Latest / KACC / Podnews Daily - podcast industry and podcasting ne... - WTF returns in visual form
Transcript
- 0:00From our free daily newsletter, the latest from podnews.net with
- 0:04Soundstack.
- 0:06Marc Maron's show WTF has resurfaced a 2011 episode with Norm
- 0:10Macdonald,
- 0:12but this time in visual form on YouTube.
- 0:15The show closed in October last year, but this two-hour-long
- 0:18episode is animated by humans,
- 0:20says host Marc Maron, including additional information and
- 0:23photographs from the recording,
- 0:25but without actually animating the main interview. It's well
- 0:29worth a watch as a different and
- 0:31sustainable way to visualise. We'll link to a few other visualisation
- 0:36examples today,
- 0:37including Liquid Studios' visualisation of this podcast, a final
- 0:41episode of which will be published
- 0:43today as part of a week-long pilot. I would like to thank Liquid
- 0:47Studios for their time.
- 0:49Bumper has produced a free tool that allows podcasters to share
- 0:53your engaged views
- 0:55with potential advertisers. YouTube changed how views are
- 0:58calculated in August,
- 1:00with less than a week's notice, to show a bigger number, which
- 1:03doesn't adequately reflect engagement.
- 1:06But it's a two-minute job to connect your YouTube channel and
- 1:09then produce a nice page that shows
- 1:11views and engaged views, which you can securely share. We've
- 1:15shared ours today in our newsletter.
- 1:18Podcasts in Africa out-engage global benchmarks, but are priced
- 1:22far lower, according to a new report.
- 1:25The geography discount means that the shows, which generated
- 1:28more than $900,000,
- 1:30would have been worth more than $2.3 million if they were priced
- 1:34at the rates in the US, UK or Australia.
- 1:37If you enjoy this podcast, you should join our free newsletter.
- 1:41Well, that's one simple way to both
- 1:43lessen your reliance on advertising and get a more lasting
- 1:46relationship with your audience. But as a video
- 1:49that we link to today shows, Spotify is now encouraging its
- 1:53premium listeners to skip messages in podcasts
- 1:57about free newsletters. A video showing the skip ahead button
- 2:01appear as soon as they're mentioned
- 2:03in the Simple English News Daily podcast. The host, Stephen Devincenzi,
- 2:08spotted this yesterday
- 2:09and said it angered him. It would be bad enough with an ad, he
- 2:13said. But for my free newsletter?
- 2:16Well, Podnews exclusively revealed Spotify's ad-skipping tool in
- 2:20August, followed by evidence of
- 2:22unskippable ads that were sold by Spotify. The company told us
- 2:26that the unskippable ads
- 2:28and our video of them didn't exist. Spotify doesn't pay audio
- 2:32podcasters anything, unlike music,
- 2:35but all of this is relatively unimportant. The company's terms
- 2:38and conditions let them edit
- 2:40our ads out anyway. In the US, the Small Business Administration
- 2:44has clarified that the nation's
- 2:4627 million creator-led businesses are classified under NAICS 5121
- 2:52for purposes of SBA program
- 2:55eligibility. As Ralph Estep Jr. tells us, that is good news. It
- 2:59means that banks and financing
- 3:01companies know what we do for a living. And he offers four steps
- 3:05for any creator-led business in
- 3:07the US to take, adding that now the paperwork agrees. A podcast
- 3:10with sponsors, contractors and
- 3:13six figures of revenue as a small business. Apple bought an AI
- 3:18audio editing app called Samplab.
- 3:21Earlier this year, it's emerged. The tool has stem splitting for
- 3:24isolating different parts of a song
- 3:25and a polyphonic audio editor. In New Zealand, news reaches us
- 3:30that four RNZ podcasts have been added
- 3:33to TVNZ+, the company's main homegrown streaming service. Kim
- 3:37Hill wants to know, Context, and two comedy shows,
- 3:41one called Pacific Dark and one with a cheeky name that we're
- 3:44not going to mention.
- 3:46iOS 27.2 is nearly here. Apple published the release candidate
- 3:49yesterday. Apple Podcasts has some changes
- 3:53to help you go back to episodes you've already started. And True
- 3:56Native Media has signed Paula Pants
- 3:59Afford Anything. The show was with the Cumulus Podcast Network.
- 4:02And congratulations to Noiser,
- 4:05which has now released more than 2,000 episodes of its hit shows.
- 4:10In people news, good news for companies. The Podnews jobs board
- 4:13at podnews.net/jobs
- 4:15is free to post your position on. No membership or payment
- 4:19required. Our supporters pay for it
- 4:22for everyone. You can tell your HR team about that. And good
- 4:26news for job hunters. We only list vacancies
- 4:29that are actually open, not a never-ending list of outdated
- 4:32positions that were filled months ago.
- 4:35And of course, the Podnews jobs board has an RSS feed, because
- 4:38we are in podcasting, after all.
- 4:40You'll find it all at podnews.net/jobs
- 4:44And in podcast news, what have Elon Musk and Peter Thiel got in
- 4:48common? Apart from that,
- 4:50they're also on the new Walter Isaacson podcast, The Builders,
- 4:54which launched today. Isaacson examines
- 4:57the ideas, ambitions and decisions behind the AI revolution,
- 5:01from its impact on jobs and
- 5:03misinformation to the possibility of super-intelligent machines.
- 5:07And listen, obey, survive.
- 5:10National Emergency returns today for a new season, and the unexplained
- 5:15emergency broadcasts are still
- 5:17taking over devices without warning. And one mistake means you
- 5:22disappear forever.
- 5:24And this podcast is sponsored by Soundstack AI. Your new revenue
- 5:29opportunity lives in existing
- 5:31podcast content, as Mark Maron appears to have discovered today.
- 5:35Rediscover, repurpose and monetize
- 5:38more of the audio and video you already have with Soundstack AI.
- 5:42You can learn more with a link
- 5:44you'll find in our show notes. And that's the latest from our
- 5:47newsletter to read all the stories
- 5:49and subscribe for free. We're at podnews.net.