7:06It's insane.
- 7:06We like have been researching a little bit and it definitely comes with a cost.
- 7:10But obviously you're exposed to more businesses, more people walking through.
- 7:15you know, a common area, things like that.
- 7:17I know that you were hiring, you just hired on your first employee last time that I saw you and you're hiring again.
- 7:24What are your goals, your plans with Glow On?
- 7:28Yeah, I mean, I think eventually, like I'd like a small team.
- 7:31I don't want anything crazy.
- 7:34You know, I want to be able to just handle it on my own.
- 7:37I don't want to be bought out by someone bigger.
- 7:39Yeah.
- 7:40I'm not sure if I would want like a business partner.
- 7:43I'm kind of open to anything right now.
- 7:45I feel like having an expectation can sometimes either let you down or, you know, things can change and you just kind of have to go with it as a business owner, like a little bit.
- 7:57So yeah, you know, I definitely want a small team under me and a storefront location and I just want to be able to help more people's skin.
- 8:04Totally.
- 8:05And then for the storefront location and hiring an employee, things like that, what are things that you look for in,
- 8:12since this is going to be your second time hiring around, what would you say are the biggest things that you look for and things that you saw the first time, maybe expectations that you had and going into it a second time?
- 8:23Yeah.
- 8:23I mean, I was very quickly humbled after bringing on my first employee.
- 8:27Like I really thought that I could train someone for a month and then be able to
- 8:31have them perform facials.
- 8:34And that wasn't the case.
- 8:35You know, every hire that you're going to hire is completely different.
- 8:39So every employee is completely different.
- 8:42Um, and so it can all change, but I think my expectations were probably way too high and I had to bring those down a little bit and do it at a more slower pace, um, which was probably good for me, good for her, but like, it's just good to kind of go in with a little bit more, not necessarily patience, but kind of patience.
- 9:00Yeah, totally.
- 9:02I think that we all are learning when we're first getting started.
- 9:05I actually hired on somebody as well when I was going on maternity leave.
- 9:10And I had so much expectations of what I thought the process was going to be like things that I kind of same thing, like the pace of things, bringing on, you know, one service at a time and realizing quickly that maybe somebody isn't ready to grow that fast, or maybe somebody is ready to
- 9:28offer every single service.
- 9:29So like trying to figure out that medium of, you know, making your employees happy and, you know, also taking care of yourself at the same time.
- 9:37Yeah.
- 9:38Would you say that as far as hiring out with employees, do you see like any characteristics that you like are specifically looking for?
- 9:47Because I know the first time that we chatted, you were like, I want somebody like,
- 9:51anyone's teachable, anyone's moldable, you know?
- 9:54Yeah.
- 9:54So what are your thoughts on having an employee and kind of going into it?
- 9:58Do you want somebody a little bit more hands-on or hands-off, if that makes sense?
- 10:03Yeah, I mean, I think that...
- 10:06I would be open to anything, but I think the most important thing as a boss, like, coming into training another employee is, like, being open to whoever they are.
- 10:15Yeah.
- 10:15Like, whoever a person is, whoever your employee is, you can't change that.
- 10:19Yeah.
- 10:19And you have to mold and adapt your expectations to fit that person.
- 10:24Yeah.
- 10:24And so, you know, my first hire, Bailey, she wasn't, like, the most outgoing person.
- 10:27She's really shy, and so she's not someone I'm gonna put in front of a
- 10:32have, you know, market my entire business, but like someone else might be better for that.
- 10:37Yeah.
- 10:38And so, yeah, you just kind of have to go with who you're given.
- 10:42I would say in regards to like finding someone while you're hiring with a certain personality, I think that's really hard because people don't come in exactly who they are when you're interviewing.
- 10:54And,
- 10:56And, you know, they're always going to put their best face forward.
- 10:58So you kind of like get to know them after the hiring process.
- 11:02Yeah.
- 11:03And then you find the best place for them in your team.
- 11:06Yeah, no, absolutely.
- 11:07That's such great advice.
- 11:08I mean, expectations versus reality things of that.
- 11:11It's not perfect when you're going through the hiring process for sure.
- 11:14Yeah.
- 11:15As far as your like sources of getting new clients in the door, was it easy for her to
- 11:22get new clients were people okay with transitioning i mean i think that's something that when we hire on we're giving our trust into somebody you know with our baby in our business so how was that transition was it mostly new clients coming in the door were you handing off some clients to bailey yeah so it was mostly clients that were already established with me or new clients that were booking with me i would have them book their follow-ups with bailey
- 11:44Okay, awesome.
- 11:45Majority of your clients do come from Instagram still.
- 11:49Do you do any Google marketing or anything like that?
- 11:52I don't.
- 11:52Yeah, no, I don't.
- 11:54I encourage my clients to leave Google reviews because I do think those help.
- 11:57And we do get like a lot of website visits from Google.
- 12:00Yeah.
- 12:01But I have yet to have a client, a single client come in and say, oh, yeah, I found you from Google.
- 12:06It's all Instagram or my friend or I go to another member of the collective.
- 12:11And I know you said that your biggest thing with Instagram is before and after.
- 12:16Is that the biggest thing you would recommend for somebody who is trying to get clients on Instagram?
- 12:22Or have you seen an increase in like reels, like of clients telling you where they found you from?
- 12:28Yeah.
- 12:28Yeah.
- 12:29Yeah, I think for client attraction, like before and afters, you know, they need to see the work to actually be seen on social media.
- 12:37I think reels is really the way to go nowadays.
- 12:40Like that's kind of how you get the most views and the most following.
- 12:44But for clients specifically...
- 12:47before and afters yeah you're before and afters again i say every time but they're so good um have you done a lot like any like education with lira lately i know that you just went to an event like how long ago was that though um i went to an event mother's day so that was may okay a really long time ago and then i went to yesterday i know
- 13:06I went to a recent, like, Sacramento Skin and Body show.
- 13:10Okay.
- 13:11And sat in on a class of theirs.
- 13:13I haven't done any education with Lyra, like, one-on-one.
- 13:18I would love to.
- 13:18I'd be super open to it.
- 13:20Yeah.
- 13:21I've been in talks for some things.
- 13:24Yeah.
- 13:24Yeah.
- 13:25Nothing yet.
- 13:26As far as the most recent one that you, the show that you went to, would you recommend it?
- 13:31Did you like it?
- 13:32Like, what did you, for somebody who is obviously trying to learn and grow, educate themselves, would you say like those types of events are worth it?
- 13:41No.
- 13:42Okay.
- 13:43Okay.
- 13:43So I have some, a little bit of tea.
- 13:47Okay.
- 13:47A little bit of pumpkin spice.
- 13:48Okay.
- 13:49Speaking of that, let's cheers in between.
- 13:51I haven't taken one sip of mine.
- 13:53You should actually take a sip.
- 13:54It's really good.
- 13:55Ooh.
- 13:58Wow, that is really good.
- 13:59It's a little strong.
- 14:00I feel like, I know, we didn't stir the tea.
- 14:04You know what I mean.
- 14:06Didn't stir the pumpkin spice.
- 14:07Yes.
- 14:09Yeah, so I went to the Sacramento Skin and Body Show.
- 14:12And to be fair, this was my first time going.
- 14:15I'd never gone before.
- 14:17And I did have a girlfriend who went and she said, like, previous years have been way bigger.
- 14:22Mm-hmm.
- 14:23For me, I don't really love the shows so much.
- 14:30It just feels like a lot of people are selling you stuff.
- 14:32Yeah.
- 14:32And, like, I don't know how it works in the treatment room.
- 14:36I don't know enough about your business to really know, like, what you're all about, your success, what you even carry.
- 14:45I think it's nice to mingle, but, like, you can't even mingle with fellow estheticians.
- 14:50You're just mingling with the companies.
- 14:52Yeah.
- 14:53So, yeah, I feel like there needs to be something in place for estheticians to, like, socialize and not...
- 15:00Like every corner I turned, I was being sold another product.
- 15:03Oh, my gosh.
- 15:04It's so overwhelming.
- 15:05For me, that's just like not my thing.
- 15:07Yeah.
- 15:07I want to be sold something.
- 15:09Totally.
- 15:09So the purpose of that show is basically for people to sell to you.
- 15:13Yeah.
- 15:14How is that in comparison to Vegas?
- 15:16I mean, is there more mingling or is it kind of the same concept?
- 15:19It's the same concept in Vegas, but it's so much bigger.
- 15:23So there's more options.
- 15:24There's also a lot more classes.
- 15:26I've only been to a handful of classes at those kinds of things.
- 15:29So I don't really like know too many things about the classes.
- 15:34I did really like the Lyra class.
- 15:35I wasn't expecting to go.
- 15:37And so I only sat in for a little bit of it for me to like.
- 15:42I was kind of so overstimulated at the Skin and Body show.
- 15:47Yeah.
- 15:47Like walking around and talking to so many different companies that were trying to sell me something.
- 15:52Sitting in a class for an hour and a half was just like, my brain can't even handle this.
- 15:57Yeah.
- 15:58You're like, I'm so, yeah, no.
- 16:00Yeah.
- 16:00So I sat in there for like 30 minutes.
- 16:02I always want to support Lyra, but unfortunately, like I kind of had to.
- 16:06Sometimes you're just brain dead.
- 16:08Yeah.
- 16:08I was like, I'm not even processing this information.
- 16:12And I have attended every single Lyra class that they offer.
- 16:16So, like, I've also heard this information before.
- 16:18I think for someone who's never heard that information before, maybe doing, like, a day full of classes that you want to go to.
- 16:26And then another day just, like, kind of walking around.
- 16:28Yeah.
- 16:29Yeah.
- 16:29Especially for me, I'm not trying to bring in any new products or treatments into my treatment room.
- 16:34I'm always open to learn what's out there.
- 16:37And if there's anything new, I'm so open to it, but I'm not like, I need this one thing.
- 16:43I wish that there was less sales and just more education about it because I feel like you would almost consider something more if somebody was just educating you on it and just...
- 16:52I mean, I guess if you're going into the mindset of I'm coming here to get a deal, it might be beneficial.
- 16:58Yeah.
- 16:58But if you're just trying to, you know, get some feelers out, it's just overwhelming for sure.
- 17:04I mean, I've I've never that's our goal to go to Vegas next year.
- 17:08Oh, yeah.
- 17:10I obviously was pregnant.
- 17:11Like if she her due date was on the day of the Vegas convention.
- 17:14I was like, no, I'm not going to risk that.
- 17:17When was she due?
- 17:18She was due or when was she born?
- 17:2027th.
- 17:20June 27th.
- 17:21And it was literally the day of the Vegas convention, I believe.
- 17:25And she was born?
- 17:25On the 27th.
- 17:26It was something in the lines of that same week.
- 17:29June 29th.
- 17:30Oh, my gosh.
- 17:31You guys are twinsies.
- 17:32My little birthday twin.
- 17:33Yes.
- 17:33She's so cute.
- 17:34Aw, thank you.
- 17:35She's the cutest baby.
- 17:37I appreciate that.
- 17:38It's been so hard to navigate motherhood.
- 17:41And I have a son who's seven.
- 17:43And her just being...
- 17:46a one-year-old all over the place.
- 17:48It's so interesting this new season that I've been going into because it's hard to manage everything.
- 17:53It's hard to manage a business, your family, and, you know, trying to have a community in the aesthetic space.
- 18:00How do you like to
- 18:02have community do you feel like there is a community in the aesthetic space or for sure i mean like i think there's a lot of hate towards the beauty industry and like you know rumors of pettiness and drama and of course there is right like you know we're all women yeah some of too many women well we're not all women there's some great guy estes but there's a lot of women in one space and so yes there's some drama there's some pettiness like we all see it we all know when it when it happens
- 18:30But there's also a lot of love and like appreciation and people like supporting each other.
- 18:37So I think I found like my little community of like, you know, solid SD besties that I can hit up and when I need them.
- 18:46And, you know, Rachel, you just did a podcast with like I would literally buy anything that woman sold me.
- 18:51I know.
- 18:51Right.
- 18:51She's good.
- 18:53She's amazing.
- 18:54She's good.
- 18:54But yeah, if she has like a new treatment she's obsessed with, I'm like, oh, girl, tell me more.
- 18:58Yeah.
- 18:58Yeah.
- 18:59Yeah.
- 19:00Her community is strong as people that she... And she's just such a sweet person.
- 19:05I think it's just so refreshing to have people like that in this space.
- 19:10Community can just be like you liking and commenting on people's stuff.
- 19:13You know, like, I mean, there's...
- 19:15It doesn't take much.
- 19:15Yeah.
- 19:16It's so, like, quote-unquote easy.
- 19:17But I'm glad that we do have, you know, in the aesthetic space that I'm like, keep me out of it.
- 19:22I just... Just let me have my podcast and pumpkin spice everything.
- 19:27Yeah.
- 19:27and skincare advice yes exactly well cheers to harvesting the skincare advice yes it was so much fun pumpkin spice all the things but it's been so fun chatting with you maddie she's one of my besties i hope you guys enjoyed this episode make sure you like comment and subscribe and we'll see you next time bye so we have our pumpkin spice are we going for it at the same time okay
- 19:56who is the better poor?
- 19:57Definitely Victoria.
- 20:00Oh my gosh, I think I learned a new skill.
- 20:02Maybe I shouldn't, I should be a bartender.
- 20:04Oh my gosh.
- 20:06It's falling.
- 20:07Maybe it's the cup.
- 20:08Oh my gosh.
- 20:09I feel like it's the cup in my defense.
- 20:11I cannot, I think it is.
- 20:12Okay.
- 20:14Well, I will bring a spice.
- 20:16Chris, there's some towels in that cup right behind you.
- 20:19We have Chris here, our assistant in the back.
- 20:21Do you want a little bit more so you don't have to?
- 20:24Okay.
- 20:24Yeah.
- 20:25Do maybe do your cup.
- 20:26Yeah.
- 20:26Let's do my cup.
- 20:27Okay.
- 20:27The big cabinet right there.
- 20:29Oh, there's just one in here.
- 20:30Is this one okay?
- 20:31Yes.
- 20:31Perfect.
- 20:31Okay.
- 20:32We can't have a mess on the podcast.
- 20:36Okay.
- 20:36Oh, that's my cider towel.
- 20:38Yeah.
- 20:39Okay.
- 20:40Perfect.
- 20:41And then we're just going to eyeball it, right?
- 20:43Hang on.
- 20:43You tell me.
- 20:44Oh, no.
- 20:45She's up here cleaning up.
- 20:46I'm like pouring in.
- 20:50I think these should come out of the way.
- 20:58Help, please.
- 20:59Help.
- 20:59Take away.
- 21:02Okay.
- 21:03Okay.
- 21:03Alrighty.
- 21:04We're good.
- 21:05We're a little online.
- 21:06Here you go.
- 21:08Shots.
- 21:09Oh, that's a lot.
- 21:10Sorry.
- 21:10Okay.
- 21:12We're getting our assistant drunk.
- 21:15I'm going to spice this up for the podcast.
- 21:17This theme of today's podcast is pumpkin spice and skincare advice.
- 21:21We're super excited.
- 21:22Okay.
- 21:23You tell me when to stop.
- 21:25I feel like that's good.
- 21:26Okay.
- 21:26You tell me what to stop.
- 21:27Oh, we should have gotten little stirs.
- 21:29Me telling you to stop on yours.
- 21:31That's good.
- 21:32Okay.
- 21:33Alrighty.
- 21:34So we're spicing it up for our podcast today.
- 21:37If you guys saw the last episode, we did Rose and PJ.
- 21:40So we're super excited to chat today.
- 21:43Again, I'm here with Maddie from Go On Studios.
- 21:45We love a theme.
- 21:46I know.
- 21:47This is our thing for the podcast is a theme.
- 21:49So super, super excited to have her on today.
- 21:53And since we're transitioning from summer to fall, what better way to do it than have a